Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars

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July 16, 2025

Image of Bingo — Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars

Viral video, music, and dance. Yes, that’s becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone how to do it right. So, the story starts some time ago with a reel by creator Deepankar Koshta that blew up online. In that clip, he casually listed his favorite snacks and said, “Tedhe Medhe bhi acche lagte hain.” That oddly catchy line delivered in his slightly cringey but relatable tone hit 3 million organic views. The audience got it, felt it, and found it funny.

Bingo’s marketing team can’t sit on the sidelines when they are getting popular without making an effort. They pounced on the moment, and now, it’s a full-blown national campaign for Bingo Thede Medhe.

#SabkaJawaabTedheMedhe. Bingo! Tedhe Medhe’s latest masterstroke. A campaign that flipped a viral reel into India’s most earworm-worthy snack anthem. The kind of stuff that makes marketing teams everywhere take notes. Forget high-budget ad films, this one started with a voice, a snack, and a reel.

The best part is that Deepankar was acknowledged properly. Bingo! Responded to him with a heartfelt Tedhe Medhe hamper and a personalized letter. This thoughtful gesture didn’t just stop there. It inspired 7+ organic follow-up reels from Deepankar, adding 1.5 million+ more views to the tally.

To turbocharge the buzz, Bingo! Called in Anshum Sharma, a music producer known for spinning viral soundtracks from regular moments. He made a quirky, peppy anthem based on Deepankar’s original line. It was groovy, addictive, and exactly what social media loves. Numbers don’t lie, as 68 million+ views, 122k+ shares already achieved. It became the second most shared piece of content in Bingo!’s history.

Still not done. Parveen Sharma. Yes, that “Vartmaan Aankho Ka Dhoka” dancer, internet meme-dance wizard. He choreographed a fun, slightly off-beat, highly viral dance routine to the anthem. The video exploded again with 44 million+ views, 225k+ shares. It is now the most shared Bingo content ever.

Wait, Bingo! Wasn’t done riding the wave. To keep the momentum up, they launched the #SabkaJawaabTedheMedhe contest featuring comedian Satish Ray. He’s the perfect pick for relatable, funny, and always in tune with online culture. He challenges you to answer tricky questions using Deepankar’s audio punchline. It also crossed 1.7 million+ views, 14k+ shares, and hundreds of witty user remixes. Now influencers like Purav Jha joined the fun, and even brands like Swiggy couldn’t resist jumping in. It was no longer just a campaign; it became a cultural ripple. That’s what you call virality done right.

So, dear marketers, whether it’s a perfectly polished 1-minute ad film, a front-page newspaper spot, or a 5-second mention by a creator, only one thing matters now. It has to go viral.

India–UK Free Trade Deal Opens Doors for Handloom & High Fashion

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July 16, 2025

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Image of Handloom Fashion — India–UK Free Trade Deal Opens Doors for Handloom & High Fashion

The India–UK Free Trade Agreement, signed in May 2025, has shaken up the fashion industry on both sides—duty-free access now spans 99% of Indian exports and 90% of UK goods.

For fashion, the implications are electrifying. Indian design houses—from Sabyasachi to Kartik Research—now gain seamless access to UK markets without hefty tariffs. HM-supported projections show India’s luxury and apparel exports could double by 2027. Traditional crafts—Banarasi silks, Kutch embroidery, Madhubani prints—are no longer niche curiosities; they’re poised to become mainstream UK collections.

Exporters from Tiruppur and Surat (textiles), Jaipur (handicrafts), and Moradabad (brassware) are already prepping for order surges—apparel volumes like shirts, trousers, and knitwear are expected to surge. British buyers, diversifying beyond China/Bangladesh thanks to “China‑plus‑one” strategies, are keen on India’s scale and quality.

Beyond tariffs, the agreement signals deeper change. Regulatory obstacles are being eased. More visas are available for Indian professionals, enabling fashion talent exchange . And digitally-savvy MSMEs are benefiting from supply chain clarity and improved infrastructure.

