Eco-Conscious Engagement: Strategies for Converting Consumers through Education

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December 4, 2023

In a world driven by consumerism, the pursuit of sustainable practices has become a beacon of hope for a planet in peril. As environmental concerns escalate, the need for eco-conscious engagement has never been more critical. How can we convert consumers into champions of sustainability? The answer lies in the art of education.

Firstly, it is important to understand the Consumer mindset, in order to embark on the journey of eco-conscious engagement, it’s essential to decipher the intricate layers of the consumer mindset. Consumers, now more than ever, seek meaning beyond the tangible product – they crave a connection with a purpose. This shift in perspective provides a canvas for the brushstrokes of education to paint a picture of environmental responsibility. The power of storytelling transcends the confines of mere information delivery. Crafting narratives that resonate with the consumer’s values and emotions creates a compelling tapestry of understanding. By weaving stories of environmental impact, individual choices, and collective responsibility, we foster a sense of shared commitment.

The term “sustainability” often hovers in the realm of abstraction. Transforming it into a tangible concept involves breaking down complex jargon and concepts into digestible portions. A successful eco-conscious engagement strategy involves demystifying sustainability, making it accessible to the masses through relatable examples and real-world applications.

Education is Empowerment

Empowerment emerges as a cornerstone of sustainable consumer conversion. Education should not merely be an imparting of knowledge but a tool for empowerment, enabling individuals to make informed choices. By providing the necessary tools and knowledge, consumers can become architects of their own sustainable lifestyles.One of the very strong tools when it comes to educating is harnessing the power of influencers who align with eco-conscious values and amplifies the reach of educational campaigns. The ripple effect of a well-crafted message can extend far beyond initial expectations. The symbiotic relationship between brands and consumers can be a catalyst for change. Brands, by embracing transparent sustainability practices, build trust with consumers. Collaborative initiatives that involve consumers in the decision-making process create a sense of shared responsibility, fostering a community committed to positive environmental impact.

Navigating Challenges: Overcoming Greenwashing

In the pursuit of eco-conscious engagement, the specter of greenwashing looms large. To maintain authenticity, transparency is paramount. Educating consumers about how to discern genuine sustainability efforts from mere marketing ploys empowers them to make discerning choices.A successful eco-conscious engagement strategy transcends the individual level, creating a ripple effect that extends to communities and beyond. Through education, consumers evolve from passive participants to passionate advocates, influencing others through their informed choices and inspiring a domino effect of sustainable practices.

The journey toward sustainable consumer choices is paved with the bricks of education, empathy, and empowerment. By understanding the consumer mindset, crafting compelling narratives, and leveraging the power of social platforms, we can foster a collective awakening. Through collaborative initiatives and a commitment to transparency, we can transform consumers into champions of sustainability, creating a legacy of environmental stewardship for generations to come.

Tech and Consumer Behavior: Navigating the Digital Landscape for Insights

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December 4, 2023

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The tech era today is on a whole another level, where technology and consumer behavior intersect, businesses find themselves navigating a digital tapestry that weaves together insights, preferences, and trends. As technology becomes an integral part of daily life, understanding how it shapes consumer behavior is not just a necessity; it’s a strategic imperative. Let’s embark on a journey through the digital landscape, exploring the intricate relationship between tech and consumer behavior to unveil insights that pave the way for informed strategies.

The Tech-Powered Consumer: Shaping Behaviors, Redefining Expectations

In a world where smartphones are extensions of ourselves and smart devices orchestrate our homes, consumers have become tech-empowered beings. Understanding the ways in which technology shapes their behaviors is like deciphering a code that unlocks the secrets of modern preferences and expectations. From instant gratification to seamless experiences, the tech-powered consumer is reshaping the landscape of expectations.

E-commerce has evolved from a convenience to a way of life, and understanding the nuances of online shopping behaviors is a quest for businesses navigating the digital landscape. From the psychology of clicks to the intricate dance of conversion rates, businesses that decode the digital shopping journey gain insights into optimizing user experiences, influencing purchase decisions, and fostering brand loyalty in the virtual marketplace.

