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Delhi High Court clears Dabur’s Red Paste ad with slight tagline modification

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Dabur Red Paste

Acknowledging the necessity for granting a degree of freedom to advertisers, the Delhi High Court has granted permission to Dabur India to release its advertisement for Dabur Red Paste, an ayurvedic toothpaste, with a minor modification. The court specified that the company is permitted to utilize the tagline “World’s leading Ayurvedic paste” in lieu of the original “World’s number 1 Ayurvedic paste.”

“It is clear that advertising is part of commercial speech and some puffery is allowed as long as the same does not go beyond the grey areas and the assertions made are reasonable,” Justice Prathiba M. Singh said.

In Dabur’s context, the judge remarked that the advertisement cannot be deemed devoid of any basis. “Moreover, the report relied upon by the plaintiff also cannot be completely ignored and some credence can be given to the fact that as per the report, the plaintiff is selling one of the major toothpaste brands. In the opinion of this court, in business, some amount of freedom ought to be given to the advertiser,” she said, while permitting Dabur to publish the advertisement, however, with a slight modification.

Dabur India approached the High Court in response to the Advertising Standards Council of India’s (ASCI) directive on September 30, instructing Dabur to amend its advertisement and refrain from publishing content deemed misleading, constituting unfair portrayal and exaggeration.

Although Dabur had informed the Council that the toothpaste claims were supported by market research studies conducted by Mordor Intelligence, the High Court observed that the report referenced by the company should not be entirely dismissed. Some credibility could be attributed to the fact that Dabur sells one of the prominent toothpaste brands. Nevertheless, the advertising regulator had refuted Dabur’s assertions, particularly regarding the authenticity of the data source that purportedly demonstrates global leadership for the company’s ayurvedic toothpaste.

“After having perused the report and the objections raised by ASCI, this court is of the view that the advertisement cannot remain injuncted forever,” Justice Singh said.

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Reliance Industries shells out INR 254 Crore for use of Metro AG’s brand name in India

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Metro AG

Reliance Industries has paid INR 254 crore to Metro AG for utilizing the German retailer’s brand name in India during the financial year ending September 2023. This payment comes after Reliance’s acquisition of Metro AG’s wholesale chain in the country one year ago.

“Metro AG is providing certain transitional services and licences as part of the transaction to enable the new owner to operate the business. As part of the sale of Metro India, a licence payment of INR 28 million (INR 254 crore) received in advance for using the Metro brand is recognised in the financial year,” Metro said in its latest annual report.

Last December, Reliance Retail Ventures, a unit of RIL, executed a substantial acquisition by purchasing Metro Cash & Carry India for a total cash consideration of INR 2,850 crore. This comprehensive deal encompassed all 31 wholesale stores and the entire real estate portfolio across six store locations. The transaction was successfully concluded in May 2023. Notably, the wholesale and retail giant expressed that the evolving landscape marked by increased market consolidation, accelerated digitalization, and intense competition has led to a misalignment of Metro India’s business with its core growth strategy.

In the report, Metro stated that, taking into account the outgoing cash and factoring in the prepayment for the use of the Metro brand, the initial net cash inflow for the divested assets and liabilities totals INR 0.3 billion (INR 2,731 crore).

“However, positive Ebitda-effective earnings from disposal of its Indian business was INR 150 million (INR 1,363 crore), including transaction costs,” it added.

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Jubilant FoodWorks launches aggressive 360-degree rebranding for Domino’s

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Domino's

Jubilant FoodWorks is intensifying its investments in the rebranding of Domino’s, aiming to boost pizza consumption and increase the category’s market share across various occasions. The company has initiated a comprehensive 360-degree rebranding campaign with the goal of enhancing the brand’s visibility, particularly among Generation Z and young millennials.

As part of the initiative, there is a brand relaunch campaign featuring the tagline “It Happens Only with Pizza,” along with updated packaging and renovated store infrastructure, constituting a thorough overhaul of the brand. The brand is actively engaged in the “re-imaging” of approximately 100 stores, with the goal of completing this process by the end of the fiscal year 2024.

