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Hindustan Coca-Cola Beverages (HCCB) Ltd, the bottling subsidiary of the prominent beverage company Coca-Cola in India, saw a remarkable twofold increase in its net...

Flipkart Co-Founder Binny Bansal is reportedly contemplating an investment of $25-30 million into Curefoods, a startup led by his former colleague Ankit Nagori. Curefoods...

D2C snacking brand Sweet Karam Coffee (SKC) recently raised $1.5 million in funding from Fireside Ventures.In an official announcement, the startup headquartered in Chennai...

Honasa Consumer Limited (HCL), the holding company of the direct-to-consumer (D2C) unicorn Mamaearth, has designated 2.36 crore equity shares for anchor investors, generating INR...

The road to success in the cutthroat world of business-to-business marketing goes far beyond closing a deal. Businesses nowadays understand how crucial it is...

Successful marketing requires a thorough understanding of consumer behaviour, which is quickly changing. Businesses now have access to an unprecedented amount of data that...

One thing remains constant in the dynamic world of business-to-business marketing: the value of customised experiences. Nowadays, companies have an unrivalled chance to interact...

Brands are always looking for new and creative ways to engage with their business-to-business (B2B) clientele in the digital age. Emerging as a game-changer,...

With its limitless potential to engage audiences, propel brand growth, and create deep connections, video content has become a powerful tool for B2B marketers...

At 42 years old, Kalpana Aggarwal has earned herself a new title: she's now known as the "Liquor Queen" in Indirapuram, Ghaziabad. Within the...

Usha International, a leading brand in the consumer durables sector in India, has introduced a set of five cutting-edge kitchen appliances as part of...

According to a survey conducted by The Clothing Manufacturing Association of India (CMAI), approximately 78% of apparel manufacturers and brands anticipate a decline of...