Kraft Heinz Breakup on the Table: Iconic Food Giant Plans to Split, Grocery Arm May Fetch $20 Billion

Business

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July 12, 2025

Image of Kraft Heinz. — Kraft Heinz Breakup on the Table: Iconic Food Giant Plans to Split, Grocery Arm May Fetch $20 Billion

Kraft Heinz, one of the world’s largest packaged food companies, is reportedly considering a significant restructuring that could see the company split itself into separate entities. According to a Wall Street Journal report cited by Yahoo Finance, the move comes as the company struggles with ongoing weakness in consumer demand for its higher-priced brands.

The proposed plan involves spinning off a substantial portion of Kraft Heinz’s grocery business—particularly segments involving Kraft-branded products—into a new standalone company. Sources familiar with the matter suggest that this new entity could be valued at up to $20 billion.

This strategic shift would allow Kraft Heinz to focus more narrowly on its remaining core portfolio, which includes high-profile condiment lines such as Heinz ketchup and the premium Dijon mustard brand, Grey Poupon. The restructuring aims to sharpen operational focus and potentially unlock shareholder value as consumer spending habits continue to evolve.

The reported breakup reflects broader trends in the food industry, where rising costs and shifting preferences are forcing legacy brands to reevaluate their business models. By separating its grocery and condiments divisions, Kraft Heinz could position itself to be more agile and competitive in an increasingly fragmented market.

As of now, no official announcement has been made by Kraft Heinz regarding the spin-off, and the company has yet to comment on the report. If confirmed, the restructuring would represent one of the most significant changes at the company since the merger of Kraft and Heinz in 2015, which was orchestrated by investment firms 3G Capital and Berkshire Hathaway.

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Investors and industry analysts will be closely watching for further developments.

Zomato’s Deepinder Goyal Just Dropped ₹52 Cr on an Apartment So Fancy, Even Bollywood’s Jealous

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July 11, 2025

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Image of zomato — Zomato’s Deepinder Goyal Just Dropped ₹52 Cr on an Apartment So Fancy, Even Bollywood’s Jealous

Zomato CEO and founder Deepinder Goyal has snapped up a sprawling luxury apartment in The Camellias, DLF’s crown jewel in Gurugram’s DLF Phase 5. According to property documents sourced by real estate data firm Zapkey, the deal—though struck back in 2022—was officially recorded on March 17, 2025. The home covers an expansive 10,813 sq ft and comes with five private parking spots. Goyal reportedly paid ₹3.66 crore just in stamp duty.

The Camellias isn’t just any address—it’s where India’s ultra-rich settle in. The property boasts hotel-style services, lush views, and a tightly held residents’ list that now includes Goyal alongside names like Deep Kalra of MakeMyTrip, Den Networks’ Sameer Manchanda, and Assago Group’s Ashish Gurnani.

Big-ticket deals at The Camellias have been making headlines with increasing frequency. Just a few months ago, Info-X Software’s Rishi Parti shelled out a jaw-dropping ₹190 crore for a penthouse. Earlier in 2024, Wesbok Lifestyle’s Smiti Agarwal bought a unit for ₹95 crore. And in 2023, a resale apartment—nearly the size of a mini-mall—went for around ₹114 crore.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

The buzz around this luxury enclave isn’t slowing down. With Goyal now among its high-profile homeowners, The Camellias continues to cement its place as India’s most high-powered residential community.

Jeff Bezos’s Amazon Just Crashed the 10-Minute Grocery Party in Delhi — Zepto, Blinkit & Swiggy Should Probably Panic

Quick Commerce

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July 11, 2025

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After dipping its toes in Bengaluru, Amazon has quietly expanded its lightning-fast delivery service, Amazon Now, to parts of Delhi — a clear sign that the global giant is ready to get serious about India’s breakneck-speed quick commerce market.

