We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...
On June 23, 2025, the Indian advertising world witnessed a colorful makeover that left everyone in a tizzy. India's most beloved biscuit brand, Britannia,...
In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...
Until now, businesses have had a few choices for WhatsApp marketing. They would use personal WhatsApp accounts to message individual customers or create groups,...
Swiggy Food and Marketplace CEO Rohit Kapoor, in a recent interview, highlighted a fascinating culinary split in India: while Biryani holds strong as a...
Snitch, the homegrown D2C menswear brand known for its fashion-forward and fast-moving inventory, just scored a major digital milestone. The 5-year-old startup has entered...
Los Angeles-based clean label snack brand Sunnie has raised $1 million in funding from Santatera Capital, marking a significant step forward in its growth...
Saurabh Goel, a merchant exporter and founder in the FMCG space, recently shared a detailed LinkedIn post raising questions about the operational and financial...
Amazon is doubling down on quick commerce in India. After successful pilot runs in Bengaluru, the e-commerce giant has expanded its 10-minute delivery service,...
In a surprising revelation, Nikunj Biyani, co-founder of SuperYou, shared a curious discovery—one small store on Bandra’s bustling Hill Road sells as many SuperYou...
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