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Zepto’s FY23 revenue soars to INR 2,024 Cr with 14-fold growth, but losses triple

Zepto, the 10-minute grocery delivery service, experienced a remarkable 14-fold growth in the fiscal year ending in March 2023. However, the Mumbai-based company also...

HRAWI Advocates Reversal of VAT Hike on Alcohol in Maharashtra

The Hotel And Restaurant Association (Western India), also known as HRAWI, submitted a formal request to the Chief Minister of Maharashtra, Eknath Shinde, along...

Bhaichung Bhutia Joins GOAT for Siliguri’s New Upscale Eatery

GOAT, the esteemed dining and cocktail restaurant brand, has partnered with the globally celebrated Indian footballer Bhaichung Bhutia to introduce an upscale dining establishment...

Bohemian allure comes to Juhu as Koa unveils its new venture

Koa, the beloved Bohemian-inspired haven that mesmerized Thane, is poised to cast its Bohemian spell upon the heart of Juhu, beckoning the town into...

The Audience Persona Playbook: Crafting a Detailed Profile

Audience Persona Playbook: Understanding your audience is essential for success in the ever-changing world of digital marketing. But comprehending your audience goes beyond knowing...

Catering to Cravings: Niche Marketing Tactics for a Hungry Audience

In the vast and varied landscape of modern marketing, businesses often find themselves on a quest to cater to the unique tastes and preferences...

Beyond Points of Contact: How to Accurately Map the Customer Experience!

​​Businesses can no longer afford to ignore the complex web of interactions that characterise their relationship with customers in a time when customer experience...

Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​

Social media, with its instant messaging and viral trends, has completely changed how we communicate, interact, and—inevitably—react to emergencies in this day and age....

Crowdsourced Creativity: Engaging Users to Fuel Your Brand’s Content Engine

Engaging users has become more important in the dynamic field of digital marketing. Brands are utilizing crowdsourced creativity to create content instead of just...

Pizza Hut Goes Green: Mahim Store Goes Sustainable!

Pizza Hut, a renowned pizza chain, has recently unveiled its most environmentally conscious establishment yet in India, located at Mahim, Mumbai. This endeavor is...

September 2023: Retail Sales Up 9%, South India Leads by 13% – RAI Survey!

According to the Retail Business Survey conducted by the Retailers Association of India (RAI), retail sales in September 2023 registered a 9% increase when...

McDonald’s India operator Westlife reports unexpected Q2 profit decline!

On Thursday, Westlife Foodworld, the operator of McDonald's restaurants in western and southern India, reported an unexpected drop in quarterly earnings as increased costs...