Yet challenges remain: fragmented value chains, MMF taxation issues, and logistical inefficiencies could hold growth back. Fixes are needed—like GST reform and export-oriented textile parks under PM MITRA.

Final Take: The India‑UK FTA isn’t just economic—it’s cultural. It’s a formal bridge elevating Indian heritage craft and ready-to-wear to global wardrobes. But success depends on India harnessing export readiness, policy clarity, and design innovation. London boutiques may soon be lined with South Asian stories.

This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and Digital with a “Glitch” That’s Pure Genius

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July 16, 2025

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Image of Zeiss — This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and Digital with a "Glitch" That's Pure Genius

What if a printing glitch wasn’t a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics, has executed its first-ever interactive QR code print ad campaign, turning what appears to be a flaw into a marketing stroke of genius. This campaign, highlighted on the front page of The Times of India, is not only about vision clarity but rather the relationship of print media to the internet world. The campaign with the theme of, see and be seen more clearly, is the brilliant articulation of excellence performance by ZEISS Vision Care lenses. Created by OWLED and ALTRD, the ad hits straight on the nerve of the ordinary inconveniences of spectacle owners like lens scratching, constant smears, distracting glares, sticking stains of water or oil, and exposure to UV.

The focal point of this advertisement is a seemingly blurry image. A bold, white statement cuts through: “This text is not blurry. Your lens is.” It’s not just eye-catching, it’s personal. And just below that statement was a QR code. Scan it, and you’re pulled into a slick augmented reality (AR) experience. It’s a 15-second video that shows lens quality. This quick yet immersive visual dive demonstrates how clarity depends on your lens, not your screen. It puts the spotlight firmly on ZEISS’s newly launched DuraVision Gold UV lens. This ad goes beyond the static printed picture. The video shows off the lens’s real-world features like its tough water-repellent surface, dust resistance, and durability that lasts. It’s clarity, demonstrated. Not promised. This campaign puts the ZEISS DuraVision Gold UV coating front and center. It’s protective, low-maintenance, long-lasting, and built for daily life.

The head of marketing of Vision Care at ZEISS India, Ritesh Dwivedi, explains: “Innovation is the fuel behind all our activities at ZEISS and it is evident in the unparalleled quality of our lenses globally.” He continues with, “In our most recent campaign, we wanted to deliver an immersive experience, where our consumers can freely engage with our campaign with ease.” But there’s more. Dwivedi also points to how this campaign blends physical and digital touchpoints. “It enables seamless consumer interaction with campaigns and products as we bridge traditional and digital mediums,” he explained.

In the end, this campaign does more than just market eyewear. It redefines the way print and digital media can work together intelligently. It catches your eye, captivates your interest in it, and then teaches without lecturing.

Swiggy Targets Gen Z and Budget Eaters with Bold ₹99 Store Rollout, Promises Daily Meal Value in 175+ Indian Cities Swiggy Fires Back at Rapido Entry with Strategic ₹99 Store Launch, Blending Value Pricing with Eco-Friendly Delivery Messaging

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July 16, 2025

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Image of Swiggy — Swiggy Targets Gen Z and Budget Eaters with Bold ₹99 Store Rollout, Promises Daily Meal Value in 175+ Indian Cities Swiggy Fires Back at Rapido Entry with Strategic ₹99 Store Launch, Blending Value Pricing with Eco-Friendly Delivery Messaging

The heat in India’s food delivery competition just turned up a notch. Rapido, recently stepping into the food delivery scene, is hinting at a possible shake-up for heavyweights like Swiggy and Zomato. Swiggy has hit back fast this time, with something that could ease the sting of rising prices.

