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Beyond Demographics: Digging Deeper into Consumer Behavior for Marketing Success

​Marketing has evolved significantly in recent years, and one of the most critical shifts has been the move beyond traditional demographics. While demographics like...

The Connected Customer Journey: Powering Growth Through Omni-Channel Marketing

Gone are the days when customers interacted with brands through a single channel. Today, consumers navigate a complex web of digital and physical touchpoints....

The Augmented Advantage: How Brands Can Propel Growth with AR Technology

In the ever-evolving world of business, staying ahead of the curve is the key to survival. One technological innovation that's been reshaping the landscape...

Espire Hospitality Group expands portfolio with ‘ZANA Forest Resort, Ranthambore

Espire Hospitality Group has launched 'ZANA Forest Resort, Ranthambore,' a magnificent retreat conveniently located near Ranthambore National Park and Tiger Reserve.This marks the group's...

Route 66 Goa revs up Mumbai’s culinary scene with new cloud kitchen in Bandra

Route 66 Goa, renowned for its culinary prowess, is thrilled to share the news of its expansion by launching a state-of-the-art cloud kitchen in...

Mitraan da Junction debuts in Faridabad, bringing Punjab’s rich flavors to the city

"Mitraan da Junction," a restaurant dedicated to tantalizing taste buds with the vibrant and savory flavors of Punjab cuisine, has recently commenced its operations...

Nestlé to boost white chocolate production with a €6.5 Million investment in Italian factory

Nestlé has announced a €6.5 million ($6.9 million) investment in expanding its white chocolate production capabilities at its San Sisto plant in Italy.This strategic...

Tata Consumer Products takes on India’s branded coffee market with regional specializations

Recognizing the comparatively lower coffee consumption rates in regions outside of South India, Tata Consumer Products is resolute in its efforts to enter India's...

Godrej Agrovet to invest INR 300 Crore in integrated palm oil complex in Telangana

Godrej Agrovet Ltd (GAVL) on Saturday unveiled its ambitious plan to develop an integrated palm oil complex in Telangana. This project involves a substantial...

Marco’s Pizza partners with Magna to revolutionize last-mile food delivery in North America

US-based pizza restaurant chain Marco's Pizza has partnered with mobility technology company Magna to explore new last-mile food delivery solutions in North America.The companies...

California to raise minimum wage for fast food workers to $20 per hour

Governor Gavin Newsom of California has recently approved a bill to raise the minimum hourly wage for fast food workers from $16.21 to $20.As...