Sameer Khetarpal, MD & CEO of Jubilant FoodWorks Ltd, said, “Our key priority is to triple down on investments behind brand Domino’s. The Indian food services market is pegged at about $51 billion, but the share of the pizza segment is only about $1 billion. Our job as the leading player is to ensure that the category share gets expanded. Out of 1,000 meal occasions in a year, pizza is consumed only thrice in the country. A 360-degree communication, including stores and delivery boxes, brings the experience in an integrated manner, allowing Domino’s to gain share of occasions.”

Addressing an inquiry about current demand trends, Khetarpal highlighted that there has been an improvement in ticket sizes. “We should see slightly higher growth in the next one or two quarters when the pressures of inflation get corrected and employees get their salary increments in the April-May timeframe. Also, with the elections, money is also expected to flow into the economy,” he added.

“This Diwali was bigger than last Diwali and the World Cup final was bigger than Diwali. So consumers are coming out and spending when there are occasions. Our ticket sizes have begun to improve. While I see short-term pressures continuing, when consumers go out they spend in spades. Delivery is growing and is positive for us and brings in tailwinds for Domino’s,” he added.

In addressing the challenges posed by inflationary pressures, Khetarpal mentioned that the company has been prioritizing internal efficiencies to gain leverage and enhance margins. “Inflation was more benign than what it was 18 months ago but we are not in a deflationary environment. We expect our basket of input costs including cheese, oil, vegetables, paper and labour to increase at the pace of 4-7 per cent per annum,” he added.

The quick-service restaurant (QSR) industry in the country is currently facing difficulties due to inflationary pressures. Additionally, certain participants have highlighted increasing competition from local establishments.

“India is one of the outlier markets where pizza is a bigger category than other segments such as burgers or chicken. I believe Pizza is more centre of the plate than any other cuisine. We believe competition is good for our business as it has been democratising pizza as an ocassion and only helps us get into new markets while gaining share,” he added.

The company’s aim is to achieve a medium-term goal of having 3,000 Domino’s outlets. Presently, it oversees 1,888 outlets under the brand in India.

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Govt expects 18% decline in tur prices by February

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Tur dal

The government expects a reduction of over 18 percent in the prices of tur, the country’s favored pulse, by February. This projection comes from a top official who attributes the decline to an improvement in availability and a decrease in demand. In November, the price stood at INR 160 per kg.

“We are confident of bringing the prices under INR 130 per kg by the first week of February,” consumer affairs secretary Rohit Kumar Singh.

Despite a year-long period of elevated tur prices caused by a domestic production shortfall, the government’s interventions are now yielding results. As of December 18, the price of tur has decreased to INR 154 per kg, down from INR 156.5 just one month ago.

“It has been about two weeks since we have started seeing green shoots in tur as prices of this commodity have come down for the first time in the past few months,” Singh said.

The decrease in prices is attributed to the arrival of kharif supplies in the market, heightened import levels, a seasonal decline in demand, and more relaxed import regulations.

“Pulse stocks have started arriving in the markets and are bringing down prices of all pulses, which is having a cumulative effect on tur as well,” Singh said.

Imports of pulses from Mozambique, Canada, Russia, and Australia are imminent, indicating a boost in availability. On December 8, the government took a step to enhance trade by exempting yellow peas (tur) from import duties until the conclusion of this financial year, eliminating minimum import prices and port restrictions.

The central government has initiated the direct procurement of tur dal from farmers at prevailing market prices. This strategic move aims to establish a buffer stock that can be released into the market during periods of price escalation. The funding for this procurement is sourced from the Price Stabilisation Fund.

“Additionally, there is always a 15-20 percent fall in demand for pulses in winters when the price-sensitive section of society opts for cheaper vegetables such as palak and methi instead of dal,” the secretary added.

