Tuesday, February 3, 2026
Home Blog Page 741

Coca-Cola spikes up its portfolio with Lemon-Dou, marks entry into India’s alcoholic beverages sector

By
SnackTeam
-
0
Lemon-Dou
Lemon-Dou (Representative Image)

Coca-Cola India has ventured into the alcohol market with its inaugural foray, debuting Lemon-Dou, a global alcoholic ready-to-drink beverage. The company is currently conducting pilot tests for this product in Goa and certain regions of Maharashtra.

A spokesperson from Coca-Cola India verified that the company is currently conducting pilot tests for Lemon-Dou, a beverage from its global portfolio, in select states across India. Lemon-Dou is a blend of shochu, a distilled liquor akin to brandy and vodka, combined with lime.

“The preparation and distribution of these beverages is done separately in dedicated and independent facilities in India, which are different from the facilities that prepare and distribute its non-alcoholic, ready-to-drink (NARTD) beverages,” the Coca-Cola India spokesperson said in an email.

Lemon-Dou, recognized as chuhai, is an alcoholic cocktail originating from Japan. During its test launch phase, it is available at a price of INR 230 for a 250 ml can.

“We have deliberately chosen to explore within the expansive category of alcohol,” stated Manolo Arroyo, Coca-Cola’s global marketing chief, in a recent interview. “We’re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind.”

In 2018, Coca-Cola introduced Lemon-Dou as its first ready-to-drink alcoholic beverage in Japan, advancing its positioning as a “total beverages company.”

Coca-Cola, the largest soft drinks company in India, offers a range of fizzy drinks including Coke, Sprite, Thums Up, Fanta, and Limca, as well as juices such as Maaza and Minute Maid. Additionally, it provides Kinley water, Honest tea, and coffee under the brands Georgia and Costa Coffee. The company’s venture into alcoholic beverages marks its entry into this market three decades after its re-establishment in India.

“In beverages beyond soft drinks, there’s a dynamic that is very interesting, which is an age of entering categories and retaining consumption of that category,” Arroyo had said during the interview.

“Different beverages, depending on who is drinking, who is making the decision to drink, and who is making the decision to buy, have different dynamics,” he added.

Nevertheless, executives familiar with the company’s strategies have indicated that due to the intricate nature of large-scale alcohol distribution and manufacturing in India, Coca-Cola intends to enter the market gradually. Furthermore, the spirits sector in India is subject to strict regulations and substantial taxes, with pricing under the control of individual states.

Apart from Japan and its recent introduction in India, Lemon-Dou is accessible in specific countries, including China and the Philippines.

In October, Coca-Cola and global spirits manufacturer Pernod Ricard disclosed a worldwide partnership to introduce a ready-to-drink pre-mixed cocktail featuring Absolut vodka and Sprite in 2024. The initial launch will encompass the UK, Netherlands, Spain, and Germany. The product, named Absolut & Sprite, will be crafted using Pernod’s premium Absolut vodka and Coca-Cola’s lemon-lime soft drinks Sprite and Sprite Zero Sugar.

Coca-Cola’s exploration into the alcohol sector in specific international markets extends to offerings like seltzers such as Topo Chico Hard Seltzer and pre-mixed cocktails like Schweppes and Jack Daniel’s & Coca-Cola.

The US beverages giant is strategically expanding in the alcohol ready-to-drink space.

“We take the responsibilities that come with our products in the alcohol ready-to-drink space very seriously as we grow our brands in a responsible and sustainable way,” the company said on its website.

Advertisement

Jubilant Industries CEO Manu Ahuja passes away, leaving a leadership void

By
SnackTeam
-
0
Manu Ahuja

Manu Ahuja, the Managing Director and Chief Executive Officer of Jubilant Industries, passed away at the age of 55 on Saturday.

“Ahuja’s sudden and unexpected passing away will be an irreparable loss to the company,” the company said in an exchange filing.

In May 2018, Ahuja became a part of the organization. Additionally, he served as a full-time director and CEO of Jubilant Agri and Consumer Products, a wholly owned subsidiary of Jubilant Industries.