The service, which promises deliveries of essentials like groceries, snacks, hygiene products, and even meat in under 10 minutes, was first spotted in select Bengaluru neighbourhoods earlier this year. Now, it’s popped up in several pockets of West Delhi, with Amazon staying tight-lipped about a full rollout date — but not about its intentions.

“This isn’t a test run,” said Abhinav Singh, VP of operations for Amazon India and Australia, brushing off any suggestion that Amazon Now is just another pilot. “We’re not limiting this to one city or another — this is a long game.”

Behind the scenes, Amazon is pumping serious money into the engine that’ll make this possible — including a fresh Rs 2,000 crore ($233 million) investment announced last month. A big part of that is being funneled into expanding dark stores — compact fulfillment hubs peppered across high-demand areas. According to Economic Times, Amazon aims to have as many as 300 of these stores up and running across Bengaluru, Delhi-NCR, and Mumbai by the end of the year.

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In comparison, Flipkart Minutes — its closest direct rival — has far more aggressive plans: up to 800 dark stores nationwide. But Amazon seems less concerned with speed-to-scale and more focused on building sustainable muscle.

“We’re seeing strong early traction from Prime members in Delhi and Bengaluru,” said Akshay Sahi, who heads Prime, deliveries, and returns at Amazon India. “This isn’t just about fast delivery — it’s about reliability, quality, and consistency.”

Still, Amazon’s arrival comes into a brutal battleground. Players like Zepto, Swiggy Instamart, and Blinkit (owned by Zomato) are already entrenched, offering deep discounts and faster-than-fast delivery windows to lure in customers. But Singh believes the race is far from over.

“India’s e-commerce story is still just getting started,” he said. “There’s plenty of room to grow — we don’t need anyone else to lose for us to win.”

Consulting firm Kearney backs that optimism. Its June report pegs quick commerce as a Rs 1.5–1.7 lakh crore market by 2027 — triple its current size — driven by urban demand, especially from higher-income households in cities with over half a million people.

That said, the road ahead isn’t paved with profit just yet. Most players are still bleeding cash, relying on low delivery fees and discount-fueled customer loyalty. HSBC estimates the industry would need 60 million users, ordering twice a week and paying ₹20–25 per delivery, just to scratch $30 billion in value.

For now, though, Amazon’s message is clear: it’s not here to experiment — it’s here to play.

Chinese Wok Turns 10 with a Nationwide Expansion Blitz: 240+ Outlets, FY27 Target of 500, and Desi Chinese Dreams

Growth

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July 11, 2025

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Image of Chinese Wok — Chinese Wok Turns 10 with a Nationwide Expansion Blitz: 240+ Outlets, FY27 Target of 500, and Desi Chinese Dreams

From a single counter in 2015 to over 240 bustling outlets across more than 35 cities, Chinese Wok has come a long way—and it’s far from done. The Desi Chinese QSR brand, backed by Lenexis Foodworks, is aiming for a major milestone: 500 stores by the end of FY 2027.

With recent expansion sweeping through Kolkata and other parts of East India, the chain is growing fast not just in metros like Delhi, Mumbai, and Bengaluru, but also in smaller cities where demand for accessible Asian-inspired comfort food is booming. In the last year alone, Chinese Wok has launched over 60 new locations.

But for founder and director Aayush Madhusudan Agrawal, it’s not just about scale. “It’s a statement—that a brand rooted in Indian tastes, built with cultural understanding and a commitment to quality, can stand tall in a fiercely competitive space. The coming decade is about making Desi Chinese a national and global story,” he said.

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As it celebrates 10 years in the business, the company is rolling out a special series of customer-first experiences. Think limited-time dishes, quirky food films, online contests, and on-ground festivities to thank the loyal fanbase that’s fueled its journey so far.

Lenexis Foodworks, the parent company, has built a diverse portfolio of fast-growing food brands beyond Chinese Wok—such as The Momo Co. and Big Bowl—serving up a wide spread of quick bites across malls and high streets nationwide.

If things continue at this pace, don’t be surprised if Chinese Wok becomes the go-to Desi Chinese brand not just in your neighborhood—but across borders too.

