South Seas Distilleries and Breweries Pvt. Ltd., a distinguished Alcobev company with a rich heritage, is proud to present ‘Crazy Cock’ as its first whisky brand available for direct consumer sales.
Crazy Cock debuts as a unique single malt whisky, crafted from carefully selected 6-row Indian barley sourced with precision from the untainted plains of North India.
The barley undergoes classic malting and distillation in copper pots, creating a harmonious blend of flavors and a delightful array of nuanced aromas.
The Crazy Cock Dhua acquires its rich and complex flavor profile as it ages in casks previously used for bourbon and sherry. Distinctively smoked batches impart an exclusive deep, peaty quality to the whisky.
Crazy Cock Single Malt Whisky presents two variations: Rare, matured in Double Oak casks, and Dhua, recognized as the Peated expression.
“In the dynamic landscape of global spirits, Indian whiskies are currently enjoying a spotlight. Our esteemed clientele includes some of the world’s leading alcohol beverage giants, a testament to our longstanding partnerships. This initiative is a celebration of our enduring craftsmanship, as we joyfully continue our legacy by crafting a new array of exceptional whiskies under the banner of Crazy Cock,” said H.V. Chinoy.
Crazy Cock aims to enchant refined palates not only in India but also on a global scale, with a focus on establishing a distinctive presence in the luxury segment.
Initially available in Mumbai, Goa, and Haryana, the whiskey brand has plans for broader expansion in the coming months.
E-commerce platform Meesho reported on Friday that it has successfully onboarded 25,000 non-GST sellers since October 2023.
The platform witnessed a surge in non-GST seller registrations last month, with over 40% originating from more than 20 states.
The statement comes after the GST council granted permission for e-commerce platforms to onboard non-GST sellers with a turnover of INR 40 lakh.
“Committed to our goal of digitizing 10 million sellers by 2027, Meesho stands firm in driving innovation and embracing the government’s historic decision to eliminate mandatory GST registration for small businesses selling online,” said Megha Agarwal, CXO business, Meesho.
Additionally, the company emphasized that non-GST sellers contribute approximately 1.3 lakh product listings on the platform, with over 80% of these products being exclusive to Meesho.
Faasos, the primary wrap brand operating under Rebel Foods, has elevated its offerings with the introduction of a fresh Shawarma line.
With a brand presence spanning over 75 cities across 335+ locations, Faasos’ Shawarma has transcended mere food, establishing itself as a nationwide favorite.
This debut establishes Faasos as a significant contender in the Shawarma market, offering a selection of eight variations that include Classic Peppy Chicken, Special Smoky Chicken, and Sizzled Falafel, among others.
“At Faasos, we take pride in our commitment to innovation and exceeding expectations. We understand that indulging in the same meals over and over can be boring. With this new range of Shawarmas, especially with the New Year celebrations approaching, we are elevating this festive spirit with more delightful food options to choose from. This launch also marks another milestone in the brand’s journey to reach new customers with unparalleled culinary experiences, making every meal memorable,” said Pragati Dalal, Vice President of Marketing at Rebel Foods.
During the Shawarma Fest, Faasos will be actively engaging with customers through various activities.
In major urban centers, collaborators partnering with Faasos will attire themselves as Arab sheikhs, injecting vibrancy into public spaces and transforming them into lively hubs.
The objective of this approach is to blend entertainment with informative sessions, utilizing these interactions as opportunities to spread joy.
The freshly introduced Shawarmas can be conveniently ordered through the Faasos app, EatSure app and website, along with several other food delivery platforms.
Picture Vincent van Gogh intuitively choosing colours from his palette, or Ghalib carefully weaving all the right words into a beautiful poem; in much the same way, Maurer treats his process of making sausages like crafting a culinary masterpiece, as he often puts it.
Do you remember reading about the Spice Trade of India? Condiments, flavours and culture, travelling across borders, for miles and miles. With the progress and adaptation, our taste buds have evolved, but the food dynamics haven’t. Meisterwurst, the brainchild of Mr. Arthur, is living proof. With his love for the Indian people, and a passion for German food, he envisioned bringing the fresh, authentic flavours of Germany to India. “There is so much more to German foods than beer, pretzels, sauerkraut, and schnitzels. You don’t need a festival to enjoy the very best of German treats; there is meat on every occasion!” says Maurer.