Secondly, Social media has become the town square of the digital age, where consumer opinions echo and reverberate. Businesses that tap into the pulse of social platforms gain valuable insights into public sentiment, emerging trends, and brand perceptions. The interconnected web of likes, shares, and comments provides a real-time narrative of consumer preferences, enabling businesses to adapt and engage in meaningful conversations.

Data Analytics: Unraveling Patterns for Strategic Precision

As consumers traverse the digital landscape, they leave behind a trail of data that holds the key to understanding their behaviors. Data analytics becomes the compass guiding businesses through this intricate terrain. From analyzing website traffic patterns to deciphering purchase histories, businesses armed with data-driven insights gain the strategic precision needed to tailor offerings, refine marketing strategies, and anticipate future trends. With the world at their fingertips, consumers wield smartphones as personal command centers. Understanding mobile preferences goes beyond responsive web design – it’s about decoding micro-moments that shape decision-making on the go. Businesses that optimize for mobile not only capture attention but also tap into the fleeting opportunities where consumer behaviors crystallize into actions.

Apart from that, voice-activated assistants have become companions in our daily lives, transforming the way we search for information. The rise of voice search introduces a new dimension to consumer behavior – one characterized by conversational interactions and nuanced intent. Businesses attuned to the nuances of voice search gain a competitive edge in delivering content and experiences aligned with the natural flow of consumer conversations.

The Experience Economy: From Transactions to Engagements

In the digital landscape, the currency of success is no longer just transactions; it’s engagements. Consumers seek experiences that resonate, and businesses that craft immersive digital experiences win the hearts and minds of their audience. From virtual reality to augmented reality, the technologies shaping the experience economy redefine how consumers engage with brands, products, and services in the digital realm.

Further, as technology permeates every aspect of consumer life, the issues of privacy and trust become paramount. Understanding the delicate balance between personalized experiences and respecting user privacy is a challenge for businesses navigating the digital landscape. Establishing and maintaining trust becomes a cornerstone in building enduring digital relationships with consumers who seek both innovation and security. The digital landscape is a dynamic canvas, continually painted with the brushstrokes of emerging technologies. Businesses that cast their gaze to the future horizon gain foresight into the tech trends that will shape tomorrow’s consumer behaviors. From artificial intelligence and machine learning to the Internet of Things, understanding these trends positions businesses to proactively adapt and stay ahead in the ever-evolving digital ecosystem.

The Bottom Line

Navigating the digital landscape for insights into consumer behavior is akin to embarking on a captivating expedition through uncharted territories. Businesses that decode the nuances of tech-infused behaviors gain the strategic advantage needed to not only meet current expectations but also anticipate and shape the future of consumer preferences. The digital tapestry, woven with threads of technology and consumer behavior, reveals insights that are not just observations but the keys to unlocking the doors of strategic success in the digital era.

Efficiency Meets Experience: Transforming Customer Journeys with Omni-Channel Mastery

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December 4, 2023

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In the intricate dance between businesses and consumers, the concept of an omni-channel approach has emerged as a guiding principle, marrying efficiency and experience seamlessly. As technology continues to redefine how we engage with brands, the mastery of omni-channel strategies has become a catalyst for transforming customer journeys. Let’s explore the powerful synergy of efficiency and experience as businesses navigate the multi-faceted landscape of omni-channel engagement.

The Omni-Channel Tapestry: Weaving Interconnected Experiences

Omni-channel strategies go beyond mere multi-channel presence. They weave a tapestry where each touchpoint, whether online or offline, contributes to a seamless and interconnected customer journey. From brick-and-mortar stores to e-commerce platforms, mobile apps, and social media, businesses that master the omni-channel tapestry create a cohesive experience that transcends individual channels.

Efficiency Unleashed: Streamlining Interactions

Efficiency lies at the core of omni-channel mastery. The ability to streamline interactions across channels ensures that customers can transition seamlessly between touchpoints without friction. From browsing products online to making a purchase in-store or seeking support through a mobile app, an efficient omni-channel strategy minimizes hurdles, saving time and enhancing the overall customer experience.

