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Journey of Partnership: Steps to Building Meaningful, Long-Term Consumer Bonds

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In an era dominated by fleeting trends and rapid technological advancements, businesses face the formidable challenge of not just acquiring customers but retaining them over the long term. The key to sustainability lies not only in delivering exceptional products or services but also in building meaningful, lasting partnerships with consumers. This journey of partnership is a nuanced process that requires dedication, empathy, and a strategic approach. Here are the steps that businesses can take to forge enduring connections with their audience, transcending transactional relationships and creating a loyal customer base.

Understanding the Consumer Landscape

The first and most crucial step in building meaningful consumer bonds is understanding the landscape in which your customers operate. What are their needs, desires, and pain points? Conducting thorough market research, collecting and analyzing data, and engaging in active listening through surveys and social media are integral to this process. Businesses must go beyond demographic data and delve into psychographics, understanding the values and motivations that drive consumer behavior.

Crafting a Compelling Brand Narrative

Once armed with a deep understanding of the consumer landscape, businesses can start crafting a compelling brand narrative. This goes beyond marketing slogans and logos; it involves telling a story that resonates with the target audience. A brand narrative should convey the company’s mission, values, and unique selling propositions in a way that connects emotionally with consumers. When customers can identify with a brand’s story, they are more likely to develop a sense of loyalty that extends beyond mere product preferences.

Delivering Consistent Brand Experiences

Consistency is key in the journey of partnership. Consumers expect a seamless experience across all touchpoints with a brand, whether it’s through the website, social media, customer service interactions, or the physical store. Inconsistencies in messaging, design, or customer service can erode trust and damage the relationship. By ensuring a cohesive and reliable brand experience, businesses reinforce their commitment to delivering value and reliability, thereby building trust with their audience.

Prioritizing Customer Feedback and Engagement

A meaningful partnership involves a two-way conversation. Businesses should actively seek and embrace customer feedback, treating it as a valuable source of insights for improvement. Engaging with customers on social media, responding to reviews, and actively participating in online discussions not only demonstrates a commitment to customer satisfaction but also humanizes the brand. When customers feel heard and valued, they are more likely to remain loyal and become brand advocates.

Personalizing the Customer Journey

Personalization is a powerful tool in building long-term consumer bonds. Leveraging data analytics and artificial intelligence, businesses can tailor their offerings and communications to individual preferences. This goes beyond addressing customers by their first names; it involves understanding their preferences, purchase history, and anticipating their needs. Personalized experiences create a sense of exclusivity and demonstrate that the brand values each customer as an individual.

Creating Loyalty Programs with Genuine Value

While loyalty programs are not a novel concept, creating ones that genuinely add value can significantly contribute to building lasting consumer bonds. Rather than focusing solely on discounts, businesses should design programs that reward various forms of engagement, such as social media interactions, referrals, or exclusive access to events. When consumers perceive real value in loyalty programs, they are more likely to remain loyal and actively promote the brand to their network.

Fostering Community Engagement

In an increasingly interconnected world, consumers seek more than just products or services; they crave a sense of belonging. Businesses can foster community engagement by creating platforms for customers to connect, share experiences, and support each other. This could take the form of online forums, social media groups, or even in-person events. By nurturing a community around the brand, businesses not only strengthen consumer bonds but also benefit from the organic growth of a loyal customer base.

Investing in Employee Engagement and Training

Employees are the frontline ambassadors of a brand. Investing in their engagement and training is crucial in ensuring that they embody the brand values and provide exceptional customer experiences. Happy, well-trained employees are more likely to create positive interactions with customers, fostering a sense of trust and satisfaction. This, in turn, contributes to the overall journey of partnership, as consumers are more likely to form lasting connections with brands that prioritize employee well-being and service excellence.

Adapting to Changing Consumer Needs

The business landscape is dynamic, and consumer needs and preferences evolve over time. Successful brands are those that can adapt and innovate to meet these changing demands. Regularly reassessing the market, gathering feedback, and staying attuned to industry trends are essential steps in this process. Businesses that demonstrate agility and a commitment to staying relevant in the eyes of their customers are more likely to maintain long-term consumer bonds.

Measuring and Analyzing Consumer Satisfaction Metrics

Finally, the journey of partnership requires businesses to continually measure and analyze consumer satisfaction metrics. This goes beyond revenue and includes indicators such as Net Promoter Score (NPS), customer lifetime value, and customer churn rates. By understanding these metrics, businesses can identify areas for improvement, celebrate successes, and make data-driven decisions to enhance the overall consumer experience.