As per the information available on the company’s website, Ahuja was a graduate of XLRI Jamshedpur and Thapar Institute of Engineering, Patiala. He possessed extensive experience in various businesses and industries spanning India and South East Asia.

Advertisement

Scaling with Automation: Technologies that Streamline Processes for Growth

By
SnackTeam
-
0
Technologies

The automation technologies play a symphony, orchestrating smooth processes and carrying organisations to new heights in the fast-paced world of business evolution, where growth is not just a goal but a perpetual pursuit. Automation scaling isn’t just a fad; it’s a strategic necessity for companies looking to grow, but grow profitably and sustainably. In order to harmonise processes for faster growth, we explore the tools that make up this tech symphony in this exploration.

Intelligent Process Automation: The Maestro of Efficiency

At the forefront of the tech symphony is Intelligent Process Automation (IPA), the maestro that conducts the efficiency orchestra. By combining Artificial Intelligence (AI) and Robotic Process Automation (RPA), IPA streamlines mundane tasks, enhances accuracy, and accelerates processes. From data entry to complex decision-making, IPA ensures that repetitive tasks are handled with precision, freeing up human resources for more strategic endeavors.

Robotic Process Automation: The Automation Virtuoso

Robotic Process Automation, often referred to as RPA, is the virtuoso instrumentalist in the automation ensemble. RPA bots mimic human actions across digital systems, executing rule-based tasks with speed and accuracy. From data extraction to invoice processing, RPA eliminates manual errors, reduces processing times, and allows organizations to scale operations without proportionally increasing workforce.

Workflow Automation: The Harmony of Seamless Processes

Workflow Automation is the harmony that ensures the seamless flow of tasks and information across an organization. By defining and automating workflows, organizations can optimize processes, reduce bottlenecks, and enhance collaboration. Whether it’s project management, approvals, or document routing, workflow automation accelerates task completion, fostering an environment conducive to growth.

Chatbots and Virtual Assistants: The Interactive Ensemble

Chatbots and Virtual Assistants bring an interactive dimension to the tech symphony. Leveraging Natural Language Processing (NLP), they handle customer queries, streamline communication, and provide real-time support. Whether assisting with inquiries or guiding users through processes, these automated interfaces enhance customer experiences and contribute to the scalability of customer-centric operations.

Data Integration Platforms: Unifying the Score

These platforms seamlessly connect disparate systems, ensuring that data flows cohesively across the organization. By breaking down data silos, organizations gain a holistic view, facilitating data-driven decision-making and providing a foundation for scalable growth strategies.

Cloud Computing: The Scalability Backbone

Cloud Computing serves as the scalability backbone in the tech symphony, providing the infrastructure required for growth. By moving operations to the cloud, organizations gain flexibility, scalability, and cost-efficiency. Whether it’s storage, processing power, or hosting applications, the cloud ensures that businesses can scale their technological resources in tandem with their growth trajectory.

Advanced Analytics and Machine Learning: The Predictive Pianist

These technologies analyze patterns, predict trends, and optimize processes based on historical data. By incorporating machine learning algorithms, organizations can automate decision-making, refine strategies, and stay ahead in a landscape driven by data-driven intelligence.

Cybersecurity Automation: Safeguarding the Symphony

As the tech symphony plays on, Cybersecurity Automation acts as the vigilant guardian, ensuring the safety of the ensemble. Automated cybersecurity measures continuously monitor, detect, and respond to threats in real-time. From threat intelligence analysis to automated incident response, cybersecurity automation protects the organization’s digital assets, allowing for growth without compromising security.

DevOps Automation: Accelerating Development and Deployment

DevOps Automation serves as the tempo accelerator, streamlining the development and deployment processes. By automating code integration, testing, and deployment, organizations can achieve faster release cycles, improve collaboration between development and operations teams, and respond swiftly to market demands. DevOps automation is the heartbeat that aligns development efforts with the rhythm of organizational growth.