Personalization Precision: Tailoring Journeys for Individuals

One-size-fits-all approaches are relics of the past. Omni-channel mastery enables businesses to harness the power of data to deliver personalized experiences. From targeted marketing messages based on online behavior to in-store recommendations shaped by past purchases, personalization becomes a cornerstone, making customers feel seen and valued at every interaction.

Real-Time Responsiveness: Meeting Customers Where They Are

The omni-channel landscape is dynamic, requiring businesses to be agile and responsive in real time. Whether it’s addressing customer inquiries on social media, updating inventory levels across channels, or adapting marketing strategies based on emerging trends, real-time responsiveness ensures that businesses meet customers where they are, enhancing the relevance and timeliness of their interactions.

Unified Communication: Breaking Down Silos

The efficiency of an omni-channel approach is contingent on breaking down communication silos within organizations. Departments that traditionally operated independently, such as marketing, sales, and customer service, must collaborate seamlessly. Unified communication ensures that customer data is shared across channels, creating a holistic view that empowers businesses to deliver consistent and cohesive experiences.

From Online to Offline and Beyond: The Fluid Customer Journey

Customers don’t distinguish between online and offline experiences – their journey is fluid. Businesses mastering omni-channel strategies understand this fluidity and ensure a consistent brand presence across all touchpoints. Whether a customer starts their journey on a mobile app and completes it in-store or vice versa, the omni-channel approach provides a harmonious experience that transcends the boundaries of physical and digital realms.

Cross-Channel Analytics: Insights for Continuous Improvement

The mastery of omni-channel strategies isn’t a one-time achievement; it’s an ongoing process of refinement. Cross-channel analytics play a pivotal role in this journey. Businesses leverage data insights to understand customer behavior across channels, identify pain points, and optimize their strategies for continuous improvement. The ability to adapt based on analytics ensures that the omni-channel experience evolves with changing customer expectations.

Future-Proofing Through Innovation: Embracing Emerging Channels

The omni-channel landscape is dynamic, with emerging channels continually reshaping the customer journey. Future-proofing through innovation involves staying ahead of the curve, exploring and adopting new channels, and integrating them seamlessly into existing strategies. Whether it’s incorporating voice assistants, augmented reality, or other emerging technologies, businesses at the forefront of omni-channel mastery embrace innovation as a means of enhancing customer experiences.

The mastery of omni-channel strategies signifies the harmonious blend of efficiency and experience in the customer journey. Businesses that weave interconnected experiences, streamline interactions, personalize journeys, respond in real time, break down silos, embrace fluidity, leverage analytics, and innovate continuously are the architects of transformative customer experiences. The synergy of efficiency and experience in the omni-channel realm isn’t just a strategy; it’s a commitment to meeting customers where they are and guiding them seamlessly through a journey that transcends individual channels.

The ROI of AR: Measuring Impact and Success for Sustainable Business Growth

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December 4, 2023

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Businesses are increasingly recognizing augmented reality (AR) as a strategic cornerstone with the potential to redefine success in an ever-changing technological landscape, rather than dismissing it as a transient trend. However, when aiming for sustained benefits beyond quick wins, the critical evaluation of the Return on Investment (ROI) for augmented reality becomes paramount. This post will examine how companies can measure the benefits of augmented reality for sustained success.

The hype surrounding AR is undeniable, but businesses must move beyond the dazzle and delve into the substance. The AR odyssey begins with a clear understanding of the technology’s potential applications within the business landscape. From enhancing customer experiences to streamlining internal processes, AR is a versatile ally that can impact various facets of a business.

At the heart of the ROI equation lies customer engagement. AR has the power to transform ordinary interactions into immersive experiences. Whether it’s virtual try-ons for retail, interactive product demonstrations, or AR-enhanced storytelling, businesses can leverage AR to captivate their audience. The longer and more enjoyable the customer interaction, the higher the potential for conversion and loyalty.

