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Jewellery brand GIVA hits new highs as operating revenue crosses INR 100 Crores in FY23

Aditya Birla Group-backed GIVA marked a significant achievement by crossing the INR 100 Crores threshold in operating revenue for the fiscal year ending on...

Consumers as Connoisseurs: Cultivating Informed Choices Through Product Education

In the vast marketplace of today, consumers are evolving from mere buyers to informed connoisseurs, seeking not just products but experiences that resonate with...

Interactive Retention: Sustaining User Engagement Beyond the Initial Transaction

Sustaining user engagement well beyond the initial transaction poses the central obstacle for businesses navigating the dynamic landscape of digital interactions, emphasizing the importance...

Converting with Conscious Content: Crafting Messages that Align with Sustainability

Crafting messages that not only capture attention but also align with sustainability values has become a strategic imperative for brands seeking to resonate with...

Behavioral Economics: Exploring Irrational Factors in Consumer Decision-Making

Behavioral economics shines a spotlight on decision biases, those subconscious tendencies that lead us astray from purely rational choices. From the anchoring effect, where...

Omni-Channel Storytelling: Creating Narratives that Resonate Across Every Touchpoint

The craft of storytelling has become more universal in the complex dance of contemporary marketing, where customers move fluidly between the online and offline...

Global Consortium pumps capital into Baja Aqua-Farms to accelerate growth in sustainable seafood sector

Baja Aqua-Farms, a Mexican company engaged in the fishing, processing, and distribution of bluefin tuna, has secured an undisclosed investment from a consortium.Continental Grain...

Virtue Drinks secures £1.2 Million investment, unveils new recipe with yerba mate

Virtue Drinks, a startup specializing in natural energy drinks, has successfully obtained a £1.2 million investment to expedite its expansion throughout the UK, coupled...

Domino’s ‘Feed the Knead’ program hits a milestone: 200K pizzas donated in 3 years

Over the course of three years, Domino's, through its Feed the Knead program, provided 200,000 pizzas to individuals in need, averaging approximately 173 pizzas...