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Downtrading intensifies in FMCG sector due to rising inflation and rainfall deficiency

The effects of the August drought are making their presence known on corporate financial statements.Downtrading, the trend in which consumers transition from larger product...

Tata Consumer Products launches ‘Say Never Energy Drink’, set to compete with top brands

Tata Consumer Products (TCP), a consumer goods company under the Tata Group, is making a significant move into the rapidly expanding "Energy Drink" sector...

From Transaction to Interaction: Nurturing User Engagement After the Sale

The journey with your consumers does not end with a successful transaction in today's competitive business world; it is only the beginning. After-sale customer...

Mobile Gastronomy: How to Develop a Winning Digital Strategy for Food Businesses

The food sector is seeing a tremendous change towards mobile gastronomy in the age of smartphones and on-the-go lives. Whether you own a restaurant,...

From Awareness to Action: Converting Consumers Through Eco-Friendly Marketing

Consumers in today's environmentally conscious world are increasingly looking for products and services that connect with their beliefs and promote a sustainable future. As...

The Yellow Straw records exponential sales growth, poised for expansion across India

The Yellow Straw, a leading juice and salad bar chain in Eastern India, is flourishing and attaining remarkable achievements in the health food sector....

Despite easing, UK’s grocery inflation still a challenge for households

UK grocery inflation, while showing signs of easing, is still impacting many Britons who are grappling with a cost-of-living crisis entering its second year,...

Clear Premium Water diversifies portfolio with the launch of ‘NUbyClear’ in India

Clear Premium Water has made a significant announcement, revealing its plan to introduce the 'NUbyClear' natural mineral water brand in India.Positioned as a premium...