Multi-Platform Mastery: Strategies for Maximizing Brand Growth with Video Marketing

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November 29, 2023

Harnessing the power of video across multiple platforms has become the cornerstone for brand growth in the ever-changing landscape of digital marketing. Mastering the art of Multi-Platform Video Marketing has become a strategic imperative for businesses aiming to stay ahead in the competitive arena as consumers increasingly engage with diverse content

Video, with its dynamic and immersive nature, has transcended traditional marketing channels. Its ability to convey complex messages in a concise yet impactful manner makes it a potent tool for brand communication. With the proliferation of high-speed internet and advanced mobile devices, video content has become more accessible, reaching a broader audience across various platforms.

The first step in achieving multi-platform mastery is comprehending the unique dynamics of each platform. From the visually-oriented Instagram to the informative realm of YouTube, each platform caters to distinct user behaviors. Crafting content that aligns seamlessly with these nuances is crucial for resonating with diverse audiences.

Apart from that, successful multi-platform video marketing demands a tailored approach for each channel. Short, attention-grabbing videos may thrive on TikTok, while longer, in-depth content could find a home on YouTube. Adapting content formats to fit the consumption habits of each platform ensures that brands effectively capture the attention of their target audience.

While adapting content to suit each platform is imperative, maintaining a consistent brand identity is equally crucial. Whether a viewer encounters a video on Facebook, Twitter, or any other platform, the brand’s essence should remain recognizable. This fosters a sense of familiarity and trust, building a more robust connection between the brand and its audience.

Furthermore, analytics tools provide invaluable insights into viewer behavior, engagement metrics, and content performance. By closely monitoring these metrics, brands can refine their strategies, identifying what works best on each platform and optimizing future content accordingly.

Emerging platforms and trends should be embraced, allowing brands to reach untapped audiences and showcase a forward-thinking approach. Whether it’s the rise of virtual reality or the latest social media sensation, adaptability is key to sustained success.

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Beyond view counts and likes, fostering a sense of community around a brand is a potent outcome of effective multi-platform video marketing. Engaging with the audience through comments, polls, and interactive elements creates a two-way dialogue, transforming passive viewers into active brand advocates.

Mastering multi-platform video marketing is a dynamic and ongoing process that necessitates a deep understanding of each platform, strategic content adaptation, consistent branding, data-driven optimization, an openness to innovation, and a commitment to community engagement. Brands that adeptly navigate this landscape position themselves not only for immediate growth but also for sustained success in the ever-evolving digital era.

Country Style Foods acquires Nestlé confectionery facility in major UK deal

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November 28, 2023

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A Nestlé confectionery facility in the UK has been officially sold, with the transaction completed several weeks ahead of its scheduled closure, as confirmed by the food giant.

The Fawdon facility, located near Newcastle in north-east England, has been acquired by the local bakery business Country Style Foods. This transaction specifically pertains to the premises, leaving the future uncertain for the 475 Nestlé employees based at the site.

In a statement, a Nestlé spokesperson said, “We have been carefully exploring options for the future of Fawdon factory since we announced its planned closure.

“We are pleased to have exchanged contracts with an established local business to purchase the factory. The sale relates to the premises only and the business has not been transferred.”

Country Style Foods has been contacted for comment on the confirmed deal. However, as of now, the bakery business has not provided any statements regarding the transaction. Local councillors, who form part of a taskforce established after the factory closure announcement early last year, have verified the deal.

Upon confirming the closure, Nestlé, after nearly a year of consultation, announced its intention to shift production to alternative sites in the UK and overseas. This plan was outlined for implementation following the closure of the facility at the end of 2023.

The facility, once a Rowntree plant in operation since 1958, produces a range of chocolate brands such as Rolo, Toffee Crisp, and Munchies. Additionally, it manufactures sugar confectionery sold under the brands Fruit Pastilles, Fruit Gums, and Jelly Tots.

Reports from local newspapers have suggested that Country Style Foods, a bakery company based in Leeds in northern England, might consider hiring some of the Nestlé employees in its recently acquired facility.