A Harmonious Future of Efficient Growth

From Intelligent Process Automation conducting the efficiency orchestra to Robotic Process Automation as the virtuoso instrumentalist, and from Cloud Computing providing the scalability backbone to Cybersecurity Automation safeguarding the ensemble, each technology plays a vital role in orchestrating growth. As organizations embrace the tech symphony, they not only streamline processes but also create a harmonious future where efficiency and innovation are the keynotes, propelling them toward sustained and scalable growth in the dynamic landscape of business evolution.

Advertisement

Customer-Centric Sustainability: Navigating the Road to Long-Term Consumer Loyalty

By
SnackTeam
-
0
Sustainability

The modern consumer is more than just a transaction; they are ambassadors of change. Understanding the eco-conscious mindset goes beyond offering green products; it involves aligning your brand with values that resonate with environmentally-aware individuals. It’s about acknowledging that sustainability isn’t a feature but a fundamental aspect of the customer experience.

Transparency as the Cornerstone: Building Trust through Clarity

From supply chain practices to production methods, customers want to know the journey of the products they purchase. Brands that openly share their eco-friendly initiatives, challenges faced, and progress made not only build trust but also invite customers to be part of the sustainability journey.

Eco-Friendly Product Innovation: Meeting Needs with Green Solutions

Sustainability isn’t just about reducing harm; it’s about actively contributing to positive change. Brands can innovate by introducing eco-friendly alternatives that not only meet customer needs but also align with their values. Whether it’s recyclable packaging, energy-efficient products, or sustainable sourcing, these innovations resonate with eco-conscious consumers seeking greener choices.

Education and Advocacy: Empowering Consumers

Educational initiatives that raise awareness about sustainable practices, environmental issues, and the impact of conscious choices contribute to a customer base that not only supports your brand but becomes advocates for a larger cause. Brands can act as catalysts for positive change by providing the information needed for informed and sustainable decisions.

Circular Economy Initiatives: Closing the Loop

Move beyond the linear product lifecycle and embrace circular economy practices. From recycling programs to take-back initiatives, brands can actively contribute to minimizing waste and promoting the longevity of products. Closing the loop not only aligns with sustainability goals but also enhances the perceived value of your brand in the eyes of environmentally-conscious consumers.

Carbon Footprint Reduction: Walking the Green Talk

Reducing carbon footprint isn’t just a buzzword; it’s a tangible commitment to sustainability. Brands can undertake initiatives to minimize their environmental impact, whether through energy-efficient operations, carbon offset programs, or sustainable transportation methods. Demonstrating a genuine commitment to walking the green talk reinforces your brand’s credibility and resonates with eco-conscious consumers.

Collaboration for Impact: Joining Forces for Sustainability

Sustainability is a collective effort. Brands can collaborate with like-minded organizations, NGOs, and sustainability-focused initiatives to amplify their impact. Collaborative projects not only contribute to meaningful change but also showcase a brand’s commitment to a larger cause, fostering a sense of community among eco-conscious consumers.

Personalized Sustainability: Tailoring Green Experiences

Recognize the diversity within the eco-conscious consumer base. Personalize sustainability efforts to cater to different preferences and values. Whether it’s offering customization options for eco-friendly products or providing tailored sustainability tips based on individual preferences, brands can create personalized green experiences that resonate on a deeper level.

Measuring Impact and Celebrating Milestones: Progress as a Journey

Sustainability is a journey, not a destination. Regularly measure and communicate the impact of your sustainability initiatives. Celebrate milestones, whether it’s achieving a certain level of carbon neutrality, reducing waste, or supporting environmental causes. Keeping customers informed about the progress of sustainability goals creates a sense of shared accomplishment and reinforces long-term loyalty.

Nurturing Loyalty through Sustainable Value

By understanding the eco-conscious consumer, embracing transparency, innovating with eco-friendly products, educating and advocating for sustainable choices, adopting circular economy initiatives, reducing carbon footprints, collaborating for impact, personalizing sustainability efforts, and measuring impact while celebrating milestones, brands can forge paths to customer-centric sustainability that transcend transactions and cultivate loyalty rooted in shared values and a commitment to a greener future.