Meisterwurst is committed to bringing the finest quality processed meats to your doorstep– right from sourcing the freshest meats, purest seasonings and spices, to perfectly cooking, curing, smoking or simply processing as the case may be, every part of the process ads to the true essence of what it stands for.
What makes Mesiterwurst different?
“Our vision is to share a piece of Germany with the people of India”. Creating Meisterwurst in a place with a range of different taste preferences had its challenges. “I had to make the German flavours work for Indian taste buds, which was a bit tricky,” says Maurer. He described the process of finding the right mix as a beautiful adventure in cooking – “it’s all about discovering what everyone can enjoy together”, he said.
While the process might be truly intriguing, the real secret that made it work for him, was the beauty of keeping it old school, and always prioritising affordability and quality. As Meisterwurst continues to flourish, Maurer has his eyes set on expanding the culinary dialogue between Germany and India.
“I envision Meisterwurst becoming a household name, not just for sausages but as a symbol of culinary diplomacy,” he declares. His passion for fostering cultural exchange through food is palpable, and it’s this very spirit that sets Meisterwurst apart.
Future Goals and New Avenues
As a long term goal, with the increasing global interest in plant-based diets, Meisterwurst is gearing up to introduce vegan meals and has strategically chosen India as the testing ground for this venture. India, with its vast vegetarian population and rich history of vegetarianism spanning centuries, provides an ideal market for capturing the growing vegan consumer base.
To spearhead this initiative, Meisterwurst is set to launch Veganya, a dedicated brand focused on offering high-quality vegan meals. The company envisions leveraging the immense potential of the Indian market to establish Veganya as a prominent player in the vegan food sector.
In addition, they are also planning to introduce vegan products and expand them through Meisterwurst innovative retail concepts. The company is in the process of creating unique shopping experiences through the establishment of more Meisterwurst stores.
Bringing People Together through German Food
Maurer’s journey is a story of a man who brought a slice of Germany to the vibrant streets of India, one sausage at a time. He has given people an opportunity to become friends over their shared love of sausages, and his fond remembrance of people tasting German food for the first time is a demonstration of just that. Meisterwurst stands not just as a testament to his love for food but as a living legacy of cultural fusion, where the flavours of Germany and India intertwine harmoniously. Maurer even talks about his fond remembrance of people tasting German food for the first time.
“Food transcends borders. It’s a language that everyone understands, and I’m just grateful to be a part of this global conversation” — with that, he returns to the heart of Meisterwurst, where the aroma of sausages and the warmth of cultural exchange fill the air.
Think about your childhood – the daily routine of being told to drink a glass of milk, a symbol of health that has been with us since we were little. We’ve grown up believing in the goodness of milk. However, as we look closely at what’s on our plates today, a concerning truth emerges.
The drink that graced our breakfast tables may not be as pure as we believe. Adulteration, a practice that involves mixing or contaminating a product with harmful substances, has unfortunately become a pervasive issue. From water dilution to the addition of synthetic chemicals, the milk we consume may be far from the wholesome drink we expect. This deceptive tampering not only compromises the nutritional value but, might be linked to chronic health concerns, particularly the rise in Polycystic Ovary Syndrome (PCOS) among girls and women.
Adding to this concern is the commercialisation of dairy production, where cows are injected with hormones to boost output. “The human body absorbs injected oxytocin when it is consumed through milk or any other dairy product, leading to various adverse effects for everyone,” stated Dr. Arvind Vaid in a recent interview, who is Chief Infertility & IVF Specialist at Indira IVF Hospital in New Delhi. While this might seem like a shortcut to meet the ever-growing demand, it comes at a cost – the purity of the milk itself. The injection of hormones into dairy cows can introduce unwanted elements into the supply chain, potentially posing health risks for those who consume it. As we revisit our childhood ritual of drinking milk, it’s essential to rethink these practices and their potential impact on our well-being.