According to the Newcastle Chronicle, it is reported that Country Style Foods is expected to visit the Fawdon factory site in the upcoming weeks to engage with Nestlé employees and explore potential employment opportunities.

Country Style Foods, a provider of bread, cakes, and other baked goods to supermarket in-store bakeries and the foodservice sector, operates several production sites in the northern regions of England.

Popeyes spices up its menu: Wings now a permanent fixture with five tantalizing flavors!

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November 28, 2023

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In an official announcement, Popeyes has confirmed the addition of wings to its menu as a permanent offering.

The company is introducing a variety of five flavors: Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet ‘n’ Spicy.

In the official statement, Sami Siddiqui, the President of Popeyes North America, emphasized the brand’s commitment to challenging norms in the fast-food industry and consistently redefining expectations. Siddiqui pointed out the rapid success of the Ghost Pepper Wings, quickly followed by the widely popular Sweet ‘N Spicy wings, marking the strongest performance since the renowned Chicken Sandwich.

Recognizing the demand for more Louisiana-inspired wing flavors, Popeyes President of North America, Sami Siddiqui, expressed enthusiasm for the launch of the new wings lineup and its anticipated reception among their guests.

The wings undergo a preparation method akin to the distinctive bone-in chicken associated with the brand, involving a process of hand-battering and breading.

In the press release, Amy Alarcon, Popeyes’ Vice President of Culinary Innovation, revealed that her team invested three years in refining this new addition. She underscored the notable influence of the Ghost Pepper on their product range and expressed anticipation about the extraordinary outcome expected from combining it with their Wings.

Alarcon conveyed excitement about diversifying the flavor offerings to meet a wide range of guest preferences. Given the outstanding success of the Sweet ‘N Spicy Wings, rivaling that of the renowned Chicken Sandwich, the team is excited to introduce this extensive lineup.

Popeyes has a global presence with over 4,000 restaurants in operation.

CYK Hospitalities spearheads the expansion of My Bar Headquarters into Agra

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November 28, 2023

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Simranjeet Singh & Pulkit Arora, Directors, CYK Hospitalities

CYK Hospitalities, a leading end-to-end F&B consultancy, has played a pivotal role in facilitating the expansion of My Bar Headquarters, a sophisticated multi-cuisine fine dining establishment. Their expertise was instrumental in the establishment’s successful foray into Agra, situated on Church Road, Khandari. Specializing in menu engineering, CYK Hospitalities creatively experimented with Indian culinary traditions, introducing unique flavors to curate a distinctive and memorable dining experience. Notably, this venture marks the debut of My Bar Headquarters in Agra, adding to its existing presence in Noida and Delhi.

This establishment endeavors to offer a selection of distinctive and flavorful dishes, such as Avocado Papdi Chaat, Lamb Barra, Gochujang Chicken Popcorn, Banoffee Pie Trifle, and Kasundi Sole Tikka. To curate this enticing menu, the brand enlisted the expert services of CYK Hospitalities.

By optimizing the offerings, CYK Hospitalities has transformed the entire experience at the venue. The consulting firm recently revitalized and reintroduced Urban Deck, a renowned and decade-old establishment in Agra’s culinary scene.

Pulkit Arora, Director, CYK Hospitalities, said, “Undoubtedly, My Bar Headquarters is a well-known name that has been known for its delicious food and taste for years. As part of our efforts to create a unique dining experience, we seamlessly experimented with culinary traditions. To give a unique dining experience, we have introduced a gamut of delicious chaats, popcorns and many others traditional dishes with contemporary twist.”

Established by F&B industry experts, CYK Hospitalities is a consulting firm specializing in brand building, with a focus on the food and beverage as well as hospitality sector. The company aids its clients in garnering recognition for their outlets and restaurants through comprehensive consultation and unwavering support. Offering timely services, CYK Hospitalities assists clients in leasing, location mapping and expansion, exposure and networking, hiring and training, competitor analysis, menu engineering, chef recruitment, SOP formation, recipe development, and food pricing, among other services. To date, the company has formed partnerships with prominent space providers such as Phoenix Mall, Pacific Mall, DLF, Vegas Mall, Lulu Group, Lakeshore, Lovely Professional University, and more.

