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Non-metro cities dominate online festival sales on Amazon, Meesho, and Flipkart

In the early stages of the online festival season sales on top e-commerce platforms such as Amazon, Meesho, and Flipkart, non-metro cities emerged as...

PepsiCo’s Indian beverage unit reports remarkable double-digit growth in Q3 2023

On Tuesday, PepsiCo reported that its Indian beverage unit experienced "double-digit growth" in volume during the third quarter of 2023. Conversely, its "convenient foods...

Indian alcohol beverage industry set for robust revenue growth of 8-10% in FY24

ICRA anticipates that the domestic alcohol beverages (alcobev) industry in India will experience a consistent revenue growth of 8-10% in the fiscal year 2024....

Rolling Stone joins hands with JJAKRPL for innovative cafe & bar and nightclub venture in India

Rolling Stone is venturing into the Indian hospitality industry in collaboration with Jay Jay and Kwality Restaurants Private Limited (JJAKRPL). JJAKRPL will introduce a...

Managing Reputation Fallout: Crisis Response in the Age of Instant Social Sharing

Information travels at breakneck speed in the digital era. With the growth of social media, a single incident can quickly snowball into a full-fledged...

From Fans to Contributors: Nurturing User-Generated Content for Brand Growth

The connection between companies and their customers has undergone a significant metamorphosis in the ever-changing world of marketing. Customers are no longer passive consumers;...

Appetizing Appraoch: Creating the Ideal Mobile-First Strategy for Food Brands

Mobile devices have become a portal to gourmet adventure in today's digital era, where the world is increasingly at our fingertips. Food firms who...

Designing Brand Excellence: A Blueprint for the Perfect Brand Image

A brand's image is more than simply a logo or a slogan in the business world; it is the expression of its identity, values,...

Indian e-commerce start-up Meolaa secures $2 Million to expand its eco-friendly portfolio

Meolaa, the purpose-driven e-commerce platform, has secured $2 million in funding during its initial seed round, with Turbostart taking the lead.In a press release,...