Domestic tur consumption has surpassed the level of domestic production. The tur output for the country declined by 20 percent to 3.43 million tonnes in the 2022-23 crop year (July–June), compared to 4.29 million tonnes in the previous year. The annual tur consumption in the country stands at approximately 4.5 million tonnes.

According to the initial estimates provided by the agriculture ministry for the 2023-24 crop season, tur production is anticipated to be marginally lower, reaching 3.42 million tonnes.

As per government data, India imported around 778,000 tonnes of tur from Mozambique, Myanmar, and Tanzania in the calendar year 2023.

In anticipation of a decrease in tur and urad production caused by unpredictable weather conditions, the Centre extended the duty-free import policy for both commodities until March 31, 2024, in January. Subsequently, the Department of Consumer Affairs has been actively overseeing the stock levels of pulses, including tur and urad.

Furthermore, on June 2, the government permitted traders to maintain restricted inventories of tur and urad. In response to this measure, the government released tur from the national buffer stocks as a countermeasure to curb the escalation in prices.

The government introduced chana dal, packaged as ‘Bharat Dal,’ at subsidized rates of INR 60 per kg nationwide. The aim is to encourage consumption among those who may find arhar or tur dal, which are more expensive, less affordable.

In November, there was a significant surge in food prices, causing the Consumer Price Index-based inflation to reach 5.55 percent, marking a three-month high. Notably, pulse prices experienced a notable increase of 20.23 percent during this period.

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Mokobara expands to North India with first store in Gurugram

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Mokobara

Mokobara, a prominent travel and lifestyle brand, has ventured into North India with the opening of its first store in Gurugram, as stated by a company official on social media. Situated at the MGF Metropolitan Mall in Heritage City, this store represents the seventh addition to Mokobara’s presence in the country.

“Unlocking new horizons and how delighted to share Mokobara has officially opened its doors at MGF Metropolitan, Gurgaon. This is our first stride in the North region,” said Ayushi Yadav, head of business development at Mokobara, in a LinkedIn post while sharing the images of the new store.

In May 2023, the company officially entered the brick-and-mortar retail sector by inaugurating its inaugural retail store in Bengaluru, located at Phoenix Marketcity, Whitefield.

The Bengaluru-based direct-to-consumer (D2C) brand specializes in offering a variety of products, including travel bags, briefcases, totes, slings, wallets, and accessories.

In July, Mokobara inaugurated its first flagship store in the country, located on the 12th Main Road in Indiranagar. Spanning 800 sq. ft. of prime real estate, this stand-alone outlet marks the company’s second retail venture.

Established in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara emerged as a direct-to-consumer online luggage brand. In addition to its brick-and-mortar stores located in cities like Bengaluru, Mumbai, and Pune, the brand extends its reach through its e-commerce platform and various online marketplaces, including Flipkart, Myntra, Amazon, and Nykaa.

Presently, Mokobara is gearing up for a robust omnichannel expansion, aiming to introduce more than 20 retail stores in the fiscal year 2024, as indicated in a prior press release.

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Inflation spices up as turmeric, pepper, and chilli prices skyrocket

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Spices
(Representative Image)

The inflation is getting a flavorful boost from your curry blend, as the prices of cumin, turmeric, chili, black pepper, and other spices skyrocket due to reduced crop acreage and pest infestation affecting their production.

The inflation in spices has consistently exceeded 22% since July. Economists predict that it may contribute an additional 0.6 percentage points to retail inflation from December to March, as prices are expected to persistently remain high until the next harvest.

While the category holds a modest 2.5% weight in the inflation basket, its impact extends to the prices of numerous food products.

“For spices, the weight is lower, but the higher prices feed into the costs of other food products such as sauces, packed foods, masalas, jams, confectionery, etc,” said Madan Sabnavis, chief economist at Bank of Baroda.

“Cumin (jeera), pepper and chilly have witnessed lower output; hence, it is a supply issue. We have to wait for the next crop to come in before prices ease,” he said.

