Saturday, January 17, 2026
Home Blog Page 779

From Shares to Showcases: Encouraging User-Generated Content that Resonates

By
SnackTeam
-
0
User-Generated Content

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. One strategy that has gained significant traction in recent years is leveraging user-generated content (UGC) to create authentic and compelling brand narratives. From shares on social media platforms to curated showcases, businesses are finding creative ways to encourage UGC that not only resonates with their audience but also fosters a sense of community and brand loyalty.

The Power of User-Generated Content

User-generated content refers to any content created by individuals rather than the brand itself. This can include photos, videos, reviews, testimonials, and more. The rise of social media has provided a platform for users to share their experiences and opinions, and savvy businesses are tapping into this wealth of content to strengthen their brand identity.

UGC holds a unique power – authenticity. Unlike traditional advertising, which often feels staged and promotional, user-generated content is real and relatable. Consumers are more likely to trust and connect with content created by their peers than with polished marketing material. This authenticity not only builds trust but also humanizes the brand, making it more approachable and relatable.

From Shares to Showcases: The Evolution of UGC

While social media shares are a common form of user-generated content, businesses are taking things a step further by curating and showcasing this content in meaningful ways. Showcasing UGC involves highlighting the best and most relevant content in a way that tells a cohesive brand story.

One way businesses are achieving this is through dedicated UGC campaigns. These campaigns encourage users to create and share content related to a specific theme or hashtag. For example, a clothing brand might launch a campaign encouraging customers to share photos of themselves wearing the brand’s latest collection with a branded hashtag. The brand can then curate and showcase these photos on their website, social media, or in physical stores.

By turning UGC into showcases, brands not only amplify the reach of authentic content but also create a sense of community among their customers. When users see their content featured in a brand’s showcase, it provides a sense of validation and recognition, fostering a stronger connection between the brand and its customers.

Strategies for Encouraging UGC

Encouraging user-generated content requires a strategic approach. Here are some effective strategies businesses are employing to stimulate the creation of authentic content:

1. Create Shareable Experiences:

Brands are designing experiences that naturally lend themselves to sharing. This could be in the form of unique products, events, or interactive campaigns that users want to share with their network. For instance, a restaurant might create visually appealing dishes that customers are eager to photograph and share on social media.

2. Run UGC Campaigns:

Campaigns with specific themes or hashtags provide a structured way for users to contribute content. By offering incentives such as discounts, giveaways, or the chance to be featured in a brand showcase, businesses can motivate their audience to actively participate.

3. Utilize Social Media Features:

Many social media platforms offer features specifically designed to encourage user-generated content, such as Instagram’s Stories, Reels, or TikTok’s duets. Brands are tapping into these features to make it easy for users to engage and share their experiences in creative ways.

4. Provide Recognition and Incentives:

Recognizing and rewarding users for their contributions is crucial. This could involve featuring their content in showcases, giving them a shoutout on social media, or providing exclusive perks. Incentives create a positive feedback loop, encouraging more users to participate.

5. Curate Meaningful Showcases:

When showcasing UGC, businesses are careful to curate content that aligns with their brand identity and values. This involves selecting content that tells a cohesive story and resonates with their target audience. A well-curated showcase is not only visually appealing but also reinforces the brand’s narrative.

The Impact on Brand Loyalty and Marketing ROI

The shift from shares to showcases in the realm of user-generated content has a profound impact on brand loyalty and marketing return on investment (ROI). By actively involving their audience in the content creation process, brands are building a community of advocates who feel a genuine connection to the brand.

Studies have shown that consumers are more likely to make purchasing decisions based on the recommendations of their peers. When user-generated content is showcased in a way that highlights the diversity of experiences and perspectives, it resonates with a broader audience, increasing the likelihood of converting potential customers into loyal brand advocates.

Moreover, the organic and authentic nature of user-generated content often results in a higher return on investment compared to traditional advertising. Users are essentially becoming brand ambassadors, creating content that reaches new audiences and drives organic growth. The cost-effectiveness of this strategy, combined with the emotional resonance it creates, makes it a powerful tool in a brand’s marketing arsenal.

