Too Yumm! Drops K-Bomb with Ananya Panday, Blending K-Wave Craze and Gen Z Humor in a Disruptive Snack Campaign

A&M

By

-

July 14, 2025

Image of Ananya Panday — Too Yumm! Drops K-Bomb with Ananya Panday, Blending K-Wave Craze and Gen Z Humor in a Disruptive Snack Campaign

Great news for K-Food fans. Too Yumm!, the beloved Indian snack brand, is turning up the heat with the launch of K-Bomb, a brand-new Korean-inspired snack line. It follows the smashing success of their instant Korean noodles. The brand is doubling down on India’s growing love affair with the K-wave.

To dial up the craze, Too Yumm! has teamed up with Bollywood firecracker Ananya Panday. Her bubbly, fearless energy is a perfect fit for K-Bomb’s punchy, youthful vibe. The campaign kicked off with “Slurp N Spill”, a rapid-fire podcast series. It is cheeky, chaotic, and full of energy like the snack, and Ananya and her enthusiasm for the snack take centre stage.

The campaign starts with QR code activations exploding across major metros like Mumbai, Delhi, Bangalore, and Kolkata. They drive foot traffic to quirky digital content. The brand is also making waves with OOH installations with wild, manga-inspired art on the streets.

Yogesh Tiwari, Chief Marketing Officer at Too Yumm!, breaks it down. “Consumers are tired of old-school ads,” he says. “To connect, we’ve gotta offer real value with humour, insight, or just solid entertainment. That’s what the podcast delivers.”

This campaign signals’ Too Yumm!’s intent to shake up the noodle aisle. With Ananya Panday on deck, they try to connect with Gen Z by speaking their language. The combination of trending flavors with celebrity influence and groundbreaking marketing is lighting the path to a delicious, interaction-driven adventure for the K-wave generation.

KFC Reunites CID Legends for ₹299 Combo Campaign, Blending Nostalgia and Humor in a Finger-Lickin’ Ad

A&M

By

Online Desk

-

July 14, 2025

0

Image of KFC — KFC Reunites CID Legends for ₹299 Combo Campaign, Blending Nostalgia and Humor in a Finger-Lickin’ Ad

India’s favorite investigative trio is back, but not for a new episode of CID. This time, ACP Pradyuman, Dr. Salunkhe, and Daya are cracking a case for KFC, and it’s finger-lickin’ mysterious. In a bold new campaign, actors Shivaji Satam, Dayanand Shetty, and Narendra Gupta reunite to solve what appears to be a scam. At least, that’s what Daya thinks. The ad opens with him struggling to decode Gen Z slang. Convinced he’s sniffed out a fraud. Naturally, he reports it to ACP Pradyuman, who pulls in forensic genius Dr. Salunkhe just like old times.

The case is a ₹299 dine-in combo deal from KFC, including 7 boneless strips and 2 hot & crispy pieces. It’s too good to be true; that’s why they think it’s fraud. The trio is shown making a dramatic entrance into a KFC outlet, ready to uncover the truth. What unfolds is a delightful blend of humorous detective work, mock interrogations, and comical confusion over contemporary slang. Throughout their investigation, the characters frequently resort to their iconic catchphrase, “ye toh scam hai!”, adding nostalgic humor. Ultimately, a KFC staff member steps in to clarify that the offer is indeed genuine. As truth dawns, suspicion turns to delight. The detectives dropped their guard, picked up the chicken, and enjoyed it. The case was solved deliciously.

This campaign nails it. A masterclass in character-led nostalgia. Humor, storytelling, and cultural callbacks all tied together in one neat chicken-scented bow. Watching these familiar faces fumble through slang while doing what they do best. And yes, the ₹299 offer is real. Seven boneless chicken strips and two hot & crispy pieces. Available at KFC outlets across India. But only for a limited time. Because some mysteries should not last forever, especially when they’re this tasty.

How AI Marketing Is Turning Passive Consumers into Active Brand Participants

A&M

By

Online Desk

-

July 14, 2025

0

Image of AI marketing — How AI Marketing Is Turning Passive Consumers into Active Brand Participants

Brands want to win the competitive race with the help of AI in marketing, as they pursue speed, accuracy, and market penetration in record time. It’s no longer just about knowing the consumer. It’s about being one step ahead. From campaign architecture to seamless in-campaign intelligence, marketers are weaving AI into every touchpoint. The result is experiences that feel tailored, immediate, and hard to ignore.

Some are getting clever with QR codes integrated into product packaging and promotional collaterals. These codes trigger interactive brand moments. Say, you are scanning a food product, then you add what you have in your fridge, your food requirements, how good you cook, possibly even your mood. The AI loads it, hacks out a recipe that suits you, goes ahead and even suggests substitutions when you do not have onions.