For e-commerce, the ROI of AR isn’t just a metric; it’s a game-changer. AR-driven features like virtual fitting rooms, 3D product previews, and interactive catalogs remove the barriers of online shopping, providing consumers with a tangible experience. Reduced return rates and increased customer satisfaction become tangible indicators of the impact of AR on the bottom line.

The impact of AR isn’t confined to customer-facing realms. Businesses can harness AR to empower their workforce, enhancing operational efficiency and reducing errors. AR-guided assembly processes, remote assistance, and training simulations contribute to a skilled and confident workforce. The ROI here is reflected in improved productivity, decreased training costs, and minimized errors.

Further, quantifying the impact of AR requires a robust analytics framework. Businesses can track user interactions, dwell times, conversion rates, and other relevant metrics to gauge the effectiveness of AR initiatives. The ability to gather insights into user behavior within AR experiences provides valuable data for refining strategies and optimizing the immersive journey. The ROI of AR extends beyond immediate financial metrics; it’s intertwined with brand differentiation and loyalty. Businesses that integrate AR seamlessly into their brand narrative create a unique identity. This distinctiveness not only attracts attention but also fosters a sense of loyalty among consumers who appreciate and remember the brand’s commitment to innovative experiences.

While the potential of AR is immense, its successful integration requires overcoming implementation challenges. From initial costs to technical hurdles, businesses must adopt a long-term perspective. Investments in AR technology should be viewed as strategic assets that contribute to sustained growth, acknowledging that the full ROI might not materialize overnight. The AR landscape is dynamic, with continuous advancements and emerging technologies. Businesses seeking sustainable growth through AR must embrace adaptability. Future-proofing AR strategies involves staying abreast of technological developments, being open to evolving trends, and ensuring that AR initiatives align with changing consumer expectations.

The ROI of AR isn’t just about immediate financial gains; it’s a multidimensional evaluation of impact across customer engagement, operational efficiency, brand narrative, and workforce empowerment. Businesses that navigate the AR odyssey with a focus on long-term sustainability, backed by robust analytics and a commitment to innovation, are poised to augment success and redefine the business landscape. The ROI of AR isn’t just a metric; it’s a strategic compass guiding businesses towards a future where augmented realities contribute to lasting prosperity.

From YouTube to Your Bottom Line: Monetizing Video Marketing for Brand Success

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December 4, 2023

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The expression “lights, camera, action” has a new meaning in the digital age as companies use the potent force of video marketing to not only draw viewers in but also convert those views into hard-earned money. Let’s take a trip through the exciting and profitable realm of video marketing monetization, from YouTube sensations to your brand’s success story.

Getting noticed demands more than simply a well-lit stage in a world where people’s attention spans are comparable to those of goldfish. Content that captivates, amuses, and connects with your audience is required. The secret is to keep your audience riveted to the screen, anticipating the next scene in your brand’s movie, whether it’s through heartwarming stories, hilarious sketches, or jaw-dropping tutorials.

The camera isn’t just a recording device; it’s the storyteller’s best friend. Brands that understand the art of crafting cinematic narratives weave stories that go beyond product features. From the opening sequence to the grand finale, every frame should contribute to the overarching plot of your brand. It’s not just about selling; it’s about creating an emotional connection that transforms viewers into loyal fans.

While views are great, action is where the real magic happens. Every video should have a purpose – a call to action that propels viewers to the next stage of their journey with your brand. Whether it’s subscribing, clicking a link, or making a purchase, the action is the crescendo that turns passive viewers into active participants in your brand’s success story.

Secondly, Product placements don’t have to be boring or intrusive. Embrace the art of playful integration. Whether it’s seamlessly showcasing your product in action during a comedy sketch or subtly incorporating it into the plot of your mini-drama, the key is to make it feel natural. When done right, it’s not just a placement; it’s a style statement that leaves an impression on your audience. While ad revenue is a tempting stream, true video marketing maestros explore diverse monetization avenues. From sponsored content and affiliate marketing to exclusive memberships and merchandise tie-ins, the possibilities are as vast as the video landscape itself. Monetizing moments goes beyond the initial view count; it’s about transforming those moments into a revenue-generating symphony.

