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Pernod Ricard faces CCI probe over market share boosting allegations

India's competition watchdog has initiated an investigation into Pernod Ricard, following allegations of collusion with select retailers in a southern state. This purported collusion...

Struggling Dunzo defers overdue salaries again, hints at further layoffs

Troubled quick commerce startup Dunzo has once more delayed the payment of overdue salaries for June and July, assuring employees that their wages will...

Crafting a Winning Social Media Strategy: A Blueprint for Business Success

In today's digital age, a robust social media presence isn't just an option; it's a necessity for businesses looking to thrive and expand their...

The Future of Marketing: Harnessing AI and Machine Learning for Personalization

The future of marketing is undoubtedly being shaped by the rapid advancement of artificial intelligence (AI) and machine learning (ML) technologies. Personalization, in particular,...

Personalization Pitfalls: Common Mistakes to Avoid in Your Marketing Campaign

Personalization in marketing has become more than just a buzzword; it's a critical strategy for businesses aiming to connect with their audiences on a...

Redefining ROI: Measuring Success in the Age of Personalized Marketing

Personalized marketing is not a fleeting trend; it's a fundamental shift in how businesses engage with their customers. No longer can a one-size-fits-all approach...

Data-Driven Decision Making: How Personalization Insights Shape Marketing Strategies

Businesses are gathering an unprecedented quantity of data on customer behavior in the digital era. Every click, like, share, and buy creates a digital...

Bollywood star Deepika Padukone invests in specialty coffee brand Blue Tokai

Specialty coffee brand Blue Tokai Coffee Roasters has raised an undisclosed amount of funding from Ka Enterprises, the investment entity of Bollywood actress Deepika...

Swiggy and Goa govt empower local entrepreneurs with the Goa Chavath e-Bazaar initiative

Ahead of the Ganesh Chaturthi festival, Goa's Chief Minister, Pramod Sawant, made an announcement on Thursday. He unveiled the "Goa Chavath e-Bazaar," which showcases...

Inspire Brand unveils innovation center in Hyderabad, set to create 500 jobs by 2025

Inspire Brand, the parent company of popular restaurant chains such as Baskin-Robbins, Buffalo Wild Wings, and Dunkin', has officially inaugurated its Global Capability Centre...

Yoga Bar diversifies into baby care market with new brand, Yoga Baby

Yoga Bar, a renowned producer of health foods, is venturing into the rapidly expanding baby care sector by introducing a fresh brand called Yoga...