The recent example of AI-driven marketing is Centerfruit, which decided to shake things up. Collaborating with WPP, BharatGPT.ai, and Google Cloud, they rolled out the Centerfruit Tongue Twister Challenge. A Part of its quirky “Kaisi Jeebh Laplapayee” campaign. It was targeted for rural Uttar Pradesh, where data isn’t fast, and smartphones aren’t in every palm. This voice-based GenAI campaign uses a hyper-local Voice AI to call users on their feature phones. By calling back, users engage in tongue-twister challenges in their local dialects, turning a simple phone call into a fun, gamified brand experience filled with laughter and regional pride.

TrueFan AI and Goibibo made it personal. They tapped into the hesitation moment where users searched, clicked, but didn’t book. Rishabh Pant, with AI-generated videos, calls them out by name, mentions the city or train they had their eye on. It’s a wink, a “hey, we see you” wrapped in stardom. All to push them back into booking mode.

And remember last Valentine’s Day? Cadbury went full heart-mode. Teaming up with filmmaker Zoya Akhtar, they turned Dairy Milk Silk into a story machine. They integrate QR codes on the wrappers that lead to a quiz about your love life. AI then spun your answers into a custom animated film, avatars included.

These kinds of campaigns are inviting users to play, engage, and belong. One scan, and they’re in. No forms, no downloads, just fast, relevant content that feels like it’s made just for them. These experiences hit differently because they’re real or at least, they feel like it. AI shines because it knows preferences, remembers behavior, and senses the moment. It talks back in a way static content never could. But let’s not sugarcoat this tactic. AI’s rise comes with risks like security lapses, encoded biases, and emotional fakery. They need to tread smart, handle data with care, weed out bias, and keep that human warmth alive, even if it’s machine-crafted.

Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu

A&M

By

Online Desk

-

July 14, 2025

0

Image of Good Flippin Burgers — Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu

Riding the K-Culture wave, another Indian brand makes its mark. Good Flippin’ Burgers, the popular Indian QSR brand, has unveiled its latest limited-edition menu: The Korean Krossover. It is a spicy, pop-culture hit as Squid Game Season 3 returns on Netflix.

No one forgot the tense, dark, and addicting series Squid Game Seasons 1 and 2. And with Season 3 now pulling viewers back into its twisted games, Good Flippin’ Burgers is cleverly riding that wave through food. Korean cuisine, with its bold, often fiery flavors, shares a certain thrill with K-Dramas and spice-loving Indian foodies here for it.

“The Korean Krossover” menu is a tightly curated lineup of seven standout creations, each nodding to the K-Drama universe, especially Squid Game. Expect burgers like “Bean Korean,” “The Cheesy Oppa,” and “Chikkin Burger 456”, a nod to Player 456, the show’s mainstay. Not just burgers, but the culinary team at Good Flippin’ Burgers came up with “Korean Tender Bender,” wraps, and the unexpectedly addictive “Kimchi Spiced Churros.”

Now, for launch week, exclusivity was the name of the game. The Korean Krossover menu went live only on Swiggy for the first 7 days. To further amplify the fun, every online order that included any from the Korean Krossover range came with a set of Good Flippin’ Burgers x Squid Game S3 Game Collectibles. These exciting tokens are inspired by classic Squid Game challenges such as Ddakji, Marbles, and Stackers, and were available only through Swiggy orders. Soon, these collectibles will also be up for grabs at dine-in outlets. So whether you’re swiping on an app or sitting at a table, the fandom lives on. As of now, this entire drop is available at all Good Flippin’ Burgers locations and through major delivery platforms.

Speaking at the launch, Viren D’Silva, Co-founder of Good Flippin’ Burgers, pulled back the curtain on the thought behind it. “We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures,” D’Silva said. “From food delivery data to social chatter, it’s clear that people are actively chasing these experiences.” He continued, “Collaborating with Squid Game S3 was the right platform to merge food and fandom with flavour, to create something new yet still familiar to the essence of what we command best.”

Good Flippin Burgers is flipping more than just patties since 2019. The chain has established its reputation on value, creativity and quality. From burgers to hot dogs, wraps to shakes, it’s a playground for food lovers. Now with 60+ outlets across Mumbai, Delhi, Pune, and Bangalore, and a team that’s grown past 500, they are evolving, riding the K-wave, and bringing fandom into the food court.

Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience

A&M

By

Online Desk

-

July 14, 2025

0

Image of Prime video — Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience

Panchayat, the Amazon Original Series, is back with a different experience. Now, the fans aren’t just watching from their screens; they are stepping right into Phulera. Prime Video, in a tie-up with Instamart, has brought the show’s iconic Butkun ki Dukaan to life as a digital experience right on your phone. Behind this immersive experiential campaign is WPP OpenDoor. The show’s reach is undeniable. From metro cities to the remotest corners, Panchayat has fans everywhere. Characters like Sachiv Ji, Pradhan Ji, Manju Devi, Binod, and Prahlad have gone from screen to meme to moment. Season 4 promises more of that same grounded, emotional, and oddly relatable drama.

WPP OpenDoor and Instamart built a mobile-first digital experience grounded in the heart of the show. Running from June 26 to July 3, Instamart app users who logged in between 4 and 7 pm stumbled upon a surprise. A nostalgic, themed interface. It looked just like Butkun ki Dukaan from the series. In that interface, regional snacks, carefully chosen to evoke the authentic flavors and setting of the show. Some lucky Instamart customers received special Panchayat-themed flyers with their deliveries. These were flyers trickly referring to one of the developing storylines of that season and asking an inviting question: “Kranti Devi or Manju Devi?”

The connection between the audience and the characters grows as the play unfolds in Phulera. And with campaigns such as this one, that connection goes beyond the screen. WPP OpenDoor said the idea was to “pull fans into the world of Phulera, not just emotionally, but also interactively.”Viewers weren’t just observing the narrative; they were living it through snacks, stories, and surprises tied to the show’s vibe.

What this shows is where entertainment is headed. Streaming platforms are pushing content towards cultural touchpoints. Every day, digital moments, like ordering groceries, now come with a side of story. WPP OpenDoor put it well: “A media experience that fans can watch and share… engaging fan content that is entertaining, enjoyable and impossible to ignore.” And they weren’t wrong.

Katy Perry Steals the Show: Black Blazer Minidress & Statement Glasses at Balenciaga Couture

Fashion

By

Online Desk

-

July 14, 2025

0

Image of Katy Perry — Katy Perry Steals the Show: Black Blazer Minidress & Statement Glasses at Balenciaga Couture

Paris Haute Couture Week just got a pop-star glow-up—Katy Perry made a striking appearance at Balenciaga’s couture show on July 9, 2025. Post-split, she stepped onto the red carpet in a sleek black blazer minidress that showcased her long, DRAMATIC legs, paired with bold, fashion-forward glasses.

Her look? A harmonious blend of power and play. The oversized blazer whispered authority, while the micro-length dress brought sultry balance. And the glasses—those avant-garde frames—spoke volumes about her confidence, showing that accessories can pack just as much punch as a runway gown.

In her WWD interview, she praised Demna for “keeping luxury alive within dystopian storytelling”—a nod to Balenciaga’s edgy, unconventional aesthetic. Her presence amplified the narrative: couture doesn’t need to be delicate.

This moment also reflects the shifting shape of celebrity fashion: it’s not just about gowns anymore—it’s about iconic statements with attitude. By opting for a minimalist palette, oversized tailoring, and standout details, Katy transformed a powerful silhouette into a viral moment.

Final Take: Katy Perry’s Balenciaga look wasn’t just fashion—it was a declaration. It showed that elegance can be sharp, chic can be bold—and that a pop-star silhouette still owns the front row. Expect power cuts, statement eyewear, and blazers to dominate summer’s editorial spreads.

Naomi Campbell Ditches Heels for New Balance at Paris Couture—Athleisure Goes Supermodel

Fashion

By

Online Desk

-

July 14, 2025

0

Image of Naomi Campbell — Naomi Campbell Ditches Heels for New Balance at Paris Couture—Athleisure Goes Supermodel

During Couture Week, fashion legend Naomi Campbell redefined luxe street style—rocking a denim Adidas tracksuit with New Balance 9060 sneakers, a Chanel tote, and a trucker hat .

Yes, she’s a supermodel—but her look proves one thing: power dressing now includes comfort. The tracksuit echoed heritage sportswear, the chunky sneakers screamed modern energy, and the Chanel bag and accessories kept it couture-cool. She even referenced her Rome off-duty style, showing the track-to-tarmac look can hold court anywhere.

It’s not just a comfort trend—it’s a cultural signal. Naomi’s bold athleisure move cements the hybrid wardrobe: street-ready but framed in luxury. It signals the sneaker’s premier place in high fashion conversations.

Final Take: Naomi Campbell didn’t just turn heads—she sent a message. Luxe is now layered in reps, rubber, and runway heritage. The New Balance 9060 just joined couture’s elite, thanks to Queen Naomi herself.

