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Brand Studio Lifestyle rides high on Gen Z fashion wave, achieving 132% YoY growth
On Monday, Brand Studio Lifestyle (BLS), a fast fashion brand, announced a remarkable achievement, revealing that the company experienced a staggering 132% year-over-year growth...
Flavors in Your Palm: Creating a Seamless Mobile-First Journey for Food Lovers
In a world where convenience is king, the culinary landscape is evolving to meet the demands of a fast-paced, digitally driven society. Food enthusiasts...
Authenticity Matters: Building an Honest and Trustworthy Brand Image
In an era dominated by digital interactions and an overwhelming amount of information, consumers are becoming increasingly discerning about the brands they choose to...
From Awareness to Advocacy: How Sustainable Marketing Creates Loyal Converts
In a world where consumers are increasingly mindful of their environmental footprint, businesses are recognizing the need to align their values with those of...
Seeing Through Their Eyes: How to Walk in Your Customer’s Shoes via Journey Mapping
In the fast-paced landscape of modern business, understanding and meeting customer expectations is paramount. As companies strive to differentiate themselves in a crowded marketplace,...
Digital Diplomacy: Navigating Sensitive Situations in the Age of Social Media
In an era dominated by digital communication, businesses find themselves operating in an environment where every tweet, post, or comment has the potential to...
Nykaa’s shares skyrocket with a staggering 14% increase over the week
On Monday, the shares of the prominent beauty and fashion e-commerce company Nykaa extended the upward momentum from the previous week, experiencing a notable...
Foodlink introduces newest addition to the China Bistro chain in Mumbai’s bustling BKC
Foodlink F&B Holdings India Pvt Ltd recently unveiled the newest addition to China Bistro, strategically located in the bustling Bandra-Kurla Complex (BKC) in Mumbai....
Mamaearth’s stock hits all-time high as shares soar with a 13% intraday surge on BSE
On Monday, Honasa Consumer Ltd, the holding company of the D2C unicorn Mamaearth, set a new all-time high with its shares reaching INR 374.95....
CCEP and AEV seal $1.8 Billion deal to purchase Coca-Cola’s Philippine arm
Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV) have officially entered into a binding agreement to purchase Coca-Cola Beverages Philippines (CCBPI) from The...
DS Group expands Swiss luxury chocolate brand Läderach’s online operations to Mumbai
The DS Group, a distinguished multi-business corporation and prominent FMCG conglomerate, has strategically initiated Läderach's online operations in Mumbai. This move strengthens Läderach India's...
80% of Indian consumers influenced by Facebook and Instagram reels for beauty purchases, reveals study
A recent study conducted by consumer research platform GWI reveals that over 80% of surveyed consumers in India made beauty product purchases, citing influence...