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McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation
If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected...
The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization
People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....
The Ad That Trolls 70-Hour Work-Weeks—Moonshot’s Shark Tank Campaign Is India’s Funniest Work Culture Commentary Yet
Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5....
K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty
In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...
Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech
It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...
Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding
One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...
How Gritzo’s Honest Nutrition Pitch and Genelia’s Real-Life Mom Persona Deliver Powerful Brand Authenticity
Most parents are afraid of whether their children are getting the right nutrition or not. Parents usually struggle at the kitchen shelf, wondering which...
Paris Couture Street Style Just Broke the Internet—Surreal Silhouettes, Celestial Celebs & Couture Chaos
Day one of Paris Haute Couture Week (July 7–10, 2025) kicked off with a kaleidoscope of surrealistic tailoring and opulent embellishments—broadcasted not just on...
Samantha Ruth Prabhu Just Reimagined the Saree as 2025’s Power Outfit
At Detroit’s Telugu Association of North America (TANA) gala, Samantha Ruth Prabhu stunned in a bold, modern reinterpretation of the saree—burnt red chiffon tiers,...
India’s Milk Market Over Amul, Sanchi & Mother Dairy: The Regional Brands Fueling the Nation
When it comes to quality milk in India, brands like Amul, Mother Dairy, and Sanchi come to mind effortlessly. But look closer, you'll see...
From Biscuits to Tailored Diets– The Transition of Indian Pet Owners Towards Specialist Pet Foods
Whether it’s celebrities or commoners, the joy of having pets is universal. But joy, as always, comes with responsibility. Just like children depend entirely...
Jagannath Rath Yatra 2025 — Inspiring Brand Activations at India’s Largest Religious Procession
The revered Jagannath Rath Yatra commences today, June 27, 2025, in Puri, Odisha. This sacred chariot procession is taken out from Jagannath Temple to...