Advertisement

Visibility and Value: Using Effective Communication to Grow Your Emerging Brand

By
SnackTeam
-
0
Effective Communication

Beyond the quality of products or services, the ability to convey value and connect with the audience is paramount. In this exploration, we unravel the strategies that harness the power of communication to not just be seen but to be valued in the eyes of consumers. Every brand has a story, and the art lies in crafting a narrative that captivates the audience. Share the journey, values, and aspirations that define your brand. A compelling story not only humanizes the brand but also establishes an emotional connection with consumers. Whether through your website, social media, or marketing materials, the narrative becomes the foundation upon which your brand’s identity is built.

Consistency Across Channels: Building Recognition

Ensure that your brand message, visual identity, and tone of voice remain uniform across all communication channels. Whether it’s your website, social media, or email campaigns, a consistent brand presence fosters recognition. It’s this recognition that transforms occasional interactions into a continuous relationship, contributing to the growth of your emerging brand.

Targeted and Personalized Messaging: Speaking to Your Audience

Effective communication isn’t about broadcasting to the masses; it’s about speaking directly to your target audience. Tailor your messaging to address the specific needs, preferences, and pain points of your audience. Personalized communication, whether through segmented email campaigns or targeted social media content, demonstrates an understanding of your audience’s individuality, forging a deeper connection.

Building Trust Through Transparency: Authenticity Matters

 Be open about your brand values, processes, and even challenges. Authentic communication builds trust, and a trusted brand is one that consumers are more likely to engage with and advocate for. Whether it’s through behind-the-scenes glimpses or candid discussions, transparency lays the groundwork for long-term relationships.

Leveraging Visual Storytelling: A Picture is Worth…

Visuals are powerful storytellers. Use high-quality, consistent visuals to convey your brand’s personality and values. From striking imagery on your website to engaging social media graphics, visual storytelling captures attention and communicates messages efficiently. Invest in visuals that not only align with your brand identity but also resonate with your audience’s aesthetic preferences.

Engaging in Two-Way Communication: Listening and Responding

Communication is a two-way street. Actively listen to your audience through social media comments, reviews, and customer feedback. Respond promptly and thoughtfully, acknowledging both positive and negative interactions. This not only demonstrates that your brand values customer input but also provides an opportunity to address concerns, showcase improvements, and further enhance your brand’s reputation.

Showcasing Customer Success Stories: Real-life Testimonials

Let your satisfied customers become ambassadors for your brand. Share their success stories, testimonials, and reviews. Real-life experiences from happy customers provide social proof of your brand’s value. Whether through case studies, video testimonials, or featured customer spotlights, these stories resonate with potential customers and contribute to the perceived value of your brand.

Utilizing Influencer Partnerships: Extending Your Reach

Collaborate with influencers whose audience aligns with your target market. Influencers can effectively communicate your brand message to a wider audience in an authentic manner. Their endorsement provides social proof and introduces your brand to a new set of potential customers. Choose influencers whose values align with your brand for a more impactful partnership.

Growing Beyond Visibility to Value

Craft a compelling narrative, maintain consistency across channels, target your messaging, build trust through transparency, leverage visual storytelling, engage in two-way communication, showcase customer success stories, and utilize influencer partnerships. In the tapestry of brand communication, each thread contributes to the overall story, connecting with your audience, and nurturing the growth of your brand from an emerging contender to a recognized and valued presence in the market.

Advertisement

AR in Events and Experiences: Supercharging Engagement and Business Growth

By
SnackTeam
-
0
AR

Augmented Reality (AR) becomes a disruptive force in the events and experience space, where engagement is the key to success, boosting interactions and spurring corporate growth. AR adds a dash of creativity, transforming routine events into remarkable experiences, beyond the conventional bounds of in-person meetings. We uncover the fascinating ways that augmented reality (AR) is changing the game, increasing user engagement, and launching companies into new growth phases in this investigation.