The cultivation area for essential spices in garam masala, including black pepper and coriander, has experienced a substantial decline. Reduced production during the kharif season has also contributed to this downturn. Experts suggest that the arrival of the new rabi crop by March 2024 is unlikely to alleviate the situation, as elevated domestic and export demand may continue to sustain inflation beyond that timeframe.

Jeera, experiencing triple-digit inflation over the past five months, holds a mere 0.37% weight in the inflation basket. In November, its prices surged by 122.6% compared to the previous year.

The cultivation of turmeric during the kharif season witnessed a decline of 15-18%, resulting in prices reaching INR 12,600 per quintal this year, compared to INR 7,000 per quintal in the previous year. Both turmeric and dry chillies experienced a 10.6% inflation in November. Biplab Sarma, a spice analyst at the agricultural research firm Agriwatch, mentioned a 30% decrease in coriander acreage, anticipating a subsequent increase in prices.

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Accessorize London targets kids’ segment with vibrant, globally-inspired ‘Angel’ collection

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Accessorize London, a premium fashion accessories brand, is gearing up to fortify its presence in the kids’ segment with the introduction of its latest category ‘Angel.’ As the brand strategically amplifies its focus on retail and e-commerce growth, the new segment takes center stage, boasting an extensive product line encompassing bags, jewellery, hair accessories, sunglasses, and stationery in a vibrant array of colors and globally curated designs. With an impressive portfolio of 200 SKUs, Accessorize has ambitious plans to further broaden its catalog and cater to the increasing demand for stylish and functional kids’ fashion accessories.

According to Million Insights, the global market for Kids’ Clothing Accessories is expected to reach $35.17 billion by 2028, driven by a 4.1 percent Compound Annual Growth Rate (CAGR) from 2021 to 2028. In 2020, the Asia Pacific region, led by India, claimed a revenue share exceeding 35.0 percent of the worldwide market. Accessorize’s entry into the Kids Category seamlessly aligns with shifting consumer preferences, as parents actively seek products that not only serve a functional purpose but also contribute to the holistic development of their children. This trend creates a distinctive opportunity for innovative and stylish kids’ accessories.

In the last fiscal year, Accessorize notched an impressive 80 percent growth in revenue, solidifying a robust foundation for its ambitious plans. Anticipating a continued upward trajectory, the brand’s omnichannel selling strategy, spanning its website, e-commerce, and various channel partners, is set for a projected growth rate of 45% in the current fiscal year.

Kumar Saurabh, CEO of Planet Retail Holdings Pvt Ltd, expressed, “The expansion into the Kids Category perfectly aligns with our commitment to providing fashion-forward trends and a consumer-first approach. With the launch of the curated Angels Category, dedicated to offering high-quality and stylish accessories for children, we anticipate remarkable growth in this segment. The influence of global trends and the desire for international brands among consumers in India make it a natural extension for our brand to focus on kids’ accessories.”

By adhering to global standards and presenting distinctive, high-quality products, Accessorize is positioning itself to become the favored option for children’s accessories in the Indian market. Tailoring its offerings to the refined preferences of young consumers, the ‘Angel’ collection epitomizes a stylish affair, showcasing Accessorize London’s dedication to delivering both fashionable and practical choices for the burgeoning fashion enthusiasts among India’s youth.

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Royal Orchid & Regenta Hotels unveil luxurious Regenta Inn Bhavani in Nellore

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Regenta Inn Bhavani

Continuing their commitment to expanding presence nationwide, Royal Orchid and Regenta Hotels proudly unveil their latest opulent offering – the Regenta Inn Bhavani, situated in the dynamic city of Nellore.

As a epitome of luxury, the Regenta Inn Bhavani stands as a symbol of opulence for travelers with discerning tastes. Strategically located just minutes from the central bus stand, a 15-minute drive from the central train station, a 3-hour journey from Tirupati Airport, and an 8-hour drive from Bengaluru, this property effortlessly blends traditional charm with modern amenities. It mirrors the rich heritage and progressive ethos of Nellore.