In a savvy countermove, Swiggy launched the “99 Store”, a brand-new section on its app that offers quick-prep, single-serve meals priced at just ₹99. Rather than a marketing gimmick, it’s a full-blown rollout that already lives in 175+ cities, including big metros like Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, Chennai, and Lucknow. Even Tier 2 cities like Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore, and Ludhiana are getting a taste.

Don’t get attracted to the price. The 99 Store doesn’t skimp on taste or choices; it has a wide lineup with Rolls, Biryanis, and Noodles. Additionally, it has regional staples like North and South Indian thalis, and the classics like Pizzas, Burgers, and Cakes. Something for every mood and every food lover. Adding a twist, all deliveries under this initiative come via the “Eco Saver” mode. This setting smartly optimizes routes, club orders, and keeps the carbon footprint in check.

Rohit Kapoor, CEO of Swiggy Food Marketplace, made the intent pretty clear:

“At ₹99, this isn’t just a price point, it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers.”

He further added:

“We worked closely with restaurant partners and our delivery fleet to get this right. The 99 Store is about daily meals that don’t wreck your wallet. Whether you’re a college kid or just hunting a no-hassle lunch, this is our most value-driven offering yet.”

Let’s get a reality check now. This smart move is aimed squarely at the budget-first, Gen Z crowd. The ones juggling between lectures, late-night hunger, and monthly savings. In a space where price can make or break loyalty, Swiggy just threw down a strong gauntlet.

With the 99 Store, Swiggy is offering food, adding relief, value, and variety all wrapped in one smartly delivered box. This will redefine how India sees single-serve meals. Because good food shouldn’t come with guilt or a massive bill.

No More Trending: Elon Musk Bans Hashtags in X Ads, Signaling Shift Toward Cleaner Creatives and Smarter Content Targeting

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July 16, 2025

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Image of Elon Musk — No More Trending: Elon Musk Bans Hashtags in X Ads, Signaling Shift Toward Cleaner Creatives and Smarter Content Targeting

To rank higher on search engines, creators tend to flood their content with unnecessary keywords. It works for a while, but it also ruins the reading experience. The same trend spilled into social media. Advertisers began stuffing their ads with “relevant” hashtags. Sure, they serve by boosting discoverability, categorizing content, tracking performance, and reinforcing campaign messaging. But they often butchered the visual appeal of ad creatives.

On June 27, Elon Musk, owner of X (formerly Twitter), put an end to that mess. In a post, he announced: “Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏.” That’s right. Hashtags are now officially prohibited on paid advertisements on X. This provision, however, is only applicable to advertisements. Normal users may continue to use them, as before.

This is not merely a visual clean-up, but a shift in strategy on the platform. What X appears to desire are better-looking ads that feel native and work because of content, not tags. To brands, it acts as a wake-up call to reconsider their engagement strategies. Trending tags are out of time; now, smart storytelling is the thing. Historically, hashtags were the hook, bridge to trending topics, way to get discovered by the curious and the engaged. Now, with that bridge gone, ads on X must rely entirely on algorithmic targeting. Which means, reduced organic reach unless the targeting is razor-sharp.

So, what’s next for advertisers? The path is precision, creativity, and persuasion. Advertising copy now needs the heavy lifting with headlines that catch attention, body text that punches, and visuals that make people scroll. When your message fails to resonate within the initial seconds, it is gone. Also, with no hashtags to spark action, calls to action must step up. Whether it’s a bold question, a smart landing page, or clever interactive hooks, engagement can’t be left to chance anymore.

Dropping hashtags may appear to be a restriction, yet, at the same time, this compels superior advertisements. It gives marketers the challenge to produce content that works, not because it is popular, but rather what makes it work. Ultimately, such a shift may make the ad tools of X more essential. In the absence of free reach through hashtags, brands might have few other options available other than to invest more heavily in the native targeting and boosting capabilities of the platform.

