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Latest news
Non-metro cities dominate online festival sales on Amazon, Meesho, and Flipkart
In the early stages of the online festival season sales on top e-commerce platforms such as Amazon, Meesho, and Flipkart, non-metro cities emerged as...
PepsiCo’s Indian beverage unit reports remarkable double-digit growth in Q3 2023
On Tuesday, PepsiCo reported that its Indian beverage unit experienced "double-digit growth" in volume during the third quarter of 2023. Conversely, its "convenient foods...
Indian alcohol beverage industry set for robust revenue growth of 8-10% in FY24
ICRA anticipates that the domestic alcohol beverages (alcobev) industry in India will experience a consistent revenue growth of 8-10% in the fiscal year 2024....
Rolling Stone joins hands with JJAKRPL for innovative cafe & bar and nightclub venture in India
Rolling Stone is venturing into the Indian hospitality industry in collaboration with Jay Jay and Kwality Restaurants Private Limited (JJAKRPL). JJAKRPL will introduce a...
Managing Reputation Fallout: Crisis Response in the Age of Instant Social Sharing
Information travels at breakneck speed in the digital era. With the growth of social media, a single incident can quickly snowball into a full-fledged...
From Fans to Contributors: Nurturing User-Generated Content for Brand Growth
The connection between companies and their customers has undergone a significant metamorphosis in the ever-changing world of marketing. Customers are no longer passive consumers;...
Unleashing Loyalty: Tactics for Sustaining User Engagement Beyond the Purchase
Securing a sale is merely the beginning of the road in the fast-paced world of business. Companies must focus on retaining customer involvement after...
Appetizing Appraoch: Creating the Ideal Mobile-First Strategy for Food Brands
Mobile devices have become a portal to gourmet adventure in today's digital era, where the world is increasingly at our fingertips. Food firms who...
Designing Brand Excellence: A Blueprint for the Perfect Brand Image
A brand's image is more than simply a logo or a slogan in the business world; it is the expression of its identity, values,...
Cricketer Yuvraj Singh joins forces with food startup Greto as promoter and investor
In an announcement made on Tuesday via a press release, Yuvraj Singh, the renowned cricketer, revealed his investment in the food and beverage startup...
Indian e-commerce start-up Meolaa secures $2 Million to expand its eco-friendly portfolio
Meolaa, the purpose-driven e-commerce platform, has secured $2 million in funding during its initial seed round, with Turbostart taking the lead.In a press release,...
Mumbai-based lifestyle brand Eské bags $1.5 Million in pre-Series A funding
Mumbai's D2C lifestyle brand, Eské, has secured $1.5 million in a pre-Series A funding round, with Mistry Ventures taking the lead and additional backing...
