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Reliance Retail Ltd. has entered the competitive $27 billion beauty and personal care market in India with the launch of Tira, its omnichannel beauty...

According to an official from India's top food regulatory body, the Food Safety and Standards Authority of India (FSSAI) has initiated a comprehensive nationwide...

In the ever-evolving landscape of marketing and commerce, understanding consumer behavior is akin to deciphering a complex code. It is a multifaceted puzzle influenced...

Omni-channel marketing has developed as a game-changing technique in the dynamic terrain of modern business, as consumers move effortlessly between online and physical channels....

As technology continues to evolve at an unprecedented pace, businesses are constantly seeking innovative ways to captivate consumers and drive growth. Enter augmented reality...

Video marketing has evolved as a powerful tool to engage consumers and propel business growth in the fast-paced world of digital marketing, where attention...

Businesses now must navigate a dynamic world of social media channels, each with its own audience, content style, and engagement conventions. A one-size-fits-all strategy...

Bastian Hospitality Private Limited (BHPL), the company responsible for iconic eateries such as Bastian and Bizza, has officially named Suvir Saran as its new...

The Open Network for Digital Commerce (ONDC) announced a significant incentive boost for buyer-side apps on September 17th. This development coincided with the final...

Zomato, the foodtech giant, marked a significant milestone on Monday, (September 18), as its shares on the BSE soared to a new 52-week high...

Home-grown FMCG major Dabur is taking significant steps to enhance the reach and prominence of its digestive brand, Hajmola, and its mosquito repellent brand,...

Tim Hortons, the well-known Canadian coffee chain, is all set to make its mark in Bengaluru, India. Given that Karnataka, recognized as the coffee...