Myntra Blends Content and Commerce with Glamstream– A Shoppable Streaming Platform Set to Redefine Fashion Engagement

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July 16, 2025

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Image of Myntra — Myntra Blends Content and Commerce with Glamstream– A Shoppable Streaming Platform Set to Redefine Fashion Engagement

Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A blend of entertainment, style cues, and instant shopping. In its first phase alone, Glamstream is offering over 500 hours of binge-worthy content. Think music videos, styling guides, travel edits, and even wedding fashion. Now, Myntra is a platform where watching meets wearing.

Leading this bold move, Myntra has teamed up with music label 0075 Penentertainment to make a serious pop culture splash. They’re the official fashion partner for Badshah’s hotly anticipated track “Jordan”. It is India’s first shoppable multi-brand music video. You can see seventeen curated looks straight from the video. If you want one, just tap into Glamstream and shop for the fits.

Glamstream is deeply rooted in today’s creator-led culture. It launches with an impressive library that’s ready to binge. With over 100 celebrities, it’s got insights, personalities, and a whole vibe. From 15 exclusives to 4,000+ episodes across formats like music, vlogs, podcasts, fictional series, and even talk shows, it’s a whole streaming universe inside an app. That’s not all. UGC (Ultimate Glam Clan), Myntra’s buzzing creator community of over a million, is integrated into real people, real style, and real influence.

The platform will also showcase exclusive drops by Vijay Deverakonda, Tabu, Zeenat Aman, Raveena Tandon, Tamannaah Bhatia, Khushi Kapoor, Bhumi Pednekar, Malaika Arora, and others in the Bollywood, OTT, and digital fraternity. Get ready for fearless styles, inside tips, and big fashion moments.

Chief Marketing Officer at Myntra, Sunder Balasubramanian, provided a vision on the move: We are excited about partnering with so many amazing voices to change the landscape of lifestyle shopping. With Glamstream, we are transforming how India shops and gets inspired. Young shoppers want fun, fast, and fresh, and Glamstream is all of that.”

Accessing Glamstream is simple. It lives right inside the Myntra app. Just tap the floating action button on the homepage, and you’re in.

As the digital world gets louder, good content remains the best magnet. With Glamstream, Myntra is betting on it by bringing binge-watchers and binge-shoppers to the same runway.

Organic India’s Latest Ad with Sachin Champions Verified Sourcing and the Ethics of ‘Real Organic

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July 16, 2025

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Image of Sachin Tendulkar — Organic India’s Latest Ad with Sachin Champions Verified Sourcing and the Ethics of ‘Real Organic

One month back, legendary cricketer Sachin Tendulkar was declared the face of Organic India. It is a strategic initiative that is supposed to build consumer loyalty and extend the brand reach not only in India but also internationally.

The brand, a subsidiary of Tata Consumer Products Ltd, with the Master Blaster, launched a fresh campaign. The goal is to position Organic India as the country’s most trusted organic label. The campaign centres upon the crisp tagline: Sirf Naam Se Nahi Kya, Kaam Se Organic means not only by name, but Organic India is Organic by its work. The advertisement comes at an appropriate time because consumers are increasingly fascinated with the idea of clean, healthy, organic food.

Although people desire to eat better, the majority is not too sure about what makes something organic. It gets mixed up as some brands vaguely use terms such as Organic or Natural to sound authentic. The reality is that even now, a lot of people are not aware of what organic certification has to do. Accidentally, some individuals may purchase non-organic items. It’s a blurred space, and that’s where the campaign hits hard.

Sachin in the ad film conveys a clear message: “Sirf naam se nahi, kaam se Organic.” According to him, in the modern world, people should consider where their food is produced and how it is cultivated. The ad reflects integrity and encourages people to make careful choices.”

Punit Das, President, Packaged Beverages, India and South Asia, at Tata Consumer Products, breaks it down further: “While awareness about organic foods is growing, so is skepticism. People are not sure what’s real anymore. With this campaign, we want them to ask questions. Organic India considers that authenticity has to be achieved, but not a proclamation. Our credibility is earned through strenuous testing, disclosures of suppliers, and a heritage of trust. And yes, Sachin’s voice adds serious weight to that promise.”

