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German confectionery giant Katjes acquires 50% stake in Fairtrade chocolate start-up Jokolade

Katjes, a prominent confectionery company from Germany, has successfully obtained a 50% ownership stake in Schoko Winterscheidt, a domestic counterpart recognized as Jokolade.Previously, Joko...

Pernod Ricard implements organizational revamp to bolster efficiency and global market agility

Pernod Ricard has implemented organizational adjustments with the aim of enhancing efficiency and enabling swifter decision-making, reflecting the aspirations of the owner of Jameson...

Dunzo’s salary woes continue: Employee payments deferred again, new deadline set for October

Dunzo, a troubled quick commerce major, has reportedly once again delayed the payment of salaries to its employees, extending the deferral by another month.According...

McDonald’s India collaborates with NueGo to offer sustainable dining options on the go

McDonald's India – North and East has established a strategic collaboration with NueGo, a leading brand in electric bus services operated by GreenCell Mobility.This...

IndiGo elevates in-flight meal experience with new 6E Eats menu inspired by Indian street food

IndiGo is undergoing a transformation of its in-flight catering service, 6E Eats, with the aim of enhancing the overall customer experience. The updated fast-service...

Unveiling Authenticity: Building Trust and Credibility with Video Marketing

In today's digital age, building trust and credibility with your audience is paramount for the success of any business or brand. Consumers are more...

Customer-Centric Connections: Creating a Social Media Strategy Centered Around Your Audience

In the ever-evolving landscape of digital marketing, social media has emerged as a powerful tool for businesses to connect with their audiences. However, successful...

The Personal Touch: Enhancing User Experience with Data-Driven Marketing

In the bustling realm of digital marketing, where every click and scroll matters, businesses are constantly seeking ways to connect with their audience on...

Long-Form vs. Short-Form Content: Finding the Right Balance for Your Brand

In today's digital age, content is king, and businesses of all sizes are racing to create compelling online material to engage their audience. However,...

In a special gesture, India authorizes rice export to boost Singapore’s food security

Due to the recognized "special relationship" shared with Singapore, India has opted to authorize the export of rice in order to fulfill the Southeast...