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Latest news
Emotional Triggers: Understanding Feelings that Drive Consumer Decision-Making
What leads people to choose one product over another in the huge array of options available to them? The complex dance of emotions influencing...
AR Storytelling: Crafting Compelling Narratives to Fuel Brand Expansion
Keeping up with the times is not merely a matter of choice, but rather a requirement in the ever-changing field of marketing. Not only...
Speak and Be Heard: Techniques for Amplifying Your Emerging Brand’s Message
The bustling landscape of today's business world requires countless brands vie for attention, the ability to articulate a compelling message is paramount. For emerging...
Indian footwear brand Campus expands rapidly, unveils 250th store in Pune
The Indian footwear brand Campus achieved a significant milestone as it inaugurated its 250th store in the country, as stated by a company representative...
Mercer Street Hospitality unveils a new Bash Burger restaurant in NYC
Mercer Street Hospitality has unveiled the launch of Bash Burger, a new restaurant situated in the Urbanspace Vanderbilt food hall, in close proximity to...
JM Smucker successfully finalizes $5.6 Billion acquisition of Hostess Brands
The JM Smucker Co has confirmed the completion of the acquisition deal to purchase Hostess Brands, the proprietor of the Twinkies snack cake brand.In...
Paris Baguette expands in the US with new Tennessee location
South Korea-based café and bakery chain Paris Baguette is enhancing its footprint in the United States with the inauguration of a new location in...
Bikano eyes 40% sales boost for Diwali with new exciting range of festive delights
Bikano, a renowned brand in authentic Indian sweets and snacks, is poised to enhance festivities with an exceptional array of delicious offerings. Ranging from...
Bagline strengthens its retail footprint in India with a new store in Bengaluru
Bagline, a multi-brand bag retailer under the ownership of Brand Concepts Ltd., announced the opening of its latest store in Bengaluru. According to a...
India set to become a major manufacturing hub for global luggage giant Delsey Paris
Davide Traxler, the global chief executive of Delsey Paris, announced that the European premium luggage brand is planning to establish India as a manufacturing...
E-commerce skyrockets in India’s festive season: GMV hits $10-11 Billion landmark
The festive season sale sparked a much-needed surge in online shopping following a subdued start to the year in the first half. E-commerce companies...
Papa John’s brings ‘Pizza with Purpose’ to the UK with the debut of Shaq-A-Roni, partnering with Young Enterprise for youth empowerment
Papa John's 'Pizza with Purpose,' featuring the Shaq-A-Roni, has now made its debut in the UK.The 15.5-inch pizza is crafted using Papa John's distinctive...

