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Tech and Consumer Behavior: Navigating the Digital Landscape for Insights
The tech era today is on a whole another level, where technology and consumer behavior intersect, businesses find themselves navigating a digital tapestry that...
Efficiency Meets Experience: Transforming Customer Journeys with Omni-Channel Mastery
In the intricate dance between businesses and consumers, the concept of an omni-channel approach has emerged as a guiding principle, marrying efficiency and experience...
The ROI of AR: Measuring Impact and Success for Sustainable Business Growth
Businesses are increasingly recognizing augmented reality (AR) as a strategic cornerstone with the potential to redefine success in an ever-changing technological landscape, rather than...
From YouTube to Your Bottom Line: Monetizing Video Marketing for Brand Success
The expression "lights, camera, action" has a new meaning in the digital age as companies use the potent force of video marketing to not...
Wipro Consumer Care – Ventures launches second fund of INR 250 Crore to boost consumer startups
Wipro Consumer Care - Ventures, the venture funding division of Wipro Consumer Care and Lighting, announced on Saturday the initiation of its second fund,...
Govt cracks down on ‘dark patterns’ in e-commerce, labels it as unfair trading
The government has prohibited the utilization of "dark patterns" – intentionally crafted deceptive tactics – by e-commerce and all other online platforms during the...
Unfavorable weather triggers inflation surge – onion and pulse prices on the rise
Experts have stated that the recent intense rainfall and hailstorms in Maharashtra, Gujarat, western Madhya Pradesh, and certain areas of Rajasthan may contribute to...
California Pizza Kitchen’s global expansion continues with new restaurant in the Philippines
US-based California Pizza Kitchen (CPK) continues its global expansion, recently inaugurating a new location in the Philippines to further broaden its international presence.Situated in...
EU beer sales rise in 2022 but still fall short of pre-pandemic levels
Beer sales in the EU increased slightly in 2022; however, they still lag behind pre-pandemic levels, according to data.According to research conducted by The...
Inno-Pak bolsters manufacturing capabilities, acquires Canadian firm Albany Packaging
Inno-Pak, a leading food packaging manufacturer in the United States, has announced the successful acquisition of Albany Packaging.Albany specializes in crafting custom and ready-made...
India’s food boom: Agro, dairy, poultry sector surge sparks growth for local brands
Over the past few decades, India has witnessed a substantial increase in agro, dairy, and poultry food production, surpassing the growth rate of its...
Amazon India’s largest seller Appario Retail reports 8% dip in FY23 revenue
Appario Retail, the largest seller on Amazon India, has reported an 8% drop in revenue for FY23, totaling INR 14,604.2 crore. This reflects a...