The journey of partnership is a multifaceted process that goes beyond transactional relationships and focuses on building meaningful, long-term connections with consumers. By understanding the consumer landscape, crafting compelling brand narratives, delivering consistent experiences, and prioritizing customer feedback, businesses can create a foundation for enduring partnerships. Personalization, loyalty programs, community engagement, employee training, and adaptability are additional pillars that contribute to the strength of these bonds. In a world where choices abound, businesses that invest in the journey of partnership are not only securing customer loyalty but also future-proofing their success in an ever-evolving market.

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Social Sizzle: Leveraging Social Media for Effective Lead Generation in the Food Industry

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SnackTeam
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Social Media for food

In today’s fast-paced digital age, the food industry is not just about creating delectable dishes; it’s also about crafting an enticing online presence. As social media continues to dominate the digital landscape, businesses in the food industry are recognizing the immense potential of leveraging platforms like Facebook, Instagram, Twitter, and TikTok for effective lead generation. The sizzle is not just in the pan; it’s on social media feeds, where strategic engagement and innovative content can turn casual scrollers into loyal customers.

The Social Buffet: A Paradigm Shift in Lead Generation

Traditionally, the food industry relied on word-of-mouth, print advertising, and localized promotions to generate leads. However, the rise of social media has ushered in a new era, providing an unparalleled opportunity for businesses to connect with a global audience in real-time. From food trucks to fine-dining establishments, leveraging social media platforms is no longer a luxury but a necessity for sustained success.

The Power of Visual Temptation

In the food industry, aesthetics matter, and social media is the perfect canvas to showcase the visual allure of culinary creations. Platforms like Instagram have become virtual food courts where businesses can visually tantalize potential customers with mouth-watering images and videos of their signature dishes. A well-curated Instagram feed can create a powerful brand identity and establish an emotional connection with the audience, making them more likely to convert into leads.

Visual storytelling is not limited to high-end restaurants. Even local eateries and food delivery services can harness the power of visual temptation. A well-lit, professionally photographed image of a humble sandwich or a creatively presented bowl of noodles can spark curiosity and generate interest. In a digital world driven by visuals, the old adage holds true: a picture is worth a thousand words, and in the case of social media, it might just be worth a thousand leads.

Engaging the Palate: Social Media as a Two-Way Street

Effective lead generation on social media goes beyond showcasing food; it involves engaging the audience in a meaningful way. Platforms like Twitter and Facebook offer businesses the opportunity to participate in conversations, respond to customer queries, and address concerns promptly. This interactive approach not only builds trust but also positions the business as customer-centric.

Live streaming is another powerful tool in the social media lead generation toolkit. Platforms like Instagram and Facebook allow businesses to broadcast live cooking sessions, behind-the-scenes glimpses of the kitchen, or interviews with chefs. This real-time engagement not only humanizes the brand but also creates a sense of urgency and exclusivity, encouraging viewers to become customers.

Hashtags and Trends: Riding the Wave of Social Media Culture

In the ever-evolving landscape of social media, staying relevant is crucial. Businesses in the food industry can capitalize on trending topics and popular hashtags to expand their reach and tap into existing conversations. For example, participating in food challenges, creating content around trending recipes, or leveraging popular food-related hashtags can propel a business into the spotlight and attract a wave of new leads.

Platforms like TikTok have revolutionized short-form video content, providing a unique opportunity for businesses to showcase their personality and creativity. The ‘For You’ page on TikTok, driven by a powerful algorithm, can catapult a well-crafted video into viral status, reaching millions of users within a short span. The key is to understand the platform’s culture and create content that resonates with its user base.

Social Advertising: Precision Targeting for Maximum Impact

While organic reach and engagement are essential, social media advertising allows businesses to take a more targeted approach to lead generation. Platforms like Facebook and Instagram offer sophisticated advertising tools that enable businesses to define their target audience based on demographics, interests, and online behavior.

Investing in paid social advertising can yield impressive results when executed strategically. From promoting special deals and discounts to showcasing new menu items, businesses can tailor their ads to specific customer segments, ensuring that their message reaches the right audience at the right time. The ability to track and analyze the performance of these ads provides valuable insights for refining future campaigns and optimizing lead generation efforts.