How Can Milk Be Responsible for PCOS
We all know that milk is a great source of calcium, but we often forget about the other constituents. It also contains various hormones like prolactin, luteinizing hormone (LH), Oestrogen, progesterone, oxytocin, and thyroid-stimulating hormone. These hormones can potentially disrupt our body’s hormonal balance, leading to fertility issues. Surprisingly, more than 70% of the oestrogen found in humans comes from dairy products. So, it’s worth considering the broader picture when it comes to the effect it has on our hormones and overall health.
Oxytocin is a widely used drug in the dairy industry, and one of its side effects is the early onset of puberty in girls. More women are dealing with PCOS and endometriosis, and some of it might be connected to drinking milk with too much oestrogen. Additionally, in men, it can lead to a decrease in testosterone production, resulting in low sperm movement and concentration.
Many people might also have an invisible allergy to casein, a protein, or an intolerance to lactose, which is a form of sugar, both of which can be found in milk. The most typical symptoms are tiredness, irritable bowel syndrome, and frequent exposure to these allergens, which triggers an immunological response across the body that reduces fertility by impairing egg quality, leading irregular ovulation, irregular periods, and recurrent miscarriages.
Moreover, it is advised that pregnant women should abstain from consuming too much milk since the excess of oxytocin may result in certain unwanted issues and malformed newborns. It can also prevent breastfeeding and raise a mother’s risk of hemorrhaging after giving delivery, Vaid said. If must be consumed, it is important to ensure that it has been boiled to help get rid of oxytocin residue.
Therefore, it’s critical to comprehend how adulteration can seriously harm a person’s health. In order to pay extra precaution, you can opt from the multiple local dairy farmers, and organic dairy farms, who are assured to supply fresh and unadulterated dairy products, instead of mass produced and industrially packaged packets of milk that potentially might be the reason to some serious health concerns.
Following the government’s ban on onion exports and the permission for free import of yellow peas, there has been a slight decline in the retail prices of these essential commodities. Onion prices have fallen by almost 7% in the past week.
Nafed is offering moong dal at INR 107 per kg, reflecting a reduction of INR 15 from its procurement cost, available through its outlets. Additionally, subsidized moong dal will soon be accessible through mobile vans operated by the National Cooperative Consumers Federation (NCCF) and Kendriya Bhandars. In the broader market, the average retail price of moong dal stands at INR 116 per kg.
“We expect there will be a significant fall in prices of all major pulses in the next couple of weeks because of free import of yellow peas. We are also confident of onion prices falling further with the arrival of more kharif (summer) crops, which have been harvested,” said an official.
According to government data, the average cost of onions has decreased to INR 56/kg, down from INR 60/kg one week earlier. As for pulses, there has been an average reduction of approximately INR 1 per kilogram. Officials have indicated that increased moong sales by Nafed and NCCF are expected to have a mitigating impact on prices.
Presently, Nafed holds approximately five lakh tonnes of moong dal stock, surpassing the one lakh tonne buffer. This ample “good stock” will enable government cooperatives to persist in offering moong and chana dals in wholesale and retail markets at subsidized rates.
Our kitchens have changed and evolved over the past few decades to reflect new knowledge and the latest developments in everything from cooking techniques to appliances. But let’s not lose sight of the fact that the kitchen is the center of our homes and where the magic of preparing meals happens. It’s where we play with ingredients and flavours to nourish ourselves and our families. But, in the middle of all the hustle-bustle and daily chaos, there might be some minor errors that go unnoticed, that have an impact on our health. So let me just give you a heads-up on 10 culinary mistakes that can be subtly harming your health.
Making Rotis on Direct Flame
Roti is a staple on most North Indian dinner tables and has a special place in our hearts. An intriguing discovery has emerged from recent studies: high-temperature cooking techniques, like the traditional direct flame roasting, can produce toxic substances like polycyclic aromatic hydrocarbons (PAHs) and heterocyclic amines (HCAs), which have been linked to an increased risk of cancer. So instead, go for Tawa Rotis!