OYO unveils Prime Partner Program as it resumes self-operated hotels operations

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November 28, 2023

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OYO, a hospitality unicorn gearing up for its IPO, has resumed operations of self-operated hotels after a pause of over two years.

Through its recently introduced ‘Prime Partner Program,’ OYO has outlined a proposition for its top-performing hotel operators, allowing them the opportunity to manage additional hotels and generate extra revenue, all without the burden of leasing risk or the overhead expenses associated with launching a new hotel.

OYO has expressed its proactive efforts in forging partnerships with real estate developers to locate suitable properties for these hotels.

In the initial stage of the program, the company has established collaborations with 30 realtors and initiated operations in more than 35 hotels situated in cities such as Delhi, Bengaluru, Hyderabad, Kolkata, Goa, Mumbai, and Chennai.

Under the new program, operators will receive personalized support from dedicated relationship managers, along with access to OYO’s extensive network comprising over 15,000 corporate accounts and more than 10,000 travel agents, as stated by the company.

The self-operated hotels will be labeled as ‘Managed by OYO’ on both the app and website. Additionally, the global hospitality major has announced its commitment to closely oversee the maintenance and customer reviews of these hotels.

As part of the program, hotel owners have the option to lease their property to a prominent organization through fixed rental terms, revenue-sharing agreements, or management contracts.

“The program recognises the evolving travel and hospitality landscape where hoteliers are looking at expansion and guests are seeking well-managed accommodations. By offering hoteliers and property owners the opportunity to participate in this program, OYO aims to create a win-win situation that benefits landlords, professional hotel operators as well as travellers,” Anuj Tejpal, chief merchant officer at OYO, said in the statement.

The majority of hotels participating in the ‘Prime Partner Program’ will be incorporated into the company’s upscale hotel offerings, including Townhouse, Townhouse Oak, and Collection O.

It is worth noting that earlier this year, there were reports indicating OYO’s interest in entering the expanding premium hospitality market in India, with plans to incorporate 1,800 additional premium properties into its platform by 2023.

Shortly before the Covid-19 pandemic fully manifested in India, OYO discontinued its self-operated hotel business model, possibly influenced by pressure from SoftBank regarding profitability concerns.

Subsequently, the pandemic wreaked havoc on the global travel industry, leading OYO to scale back its operations in key growth regions such as the UK, Europe, Malaysia, Indonesia, and the US.

Nevertheless, OYO has re-entered these markets, emphasizing its focus on premium hotels and vacation homes.

OYO was on track to declare its first-ever profitable quarter in Q2 FY24. In a recent internal communication sent to the leadership team of the company, OYO’s founder and CEO Ritesh Agarwal stated that the startup is set to mark its “first profitable quarter” with a projected profit of INR 16 Cr in Q2.

The company disclosed a reduced loss of 38%, amounting to INR 1,286 Cr in FY23, with an operating revenue of INR 5,463 Cr.

Earlier this year, OYO, adjusting its plans, decreased its IPO size to $400-$600 Mn from the initially projected $1.2 Bn. The company proceeded to file its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) through the confidential pre-filing route.

Knoops chocolate and coffee chain secures £8.3 Million funding for UK expansion, doubling locations by 2024

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November 28, 2023

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Knoops, the chocolate and coffee chain, has secured £8.3 million ($10.4 million) in funding to expand its presence in the UK, with plans to double its footprint by 2024.

Morleys Stores, a retail and property group based in London, spearheaded the funding round by investing £5.5 million in the chain to facilitate its expansion.

The funds raised in the funding round will also be allocated to improving a multi-channel offering, providing enthusiasts the opportunity to craft their own drinks, known as “Knoopology,” using Knoops’ chocolate flakes in the comfort of their homes.

At present, Knoops has a presence in 15 locations, with seven of them situated in London.

