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Sugar prices skyrocket to a 13-year high as El Niño takes its toll, FAO data reveals

The overall prices of global food commodities remained relatively stable in September, even though sugar prices surged to their highest point in nearly 13...

Dabur India ushers in a new era with a complete shift to cloud-based systems

On Monday, Dabur India announced its transition to a fully cloud-based operation, having effectively moved its applications from its On-Premises Data Center to the...

Nykaa must boost ad-spending to hold market shares amid rising competition

Amid the intensifying competition in the offline and online beauty and personal care (BPC) industry, analysts at Kotak Institutional Equities assert that Nykaa will...

Conscious Consumerism: Strategies for Converting Advocates of Sustainable Brands

The rise of conscious consumerism has ushered in a new era of brand loyalty—one that transcends mere product quality and price. Today's consumers are...

Inside the Consumer’s Mind: Key Factors Influencing Buying Choices

Understanding the intricacies of consumer behavior is akin to deciphering a complex puzzle. What drives individuals to choose one product or brand over another?...

Customer-Centric Harmony: Crafting Omni-Channel Marketing Plans for Exceptional Experiences

In the age of digital transformation, where customers interact with companies across various touchpoints, developing an omni-channel marketing strategy is no longer an option—it's...

Bringing Brands to Life: Enhancing Growth with Augmented Reality Experiences

Staying relevant and grabbing the attention of customers is a constant struggle in today's fast-paced corporate world. Adopting new technology such as Augmented Reality...

Lights, Storytelling, Action: Elevate Your Brand Growth Through Video Marketing

Video has emerged as the crown jewel of content marketing in the digital era. It's a media like no other for capturing attention, conveying...