The campaign rolled out well with digital platforms, influencer tie-ups, community storytelling, and more. Conceptualised and crafted by Creativeland Asia Advertising, the campaign is a thoughtful attempt to clear the clutter in an industry where everyone claims purity, but few prove it.

One Logo, Big Trouble: How Shubman Gill’s Nike Tights Could Undermine BCCI’s Multi-Crore Adidas Pact

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July 16, 2025

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Image of Shubman gill — One Logo, Big Trouble: How Shubman Gill’s Nike Tights Could Undermine BCCI’s Multi-Crore Adidas Pact

Shubman Gill is once again at the centre of attention—but not just for his on-field fireworks. The young Indian captain pulled off a masterclass at Edgbaston, smashing a double century in the first innings and following it up with another ton in the second. He stacked up a mammoth 269 runs in the first dig. Then returned with a blistering 161 before the innings wrapped. India had momentum with total dominance. The match had more than three sessions left. All signs pointed to them batting deep, but then… came an unexpected twist. A declaration in the 83rd over and a controversy nobody saw coming.

Gill walked out wearing black Nike tights. Yes, Nike with a clear white logo. Nothing wrong at first glance, right? Except that the tiny detail might just cost the BCCI ₹250 crores. Why? Because Adidas sponsors Team India, not its direct competitor, Nike. Under the terms of the current deal, all players are required to wear Adidas gear. So when the Indian captain walked out wearing a direct rival’s product, it raised eyebrows. Sources suggest Gill may’ve been in a hurry or possibly forgot. Maybe didn’t think it would matter, but it does. In sponsorships, every logo counts, and when that logo isn’t supposed to be there, it can cost.

Now, the BCCI might issue a show-cause notice to Shubman Gill asking him to explain the breach. Why didn’t he comply with sponsorship terms? Whether it was an oversight or something else entirely. Either way, the optics are messy. The stakes are high with that much money and visibility involved, even wearing the wrong tights becomes a serious issue.

Naturally, fans on social media weren’t going to miss it. Screenshots, comments, debates, it all blew up fast. The key question: Was it a contract breach? Or just an honest mistake?

The truth is, in marketing, actions often speak louder than contracts. We’ve seen it before. Celebrities endorse one brand, then use another in real life. It’s not always intentional, but it matters because influence is powerful and visible.

So, whether it was an innocent mistake or just poor timing, one thing’s clear: players, especially captains, don’t just play, they represent. In a world where cameras see everything, even a logo out of place can cost crores. Let’s see how BCCI handles this one.

BDCDA Flags Rising Ad Violations in India’s Online Pharmacy Sector, Urges CCI Crackdown on Unregulated Drug Promotions

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July 16, 2025

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Image of BDCDA — BDCDA Flags Rising Ad Violations in India’s Online Pharmacy Sector, Urges CCI Crackdown on Unregulated Drug Promotions

Online shopping is convenient, and no one can deny that; however, in the realm of medicine, that convenience has a high price. The anti-competitive and non-compliant nature of pharmaceutical advertising is becoming a breeding ground in the online pharmaceutical space in India. An increasing number of unregulated online drug stores are advertising aggressively with no accountability. Patient safety, ethical retail, and the foundation of a regulated healthcare ecosystem are threatened by the slick mobile banners behind the curtain.

The Bangalore District Druggists and Chemists Association (BDCDA) has seen it all. The group has gone legal and reported its concern to the Competition Commission of India (CCI). They claim that unauthorized platforms are actively breaking advertising norms, creating distorted and deceptive market narratives.