2. Cooking or storing acidic food in reactive pans
Cooking with aluminum pans can lead to reactive metals like Aluminium to mix with your food at high temperatures. This can pose health risks like dementia, Alzheimer’s, and kidney diseases.
3. Consuming cooked or heated honey
Heating or boiling honey ruins it and eliminates many of its health benefits. Cooked honey consumption causes blood glucose imbalance, respiratory disorders, weight gain, digestive issues, and some skin concerns. Furthermore, pasteurising honey may raise its glycemic index, which is bad for those who have diabetes. Also, as many honey products are heated and fried during processing, extreme caution should be exercised while purchasing them. Therefore, it is always best to purchase raw or organic honey from the market and eat it uncooked.
4. Using damaged non-stick cookware
Tiny fragments may break off from a scratched or damaged nonstick pan manufactured using PFAS and end up in your meal. These chemicals’ coatings cause thousands to millions of microplastics and nanoplastics to be released from these scratched pans. To protect yourself from potentially hazardous chemicals, you should never use a nonstick pan that has been dented or damaged.
5. Overheating healthy oils
Reusing cooking oil, whether it’s vegetable or other, more than twice increases the risk of converting the oil’s fatty acid composition into trans fatty acid if it is heated constantly. Trans fats, commonly known as trans-fatty acids, differ from conventional dietary fats due to the fact that they raise bad cholesterol, while also lowering the good cholestrol.
6. Throwing away leftover rotis
Certain meals, like rotis, can actually grow more nutritious if kept properly for up to as long as 12-15 hours, and are not harmful. Overnight-kept rotis have medicinal values to treat diabetes and also help in weight loss, improving blood pressure and curing bloating.
7. Adding uncooked salt over your food
Consumption of excess uncooked salt in your food is an invitation to multiple health issues, and can impact the nervous as well as circulatory systems, giving rise to heart and kidney issues. The iron structure of the salt is simplified and absorbed more readily by the stomach when it is heated. Uncooked salt causes high blood pressure and hypertension because it retains its iron structure, which puts additional strain on the body.
8. Cooking vegetables for too long
Cooking/ boiling/ steaming vegetables for too long, until they turn soft and soggy, can result in the vegetables losing most of their nutrients. The same happens, when you fry your vegetables.
While you may choose to take a more familiar route everyday, it is best to keep your health at priority, and be mindful of the way we are preparing our meals everyday. Small changes can go a long way!
US-based sports and active nutrition company, 1440 Foods, has successfully secured investment from private-equity business Bain Capital.
Both parties have officially entered into a “definitive agreement,” wherein Bain Capital will acquire “a substantial stake in the company,” joining forces with the current shareholder, 4×4 Capital.
Specific financial details were not revealed.
Bain Capital stated that the transaction is expected to conclude this month, subject to the fulfillment of “customary closing conditions.”
Adam Nebesar, a partner at Bain Capital, expressed the investment group’s goal of establishing 1440 Foods as a leading force in the active lifestyle nutrition market.
1440 Foods offers a variety of products encompassing Pure Protein RTDs, whey powders, and snack bars, as well as MET-Rx meal replacement supplements and high-protein shakes from Body Fortress.
Previously under the ownership of the US-based supplements group The Bountiful Company, 1440 was acquired by 4×4 Capital in 2021.
After the Bain Capital deal, Alex Medicis, co-founder of 4×4 Capital, will continue to serve as the chairman of the 1440 Foods board.
In a statement, Medicis said, “This achievement is a testament to how we support management teams to create value through top-line growth and operational excellence.
“We look forward to continuing to create value at 1440 Foods, in partnership with Bain Capital, as the 1440 Foods team accelerates its goals of shaping the future of ‘better for you’ snacking and meal replacement.”
Bain Capital stated that the investment will not affect the leadership of the protein bar maker, assuring that CEO Azania Andrews and her management team will persist in guiding the group.
The recent agreement, according to Azania Andrews, CEO of 1440, will empower the company to embark on a “new phase in our journey of growth.”
“Our vision is to become the go-to choice for people seeking flavourful, functional, and convenient nutrition as part of a balanced lifestyle,” she said.
