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Amid the intensifying competition in the offline and online beauty and personal care (BPC) industry, analysts at Kotak Institutional Equities assert that Nykaa will...

The operations of prominent food delivery platforms Swiggy and Zomato experienced disruptions in various areas of Mumbai on Monday due to a strike by...

The Monkey Bar, a member of the Olive Group of restaurants, has made a triumphant comeback in Bengaluru. It now occupies the first floor...

The rise of conscious consumerism has ushered in a new era of brand loyalty—one that transcends mere product quality and price. Today's consumers are...

Understanding the intricacies of consumer behavior is akin to deciphering a complex puzzle. What drives individuals to choose one product or brand over another?...

In the age of digital transformation, where customers interact with companies across various touchpoints, developing an omni-channel marketing strategy is no longer an option—it's...

Staying relevant and grabbing the attention of customers is a constant struggle in today's fast-paced corporate world. Adopting new technology such as Augmented Reality...

Video has emerged as the crown jewel of content marketing in the digital era. It's a media like no other for capturing attention, conveying...

The family-owned Nolet Group, known for producing Ketel One vodka, has entered into an agreement to acquire Lucas Bols, a fellow Dutch distillery.Lucas Bols'...

Shake Shack, the restaurant chain, is said to be strategizing for further growth in the United Kingdom by introducing a new location in Oxford.According...

US-based restaurant management company, Titan Hospitality Group, has recently launched its second Blackwall Barn & Lodge restaurant in the bustling Merriweather District of Downtown...

Absolut has long been at the forefront of innovative cultural endeavors rooted in artistic self-expression and purpose. Throughout its history, the brand has engaged...