Chander K Baljee, Chairman and MD of Royal Orchid and Regenta Hotels stated, “Our mission is to provide an unparalleled experience for all our guests, whether for business or leisure. Every aspect of Regenta Inn Bhavani has been crafted as a testament to Nellore’s dynamic, inspiring, and welcoming spirit.”

Nellore, situated alongside the Penna River, is renowned for seamlessly blending tradition with modern dynamism. Positioned as a strategic retreat for Bleisure travelers, it is conveniently close to Bengaluru. The city boasts a multitude of temples for those seeking tranquility and serves as a haven for retail therapy, with its prominent display of Venkatagiri sarees, symbolizing the rich textile legacy of the region.

Featuring 41 rooms, which include six luxurious suites, Regenta Inn Bhavani is strategically positioned in close proximity to landmarks such as Mypadu Beach, Sri Ranganathaswamy and Penchalakona Temples, and the City Shopping Area. The hotel serves as a convenient retreat for visitors in search of cultural experiences and shopping indulgences.

Philip Logan, COO of Royal Orchid and Regenta Hotels commented, “We have curated an experience that resonates with Nellore’s pulse and meets the discerning needs of our guests. Our commitment extends beyond luxury accommodation; it’s about fostering a connection with local heritage, seen in the artistry of Venkatagiri sarees, and providing a platform for local talent to shine. This synergy of local culture, strategic location, and our dedication to service excellence culminates in memorable and meaningful experiences.”

Regenta Inn Bhavani is well-suited for a range of events with its adaptable spaces, making it an exceptional choice for Meetings, Incentives, Conferences, and Exhibitions (MICE). The pillar-less banquet facilities guarantee unforgettable events complemented by customized décor. The all-day dining restaurant, Burgundy, weaves together the cultural richness of Nellore, presenting a diverse menu that includes local Andhra cuisine, continental, and oriental dishes. As a 100 percent non-smoking zone, the hotel plays a pivotal role in generating local employment, with numerous talents from the community contributing in various capacities.

For both leisure enthusiasts captivated by the city’s historical richness and business travelers alike, Regenta Inn Bhavani guarantees an experience that encapsulates luxury, convenience, and the promise of unforgettable moments.

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Haldiram’s Nagpur launches luxury chocolate brand ‘Cocobay’ catering to Indian taste buds

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Cocobay

Haldiram’s Nagpur Group has introduced its high-end chocolate brand, ‘Cocobay,’ to the Indian market. Produced and promoted by Haldirams Nagpur Group, Cocobay distinguishes itself as a premium chocolate collection made from the highest quality and 100% authentic cocoa, blended with the finest global ingredients. With a varied selection comprising Rochers, Rocks, Premium Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts, and buttons, Cocobay is poised to revolutionize the chocolate scene in India.

Tailored to satisfy the refined palates of chocolate enthusiasts, especially those attuned to Indian flavors, Cocobay introduces a distinctive fusion of subtle fruit nuances and mild spice undertones. Hazelnut, Caramel, Cranberry, Orange peel, Dark Almond, Green Tea, Chili Guava, and Crunchy Lemon are among the thoughtfully selected flavors that deliver a delightful explosion of taste with every bite. This premium chocolate collection embodies a refined amalgamation of fruity, velvety, and lingering flavors, acting as a genuine expression of one’s sentiments. Cocobay’s range of products mirrors the discerning taste preferences of the Indian palate, offering an exclusive and flavorful assortment of premium chocolates enriched with an extra hint of fruity notes.

With prices starting from INR 150, Cocobay chocolates will be readily available at all premium Haldiram’s stores across key cities such as Mumbai, Nagpur, Bangalore, Hyderabad, Chennai, Surat, Indore, Bhopal, and in the interiors of Maharashtra and Goa. This strategic move positions Haldiram’s Nagpur at the forefront of the retail chocolate market, enticing chocolate connoisseurs with a tempting blend of quality and unique Indian flavors.