Why settle for a passive viewing experience when you can invite your audience on an interactive adventure? From interactive quizzes to choose-your-own-adventure-style videos, brands that break the fourth wall and involve viewers in the storytelling process create an immersive experience that goes beyond traditional marketing. It’s not just watching; it’s participating in the brand’s journey.

Further, a peek behind the curtain and let your audience see the real stars – the people behind the brand. Whether it’s quirky office antics, day-in-the-life vlogs, or candid moments during product development, showcasing the human side of your brand builds authenticity. People don’t just buy products; they buy into stories, and the stories behind the scenes are often the most captivating. It’s safe to say that the key to sustained success in video marketing is mastering the art of the sequel. From ongoing series to follow-up videos that continue a narrative or delve deeper into a topic, creating a sense of anticipation keeps your audience coming back for more. It’s not just a one-hit wonder; it’s a saga that unfolds over time, building brand loyalty with each new episode.

From lights to camera to action, the journey of monetizing video marketing is a thrilling ride that transforms your brand from a mere spectator to the star of the show. With captivating content, cinematic narratives, compelling calls to action, playful product placements, diverse monetization strategies, interactive adventures, behind-the-scenes shenanigans, and a sequel strategy that keeps viewers hooked, your brand is ready to take center stage in the blockbuster of its own success story. So, grab your popcorn and let the video marketing extravaganza begin!

Wipro Consumer Care – Ventures launches second fund of INR 250 Crore to boost consumer startups

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December 2, 2023

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Wipro Consumer Care – Ventures, the venture funding division of Wipro Consumer Care and Lighting, announced on Saturday the initiation of its second fund, with a total capital of INR 250 crore. This new fund, labeled Fund II, is dedicated to supporting investments in consumer startups across India and Southeast Asia, as outlined in the company’s official statement.

“We would look for e-comm driven companies at Pre Series A onwards, with minority stake approach (up to 25 per cent), and continue with our strategy of helping and nurturing the startups as required,” it added.

Wipro Consumer Care – Ventures, launched around four years ago with a corpus of INR 200 crore, has made 10 investments so far.

“The fund performance is robust with MOIC (Multiple on Invested Capital) running at over 2.2x as well as strong IRR (internal rate of return), which are above market benchmarks,” it said.

Wipro Consumer Care – Ventures has undertaken partial exits from two of its investments from the initial corpus up to this point.

Furthermore, the funding company stated, “In one of these investments, we have witnessed a 10x increase in a brief timeframe.”

“While a large majority of this fund has been committed, a couple of more new investments would be made from this fund as well as few follow ons too. Our portfolio construct is varied and a mix of investments in startups in India, in SE Asia, as well as in a VC fund,” it said.

Sumit Keshan, Managing Partner of Wipro Consumer Care – Ventures, emphasized that the primary focus will be on companies operating within various categories and sub-categories such as personal care, skin care, home care, wellness, food, fragrances, and BPC (Beauty and Personal Care).

“Geo coverage would continue to be India and Southeast Asia where we feel we can add value beyond providing capital. We have been successful in value-adding to our investments by providing support in terms of offline focus, R&D, sourcing (specifically from overseas vendors), helping identify third-party manufacturers, finance discipline, etc,” he added.

In the fiscal year 2023, Wipro Consumer Care and Lighting, a division of Wipro Enterprises led by Azim Premji, has achieved a significant milestone by surpassing INR 10,000 crore in total sales.

Engaged in the Fast-Moving Consumer Goods (FMCG) and lighting sectors, Wipro Consumer Care and Lighting has diversified its portfolio by venturing into the food segment through the acquisitions of Nirapara and Brahmins.