Traditional events often grapple with the constraints of physical space, limiting the scope of engagement. AR shatters these barriers, creating immersive experiences that transcend the limitations of venue size or location. From virtual product demonstrations to interactive exhibits, AR transports attendees into a world where imagination meets reality, fostering deeper connections with brands and leaving lasting impressions.

Virtual Try-Ons and Product Interactivity: Touch and Feel in the Digital Realm

For brands showcasing physical products, AR introduces a game-changing element – virtual try-ons and interactive product experiences. Attendees can use their smartphones or AR glasses to visualize how products would look or function in their own space. This not only enhances the event experience but also accelerates the decision-making process, driving tangible business results. Gamification injects an element of fun and competition into events, and AR takes this to the next level. Attendees can participate in AR-based games, scavenger hunts, or challenges that lead them through different event spaces. This not only keeps participants engaged but also creates memorable experiences that extend beyond the event, fostering brand recall and loyalty. Networking is a cornerstone of events, and AR redefines how attendees connect. AR-powered networking features can display attendee profiles, facilitate virtual introductions, and provide real-time information about potential connections. This not only streamlines the networking process but also ensures that valuable connections made during the event extend into post-event collaborations.

Virtual Attendance: Expanding Reach Beyond Borders

In this techno age, where physical attendance may be limited, AR enables virtual participation. Attendees can join events from anywhere in the world, using AR to immerse themselves in the experience remotely. This not only expands the reach of events but also opens new avenues for businesses to connect with a global audience and drive growth beyond geographical constraints. 

AR also transforms event spaces into dynamic, interactive environments. Attendees can use AR to access additional information about exhibits, view 3D animations, or even unlock hidden content by scanning specific markers. This layer of interactivity transforms passive observation into active engagement, ensuring that every corner of the event becomes an opportunity for discovery.

Further, it is fair to say that, AR doesn’t just enhance experiences; it provides valuable data for event optimization. Analytics generated from AR interactions offer insights into attendee behavior, preferences, and engagement patterns. Event organizers can leverage this data to refine future experiences, tailor content based on audience interests, and ultimately drive business growth through informed decision-making.

The AR Renaissance in Events

The immersive experiences, virtual try-ons, gamification, networking enhancements, interactive event spaces, virtual attendance, and analytics-driven optimization collectively mark the dawn of a new era. For businesses and event organizers seeking to supercharge engagement and drive growth, the integration of AR isn’t just a technological advancement; it’s a strategic imperative that propels events into a realm where reality and imagination converge, leaving participants captivated and businesses flourishing.

Advertisement

Culinary Connectivity: Strategies to Leverage Mobile in Boosting Food Brand Reach

By
SnackTeam
-
0
Mobile Food Brand

Food brands cannot afford not to use mobile tactics in the continuously changing food scene, where culinary experiences are shared digitally and tastes are transcending national boundaries. The confluence of culinary delights and mobile connectivity presents a tantalising array of potential as smartphones become our constant companions. This post will reveal the tactics that help food brands become more visible online by bridging the gap between tastes and budgets.

When it comes to food brands, a mobile app is not just a platform; it’s a digital extension of the culinary experience. From seamless online ordering to interactive menus, mobile apps offer a curated journey for food enthusiasts. Push notifications can entice users with special promotions or new menu items, creating a direct line of communication that keeps the brand on the forefront of customers’ minds.

Secondly, food brands can leverage platforms like Instagram, Pinterest, and TikTok to showcase their culinary creations. Visual content, whether it’s a perfectly plated dish or a behind-the-scenes glimpse of the kitchen, fosters engagement and connects with audiences on a sensory level. Hashtags and trends can amplify reach, making the brand an integral part of the digital culinary conversation. Tools like geotargeting and location-based marketing are potent tools for food brands to tempt taste buds in their vicinity. Sending timely promotions or discounts when users are near a restaurant or offering exclusive deals for local events creates a sense of immediacy. It’s the digital equivalent of the tantalizing aroma that lures passersby into a bustling eatery.

Digitalising Your Kitchen : The GenZ Food Bizz and How to Make it a Hit!