Cultivating a Community through UGC Showcases

In the dynamic landscape of digital marketing, the evolution from shares to showcases represents a strategic shift in how businesses leverage user-generated content. By actively encouraging and curating UGC in meaningful showcases, brands are not only reaping the benefits of authentic and relatable content but are also cultivating a community of engaged and loyal customers.

The key lies in creating shareable experiences, running targeted UGC campaigns, utilizing social media features, providing recognition, and curating showcases that resonate with the brand’s identity. As businesses continue to explore innovative ways to connect with their audience, the power of user-generated content showcases stands out as a compelling and effective strategy in building lasting brand relationships.

Advertisement

Social Listening and Swift Action: Keys to Effective Crisis Management Online

By
SnackTeam
-
0

In the era of digital dominance, businesses are increasingly reliant on their online presence to connect with customers, build brand loyalty, and drive sales. However, with the perks of an online presence come the challenges of managing crises in the digital realm. A negative tweet, a viral video, or a critical review can escalate into a full-blown crisis within hours, wreaking havoc on a brand’s reputation. In this fast-paced digital landscape, social listening and swift action have emerged as the indispensable keys to effective crisis management online.

The Rise of Social Listening

Social listening, often referred to as social media monitoring, involves tracking online conversations to understand what customers are saying about a brand, product, or industry. The process goes beyond merely monitoring social media mentions; it involves analyzing sentiments, identifying trends, and gaining actionable insights. In the context of crisis management, social listening serves as the frontline defense mechanism, providing businesses with real-time information about what’s being said, where it’s being said, and how the audience is reacting.

There are numerous tools available today that enable businesses to engage in comprehensive social listening. These tools use advanced algorithms to sift through vast amounts of data from various social media platforms, forums, blogs, and news articles. The result is a detailed overview of the online sentiment surrounding a brand, allowing companies to stay ahead of potential crises.

The Power of Proactive Monitoring

One of the critical aspects of effective social listening is being proactive rather than reactive. Waiting for a crisis to unfold before taking action is a surefire recipe for damage to a brand’s reputation. By implementing proactive social listening strategies, businesses can detect early warning signs and address potential issues before they escalate.

For instance, a sudden surge in negative mentions on social media may indicate an emerging problem. With real-time monitoring, companies can identify the root cause of dissatisfaction, whether it’s a product flaw, a customer service issue, or a misunderstanding. Armed with this information, businesses can then take swift action to resolve the problem, demonstrating a commitment to customer satisfaction and diffusing a potential crisis.

Navigating the Waters of Sentiment Analysis

Understanding the sentiment behind online conversations is a crucial component of social listening. Sentiment analysis tools enable businesses to gauge whether mentions are positive, negative, or neutral. However, the nuances of human language make sentiment analysis a challenging yet essential aspect of crisis management.

Sophisticated sentiment analysis tools leverage natural language processing and machine learning algorithms to accurately interpret the tone and context of online mentions. This helps businesses distinguish between constructive criticism, outright complaints, and sarcastic remarks. The ability to discern the true sentiment behind online conversations allows companies to tailor their responses appropriately, addressing concerns with empathy and sincerity.

The Role of Swift Action in Crisis Management

Social listening is only half of the equation; the other half is swift and decisive action. In the fast-paced world of social media, delays in response can be detrimental to a brand’s image. Customers expect timely acknowledgment of their concerns and a transparent approach to issue resolution.

Swift action involves not only addressing the immediate issue but also communicating effectively with the online audience. This may include providing updates on the steps being taken to resolve the problem, offering solutions, and, when necessary, admitting fault and apologizing. The key is to demonstrate a commitment to accountability and customer satisfaction.

Building a Robust Crisis Management Strategy

To harness the power of social listening and swift action, businesses must integrate these elements into a comprehensive crisis management strategy. This involves not only investing in state-of-the-art social listening tools but also training teams to interpret data effectively and respond appropriately.

Regular drills and simulations can help teams practice their crisis response skills in a controlled environment, ensuring they are well-prepared to handle real-world scenarios. Additionally, fostering a culture of transparency and accountability within the organization can contribute to a more proactive approach to crisis management.

