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Storytelling has an indisputable power in the marketing industry. Ordinary goods and services are transformed into captivating brand narratives by magic. But modern consumers...

In our present active digital environment, a user's initial conversion is only the start of a lengthy and worthwhile journey. For businesses, retaining customers...

It's no secret that mobile technology has become an essential part of our everyday lives in today's fast-paced, digital world. It is now imperative...

Being unique in the highly competitive world of business-to-business marketing is a never-ending task. A strong brand image, though, can be your hidden asset....

Pret A Manger, the British sandwich and coffee chain, is looking to expand its footprint in Germany by doubling its current presence, as reported...

Ferrero India, a division of the globally renowned Ferrero Group recognized for its sweet-packaged items, has unveiled the Kinder Mix Assortment Pack and Kinder...

Zoomo, a leading electric fleet solutions provider, has joined forces with Uber Eats, the popular online food delivery platform, to enhance the availability of...

Premier Foods has revealed its acquisition of Fuel10k, a prominent breakfast brand, in a deal worth £34 million, further solidifying its foothold in the...

Ecotone, a producer of organic and plant-based food, has recently unveiled what the company asserts to be the largest 100% organic coffee and tea...

In order to monitor the potential adulteration of sweets during the Diwali festival, the Food Safety and Standards Authority of India (FSSAI) has instructed...

On Tuesday, Reliance Industries unveiled the Jio World Plaza in Mumbai's BKC area, touting it as a versatile hub for retail, leisure, and dining...

On Monday, Walmart, the U.S. retail chain, announced a $9 billion investment over two years to revamp and modernize certain U.S. stores, focusing on...