BDCDA President B. Thirunavukkarasu laid it bare in a recent letter to CCI Chairperson Ravneet Kaur. He called out promotional campaigns, particularly by the Medplus chain that run wild on Facebook, WhatsApp, Instagram, and app stores. He accused these campaigns of saying they skirt regulation and bulldoze through public health ethics. Two problems are alarming with this. First, these online pharmacies are sidelining licensed community pharmacists, the ones who check prescriptions, catch errors, and keep consumers safe. Second, the unchecked rise of online promotions is now a breeding ground for bigger threats like self-medication, drug misuse, fake meds, and a dangerous spike in antimicrobial resistance.

Thirunavukkarasu detailed the consequences with concern. Because of emotional manipulation in ads, fear-based triggers, and false urgency, the public is slowly forgetting the value of trained professionals behind the counter. Apps are promoting prescription meds through influencers and discount pushers. No RMP oversight, stamp, verification, just swipe, buy, and repeat.

BDCDA warns of “psychological damage to public health” as a result of digital manipulation tactics. The BDCDA is not stopping complaints. They have demanded that the CCI launch a detailed legal investigation. This includes a forensic look into the pricing algorithms, backend operations, and ad delivery systems of unregulated sites, Medplus, and its affiliates.

They want the Commission to flex its powers under Sections 3 and 4 of the Competition Act, issue restraint orders, and bring back control over pharma ads. Specifically, they demand a freeze on campaigns promoting Schedule H/H1 drugs without prescriptions.

BDCDA wants a full-fledged Social Media and Digital Platform Monitoring Cell to include:

Narcotics Control Bureau
Indian Cyber Crime Coordination Centre
Central and State Drug Authorities
National Pharmaceutical Pricing Authority
Pharmacy Council of India
Department of Consumer Affairs
ASCI (Advertising Standards Council of India)

Together, these agencies could restore the checks and balances that once kept public trust intact. The bottom line is that medicine is not another product. Selling it like candy with big banners, 30-minute timers, and smiling influencers trivializes the risks. Yes, technology must evolve, but so should the guardrails that protect people.

Tic Tac & Yashraj Mukhate Drop the Beat: “Refresh Your Vibe” Campaign Goes Live

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July 16, 2025

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Image of Tic-Tac — Tic Tac & Yashraj Mukhate Drop the Beat: “Refresh Your Vibe” Campaign Goes Live

Tic Tac, the iconic mint brand under the confectionery giant Ferrero Group, has launched a new digital campaign called Refresh Your Vibe. And guess who’s riding shotgun? None other than India’s viral music sensation Yashraj Mukhate.

If you’ve ever caught yourself humming “Rasode Mein Kaun Tha,” you know the vibe. Mukhate is a hit machine known for turning dialogues into viral anthems. The Aurangabad-based YouTube star has a knack for beat-making that sticks. Now, Tic Tac’s fresh identity joins forces with that same sticky energy.

The pulse of the campaign is a jingle. “Kyunki Meri Tic Tac Life Hai” is a catchy, custom track crafted by Mukhate. All you need to do is finish it with singing, dancing, and lip-sync. Record your take on the jingle and upload it to the official Refresh Your Vibe microsite.

Entries open 11th July through 26th July 2025. The entry that best matches Mukhate’s beat and vibe lands a feature alongside him in the official music video, premiering on 22nd August 2025. No heavy filters needed, just authenticity or maybe a Tic Tac in hand. Every day from launch, participants stand a chance to win concert vouchers. Keeping the vibe high till the grand winner’s reveal on 30th July.

Tic Tac, introduced back in 1969, is a mint with a flip-top box with a clicky sound that has created a culture. The tiny mints, the compact packs, the low-cal freshness, it is all part of a refreshing legacy. With the Refresh Your Vibe campaign, Tic Tac dials it up for Gen Z. Yashraj Mukhate’s internet-breaking charm perfectly matches the campaign’s pulse. This collaboration doesn’t feel forced; it flows. The audience is being invited to co-create, which in today’s world is everything.

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