The digital age has ushered in unprecedented opportunities for businesses to connect with their audience. However, with these opportunities come the challenges of managing crises in the online realm. Social listening and swift action have emerged as the linchpins of effective crisis management, allowing businesses to detect issues early, understand customer sentiments, and respond with agility. By incorporating these strategies into a robust crisis management framework, businesses can not only weather storms but also emerge stronger, with their reputations intact.

Advertisement

Connecting Dots, Building Loyalty: Strategies for Effective Customer Journey Mapping

By
SnackTeam
-
0
Customer Journey Mapping

In the ever-evolving landscape of business, the concept of customer journey mapping has become a pivotal tool for companies striving to understand and enhance the customer experience. In a world where consumer expectations are constantly shifting, businesses are turning to sophisticated strategies to build loyalty and foster lasting relationships. Connecting the dots in the customer journey has emerged as a fundamental practice, allowing companies to navigate the intricate path from initial contact to long-term loyalty.

Understanding the Customer Journey: A Holistic Approach

At its core, customer journey mapping is a visual representation of the customer’s experience with a brand, encompassing every interaction from the first point of contact to post-purchase engagement. This holistic approach allows businesses to step into the shoes of their customers, gaining valuable insights into their emotions, needs, and pain points at each stage of the journey.

To create an effective customer journey map, businesses must go beyond the surface-level touchpoints and delve into the underlying motivations and expectations of their customers. This requires a deep understanding of customer personas, market trends, and the diverse channels through which customers interact with the brand. By connecting these dots, businesses can build a comprehensive picture of the customer journey, identifying opportunities for improvement and areas where they can exceed expectations.

Strategies for Effective Customer Journey Mapping

1. Define Clear Objectives:

Before embarking on the journey mapping process, businesses must establish clear objectives. Whether the goal is to increase customer satisfaction, streamline processes, or boost customer retention, having a defined purpose ensures that the mapping exercise aligns with broader business goals.

2. Collaborate Across Departments:

Customer journey mapping is not a solitary endeavor; it requires collaboration across various departments within an organization. Marketing, sales, customer service, and product development teams must come together to share their insights and contribute to a comprehensive understanding of the customer journey. This cross-functional collaboration breaks down silos, fostering a more unified approach to customer experience.

3. Leverage Customer Data:

In the age of data analytics, businesses have a wealth of information at their fingertips. Utilizing customer data is crucial for mapping the customer journey accurately. By analyzing data from various touchpoints, businesses can identify patterns, preferences, and pain points, enabling them to tailor their strategies to meet customer expectations.

4. Emphasize Customer Empathy:

Successful customer journey mapping goes beyond data and analytics; it requires a genuine understanding of customer emotions. Empathy plays a crucial role in identifying the moments that matter most to customers. By acknowledging and addressing emotional highs and lows throughout the journey, businesses can create more meaningful and memorable interactions.

5. Adaptability is Key:

The business landscape is dynamic, and customer preferences can change rapidly. An effective customer journey map is not a static document but a living, breathing tool that evolves with the shifting tides of consumer behavior. Regularly revisit and update the customer journey map to ensure its relevance and effectiveness over time.

The Impact on Customer Loyalty:

Customer journey mapping, when executed effectively, has a profound impact on customer loyalty. By identifying pain points and areas of improvement, businesses can proactively address issues, demonstrating their commitment to customer satisfaction. Moreover, a seamless and personalized customer journey creates positive experiences, fostering a sense of trust and loyalty.

The interconnected nature of the customer journey means that each touchpoint contributes to the overall perception of the brand. Businesses that consistently deliver positive experiences at every stage of the journey not only retain existing customers but also attract new ones through word-of-mouth recommendations and positive online reviews.

Building Bridges to Lasting Loyalty:

In an era where customer loyalty is a prized commodity, businesses must go beyond transactional relationships and focus on building bridges to lasting connections. Effective customer journey mapping serves as the blueprint for these bridges, guiding businesses through the intricate paths of customer interaction and creating memorable experiences that resonate.

By connecting the dots in the customer journey, businesses can uncover hidden opportunities, address pain points, and ultimately build a foundation of trust and loyalty. As technology continues to evolve and customer expectations shift, companies that prioritize a holistic and adaptive approach to customer journey mapping will undoubtedly find themselves at the forefront of success in the competitive business landscape.