Avin Agarwal – Director, Haldirams Foods International Pvt Ltd said, “We did conduct a deep research and study on the premium chocolate market in India. We see huge potential in this category. Our product is well placed in the said category with right price points and offering. Being into F&B business for decades now, we understand the market nuances well and have optimized on our reach in terms of markets, production facilities and the expertise we hold in this category. We see this brand contributing significantly towards the overall portfolio of Haldiram’s Nagpur group. Where the bars are targeted towards the more day to day need, the popular range of Cocobay is specifically created for the hardcore chocolate lovers, and make a perfect gifting solution for both personal and corporate as well. The Cocobay range will be initially available at all premium Haldirams stores and the Cocobay website as of now.”

Adeesh Jain – GM, Haldirams Foods International Pvt Ltd said, “We are extremely delighted to foray into the Indian Premium Cholate market segment. We see immense growth opportunity for this segment in India, as the market is constantly evolving, mainly due to upgraded lifestyles, improved spending power, global exposure. Secondly, Indian consumer is now well travelled and well educated, thanks to the internet penetration in India. We have designed, crafted and created Cocobay for these Indian chocolate adherents, with a beautiful amalgamation of fruity and spice flavours blended with 100 percent original cocoa. All the ingredients are sourced from the best places around the world, which ensure that the quality and taste is not compromised for.”

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PepsiCo’s key bottler Varun Beverages acquires South Africa-based Bevco for INR 1,320 Crore

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Varun Beverages
Varun Beverages

On Tuesday, Varun Beverages Ltd (VBL), PepsiCo‘s largest franchise bottler, announced the acquisition of South Africa-based Beverage Company (Bevco) and its wholly-owned subsidiaries at an enterprise value of INR 1,320 crore. This strategic move is intended to facilitate the expansion of VBL’s geographical footprint in the African market.

Bevco possesses franchise rights from PepsiCo in South Africa, Lesotho, and Eswatini, along with distribution rights for Namibia and Botswana. The company also owns a portfolio of beverage brands, including Refreshhh (a high-caffeine content drink), Reboost (an energy drink), Coo-ee (a carbonated drink available in classic flavors), and JIVE (a fizzy Lemonade). The stated enterprise-level value of the proposed transaction is ZAR 3 billion (INR 1,320 crore).

VBL anticipates finalizing the transaction, involving “cash consideration,” before July 31, 2024. The filing also noted that Bevco recorded a net revenue of INR 1,590 crore in FY23.

Bevco operates five manufacturing facilities, with two located in Johannesburg and one each in Durban, East London, and Cape Town. The combined installed capacity of these facilities is 3,600 bottles per minute (BPM).

“The acquisition will enable VBL to expand its geographical footprint in Africa,” said VBL in a regulatory disclosure. South Africa is the largest soft drinks market in the African continent, which is expected to grow at a CAGR of 5.3 per cent for the next four years till 2027.

“The rising affluence of South African households has resulted in urbanization, coupled with longer workdays and emerging interest from female consumers, which has contributed to the growth in the Industry,” said VBL.

At present, B-brands largely dominate the beverage industry in the region, holding a market share that is potentially half of its total size. PepsiCo, in contrast, commands a relatively insignificant low single-digit market share.

Nevertheless, it emphasized that “innovation in product portfolio aligned with favorable demographics, combined with a focus on the Go-To-Market strategy, will propel lateral growth across various segments.”

Additionally, in a separate filing, VBL informed that it has signed a Memorandum of Understanding (MOU) with the Government of Jharkhand on December 18, 2023, for its proposed manufacturing plant in Patratu, Jharkhand.

The plant is projected to incur “a total capital outlay of approximately INR 450 crore upon full commissioning,” as stated. VBL represents 90 percent of PepsiCo’s beverage sales volume in India.

Its revenue for the fiscal year ending on March 31, 2023, stood at INR 10,595.83 crore.

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