The Future Feast: Evolving with Social Media Dynamics

As social media platforms continue to evolve, so must the strategies employed by businesses in the food industry. The integration of augmented reality (AR) and virtual reality (VR) experiences, interactive polls, and shoppable posts are just a glimpse of the future of social media marketing.

The key to sustained success in leveraging social media for lead generation in the food industry lies in agility and creativity. Adapting to emerging trends, staying authentic, and consistently delivering engaging content will ensure that businesses not only capture attention but also convert it into a loyal customer base. In an era where the digital and culinary worlds collide, the businesses that master the art of social sizzle will be the ones feasting on success.

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India’s Ongoing Battle with Hunger: The Urgency of Modernizing Food Supply Chains

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SnackTeam
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Food Supply Chain
(Representative Image)

India, a country known for its rich agricultural heritage, currently ranks 107th out of 121 countries on the Global Hunger Index 2023, with a concerning score of 29.1. This ranking signifies a “serious” level of hunger, painting a stark picture of the challenges India faces in ensuring food security for its population. In a nation renowned for its food production, the urgent need to modernize food supply chains is clear.

The Paradox of Plenty: India’s Agricultural Production

India’s agricultural sector is the backbone of the country, employing a vast portion of the population and contributing significantly to the nation’s economy. However, the lack of an efficient cold chain infrastructure has been a persistent issue, leading to massive post-harvest losses. India produces an astounding 400 million metric tons of perishable food each year, making it one of the largest producers globally. Despite this abundance, India losses up to 25% of fruits, vegetables, milk, fish, and eggs to wastage. Additionally, up to 40% of fruits and vegetables are lost to due to inefficiencies in the cold supply chain, post harvest. These losses represent a colossal waste of resources, both in terms of food and the economic value associated with it. Canned and frozen foods are also essential components of modern diets, offering convenience and longer shelf lives. However, maintaining the integrity of these products throughout the supply chain is crucial. 

Modernizing Food Cold Supply Chains: A Critical Imperative

To effectively tackle hunger, the cold chain sector in India, especially for agricultural produce and canned/frozen foods, must expand and modernize. The Indian cold chain sector is currently estimated to be worth around $4.7 billion, and there is ample room for growth. And yet, as a nation battling high hunger rates, India continues to loose 40% of its food to supply chain issues. Modernizing food supply chains, especially for perishable items, is no longer a choice but an imperative.

To effectively tackle hunger, the cold chain sector in India, especially for agricultural produce and canned/frozen foods, must expand and modernize. In the case of agricultural produce, an expansion of cold storage facilities and transportation networks is crucial to prevent food spoilage and post-harvest losses. For canned and frozen foods, a seamless and efficient cold chain network is imperative to prevent quality deterioration and ensure that consumers receive safe and high-quality products.

Technology has the potential to transform the food supply chain in India. Smart, IoT-enabled cold storage facilities, equipped with temperature and humidity monitoring systems, can help preserve perishable crops, ensuring they remain fresh for extended periods. Advanced data analytics and real-time monitoring can detect any fluctuations or issues, allowing for swift corrective action.

Moreover, blockchain technology can create transparent and tamper-proof supply chains, enhancing accountability and reducing spoilage. Such innovations can dramatically reduce post-harvest losses and help more food reach those in need. Modernizing cold storage facilities and transportation networks is pivotal to prevent food spoilage and post-harvest losses. Currently estimated at around $4.7 billion, India’s cold chain sector must grow and evolve to meet the challenges of a growing population and increasing food production.

Way Forward

The solution to India’s hunger problem lies in a multi-faceted approach. While technology and innovation in cold supply chains is imperative, especially for perishable agricultural produce, a simultaneous investment in this sector is crucial to reduce food wastage and ensure that food reaches every corner of the country.

Collaboration between the government, non-profit organizations, and the private sector is critical for the successful implementation of modernized cold chain solutions. Raising awareness about the hunger problem in India is vital, inspiring citizens and organizations to take action.

India’s current ranking on the Global Hunger Index is an alarming reality. With the right blend of technology and a robust cold chain infrastructure for agricultural produce, we can make significant strides in eradicating hunger. The time for action is now, and we must work together to create a future where no one in India goes to bed hungry.

(The article is authored by Mr. Swarup Bose, Founder and CEO of Celcius Logistics.)