“Bain Capital shares our vision and their deep expertise supporting the growth of global consumer brands will help us to expand our product offerings reaching more consumers in more occasions and channels, building upon our strong momentum as a leading lifestyle nutrition company.”
Within the private-equity firm’s portfolio is the Vietnamese Masan Group, receiving a $200 million investment in October. In the previous year, Bain Capital secured a minority stake in the US sous-vide group Cuisine Solutions and currently possesses Valeo Foods, the manufacturer of Kettle crisps and Jacob’s crackers.
Frazy, a US-based startup specializing in custom beverages, has unveiled its plans to launch the “world’s first” robotic beverage machine, FrazyBot.
With just a simple press of a button, FrazyBot has the ability to craft personalized specialty drinks right in the comfort of your home. It provides a selection of distinct drink modules, each tailored for coffee, tea, boba, cocktails, or mocktails.
As per Frazy, existing beverage machines face limitations in terms of drink options due to being “too large for countertops” and demanding “numerous ingredients.” FrazyBot, the company clarified, utilizes “Ingredient-Sensing Robotic Technology (InSeRT)” to enable cost-effective and customizable drinks.
The device comprises a foundational module featuring a touch panel and a water reservoir. Users can affix the drink module to the base, insert the ingredient box, and simply press a button to create their preferred beverages. Additionally, consumers have the option to incorporate their favorite milk or alcohol.
Frazy enables customers to place online orders for personalized drinks, providing specific details such as a red velvet latte with an additional espresso shot and oat milk, or a strawberry margarita with a touch of lavender syrup. The fresh ingredients are delivered in a compact, air-tight box.
The disposable box, accompanied by water or the preferred alcohol, is placed into the machine. With a single press of a button, the beverage is crafted, replicating the preparation process seen in a café or bar – encompassing tasks such as grinding beans, frothing milk, and incorporating artistic touches. Following the preparation, the machine automatically cleans itself, disposing of waste in the single-use box.
Frazy CEO and founder Balaji Krishnan said, “In-home devices have long promised to deliver café and bar quality in a simple way, but nothing has come close – until now. Other in-home beverage machines are unwieldy, drink-specific, usually require users to mix a lengthy list of ingredients manually to make a mess and are often hard to clean. And in the end, it may still not be exactly customised to your taste.”
He continued, “Our proprietary robotic technology disrupts the home beverage market and delivers the most authentic experience, creating users’ favourite drinks at home from fresh ingredients with a simple push of a button. FrazyBot is the first machine that prepares your favourite drink from end to end and delivers everything you want down to the smallest detail, exactly how it was ordered.”
South Korea‘s agricultural and food exports hit a record high in 2023, driven by strong demand for instant noodles, strawberries, and other staple items.
The Ministry of Agriculture, Food and Rural Affairs (MAFRA) reported on Friday that exports for the first 11 months of 2023 increased by 2.4% year-on-year, reaching 10.7 trillion won ($8.27 billion). This marks the sector’s highest recorded figure to date.
Leading the way, instant noodles saw a remarkable 25.9% surge in exports, reaching $876.1 million. Other notable gainers in the market included strawberries (increasing by 22.2% to $56.1 million), rice-processed foods (up by 20.7% to $197.5 million), beverages (up by 11.1% to $534 million), and kimchi (experiencing a 9.9% rise to $142.4 million).
South Korean agricultural and food exports continued to find strong demand in China and the US, with shipments to China increasing by 11.1% to $12.88 billion and exports to the US growing by 8.5% to $12.25 billion.
MAFRA is set to include sales from duty-free shops in its export data.
This is attributed to the robust recovery of the duty-free market, which has ensued with the relaxation of COVID-19 travel restrictions.
In the first 11 months of 2023, sales of agricultural and food products in duty-free shops reached $120 million, doubling the level of the same period last year.
Ginseng emerged as a particularly popular item in duty-free shops, experiencing a remarkable 74.6% surge in sales to reach $64 million.
Incorporating duty-free shop sales, agricultural and food exports for the first 11 months of 2023 would show a 3.2% increase, totaling $8.39 billion.
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