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Walking the Talk: Converting Consumers through Authentic Sustainable Practices
In an increasingly environmentally conscious society, people want more than lip service from the firms they support. When it comes to sustainable practises, they...
Mapping the Journey: Tracking Touchpoints to Decode the Consumer Pathway
The world of marketing has evolved into a complex web of consumer touchpoints, each playing a critical role in a potential customer's decision-making journey....
Omnipresence and Profit: Boosting Revenue with Omni-Channel Marketing Strategies
Businesses face the ongoing struggle of remaining visible and relevant to their target audience in today's fast-paced digital market. Omni-channel marketing is one of...
AR Unveiled: Creating Compelling Campaigns to Drive Brand and Revenue Growth
Augmented Reality, or AR, is no longer a futuristic concept relegated to science fiction. It's right here, right now, and it's changing the way...
From Social Feeds to Sales Funnels: Using Video to Propel Your Brand’s Reach and Revenue
Over the last decade, video marketing has seen explosive growth. Platforms like YouTube, TikTok, and Instagram have become hotbeds for video content, with billions...
PBFIA and USSEC unite to launch ‘Navaratri Se Shubharambh’ campaign, fostering sustainable food choices in India
Navaratri, a celebration of auspicious beginnings and a time for profound spiritual reflection, instills in many a desire to embrace simple, sattvic (pure) food...
Taco Bell expanding to the Mall of Faridabad, marking its first Haryana venture outside Gurugram
Taco Bell, the renowned American fast-food chain, is poised to make its debut in a fresh location within Haryana, specifically Faridabad. The establishment will...
Shoppers Stop Q2 net profit slumps 83% to INR 2.73 Cr, revenue up 2.6% at INR 1,039 Cr
Retail chain Shoppers Stop saw a notable 83.14 percent decline in consolidated net profit at INR 2.73 crore for the second quarter ending on...
Nestle India reports double-digit growth in domestic sales, crosses INR 5,000 Cr turnover in Q3
Nestle India, a leading player in the FMCG sector, reported a strong double-digit growth in its domestic sales during the third quarter. The company...
Showroom B2B raises $6.5 Million in Pre-series A funding to amplify phygital presence in unbranded garments market
Showroom B2B, a B2B marketplace specializing in unbranded clothing, has successfully raised $6.5 million in a Pre-Series A funding round. This funding was spearheaded...
Nars Cosmetics debuts in India, set to unveil first boutique in New Delhi this November
Nars Cosmetics, a global makeup brand under the ownership of Shiseido, made its official entry into the Indian market with an announcement on Wednesday....
India allows export of over 10 Lakh tonnes of non-basmati white rice to seven countries
On Wednesday, the government announced its approval for the export of 1,034,800 metric tons of non-basmati white rice to seven countries, which include Nepal,...