India’s Quick Commerce Boom: Blinkit, Instamart & Others Clock ₹64,000 Cr in Orders in FY25: Set to Triple by FY28

Quick Commerce

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July 11, 2025

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image of Quick Commerce — India’s Quick Commerce Boom: Blinkit, Instamart & Others Clock ₹64,000 Cr in Orders in FY25: Set to Triple by FY28

Quick commerce in India isn’t just picking up pace — it’s sprinting. Indians ordered a staggering ₹64,000 crore worth of goods from platforms like Blinkit, Swiggy Instamart, and Zepto in FY25, more than doubling from ₹30,000 crore the year before, according to a fresh report by CareEdge Advisory, the research arm of CareEdge Ratings.

And the run isn’t stopping here. The report projects the sector’s gross order value (GOV) to balloon to ₹2 lakh crore by FY28 — a threefold jump in just three years.

This growth has been a money-spinner for platforms. In FY25 alone, quick-commerce players generated an estimated ₹10,500 crore in revenue through delivery charges, convenience fees, and other platform-based earnings. For context, that number was just ₹450 crore in FY22. By FY28, revenues are expected to leap to ₹34,500 crore, thanks to rising service fees and better monetisation models.

The report attributes this sharp rise to platforms increasing their ‘take rate’ — the share they keep from each transaction — which has jumped to as high as 18% in FY25, up from around 7–9% three years ago.

But after chasing scale with blistering speed, these companies are beginning to shift gears. “We’re seeing a clear pivot from breakneck expansion to improving profitability,” said Tanvi Shah, Head of CareEdge Advisory. She noted that platforms are now betting big on tech-driven inventory management, exclusive in-house brands, subscription models, and ad revenues to build more stable, long-term business models.

Despite all this buzz, quick commerce still captures only about 1% of India’s grocery demand — meaning there’s plenty of headroom for growth. Consumer habits are changing fast, with speed, convenience, and doorstep access becoming major decision drivers.

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“Tier-2 and Tier-3 cities are where the next wave will come from,” said Amir Shaikh, Assistant Director at CareEdge. “Q-comm is no longer just a metro story.”

India’s broader digital economy is also powering this shift. With over 270 million online shoppers as of 2024 — the second-largest e-retail user base in the world — and more than 1.12 billion mobile connections, the country is primed for deep tech-led disruption. The e-commerce space as a whole grew nearly 24% in 2024, underscoring just how rapidly digital consumption is evolving.

India’s Game-Changer: The Paridhi 24×25 Trend Book Debuts—Fashion Future Powered by AI & Cultural Intelligence

Fashion

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July 11, 2025

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Image of Paridhi 24×25 — India’s Game-Changer: The Paridhi 24×25 Trend Book Debuts—Fashion Future Powered by AI & Cultural Intelligence

India’s Ministry of Textiles just dropped a bombshell for designers and trendsetters: Paridhi 24×25, the country’s first AI-powered, India-specific fashion trend guide, launched alongside the VisioNxt portal.

Why it matters: for too long, Indian fashion has relied on Western forecasting—often missing homegrown nuance. Paridhi flips the narrative: weaving Emotional Intelligence (EQ) and AI to spot emerging Indian patterns—in fabrics, artisanal revival, diaspora dressing, and beyond. It’s a real-time styling compass for Indian labels.

Even more powerful? This launch dovetails with NIFT’s new extension center in Begusarai and an MoU between NIFT & NSDC to upskill marginal communities. That means designers won’t just get forecasting data—they’ll have supply chain access, weaver empowerment, and regional authenticity baked into their work.

As “villagecore”, bandhani, block prints, and artisan-weave revivals continue to trend, Paridhi offers timely insights—reflecting craft revival, sustainable inclinations, and emotional storytelling. Brands can now tailor product cycles with data-backed confidence.