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Indian buyers pull back on palm oil purchases amid rising prices

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SnackTeam
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Edible oil
Edible oil (Representative Image)

Indian buyers have scaled back their palm oil purchases for December and January shipments, attributing the decision to escalating prices and refiners confronting negative margins. Industry officials, speaking to Reuters on Thursday, highlighted the challenges faced by refiners who engaged in substantial imports in the preceding months.

Reduced acquisitions from the largest global importer of vegetable oils may result in increased palm oil stocks in major producing countries like Indonesia and Malaysia. This could exert downward pressure on benchmark futures, currently hovering near their highest levels in the past two months.

“Traders are attempting to liquidate stocks accumulated at ports due to aggressive imports in recent months,” stated Rajesh Patel, managing partner at edible oil trader and broker GGN Research.

“Currently, there’s no import parity. Older imported stocks are being offered at lower prices compared to the price of new shipments.”

Traders have indicated that the landed cost of crude palm oil for December shipments on the west coast, excluding import taxes, is INR 77,500 per metric ton. Meanwhile, previously imported oil is being presented at INR 76,500.

Vegetable oil stocks in India rose to 3.3 million tons on November 1 from 2.46 million tons a year ago, propelled by increased imports during the period from July to September, as reported by the Solvent Extractors’ Association of India.

Expressing apprehension about the durability of the recent price surge, buyers are exercising caution in placing new import orders, according to Sandeep Bajoria, the CEO of Sunvin Group, a vegetable oil brokerage.

A dealer based in New Delhi from a global trade house mentioned that the deceleration in new purchases might lead to a decrease in imports for December and January.

He mentioned that the growing availability of domestic soyoil and cottonseed oil has also reduced the necessity for imports.

According to Patel from GGN Research, India’s palm oil imports in November are expected to decline to 770,000 metric tons from the previous year’s 1.1 million tons.

He mentioned that imports of soyoil and sunflower oil in November might decrease to 130,000 tons and 150,000 tons, respectively.

India predominantly procures palm oil from Indonesia, Malaysia, and Thailand, while soyoil and sunflower oil are sourced from Argentina, Brazil, Russia, and Ukraine.

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Fork N Knife raises $800k in seed funding to expand into Europe and Africa

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Fork N Knife

Fork N Knife, a cloud kitchen company, has raised $800,000 in its seed funding round to expand its business in European and African markets by the end of this year, according to a report by Zawya.

The capital was raised from a group of angel investors and institutions outside the Middle East.

The news agency quoted Fork N Knife co-founder and CEO Yasser Nasr-Aldinas saying, “Having been in the cloud kitchen industry for eight years, I saw the need for a new model that solves the real challenges faced by restaurant owners.

“We decided to challenge the conventions by offering our CAAS model, which completely removes the fixed costs that eat up the profits of restaurant owners.

“We also leverage technology to enhance the food production process and support our partners to excel in the growing food market.”

The funds will be utilized to bolster the company’s commitment to advancing the food tech sector via its “Cooking As A Service” (CAAS) model.

Its approach is purportedly distinct from the conventional fixed-fee frameworks employed by traditional cloud kitchens.

Fork N Knife asserts that its CAAS model enables restaurant and food concept developers to expand their businesses without requiring any initial investment.

As of now, Fork N Knife has three establishments in Turkey.

Nasr-Aldin added, “The success of this seed funding round reflects the confidence of the investors in Fork N Knife and the huge potential we have to transform the food industry in the region.

“We have also started negotiations for our Series A funding round, which shows the strong interest and trust in our innovative approach to cloud kitchens.”

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Jack in the Box’s Q4 FY23 net earnings tumble 52% to $21.89 Million

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SnackTeam
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Jack in the Box
Jack in the Box

Jack in the Box, the parent company of the Del Taco restaurant brand, has posted net earnings of $21.89 million for the fourth quarter (Q4) of fiscal year (FY) 2023.

This represents a 52.25% decrease compared to the $45.85 million reported a year ago.

For the quarter ending on October 1, 2023, total revenues amounted to $372.52 million, indicating a 7.5% decrease compared to the $402.77 million reported in Q4 FY22.

In Q4, the company’s adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) stood at $68.4 million, reflecting a decline from the $81.9 million recorded in the corresponding quarter of the previous year.

The company’s diluted earnings per share decreased to $1.08 in the quarter, down from $2.17 compared to the same period last year.