BTS V Redefines Couture Cool in Head-to-Toe Celine at Paris Fashion Week

Fashion

By

Online Desk

-

July 14, 2025

0

Image of Kim Taehyung — BTS V Redefines Couture Cool in Head-to-Toe Celine at Paris Fashion Week

When BTS’s V (Kim Taehyung) walked into Paris Fashion Week wearing full Celine, including custom tailoring and experimental accessories, fashion moments turned into cultural milestones.

His look was a study in quiet power: shirt, tailored jacket and trousers, all precisely Celine yet made entirely remarkable through V’s innate style confidence. It was polished, refined—and unmistakably rebellious—not every fan could pull off monochrome minimalism with quiet intensity.

More than just celebrity dressing, it was about cultural cross-pollination. A Korean idol representing a French luxury house on the global stage speaks volumes about influence, representation, and global fandoms shaping runway narratives. It says: style knows no borders, and icons can be many.

Moreover, V’s choice put male representation front and center: fashion influencer and game-changer, challenging both age and region norms.

Final Take: V’s Celine look wasn’t a guest appearance—it was a movement. Clean, confident, borderless. Future runway scripts? Expect tailors, monochromes, and cultural ambassadors on every front row.

Blip Shuts Down Just 9 Months After Launch: Ansh Agarwal’s 30-Minute Fashion Dream Ends in Bengaluru

Business

By

Online Desk

-

July 14, 2025

0

Blip, a bold attempt to bring the speed of instant grocery delivery to the world of fashion, has officially shut down just nine months after its launch. The news came straight from co-founder Ansh Agarwal, who took to LinkedIn to share that the team had decided to pull the plug.

Launched in 2024 by Agarwal and Sarvesh Kedia (formerly of Whatfix), Blip was aiming high. They wanted to be the Zepto of fashion — promising stylish apparel at your doorstep in just 30 minutes. With 25,000 products from 10+ brands and a hyperlocal delivery model centered in select Bengaluru neighborhoods, the app looked to shake up the traditional online shopping experience.

But the excitement fizzled out quickly. Expanding beyond the initial test zone proved tougher than expected. “Running a lean setup without serious capital made it nearly impossible to grow at the pace we needed,” Agarwal admitted in his post. Without the financial muscle or a streamlined go-to-market strategy, the odds were stacked against them.

Blip didn’t stock its own goods — instead, it tried to stitch together a supply chain using partner stores and mini-warehouses scattered across the city. The idea was clever on paper, but executing it meant convincing offline retailers to plug into a tech-driven model many weren’t ready for. That buy-in never quite came, slowing things down.

Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market

Ultimately, the closure highlights just how tricky it is to build fast-delivery systems in categories like fashion, which come with challenges around inventory variety, sizing, and margins — all without the kind of VC firepower that has fueled success in groceries and daily essentials.

Agarwal, however, isn’t writing off the concept entirely. “I still believe there’s room for quick commerce to go vertical, including in fashion,” he wrote. “This just wasn’t our time.”

Shah Rukh Khan Becomes the Face of Rohan Corporation in Karnataka as the Real Estate Giant Unveils 15 Mega Projects for 2025

A&M

By

Online Desk

-

July 14, 2025

0

Image of rohan corporation — Shah Rukh Khan Becomes the Face of Rohan Corporation in Karnataka as the Real Estate Giant Unveils 15 Mega Projects for 2025

In a major brand move, real estate player Rohan Corporation has roped in Bollywood icon Shah Rukh Khan as its official face for Karnataka. The announcement comes alongside the company’s ambitious plan to roll out 15 large-scale projects across the state in 2025.

Rohan Monteiro, Managing Director of the Mangaluru-based firm, shared that the decision reflects both a celebration of the company’s 30-year legacy and a bold step toward a more dynamic future. “Three decades in real estate has taught us what truly matters to people — stability, trust, and a sense of belonging,” said Monteiro. “Now, we’re pushing into a more agile, tech-driven era. And having Shah Rukh Khan with us gives that shift a powerful voice.”

The partnership with Khan is more than just star power. With his deep-rooted popularity and trustworthy image, the actor mirrors the brand’s values of reliability, vision, and scale. The collaboration is expected to boost Rohan Corporation’s visibility in the crowded Karnataka property market and strengthen its appeal among both first-time buyers and seasoned investors.

Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad

Rohan Corporation’s upcoming projects will span residential, commercial, and mixed-use developments, focusing on next-generation urban living. With SRK in the spotlight, the company hopes to strike a deeper emotional chord with consumers as it enters its next chapter.

NewsHub