Final Take: Paridhi isn’t just a book—it’s India’s fashion GPS. Connecting heritage, AI insight, and grassroots training, it marks a shift from aesthetic aspiration to infrastructure-first innovation. In 2025, authentic, data-guided, and culturally anchored design is not just possible—it’s here.

McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation

A&M

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July 11, 2025

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Image of Ranveer singh — McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation

If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected that he always does. This time it’s not him but his poster. McDonald’s just tapped into Singh’s vibe with out-of-home (OOH) marketing. McDonald’s India (North & East) took the streets by storm by launching the Cab Branding Campaign to drop their fan-favorite: The Ranveer Singh Meal.

The brand went mobile by putting Ranveer on a poster. Over 400 branded cabs hit the roads across Delhi, NCR, Lucknow, and Kolkata. The goal was clear to cut through clutter and own the street. And they did it, strategically. These moving billboards cruised through hotspots like India Gate, MG Road Gurugram, Noida Sector 18, Mani Square, and Gomti Nagar. The eye-catching red color and on the top of it the star holding a burger. Always a winning strategy to grab attention.

Just two weeks after announcing Ranveer Singh as a brand ambassador it was about activating his mass appeal in the real world. By turning cabs into rolling storytellers, McDonald’s blurred the line between OOH and experience, between celebrity and street culture.

Available for a limited time only, The Ranveer Singh Meal brings:

McVeggie or McChicken Xplode.

Golden Crispy Pops.

Bobaaa Blast drink.

The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization

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July 11, 2025

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Image of MiQ AI — The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization

People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now. On June 25, MiQ, a global programmatic media powerhouse, unveiled MiQ Sigma. It’s an AI-integrated advertising platform that might just redraw the entire map. It’s an AI-driven, full-stack command center for media planning, activation, and optimization.

Sigma taps into 300+ data sources. It crunches through over 700 trillion behavioral signals—like TV viewership, web browsing, and in-store purchases. Built from the inside out for programmatic, it’s engineered to give brands and agencies a brutal edge. It helps with faster planning, sharper targeting, and smarter spending in less time. Gurman Hundal, Global CEO and Co-Founder of MiQ, said it’s “the pinnacle” of 15 years of MiQ’s innovation. It’s the result of obsession, not iteration. He’s right, it’s not a product, it’s a system, built on open collaboration, raw data intelligence, and relentless focus on performance.

But is it Better Advertising or Just Faster Advertising?

On paper, MiQ Sigma is clean, efficient, and undeniably powerful. It runs on what MiQ calls a trinity architecture: data, tech, and placement. And from a performance marketing lens, it’s gold, but that’s just one side of the coin. If smooth advertising is reduced to cheaper clicks, smoother funnels, and predictive reach, then yes, Sigma is the future. But if “smooth” still includes creative unpredictability, cultural nuance, and gut-level emotional insight, then the future is looking shaky. Because AIs still don’t get timing, tone, and human weirdness. It can replicate and predict with precision. But it can’t do imagination, especially not when brand voice is at stake.

Another question: can Sigma optimize campaigns, work as a media planner, or be a trading desk operator? Now the human role is shifting from doing to prompting, from executing to overseeing. You don’t plan the media anymore, you instruct the machine. Yes, that frees up time, but it also alters control. The expertise gets absorbed by the system, and even the agency talent pool starts to look very different.

Well, there’s no denying that Sigma will simplify advertising. It will merge fragmented data into one clean intelligence layer, automate tedious workflows, and give marketers precision, scale, and speed. But it also risks a creative flattening, overdependence on historical data, and the exit of agency talent. Most importantly, a gradual erosion of human insight from consumer strategy. In short, Sigma is the future, but only if we drive it well. Otherwise, we’re just fast-forwarding into something empty.