The brand is recognized for its barista-crafted hot chocolate, chocolate milkshakes, and iced chocolate.

Knoops aims to introduce 20 new stores by March 2024, concentrating on major cities and university towns. Planned locations for expansion encompass Edinburgh, Leeds, and Exeter.

The company has aspirations in the medium term to establish 200 stores throughout the UK.

The company has recently launched a new app enabling users to personalize their own beverages.

Knoops executive chairman and CEO William Gordon-Harris stated, “When I first went into [founder] Jens’ shop [Jens Knoop] in Rye five years ago, I knew he was onto something.

“The business clearly had amazing potential and now thousands of customers are enjoying their “Knoops moment” every single week thanks to Jens’ vision. Our stores are doing a roaring trade at all times of the day and are hugely popular with customers of all ages.”

“Following this fundraising, Knoops is in a fantastic position to grow from a position of real financial strength. We have a huge market to shoot for and an easily scalable business – we’re still on the runway when it comes to how far Knoops can go.”

Modern Market Eatery introduces first drive-thru location in Colorado Springs

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November 28, 2023

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Modern Market Eatery, a US-based fast-casual concept, has opened its first drive-through restaurant in Colorado Springs, Colorado.

Situated at 3015 New Center Point within the First and Main Town Center, this newly established company-owned restaurant marks the third Modern Market Eatery venue in Colorado Springs.

The establishment provides guests with the choice of dine-in, drive-thru, and delivery options.

The menu features freshly prepared grain bowls, salads, sandwiches, and pizzas. Additionally, a winter menu was introduced on November 1, 2023.

Every ingredient has been thoughtfully sourced and is devoid of artificial flavors, colors, trans fats, hormones, antibiotics, and additives.

The kitchen is equipped with a dual-sided assembly line to expedite preparation times, thereby minimizing customer wait times.

Modern Market Eatery co-founder and president Rob McColgan stated, “Opening our first drive-thru restaurant is just one of the many ways our team is working to re-imagine fast food and show guests how healthy food can be a quick, convenient option for the entire family.

“This will be the first of many drive-thru locations we anticipate developing over the coming years to provide an even more efficient service model to handle the increasing volume of takeout orders.”

Within the new restaurant venue, there is a “Mini Market” merchandise area where diners can explore a selection of locally crafted products. This includes items from Switchback Coffee Roasters, Bibamba artisan chocolate, Skratch Labs, as well as Modern Market Eatery merchandise like hats and mugs.

In September 2022, Modern Market Eatery entered into a franchise development agreement with the Thrive Restaurant Group.

Thrive committed to launching 41 Modern Market Eatery locations across 11 new markets. These include northwest Arkansas; Des Moines in Iowa; Austin, San Antonio, and Waco in Texas; Charlotte and Raleigh in North Carolina; and Wichita and Kansas City in Kansas.

Fashion giant Marks & Spencer strengthens Indian presence with first store in Siliguri

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November 28, 2023

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Fashion retailer Marks & Spencer (M&S) has announced the opening of its first store in the city of Siliguri, West Bengal, at Vega Circle Mall, through social media.

“Siliguri, Say Hello to M&S! The wait is over – Marks & Spencer has officially landed in your town,” said the LinkedIn post.

“We are thrilled to announce the grand opening of our first-ever Marks & Spencer store in the vibrant city of Siliguri,” the post added.

The British brand made its foray into the Indian market in 2001 and established a joint venture with Reliance Retail in 2008, giving rise to Marks and Spencer Reliance India Private Limited. This entity currently manages three additional stores in Kolkata, West Bengal. The brand has expanded its presence to encompass over six stores, serving the eastern regions of India, including Assam, West Bengal, and Jharkhand.

The addition of the new store will bring M&S’s total to approximately 107 stores across 33 cities in India, as stated on the company’s official website. This expansion underscores the company’s recognition of India as a highly significant market. M&S currently boasts a workforce of over 1,900 colleagues dedicated to supporting both its offline and online customer channels, as indicated on its official LinkedIn profile.

