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The Science of Storytelling: Crafting Customer Journeys That Resonate
Telling narratives has long been a fundamental aspect of human civilization. Storytelling has always captured our hearts and minds, from prehistoric cave paintings to...
Viral Vulnerability: How to Protect Your Brand in a Social Media Crisis
Social media is a key factor in influencing consumer behaviour and public perception in the current digital era. Although it presents a strong platform...
Community Collaboration: How to Encourage User-Generated Content for Your Brand
User-generated content (UGC) has grown to be a significant force in brand marketing in the digital era. Content created by your customers or fans...
Beyond the Box: Fostering User Engagement Beyond the Physical Purchase
Okay, imagine this: You're at the store, and you buy a cool gadget, let's say a brand-new smartphone. You're super excited when you walk...
Bite-Sized Delights: Strategies for Crafting Irresistible Mobile Experiences in Food
In the fast-paced world we live in today, our mobile devices have evolved into more than just tools for communication; they have become the...
Italian plant-based cheese startup Dreamfarm secures €5 Million investment to fuel growth
Parma-based startup Dreamfarm has secured €5 million ($5.3 million) to develop its portfolio of plant-based cheeses.Giampaolo Cagnin, the entrepreneur and founder of Italiana Ingredienti,...
Mamaearth’s Honasa Consumer rallies 4% in first trading session
Honasa Consumer Ltd, the holding company of the D2C unicorn Mamaearth, closed the trading session on Tuesday (November 7) at INR 337.15 on the...
Make Diwali Unforgettable with These Exquisite Whiskies, Wines, and Gift Hampers
The festive season in India brings with it an air of excitement, joy, and celebration. It's a time when families and friends come together,...
Organic dairy startup Akshayakalpa eyes $25 Million funding from A91 Partners, targets $75-80 Million valuation
Organic dairy startup Akshayakalpa is currently in advanced discussions with A91 Partners to secure a substantial $25 million (INR 200 crore) in funding. This...
Esah Tea bolsters presence in Delhi, sets sights on 5,000 outlets nationwide by 2024
Esah Tea, an Assam-based D2C tea brand, has announced its grand expansion in Delhi. This strategic leap marks a significant milestone in the brand's...
Onion price hike could push India’s inflation to 6%, economists say
Economists have suggested that the recent increase in onion prices is unlikely to exert a substantial influence on October's inflation figures. However, they warn...
India and Brazil strengthen trade ties with MoU for soybean oil imports
The Solvent Extractor's Association of India (SEA) and the Brazilian Association of Vegetable Oil Industries (ABIOVE) have entered into a memorandum of understanding (MoU)...