Jack in the Box reported a 3.9% increase in same-store sales for the quarter, whereas Del Taco experienced a 1.5% decline in same-store sales during the same period.

During the final quarter of FY23, Del Taco inaugurated seven new restaurants while shutting down nine.

Jack in the Box attributed its sales performance to pricing, although this was partially counterbalanced by reductions in transactions and menu mix. The company experienced a 4.3% increase in systemwide sales in Q4.

In Q4 2023, the restaurant-level margin for the brand reached 20.7%, marking a rise from the 16.2% reported in the corresponding period of the previous year.

During the most recent quarter, Jack in the Box inaugurated six new restaurants and shut down 11 restaurant locations.

Jack in the Box CEO Darin Harris said, “We achieved several important milestones for our business in 2023, including positive unit growth, successful new market openings, accelerated Del Taco refranchising, strong same stores sales performance and improvements in restaurant-level profitability.

“Despite some industry headwinds, we are excited about our opportunity in 2024 to expand both brands into new markets and continue driving our transformational growth strategy.”

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Turn Capital expands portfolio with acquisition of Flash Coffee in Thailand

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SnackTeam
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Flash Coffee
Flash Coffee

Turn Capital, a venture capital firm, has successfully acquired Flash Coffee, the Thailand business/franchise of a tech-enabled coffee chain headquartered in Singapore.

The financial specifics of the transaction were not disclosed by the companies.

Turn Capital has revealed its intentions to expand the coffee chain’s footprint in Thailand by opening over 100 new stores in the next two years.

Turn Capital partner Shang Koo said, “Flash Coffee is an exciting tech-enabled coffee brand and has been a source of delight for many coffee lovers across the region.

“We are impressed by what the team has built in Thailand over the past years and are excited to play a major role in the company’s next growth phase. Turn Capital’s focus and expertise is on the consumers, building digital-enabled and loyal consumer ecosystems by creating exciting products and services.

“We are excited to partner with Flash’s management team to bring the tech-driven Flash Coffee brand to profitability and to work with the young and energetic Thailand team to grow the company over the next few years.”

Founded in 2020, Flash Coffee presently runs over 200 stores spanning Indonesia, Thailand, Hong Kong, and South Korea.

Flash Coffee Thailand managing director Vincent Hosman said, “Turn Capital goes beyond providing funds; it involves harnessing operational expertise. We are excited to spearhead our expansion endeavours, fortify our team, diversify our drinks and food offerings and continue opening new stores.

“We’re set to paint the streets of Thailand yellow, symbolising the spread of our commitment to amazing coffee at unbeatable prices. The future looks bright for Flash Coffee Thailand.”

In May of this year, Flash Coffee secured $50 million in a Series B funding round, with White Star Capital taking the lead.

Participating in the funding round were investors like Delivery Hero, Geschwister Oetker, and Conny & Co, with a number of them choosing to augment their ownership in the company.

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Kim Kardashian’s Skky Partners makes fiery first investment in condiment brand Truff

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SnackTeam
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Truff

Skky Partners, the private-equity firm founded by Kim Kardashian, has opened its account by acquiring a majority stake in the US condiments company Truff.

Specifics regarding the financial aspects were not revealed.

Founded in 2017 by Nick Ajluni and Nick Guillen, the condiments brand specializes in truffle-infused products like hot sauce, pasta sauce, mayonnaise, oil, and salt. Initially oriented toward direct-to-consumer sales, the business has grown significantly and now includes prominent retailers such as Whole Foods, Target, and Publix in its distribution network.

Entrepreneur, influencer, and private-equity investor Kardashian stated that Skky Partners’ support for Truff represents its initial investment as the firm aims to focus on consumer brands. Kardashian described Truff as precisely the type of business that embodies what they were seeking.

Jay Sammons, Skky Partners’ co-founder and managing partner, said, “The business has a very strong foundation and is now at the perfect juncture for us to bring our experience building and scaling unique consumer brands to help fuel the next stage of Truff’s growth.”

As per a statement, the founders of Truff will persist in their roles as co-CEOs and maintain their status as “significant investors in the company.”

As part of the transaction, Mark Ramadan, co-founder, and former CEO of the U.S. condiments business Sir Kensington’s, will join Truff’s board as an independent director. This addition will be accompanied by the presence of David Brisske, the managing director of Skky. It’s worth noting that Unilever acquired Sir Kensington’s in 2017.