Headquartered in Paddington, London, M&S opened its first store in 1884 and was founded by Michael Marks and Thomas Spencer in Leeds. As of 2023, there are over 1,064 stores located in the UK, and over 452 other store locations situated around the world, according to a report by Statista. Across its worldwide operations, the company employs over 66,000 people, the majority of whom are women.

FAT Brands to sweeten Texas with ten co-branded stores across the state

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November 28, 2023

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FAT Brands, the umbrella organization overseeing restaurant concepts such as Great American Cookies and Marble Slab Creamery, has recently entered into two development agreements. These agreements aim to establish a total of ten co-branded stores in various locations across Texas, USA.

Over the upcoming five years, co-branded establishments featuring Great American Cookies and Marble Slab Creamery will be introduced throughout the state.

Marble Slab Creamery provides a diverse range of offerings, including ice cream cakes, shakes available in various flavors, and handcrafted, small-batch ice cream with complimentary and unlimited mix-ins.

Great American Cookies’ menu features delectable items such as brownies and double doozies – cookies with a layer of frosting sandwiched between them.

FAT Brands chief development officer Taylor Wiederhorn stated, “Both Great American Cookies and Marble Slab Creamery have become a go-to destination for sweets in Texas.

“At FAT Brands, we continue to see strong growth potential for the brands as a co-branded concept, offering a one-stop-shop for all things cookie cakes, homemade ice cream, and more. As Texas grows, so will we.”

In September 2023, FAT Brands marked a milestone by launching the inaugural co-branded Great American Cookies and Marble Slab Creamery location in Happy Valley, Clackamas County, Oregon. This event marked the first presence of both brands in the Pacific Northwest region.

FAT Brands QSR division president Allison Lauenstein said at the time, “We are thrilled to introduce our co-branded Great American Cookies and Marble Slab Creamery concept to the Pacific Northwest for the first time.

“Both brands are known worldwide for crafting mouth-watering freshly made sweets, including cookie cakes, cookies, and ice cream that bring joy to our customers.

“With this opening marking the first in the region, we’re excited to create an unparalleled dessert experience that will resonate with the Happy Valley community and residents in the greater Portland area.”

Wrogn teams up with A47 to launch India’s first army-inspired fashion collection

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November 28, 2023

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In a groundbreaking collaboration, Wrogn, the youth fashion brand co-owned by Virat Kohli, introduces the ‘Wrogn X A47 – The Indian Infantry Collection.’ This marks the first-ever army-inspired fashion collaboration in India, going beyond fashion trends. The collection pays homage to the unsung heroes of the Indian armed forces, creating a unique milestone in the country’s fashion industry.

Virat Kohli said, “The real heroes of our country are our armed forces. Every time I wear this, I wear my gratitude. It’s a reminder for those who have taken the fall for me, you, and the entire nation.”

Showcasing an array of apparel including polos, jackets, camo t-shirts, and hoodies, the collection takes inspiration from the enduring earthy hues embraced by the Army—khaki, olive green, camo, and assorted brown tones. Each piece is characterized by unique detailing, featuring army badges, swatches, and motifs hailing from the Kargil war. These elements symbolize the valor and sacrifices of the Indian Army in dedicated service to the nation.

Vikram Reddy, COO and Co-Founder of WROGN, emphasizes, “This collection transcends mere fashion; it’s a heartfelt tribute to our genuine heroes, the Indian Infantry. Each piece stands as a daily reminder of the sacrifices our armed forces make.”

Bhavik Vora, Founder and CEO of Black White Orange/A47 said, “Teaming up with Wrogn to enhance our partnership with The Infantry Museum and Research Centre marks a significant step toward realizing our vision of paying tribute to our true heroes.”

Accessible through online platforms such as Myntra, Flipkart, and Wrogn.in, as well as offline at Exclusive Brand stores, Shoppers Stop, and Pantaloons via Wrogn’s retail network, the collection is designed for convenient availability to consumers across India. With prices starting at INR 1049, the collection aims to evoke a sense of pride and gratitude among citizens.

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