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Latest news
Walmart eyes major expansion in India, aiming to source $10B worth of goods annually
Walmart, which regards India as a key market for sourcing, is actively seeking to collaborate with emerging Indian suppliers and manufacturers as it aims...
Deloitte raises doubt on Dunzo’s ability to continue as ‘going concern’
Deloitte, a leading consulting firm that conducted a financial audit for Dunzo, a cash-strapped startup in FY23, has stated that the company's viability as...
Shein broadens global presence: Acquires Missguided in strategic move ahead of U.S. IPO
Shein has recently acquired the British fast fashion brand Missguided from the Frasers Group, marking a strategic move aimed at broadening its market share...
Amazon India hits record high with 2023 festive sale, 80% orders from rural areas and small towns
Amazon India, a prominent player in the e-commerce sector, announced on Tuesday that its 2023 festive sale has achieved unprecedented success, marking the best...
Rural India drives 9% growth in India’s packaged consumer goods sector
India's packaged consumer goods sector saw a remarkable 9% increase in value and an 8.6% rise in volume during the September quarter compared to...
Swiggy launches innovative AI-based ‘Photoshoot’ feature to transform restaurant menus and boost orders
Foodtech major Swiggy has recently unveiled an innovative AI-based feature known as Swiggy Photoshoot, designed to enhance the visual appeal of restaurant menus. According...
The Science of Storytelling: Crafting Customer Journeys That Resonate
Telling narratives has long been a fundamental aspect of human civilization. Storytelling has always captured our hearts and minds, from prehistoric cave paintings to...
Viral Vulnerability: How to Protect Your Brand in a Social Media Crisis
Social media is a key factor in influencing consumer behaviour and public perception in the current digital era. Although it presents a strong platform...
Community Collaboration: How to Encourage User-Generated Content for Your Brand
User-generated content (UGC) has grown to be a significant force in brand marketing in the digital era. Content created by your customers or fans...
Beyond the Box: Fostering User Engagement Beyond the Physical Purchase
Okay, imagine this: You're at the store, and you buy a cool gadget, let's say a brand-new smartphone. You're super excited when you walk...
Bite-Sized Delights: Strategies for Crafting Irresistible Mobile Experiences in Food
In the fast-paced world we live in today, our mobile devices have evolved into more than just tools for communication; they have become the...
Italian plant-based cheese startup Dreamfarm secures €5 Million investment to fuel growth
Parma-based startup Dreamfarm has secured €5 million ($5.3 million) to develop its portfolio of plant-based cheeses.Giampaolo Cagnin, the entrepreneur and founder of Italiana Ingredienti,...