Advertisement

Small Batch, Big Impact: Amplifying Your Food Brand Through Niche Marketing

By
SnackTeam
-
0
Niche Marketing

In the fast-paced world of consumerism, where big brands dominate the shelves and online marketplaces, it can be challenging for small food businesses to carve out their niche. However, a growing trend is disrupting the conventional playbook, allowing nimble entrepreneurs to make a substantial impact with a strategy that embraces the mantra of “small batch, big impact.” Niche marketing has become a powerful tool for small food brands looking to stand out, connect with their audience, and create a lasting impact in an industry dominated by giants.

Embracing the Power of Small Batches

In a world obsessed with mass production and economies of scale, the appeal of small-batch production lies in its exclusivity and authenticity. Small food businesses that adopt this approach often focus on quality over quantity, creating products that stand out in a crowded marketplace. From artisanal chocolates to craft hot sauces, these businesses understand that their strength lies in the unique flavors and meticulous attention to detail that can only be achieved through small-batch production.

One of the key advantages of small-batch production is the ability to experiment and innovate. Larger companies often face logistical challenges when introducing new products or flavors, but small businesses can adapt quickly to changing consumer preferences. This agility allows them to stay ahead of trends, offering consumers a continuous stream of fresh and exciting options.

Building Authentic Connections with Consumers

Niche marketing goes beyond just the product – it’s about crafting a brand story that resonates with a specific audience. Small food businesses can leverage their size to build authentic connections with consumers who appreciate the story behind the product. Whether it’s a family recipe passed down through generations or a commitment to using locally sourced ingredients, these stories create a narrative that goes beyond the taste buds and resonates with the values of the target market.

Social media has played a pivotal role in amplifying these narratives. Platforms like Instagram and Facebook provide a stage for small food brands to showcase their behind-the-scenes processes, share customer testimonials, and engage with their audience on a personal level. By humanizing the brand, these businesses establish trust and loyalty, turning customers into brand ambassadors.

Tapping into the Millennial and Gen Z Market

The rise of niche marketing aligns with the preferences of younger consumers, particularly Millennials and Gen Z. These demographic groups value authenticity, sustainability, and unique experiences, making them the perfect audience for small food businesses. This shift in consumer behavior has created an opportunity for niche brands to thrive, as they cater to the preferences of a generation that actively seeks out products with a compelling story and a positive impact.

Moreover, the tech-savvy nature of Millennials and Gen Z provides an avenue for small food brands to reach a wider audience through digital marketing. From influencer collaborations to targeted online ads, these businesses can strategically position themselves in front of their ideal customers, driving brand awareness and, ultimately, sales.

Navigating Challenges and Building Long-Term Success

While the advantages of niche marketing for small food brands are evident, navigating the challenges is crucial for sustained success. One of the main hurdles is scaling while maintaining the essence of small-batch production. As demand increases, finding a balance between growth and preserving the brand’s authenticity becomes a delicate dance. Collaborations with local producers, maintaining transparent communication with consumers, and investing in sustainable practices can help small businesses navigate this growth phase successfully.

Additionally, staying attuned to market trends and continuously innovating is essential for long-term viability. Consumer preferences can evolve rapidly, and small food brands must stay ahead of the curve to retain their competitive edge. Whether it’s introducing new flavors, packaging innovations, or embracing emerging culinary trends, adaptability is key to remaining relevant in the dynamic food industry.

Final Thoughts:

In the age of mass production, small food businesses are proving that less can indeed be more. By embracing the principles of small-batch production and niche marketing, these brands are not only surviving but thriving in an industry dominated by giants. The ability to connect authentically with consumers, adapt quickly to changing trends, and leverage digital platforms for outreach positions small food businesses as formidable players in the market. As the consumer landscape continues to evolve, the future of food marketing looks promising for those who dare to think small and dream big.

Advertisement

Cheer, Team India! Discover Delhi’s Best Restaurants for the Ultimate World Cup Final Experience

By
SnackTeam
-
0
cricket worldcup restaurant

As cricket enthusiasts gear up for the nail-biting World Cup final between India and Australia this Sunday, restaurants across Delhi-NCR are pulling out all the stops to provide fans with an unforgettable experience. These establishments are not just offering a space to watch the match; they are creating an unforgettable experience, blending the thrill of live sports with delectable cuisine and unbeatable drink deals.

