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Tata Soulfull set to expand its reach with new ‘Oats Plus’ product launch in Tamil Nadu
Tata Soulfull, a division of the renowned FMCG conglomerate Tata Consumer Products, is gearing up to unveil a fresh offering named "Oats Plus" in...
Nissin Foods USA heats up the instant noodle market with exciting ‘Geki’ brand debut
Nissin Foods USA is unveiling an exciting addition to its instant noodle lineup, debuting the Geki brand alongside a groundbreaking innovation: chili-infused noodles.Geki, derived...
Cherubino Wines expands portfolio with acquisition of renowned Margaret River Winemakers
Cherubino Wines is thrilled to reveal its recent acquisition of Margaret River Winemakers, a renowned Australian wine and spirits brand. This acquisition encompasses a...
Taste on Tap: Tips for Maximizing Mobile Engagement for Food Brand Growth
In the digital age, mobile engagement has become a cornerstone for the growth of food brands. With consumers increasingly relying on their smartphones for...
The Psychology of Brand Perception: Shaping the Right Image for Success
In the world of business and marketing, perception is everything. How consumers perceive a brand can make or break its success. Understanding the psychology...
Profit with Purpose: Turning Sustainable Initiatives into Consumer Conversions
In today's rapidly changing business landscape, sustainability has become a focal point for both consumers and companies. As concerns about climate change, resource depletion,...
Nissin Foods elevates Sandeep Bakhshi as new Managing Director for Indian subsidiary
Nissin Foods Holdings Co Ltd., a Japanese packaged food company, has recently undergone a senior leadership reorganization in preparation for its upcoming phase of...
SLMG Beverages to invest INR 100 Crore in electric vehicle fleet expansion
On Friday, SLMG Beverages, an autonomous franchise bottler, announced its intention to allocate around INR 100 crore towards expanding its electric vehicle fleet. The...
Superfoods Valley unveils ‘Good Monk: Healthy 50+’ to bridge nutritional gap among seniors
Superfoods Valley, a leading nutrition and food-tech startup based in Bengaluru, has introduced its latest product, Good Monk: Healthy 50+. This meticulously crafted nutritional...
Fitspire teams up with Indian thriller drama ‘Akelli’ to promote women’s wellness
The vegan lifestyle and fitness startup Fitspire has unveiled an exciting partnership with the upcoming Indian thriller drama, Akelli, with the goal of promoting...
Taco Bell teams up with Mountain Dew for its first-ever gelato creation
Taco Bell has introduced its first gelato creation in partnership with Mountain Dew. The Mtn Dew Baja Blast Gelato is currently being tested at...
Refreshing the game: Reliance unveils ‘Campa Cricket’ beverage amidst ongoing cricket season
In the midst of the ongoing Asia Cup men's cricket tournament and the impending Men's ODI Cricket World Cup, Reliance Consumer Products Limited (RCPL)...