Govt cracks down on ‘dark patterns’ in e-commerce, labels it as unfair trading

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December 2, 2023

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The government has prohibited the utilization of “dark patterns” – intentionally crafted deceptive tactics – by e-commerce and all other online platforms during the sale of goods and services. These tactics manipulate customers, coercing them into unintended sign-ups or purchases and enticing them to buy pricier products. This has been officially labeled by the government as an “unfair trading practice.”

According to the Consumer Protection Act, those found in violation may be subject to fines and legal consequences imposed by the Central Consumer Protection Authority (CCPA). Additionally, they may be brought to trial before consumer commissions.

In a notice published in the gazette by the CCPA titled “Guidelines for Prevention and Regulation of Dark Patterns,” the authority has elucidated “dark patterns” as any technique or “deceptive design pattern” employing user interface or user experience interactions on any platform. These are intentionally crafted to mislead or deceive users into performing actions they did not intend or desire.

The legally supported guidelines will be applicable to all platforms engaged in the systematic provision of goods or services, including advertisers and sellers.

The ministry has outlined 13 deceptive practices categorized as ‘dark patterns.’ These practices encompass generating false urgency through an artificial sense of scarcity, engaging in basket sneaking by adding extra items to exceed the original product’s cost, and setting up subscription traps.

Unfavorable weather triggers inflation surge – onion and pulse prices on the rise

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December 2, 2023

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Experts have stated that the recent intense rainfall and hailstorms in Maharashtra, Gujarat, western Madhya Pradesh, and certain areas of Rajasthan may contribute to an inflationary impact, potentially pushing it to approximately 6% in the next three months. The surge in prices of pulses and onions is expected to sustain elevated food inflation during this period.

“Food inflation will continue to be under pressure, and I believe that 6% inflation can prevail over the next three months,” said Madan Sabnavis, chief economist at Bank of Baroda. “Rabi sowing is lagging and low reservoir levels can impact final crop outcomes,” he said.

According to data released last month, inflation dropped to 4.9% in October. However, during the same period, food inflation held steady at 6.6%.

Anticipated intensification in food prices is likely, following a significant surge in rainfall, amounting to a 682% increase over the long-period average (LPA) in the central part of the country, which is considered the core agricultural zone. This information is based on data provided by the India Meteorological Department (IMD) for the period between November 23 and November 29.

Agricultural experts reported extensive damage to both tur and onion crops due to unseasonal hailstorms and rainfall.

The government’s data reveals that Tur had experienced a notable reduction in acreage during the kharif season, standing at 43.87 lakh hectares as of September 29, 2023, compared to 46.13 lakh hectares on September 29, 2022.

The combined weight of onions and pulses in the retail inflation basket is 3%.

In October, the inflation for pulses surged to 18.8%, with tur prices witnessing a 40.9% increase compared to the previous year. This marked a higher inflation rate for tur compared to the 37.3% recorded in September. Despite the government’s attempts to boost imports by eliminating import duties, the impact on the situation was minimal.

Experts suggest that the inflation in pulses could continue to increase, given that the upward trend in tur prices has not subsided.

“In November, tur dal retail prices are tracking higher by 37.7% year on year, which will add around 0.3 percentage points to headline CPI (Consumer Price Index),” said Gaura Sengupta, economist at IDFC First Bank. “Overall, pulses prices on a CPI-weighted basis are tracking higher by 22% year on year in November,” she said.

Tur carries a 0.8% weight in the retail basket.

Experts suggest that onions, trading 79% higher than a year ago, could contribute an additional 0.5 percentage points to headline inflation in November.

Tanmay Deepak, an analyst at Agriwatch, an agricultural research firm collaborating with a million farmers, reported that the recent hailstorms in Maharashtra have caused damage to the onion crop in areas like Nashik and Ahmednagar.

“The arrivals (of onions to mandis), which should have peaked at this time of the year, have declined. This is pushing the prices up,” he said.

The unfavorable weather conditions causing a delay in kharif onion sowing have led to reduced coverage and a delayed arrival of the onion crop. With stored rabi onions (harvested in April-May) depleting and the delayed arrival of kharif onions, a tight supply situation has emerged, contributing to the increase in prices, as mentioned by Deepak.