1. Maxout  – A Thrilling Experience with 1+1 Offers

Maxout in Delhi is set to host an epic showdown for cricket fans. The restaurant invites you to round up your crew and join them for a thrilling experience. While you cheer for Team India, Maxout ensures that your taste buds are also in for a treat with 1+1 on all food and drinks. It’s not just a game; it’s a celebration that you won’t want to miss.

2. Limitless – Elevating the Experience with Fine Spirits

Cricket enthusiasts with a penchant for fine spirits should head to Limitless in New Delhi. With a budget of INR 30K, patrons can indulge in a distinguished bottle of Glenfiddich 12 years and a bottle of Black Label, accompanied by four imported beers. The culinary offerings include a tempting array of starters, from the crunchy satisfaction of Peanut Masala to the zesty appeal of Masala Pampad and the crispy delight of Nachos Chips. To top it off, wear an Indian cricket T-shirt and enjoy a 25% discount on your experience.

3. My Sky – A Supersonic Celebration for an INDIAN WIN

My Sky promises an exhilarating experience for cricket fans anticipating an Indian victory after 12 long years. The celebration includes showcasing team spirit with tattoos, free shots, and beats from a live DJ that will keep the atmosphere electric. Special offers on drinks, Support India flags, and a vibrant theme and decor ensure a truly unforgettable victory celebration. Wear the color blue, and you’ll receive a free whistle horn to enhance the cheering experience.

4. Cafe The Big Tree – Unparalleled Energy and Enthusiasm

At Cafe The Big Tree in Gurugram, cricket enthusiasts can immerse themselves in an unparalleled experience filled with boundless energy and enthusiasm. Live flute performances and caricature artists add to the celebration as fans come together for the live screening of the final World Cup match. It’s not just about the game; it’s about creating lasting memories with good food, great company, and the electrifying atmosphere of the World Cup final.

5. Alibi – Redefining the Essence of Dining

Alibi Restaurant in Indirapuram, Ghaziabad, goes beyond expectations by offering live streaming of the cricket World Cup match. With a generous 40% off on IMFL drinks, patrons can choose from a carefully curated selection of beverages that perfectly complement the vibrant atmosphere of Alibi Restaurant. It’s not just about dining; it’s about shaping cherished memories in a world of boundless energy and enthusiasm.

As cricket fever grips the nation, these restaurants provide the perfect venues for fans to come together, celebrate, and cheer for Team India in the World Cup final. Whether you’re seeking fine spirits, supersonic celebrations, unparalleled energy, or a redefined dining experience, these establishments have crafted unique offerings to make this Sunday’s match an unforgettable event.

Advertisement

Shawarma Press brings exotic Mediterranean flavors to Georgia with flagship restaurant

By
SnackTeam
-
0
Shawarma Press

Shawarma Press, a fast-casual Mediterranean cuisine franchise headquartered in the United States, has broadened its footprint within the country with the inauguration of a prominent flagship restaurant in Georgia.

Situated at Medlock Bridge Road in the Atlanta suburb of Johns Creek, the recently opened restaurant will welcome customers seven days a week.

Patrons have the choice of either dining in or selecting the takeout option.

The menu highlights Shawarma wraps crafted with either chicken or beef, along with other options like the zesty Tandoori Press Shawarma and the Tex-Mex Press Shawarma.

The restaurant also provides a selection of offerings such as falafels, hummus, soups, salads, protein bowls, and freshly baked pastries.

Sabri Sabri owns and manages Shawarma Press in Johns Creek. He established this restaurant in collaboration with his daughter, Shahed, who serves as the general manager of the new location and is a graduate of the Royal Academy of Culinary Arts in Jordan.

The new restaurant in Georgia is the first of several Shawarma Press franchise units planned for the state.

As stated by Sawsan Abublan, the CEO and co-founder of Shawarma Press, the launch in Georgia holds importance as it marks the beginning of several other Shawarma Press restaurants planned for various U.S. states in 2024.

Abublan said, “Currently, we are planning two more locations in Georgi, as well as another franchise unit in Kansas.

“In addition, there are multi-unit deals we expect to materialise at the Multi-Unit Franchise Conference in March 2024.

