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Swiggy to partner with banking and telecom firms for integrated subscription plans

Swiggy, a major player in the food tech industry, is partnering with banking and telecom firms to introduce bundled plans incorporating Swiggy One subscriptions....

Kapiva elevates Shantanu and Anuj Sharma to Co-Founders, setting stage for strategic growth

Kapiva, the D2C ayurveda brand, has announced the elevation of its Chief Operating Officer (COO) Shantanu and Chief Revenue Officer (CRO) Anuj Sharma to...

Mapping the Journey: Tracking Touchpoints to Decode the Consumer Pathway

In today's digitally-driven world, understanding and decoding the consumer pathway has become more complex and crucial than ever before. As consumers navigate a myriad...

Omnipresence and Profit: Boosting Revenue with Omni-Channel Marketing Strategies

In the fast-paced world of modern business, staying ahead of the competition requires more than just a great product or service. It demands a...

AR Commerce: How Brands Can Drive Sales and Growth through Augmented Reality?

Augmented Reality (AR) commerce is revolutionizing the way brands engage with consumers and drive sales. This innovative technology overlays digital information and virtual objects...

Nestle India enters the Ready-to-Make market with millet-based products

Nestle India, a prominent FMCG manufacturer, has ventured into the Ready-to-Make (RTM) market with a focus on millets-based products. This expansion involves introducing millets-based...

Scotch maker Chivas Brothers reports impressive 27% growth in India during FY23

Chivas Brothers, a prominent producer of Scotch whiskey, achieved a remarkable 27 percent increase in sales during the fiscal year 2023 within the Indian...

Kerala’s liquor sales skyrocket during Onam, hitting INR 759 Crore record

The Kerala State Beverages Corporation (KSBC) this year registered a record liquor sale of around INR 759 crore between August 21-30 amidst the Onam...

Rakshabandhan gets sweeter: Bikano brings love and laughter to ‘Sweet Home’ orphanage

On this Rakshabandhan occasion, Bikano, a well-known FMCG food brand with strong connections to the cultural heritage of Bikaner, Rajasthan, took its heartfelt celebration...

Bombay Sapphire unveils new gin infused with Murcian Fino lemons

Bombay Sapphire Cru Murcian Lemon stands as a fresh addition to the esteemed premium gin brand's range. This particular rendition serves as a tribute...

Demy Café & Bar redefines brunch with its delectable new menu

Demy Café & Bar, widely acclaimed for its steadfast commitment to culinary perfection and imaginative tastes, proudly introduces its newest culinary marvel – an...

Zomato shares maintain momentum, gain 1% following SVF block deal

Shares of the foodtech giant Zomato extended their 5% rally from the prior day as the morning trade on Thursday (August 31) saw a...