The Ad That Trolls 70-Hour Work-Weeks—Moonshot’s Shark Tank Campaign Is India’s Funniest Work Culture Commentary Yet

A&M

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July 11, 2025

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Image of Shark Tank — The Ad That Trolls 70-Hour Work-Weeks—Moonshot’s Shark Tank Campaign Is India’s Funniest Work Culture Commentary Yet

Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5. Shark Tank India is back and this time, it’s not just about funding dreams, it’s mocking the myths that hold them back. The registration campaign just dropped, and it’s witty, irreverent, and bitingly self-aware. The ad doesn’t peddle ambition, it pokes at burnout.

With a satirical punch, the ad opens on a mockumentary-style confession booth. A bunch of fictional CEOs are seen lamenting their tragic but funny losses. One had to carry his golf clubs. Another was forced to show up at the office. All because employees left to chase their dreams.

“What’s your pain?” That’s the question they ask. Not to the dreamers, but to the ones left chasing. It is a humorous advertisement that is painfully correct. It is a bitter swipe at the hustle conspiracy. Yes, that 70-hour workweek statement. The campaign flips that narrative on its head, suggesting cleverly that great businesses aren’t built on blood and burnout, they’re built on bold ideas. For the dreamers Shark Tank India is back, evolving and with the changed tone. Season 5 will stream on Sony LIV and air on Sony Entertainment Television. Since 2021, the tank has seen 741 pitches, over ₹293 Cr in funding, and 351 deals. It’s become India’s business theatre. However, this marketing effort demonstrates that next-gen entrepreneurs are not falling in love with sacrifice, they are mocking it.

The creative force behind this campaign is Moonshot, the agency founded by Tanmay Bhatt and Devaiah Bopanna in 2023. If the names sound familiar, you probably remember them from their AIB days. Now they are turning India’s ad world on its head. Moonshot is no stranger to witty, layered campaigns. Remember Swiggy Instamart’s ‘Juhi Chawla’ and ‘Groom’ ad or CRED’s “Great for the Good” featuring Rahul Dravid, SS Rajamouli, and David Warner. They use a pattern in these campaigns which has memes, sarcasm, and a punch of social commentary. Whether it’s toxic work culture, overpriced eyewear, or celebrity overexposure, Moonshot knows how to blend humor with a cause. See that 70-hour reference. It’s an indirect taunt.

Marketers don’t see this ad as a registration nudge, they see it as a masterclass in creative marketing. A reminder that ads don’t have to screame, but just to hit the right nerve.

K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty

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July 11, 2025

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Image of Nykaa — K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty

In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people are looking obsessed. From Seoul to Surat, this fascination has taken over. But one area where Korea hasn’t just made a splash, but practically flooded the market is beauty, skincare especially.

Why the craze? Pretty obvious. Everyone’s chasing that impossible, poreless, glass-perfect look. Whether you’re a dermatologist with degrees or just someone stuck in a late-night skincare spiral, you want the secret. You need the glow. Not just because of the trend, but because we’re kinda insecure about our skin, aren’t we?

Now Nykaa brings the buzz with Anua, a Korean beauty brand. The brand has finally hit Indian shores via Nykaa, and K-fans are already jumping in. Anua promises results that feel borderline magical. Backed by buzzwords like “synergy,” “non-irritating,” and “eco-safe,” the brand speaks to the modern consumer in exactly the language they want to hear. With this move, Nykaa just doubled down on their status as the go-to for K-beauty in India.

Whether you’re someone always trying the next serum or someone who only owns one face wash, Anua knows how to get your attention. Their message is simple but strong: innovate, avoid harsh stuff, go clean, stay green.

They’ve launched in India with:

ANUA Heartleaf 77% Soothing Toner
ANUA Niacinamide 10% + TXA 4% Serum
ANUA Heartleaf Pore Control Cleansing Oil
ANUA Heartleaf 77 Clear Pad

Korean skincare brands are watching India very closely. And they should. Why? Because the K-beauty market here is on track to cross $1.3 billion in India by 2032. Glass skin, snail slime, rice water, sleeping masks, we’re trying it all. Whether we need it or not, looking flawless has somehow become a necessity. We’re not just buying products, we’re buying a promise. The hope that maybe, just maybe, this next layer is the one that brings magic.

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