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Hindustan Unilever to bring 1.3 Million kirana stores onto ONDC to counter e-commerce giants

Hindustan Unilever (HUL) has announced its commitment to facilitate the onboarding of approximately 1.3 million kirana stores onto the Open Network for Digital Commerce...

Bikanervala chairman Kedarnath Aggarwal dies at 86, leaving a resilient legacy in India’s snack industry

Kedarnath Aggarwal, chairman of one of India’s largest and most well-known packaged snacks and sweets companies, Bikanervala Group, scripted one of India's best-known stories...

Diwali festivities drive liquor sale boom in Delhi, generates revenue of over INR 525 Crore

In the three days leading up to Diwali on Sunday, residents of Delhi purchased approximately 64 lakh liquor bottles, amounting to a value of...

Empathy-Driven Insights: The Role of Customer Journey Mapping in Design Thinking

The combination of empathy and strategy is revolutionary in the field of design, which brings innovation and human experience together. A key component of...

The User’s Voice: Building Authenticity through User-Generated Content Strategies

Consumers are more than just passive recipients of brand messages in the constantly changing world of digital communication. Through their personal experiences and tales,...

Speak and Be Heard: Techniques for Amplifying Your Emerging Brand’s Message

The bustling landscape of today's business world requires countless brands vie for attention, the ability to articulate a compelling message is paramount. For emerging...

Indian footwear brand Campus expands rapidly, unveils 250th store in Pune

The Indian footwear brand Campus achieved a significant milestone as it inaugurated its 250th store in the country, as stated by a company representative...

Mercer Street Hospitality unveils a new Bash Burger restaurant in NYC

Mercer Street Hospitality has unveiled the launch of Bash Burger, a new restaurant situated in the Urbanspace Vanderbilt food hall, in close proximity to...

JM Smucker successfully finalizes $5.6 Billion acquisition of Hostess Brands

The JM Smucker Co has confirmed the completion of the acquisition deal to purchase Hostess Brands, the proprietor of the Twinkies snack cake brand.In...