Integrating chatbots into mobile platforms is a game-changer for food brands. From handling reservations to providing personalized recommendations, chatbots enhance customer service and engagement. They offer a conversational touch that mimics the in-person dining experience, ensuring that even in the digital realm, customers feel attended to and understood.

Further, Customers should be able to navigate the digital menu, place orders, and access essential information seamlessly on their smartphones. Mobile optimization enhances the user experience, ensuring that potential customers can easily explore the culinary offerings and engage with the brand on the go.

Further, the boundaries between chefs and home cooks blur, virtual cooking classes are a mobile-centric avenue for food brands. Hosting live or pre-recorded sessions where chefs share recipes, techniques, and kitchen tips creates a direct connection with the audience. This interactive approach not only showcases culinary expertise but also positions the brand as a culinary companion on the mobile screens of aspiring home chefs.Encouraging user-generated content turns satisfied customers into brand ambassadors. Mobile platforms make it easy for customers to share their culinary experiences, whether through reviews, photos, or social media posts. Running contests or campaigns that encourage user participation creates a digital community around the brand, expanding its reach organically.

The Bottom Line: Savoring the Digital Culinary Symphony

From mobile apps and social media savvy to location-based marketing, chatbot cuisine, mobile-optimized websites, virtual cooking classes, and user-generated content, the digital culinary symphony is composed of diverse and harmonious notes. For food brands seeking to tantalize taste buds in the digital realm, the key is not just in offering delectable dishes but in orchestrating a seamless and engaging mobile experience that transcends the confines of the kitchen and reaches into the pockets and preferences of a digital audience.

Advertisement

Nestlé targets 70% emission reduction: Strikes green transition deal with shipping giants

By
SnackTeam
-
0
Nestle
Nestle

Teaming up with three of the “largest companies globally” in the shipping industry, Nestlé is swiftly transitioning half of its worldwide shipping requirements to alternative, more environmentally friendly fuels.

The food giant is aiming to reduce its annual greenhouse gas (GHG) emissions from shipping by approximately 200,000 metric tons of CO2 equivalent. This ambitious objective involves a strategic shift to cargo ships powered by fuels derived from waste, such as recycled cooking oil. Nestlé asserts that this transition not only contributes to environmental sustainability but also has the potential to save around 500,000 barrels of crude oil.

Stephanie Hart, EVP and head of operations at Nestlé, said, “Reaching net zero requires changing many aspects of how we source, make, and distribute our products. The agreements we’ve signed with our shipping partners will help us cut emissions and immediately reduce our carbon footprint. We know this is an interim solution and continue to encourage the development of longer-term decarbonisation solutions in shipping and distribution.”

According to Nestlé, fuels derived from waste provide a minimum emission reduction of 70% compared to conventional alternatives.

Nestlé has entered into agreements with container shipping giants Hapag-Lloyd, Maersk, and CMA CGM. These agreements, covering 50% of Nestlé’s shipping volumes in 2023, come with an option to extend the partnership into 2024 and beyond. Consequently, these shipping companies will employ alternative fuels to transport an equivalent tonnage in their operations throughout the current year.

Thorben Nibbe, country manager Hapag-Lloyd Switzerland, commented, “Nestlé is a key customer of Hapag-Lloyd, and through this collaboration, we are significantly reducing CO2e emissions.”

Johan Sigsgaard, EVP and chief product officer ocean of AP Moller – Maersk, added, “This is a very decisive step by Nestlé to use our very low GHG emission solution for 100% of their ocean cargo with Maersk.”

Christine CABAU, EVP group assets and operations at CMA CGM, said, “We are very proud and happy to have set this agreement with Nestlé, one of the first of its kind, whereby shippers and beneficial cargo owners commit to decarbonise the globality of the scope 3 shipping emissions.”

Advertisement

Indian consumers make healthier choices with two-color front-of-pack labels, new study finds

By
SnackTeam
-
0
Two-color traffic light system for food

A recent study has determined that a two-color traffic light system used for front-of-pack labels (FoPL) on packaged goods is considered the “most effective” in aiding Indian consumers in comprehending and selecting healthier food options.