“But now we are excited about introducing authentic Shawarma and Mediterranean flavours to Georgia, as the Johns Creek area has a diverse customer base with sophisticated palates.”

Shawarma Press currently operates seven restaurants throughout Texas, located in Georgetown, Arlington, Irving, San Antonio, Plano, Frisco, and recently, a flagship establishment in the Dallas Arts District.

Advertisement

Men’s innerwear brand XYXX eyes 50-70% growth, diversifies into Athleisure

By
SnackTeam
-
0
XYXX
XYXX

XYXX, the men’s innerwear brand, closed the last fiscal year with a revenue of INR 110 crore. In the current fiscal year, the brand is targeting a growth of 50-70 percent. According to Yogesh Kabra, the founder of XYXX, the brand anticipates a 50 percent year-on-year growth for the next 10 years.

In order to achieve the projected revenue target, the brand is concentrating on expanding its offline presence and diversifying its product categories. A recent venture includes entering the athleisure category.

“We’ve always been essential wear – innerwear and loungewear – brand and our 96-97 per cent of revenue comes from these categories. Recently, the categories that we’ve launched are a little more towards outerwear and as we will inch closer to the summer season, we plan to double down on the athleisure wear,” he said.

The brand is currently present in 22,000 general trade stores, and it aims to expand this presence by 25-30 percent, reaching a total of 30,000 stores by the end of FY 25.

The brand ventured into modern trade approximately 8-12 months ago and is currently available in 250 stores. It anticipates a remarkable 300 percent expansion in modern trade stores by the end of FY 25.

“As far as EBOs are concerned, we currently have 5 exclusive brand outlets. We have recently launched two new stores – Surat and Infiniti Mall Malad. We plan to open 15-20 stores by FY 25. We are not fixated on hitting a number of stores milestone, however, we focus more on operating profitability per store,” he asserted.

The brand’s average store size is 500 sq ft, with a CAPEX of INR 2,000 – INR 3,000 per sq ft for each store opening. Currently, all the brand’s stores are owned and operated by the company.

The brand presently collaborates with 150 channel partners for distribution and aims to augment this number by 25-30 percent by the end of FY 25.

Currently, online channels account for 50 percent of the brand’s revenue, while modern trade contributes 2 percent, and the remaining 48 percent is generated through general trade.

“Currently, 35 per cent of our revenue comes from the North, 30 per cent from the South, 25 per cent from the West and the remaining 10 per cent is contributed by the East,” he stated.

Having secured INR 110 crore in its Series C funding in May 2023, the brand has no intentions of seeking additional capital in the coming 12-13 months.

Advertisement

Monte Carlo’s retail growth to revive by Q4, store network to expand further

By
SnackTeam
-
0
Monte Carlo
Monte Carlo (Representative Image)

According to RK Sharma, the Chief Financial Officer at Monte Carlo Fashions, demand is currently slow, but he foresees a rebound in the January-March quarter.

“This year we expect flat to single-digit growth compared to over 23% last year as retail demand was slow in H1FY24 in the Indian economy. It is a temporary phenomenon. It should rebound in Q4,” stated Sharma.

The Chief Financial Officer affirmed that the current sluggishness in retail demand has not hindered the company’s plans for store expansion. He remains optimistic about the mid and long-term prospects of the industry.

“We don’t see the demand hitting our store expansion trajectory as of now. We have plans to open 45-50 exclusive brand outlets this fiscal and we are on track. On the contrary, we have increased this target by another 10 stores to 60 stores next year (FY25),” the CFO stated.

Monte Carlo predominantly operates under a franchise-owned-franchise-operated (FOFO) model, with 90% of its stores falling under this category. This means the company avoids significant capital expenditures in these instances. The remaining 10% of the stores follow a Company-Owned-Company-Operated model, with each store incurring approximately Rs 40 lakh in costs per showroom.

At the end of FY23, Monte Carlo had a total of 356 store outlets.

During the fiscal year 2023, Monte Carlo’s business expanded by 22% compared to FY22, reaching approximately INR 1,100 crore.

Advertisement

Nestle India to launch plant-based protein products in the coming quarters

By
SnackTeam
-
0

Nestle India, a leading player in the fast-moving consumer goods (FMCG) sector, is poised to introduce plant-based protein products in the country.

