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Sugar prices skyrocket to a 13-year high as El Niño takes its toll, FAO data reveals
The overall prices of global food commodities remained relatively stable in September, even though sugar prices surged to their highest point in nearly 13...
Dabur India ushers in a new era with a complete shift to cloud-based systems
On Monday, Dabur India announced its transition to a fully cloud-based operation, having effectively moved its applications from its On-Premises Data Center to the...
Suba Group of Hotels expands presence with grand opening of Click Hotel in Madhya Pradesh
Suba Group of Hotels reached a noteworthy achievement with the grand opening of their third hotel, Click Hotel, on October 9th, in Pithampur, Madhya...
ITC Hotels expands ‘Storii’ portfolio with new boutique resort in Kolkata
ITC Hotels on Monday announced the signing of its first 'Storii' property in Kolkata, West Bengal. The property will be located near the metropolis...
Nykaa must boost ad-spending to hold market shares amid rising competition
Amid the intensifying competition in the offline and online beauty and personal care (BPC) industry, analysts at Kotak Institutional Equities assert that Nykaa will...
Swiggy and Zomato face disruptions in Mumbai as delivery workers strike for improved conditions and incentives
The operations of prominent food delivery platforms Swiggy and Zomato experienced disruptions in various areas of Mumbai on Monday due to a strike by...
Monkey Bar returns to Bengaluru with stunning views and exciting menu
The Monkey Bar, a member of the Olive Group of restaurants, has made a triumphant comeback in Bengaluru. It now occupies the first floor...
Conscious Consumerism: Strategies for Converting Advocates of Sustainable Brands
The rise of conscious consumerism has ushered in a new era of brand loyalty—one that transcends mere product quality and price. Today's consumers are...
Inside the Consumer’s Mind: Key Factors Influencing Buying Choices
Understanding the intricacies of consumer behavior is akin to deciphering a complex puzzle. What drives individuals to choose one product or brand over another?...
Customer-Centric Harmony: Crafting Omni-Channel Marketing Plans for Exceptional Experiences
In the age of digital transformation, where customers interact with companies across various touchpoints, developing an omni-channel marketing strategy is no longer an option—it's...
Bringing Brands to Life: Enhancing Growth with Augmented Reality Experiences
Staying relevant and grabbing the attention of customers is a constant struggle in today's fast-paced corporate world. Adopting new technology such as Augmented Reality...
Lights, Storytelling, Action: Elevate Your Brand Growth Through Video Marketing
Video has emerged as the crown jewel of content marketing in the digital era. It's a media like no other for capturing attention, conveying...