Conducted by scholars from The George Institute of Global Health, the World Health Organization’s Indian division, Melbourne Centre for Behaviour Change, and UNICEF, the study comprehensively evaluated which front-of-pack labels (FoPL) could most effectively steer the diverse Indian population toward making healthier choices in packaged foods.

The research involved 16 focus groups and a survey that was undertaken by 1,270 Indian adults hailing from both the northern and southern regions of the country.

Amid mounting concerns about rising national obesity rates, the Food Safety and Standards Authority of India (FSSAI) unveiled a draft proposal in 2022 to implement a Health Star Rating (HSR) certification for packaged food and beverage products.

Initially, the agency suggested a voluntary adoption of the label, with a later mandate for it to become obligatory on packaged food and beverage products starting in 2027.

Already adopted in Australia and New Zealand, the Health Star Rating (HSR) is represented by a monochrome symbol that assigns products a star rating ranging from 0.5 to five stars, where a higher star count signifies a healthier product.

Until now, India has not mandated a Front-of-Pack Labeling (FOPL) system. In 2011, it introduced regulations mandating packaged foods to feature nutrition information panels disclosing the quantities of calories, protein, carbohydrates, total sugars, added sugars, total fat, saturated fat, and trans fat per 100g or 100ml.

Over time, certain scholars have observed that a significant number of consumers tend not to take into account the nutritional panel information when making food purchases due to its perceived complexity and difficulty in understanding.

In this latest study, researchers highlighted the Health Star Rating (HSR) symbol as “a substantial improvement” compared to the current system in India. Nevertheless, they underscored that the absence of color in the HSR symbol “could represent a lost opportunity to optimize outcomes.”

Color is incorporated in the Nutri-Score label, currently implemented in numerous European countries, as well as in the United Kingdom’s traffic light labeling system.

As part of the survey, information was gathered regarding participant reactions to two-color and three-color multiple traffic light labels, the Health Star Rating (HSR) system, Nutri-Score, and a health warning label.

In general, the study found that 56% to 66% of Indian consumers continued to make identical food choices before and after encountering products featuring front-of-pack labels.

Nevertheless, in instances where there was an enhancement in food choices, the study revealed that the two-color label was most commonly associated with making healthier decisions.

When confronted with products featuring warning labels, Indian consumers were the least inclined to enhance their food choices.

Concluding their findings, the researchers said, “These results could assist the Indian Government in its efforts to ensure that the FoPL that is soon to be implemented includes as many of the features of this effective design as possible.”

The extent to which the Indian government will take these findings into account remains uncertain. Back in 2019, the draft regulations proposed by FSSAI for a traffic light labeling system were deferred for additional consultation, given the strong opposition from the country’s food sector.

Advertisement

Parra brings a taste of Greece to Delhi, revolutionizing the culinary scene

By
SnackTeam
-
0
Parra

Parra, a branch of the Khubani family, has established its presence in Delhi, infusing the city with the rich essence of Greece.

Brand is founded by the accomplished figures in the hospitality sector, Sharad Madan and Naresh Madan, collectively known as the Madan brothers. Renowned for their significant contributions, they have played pivotal roles in the success of brands like Khubani, Habibi, and Imperfecto.

The menu seamlessly integrates a fusion of Mediterranean, Asian, Continental, and Indian cuisines, skillfully curated by the Culinary Artisan and Corporate Chef, Dipender.

Chef Dipender, serving as the Corporate Executive Chef at Bel Cibo Hospitality Pvt Ltd, places a strong emphasis on utilizing fresh ingredients, ensuring delightful flavors, and promoting wholesome cooking.

In addition to the delectable cuisine, the bar showcases artisanal cocktails inspired by the ocean, skillfully crafted with botanical infusions by expert mixologists.

Parra, a family-owned endeavor with no external investors, is deeply committed to the art of culinary mastery. The Madan brothers have ambitious plans for expansion in 2024, intending to inaugurate ten new locations, including boutique resorts and hotels.

Advertisement
1...740741742...1,401Page 741 of 1,401