According to Suresh Narayanan, Chairman and Managing Director of Nestle India, the company is poised to launch these products in the coming few quarters. He made this announcement on the sidelines of the third annual Pritam Singh Memorial Conference, organized by the Birla Institute of Management Technology.

“I am not looking to launch whole chicken or fish, but products more relevant to the Indian market,” he said while refusing to divulge more details.

On a global scale, the Swiss company offers Sensational VUNA, a plant-based substitute for tuna fish, vrimp, a plant-based shrimp crafted from seaweed, and various plant-based alternatives such as chicken shreds and eggs. These products are available in markets spanning the United States, Latin America, China, Southeast Asia, and Europe.

Within the Indian market, the company will vie for market share against other FMCG giants such as ITC Foods and Tata Consumer Products, as well as contend with numerous startups like Blue Tribe, supported by Virat Kohli, and Imagine Meats.

During a press conference at the event, themed ‘Reimagining the future of business: The challenges of leadership, digitalisation and sustainability,’ Narayanan emphasized the company’s dedication to sustainability.

“We plan to start using stubble from rice fields to generate energy for making steam at our Moga factory from the first quarter of next year. This will help reduce stubble burning in the Moga district by 4-5 per cent and will, hopefully, have a positive effect on Delhi’s air quality,” he said.

“We will be coal-free by next year and furnace-oil free also in a reasonable amount of time,” he added.

The producer of Munch chocolate and Nescafe coffee has maintained plastic neutrality for nearly three years, recycling close to 20,000 tonnes of plastic utilized in its packaging, as he explained.

Narayanan informed investors last month, following the third-quarter results announcement, that the company has augmented its investments in sustainability by a factor of six.

He also mentioned that the company has decreased its water consumption by 51 percent and reduced wastewater generation by 38 percent.

A report released in October this year by the Good Food Institute (GFI) asserted that India’s burgeoning smart protein industry presents a growth opportunity reaching $4.2 billion by 2030.

Read More: The Good Food Institute India unveils first comprehensive report on India’s $4.2 Billion smart protein sector

According to the report, there are now more than 113 startups in the country focusing on plant-based, fermentation, and cultivated proteins, supported by a network of over 100 companies facilitating their growth.

Presently, the country boasts a comprehensive range of 377 products spanning 41 formats and featuring 73 smart protein brands encompassing meat, eggs, and dairy, available through both retail and e-commerce channels.

“Between 2016 and April 2023, the sector has seen investment from 34 venture capital funds, 27 angel investors and family offices, two corporates, one investor syndicate, and three grant-provisioning organisations,” the report said.

The Good Food Institute (GFI), serving as the central expert organization, thought leader, and convening body in the alternative protein sector, has released its first-ever State of the Industry Report on smart protein in India.

Advertisement

Swiggy’s Instamart anticipates record users for Cricket World Cup Final

By
SnackTeam
-
0
Swiggy Instamart
Swiggy Instamart

Swiggy is anticipating a “record number” of users for its quick commerce services during the highly anticipated Cricket World Cup final featuring India this Sunday, the company said on Saturday.

“As the cricket season sweeps the nation, Instamart has seen a surge in orders from metros and small towns alike for match day essentials like chips, snacks, cool drinks, the Indian jersey and other grocery items,” a Swiggy Instamart spokesperson conveyed.

“Trusting Instamart’s 10-minute delivery for every planned and unplanned need during the finals, we expect a record number of users this Sunday and are leaving no stone unturned in terms of stocking up on match day essentials,” it added.

Instamart further mentioned that it is bolstering its on-ground fleet in anticipation of the increased demand. Swiggy refrained from commenting on the prospects for food delivery during the game.

Zomato and Zepto opted not to provide comments on their anticipated demand for the World Cup final.

India is set to take on Australia in the final on Sunday, marking the conclusion of the Cricket World Cup, which has garnered record concurrent viewership across Hotstar, the official streaming platform, and television. The platform reached a peak of as many as 4.8 crore concurrent viewers during the India versus New Zealand clash on Wednesday.

Advertisement
1...778779780...1,394Page 779 of 1,394