According to government data, the nationwide retail price of this essential kitchen item surged by 94.39% to INR 57.85 per kilogram as of November 29, up from INR 29.76 per kg a year ago.

Experts warned that if rabi sowing does not pick up, the repercussions may extend throughout the remainder of the year.

“The impact of vegetable prices will be transient as there are multiple cropping seasons,” Sengupta of IDFC First Bank said. “Pulses price pressures could be more persistent.

California Pizza Kitchen’s global expansion continues with new restaurant in the Philippines

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December 2, 2023

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US-based California Pizza Kitchen (CPK) continues its global expansion, recently inaugurating a new location in the Philippines to further broaden its international presence.

Situated in Muntinlupa City within the East Wing of Festival Supermall, this new establishment marks California Pizza Kitchen’s 24th restaurant in the international market.

The latest CPK restaurant showcases the brand’s updated design, incorporating elements such as refurbished wood and warm golden lighting.

California Pizza Kitchen CEO Jeff Warne stated, “We are pleased to build upon our longstanding relationship with our franchise partners in the Philippines.

“Our commitment to growth and the enduring support we give our franchisees is at the core of our franchise development and overall success. We look forward to sharing CPK’s excellent culinary offerings and world-class hospitality with our customers in the Philippines.”

The Philippines branch of CPK will be under the ownership and management of Pi Co, the same entity responsible for CPK’s inaugural international franchise, established in 1999.

Pi Co oversees two additional CPK restaurants within the country.

The new location will be the first in the Philippines to offer extended operating hours and breakfast options.

Pi Co president Sheila Fuller stated, “On behalf of our team, we are pleased to continue building on our 25 years of partnership with CPK.

“Our newest location in Muntinlupa City promises a distinctive dining experience for our guests as the first CPK in the country to serve CPK’s enticing breakfast menu items.

“We are excited to further strengthen our collaboration with a brand like CPK that allows flexibility to tailor our restaurant and design to our own market here in the Philippines.”

In July 2022, California Pizza Kitchen announced its intention to penetrate the Canadian market through the establishment of a new restaurant in Edmonton, Alberta.

The fresh establishment located at 5260 Windermere Boulevard will present seasonal menus that showcase flavors from various corners of the world.

EU beer sales rise in 2022 but still fall short of pre-pandemic levels

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December 2, 2023

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Beer sales in the EU increased slightly in 2022; however, they still lag behind pre-pandemic levels, according to data.

According to research conducted by The Brewers of Europe, beer sales in the bloc reached 313.3 million hectoliters in 2022, marking an increase from 300.6 million hectoliters in 2021 and 297.5 million hectoliters in 2020.

Despite the upward trajectory, beer consumption has not yet returned to pre-pandemic levels; in 2019, the EU saw sales of 322.8 million hectoliters of beer.

Reflecting this pattern, beer production in the EU reached 358.2 million hectoliters in 2022, an increase from 343.6 million hectoliters in 2021 but still below the 2019 figure of 363.9 million hectoliters. Germany holds the position of the largest beer producer in the EU, with 87.8 million hectoliters brewed in 2022, followed by Spain with 41.1 million hectoliters.

“The last few years have seen new challenges coming thick and fast but the beer market is on the road to recovery since the Covid pandemic in 2020 forced bars, cafés and restaurants to close, with lockdowns keeping people from enjoying a beer with friends, family and new acquaintances,” Simon Spillane, head of operations at The Brewers of Europe, said.

“If 2020 brought an abrupt end to the gradual growth in production and consumption for European brewers, the recovery has been more steady and we can see in 2022 that the market was not yet back to its pre-Covid health.”

Spillane mentioned that the on-premise sector experienced the most significant impact from macroenvironmental pressures last year.

“While each country has its traditions, the balance between the on-trade of immediate consumption and the off-trade of retail stores has shifted towards the latter,” he said.

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