Ajluni added, “The investment will help us expand our wholesale business through continued distribution expansion, product innovation, awareness and the implementation of in-store merchandising practices.”

A joint statement from both co-founders read, “We know that Mark’s deep experience will make him an invaluable partner to us as we look to expand our distribution footprint, accelerate in-store performance and continue to introduce new products.”

Truff distributes its products in various countries, encompassing South Korea, Australia, New Zealand, the United Kingdom, Canada, and Mexico.

Upon inquiry, the company chose not to provide information regarding its annual sales and profits.

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Indian Railways takes dining to new levels with second Rail Coach Restaurant in Pune

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SnackTeam
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Rail Coach Restaurant

The Rail Coach Restaurant stands as a pioneering endeavor by the Indian Railways, earning acclaim among both travelers and the general public across numerous states.

At Pune, the second Rail Coach Restaurant was inaugurated in the Pune rail division, with Divisional Railway Manager Indu Dubey, Additional Divisional Railway Manager Brijeshkumar Singh, and other senior officials leading the ceremony.

The rail coach restaurant at Pune railway station has been built on an area of 100 square meters, on the side of Tadiwala road circulating area near Pune Divisional Railway Manager (DRM) office. The Restaurant on Wheels (ROW) will be managed and operated by OAM Industries India Pvt. Ltd. (Haldirams).

Delectable cuisine of the highest quality will be available round the clock, meeting the preferences of all. The air-conditioned restaurant, designed as an upscale dining destination, promises a distinctive experience for diners. Inside the coach, there will be seating for 40 patrons, featuring 10 tables, according to officials.

The restaurant’s interior ambiance has been adorned to provide a wholesome dining experience for both passengers and the public. For the convenience of passengers, a takeaway counter has been set up, enabling swift order pickups to ensure timely boarding of trains. Additionally, this service is accessible through various online food ordering apps.

“It offers a wide range of products including Raj Kachori, Chola Bhatura, Pau Bhaji, Veg Thali and combo, South Indian, North Indian, Pack Sweets and Namkeens, Chaats, Beverages, Softy, traditional Indian Sweets etc. This contract will fetch a revenue amount of INR 60,00,000/- per annum for Railways and will also provide food services to the passengers and public of Pune city,” an official said.

Chinchwad station in the Pune division is already home to a mobile restaurant, serving the local community. Furthermore, plans are underway to introduce similar restaurants on wheels at Akurdi, Baramati, and Miraj stations, with the installation process already initiated.

“The Coach Restaurant will provide hygienic and delicious food not only to the passengers but also for the common public. This coach restaurant, which is to be operated by Haldirams, will be a special attraction for the youth and college students in the nearby area as it will provide service round the clock,” said Ramdas Bhise, the divisional commercial manager and PRO of the Pune rail division.

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Reebok unveils new flagship store in Bengaluru, boosting brand’s retail presence

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SnackTeam
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Reebok

Reebok, a prominent brand in athletic footwear and apparel, has unveiled its latest flagship store in Kammanahalli, Bengaluru. The inauguration ceremony was conducted by O.P. Jaisha, a distinguished field athlete and Olympian, as stated in the company’s press release on Wednesday.

“We are delighted to bring Reebok’s innovative and high-performance products to the heart of Bengaluru through our new store in Kammanahalli,” shared Manoj Juneja, CEO of Reebok, expressing his excitement about the store’s opening.

Speaking on the inauguration, Olympian O.P. Jaisha said, “I practised early days of athletics in Reebok shoes, I am privileged to be a part of this occasion. The collection of shoes and apparel is very extensive and designed very thoughtfully for all fitness activities.”

The inauguration of Reebok’s Kammanahalli store is a component of ABFRL’s continual initiatives to broaden the brand’s retail presence and provide top-notch products to consumers throughout India.

Based in Boston, MA, USA, Reebok International Ltd. is a prominent global designer, marketer, and distributor of sports, fitness, and lifestyle footwear, apparel, and equipment.

Reebok is affiliated with the Authentic Brands Group (ABG), and in India, it operates in partnership with Aditya Birla Fashion and Retail Ltd. (ABFRL).

As of March 31, 2023, ABFRL reported a revenue of INR 12,418 crore and maintained a retail footprint covering 10.8 million square feet.

The organization operates a network of 3,977 stores, spanning around 33,535 multi-brand outlets, and has 6,723 points of sale in department stores throughout India, as of March 31, 2023.

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