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Rising Yellow Peas imports from Russia and Canada stabilize Chana and Tur prices in India

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Tur dal
(Representative Image)

The rising imports of yellow peas from Russia and Canada, hitting their highest levels in the last six years, have served to stabilize domestic prices of chana and tur dal. This increase in imports has effectively replaced expensive pulses in sectors such as the snack food industry, hotels and restaurants, street food joints, and the pulses processing industry.

In December, the center permitted duty-free imports of yellow peas amidst a strong bullish trend in prices for the two kitchen staples.

“Import of yellow peas has proved to be a game changer for the pulses market as it has increased the availability of cheaper pulses,” said Harsha Rai, partner, Mayur Global.

“Yellow peas, in various forms such as besan (chickpea flour) and whole peas or splits, are an everyday use commodity. They are not only a staple in street food but also a key ingredient in the rapidly growing snack food industry,” she said.

Continue Exploring: Tur dal prices surge by 5% despite arrival of new crops and ongoing imports

A significant volume of yellow peas imported has already entered the distribution network.

“At INR 42/kg, yellow peas are currently the cheapest pulse available in the market. Around 600,000 tonnes have already been imported while another 900,000 to 1 million tonnes are expected to arrive by June,” said Vivek Agarwal, a Maharashtra-based importer of pulses.

Industry executives have stated that yellow peas, whether directly or indirectly, have assisted in alleviating the demand for other pulses, which are currently scarce.

Tur dal has maintained a retail price of at least INR 200/kg for quite some time now. Traders have observed a reduction in demand at such high prices. Despite not being a direct substitute, yellow peas have played a role in indirectly easing the demand for tur dal.

Continue Exploring: Chana Dal goes affordable with the launch of government’s ‘Bharat Dal’ brand

“Many processors have shifted from other pulses to processing of yellow peas to keep their plants running. Some traders have also shifted away from other pulses to yellow peas, which helped in indirectly reducing the demand for other pulses,” said Rai.

In contrast to African tur dal and lentils, which are only accepted in certain regions of the country, yellow peas are consumed throughout all parts of the nation, particularly as a substitute for chana in out-of-home and snack consumption.

The erratic monsoons experienced last year raised concerns regarding the rabi harvest of chana, prompting the government to lift the restriction on the minimum import price (MIP). Currently, duty-free imports of yellow peas are permitted until April 30th.

Industry experts are monitoring how the arrival of the new crop of chana in the coming weeks influences the government’s decision to extend duty-free import of yellow peas beyond April 30.

Continue Exploring: India mulls extending duty-free imports of yellow peas beyond April

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Apparel Group’s fashion brand R&B opens second store in Kochi, further expanding its presence

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R&B
R&B

Rare and Basics (R&B), the fashion brand owned by retail conglomerate Apparel Group, has opened its second store in Kochi, as announced by an industry official on social media. Located at LuLu Mall, Edappally, it now stands as the 19th R&B outlet across the country.

“Happy to announce that R&B store opened in Lulu mall, Kochi last week,” said Pradosh Neelakandan, manager – retail design and delivery at Lulu Group International in a LinkedIn post.

Kochi’s first R&B outlet is located at Centre Square Mall, Rajaji Junction, and was inaugurated in August 2023.

R&B stores offer a variety of Western clothing options for men, women, and children.

In India, the brand currently has a presence in cities like Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore, and Mysore.

Continue Exploring: Apparel Group’s R&B expands footprint with new Bengaluru store, marking 18th outlet in India

Apparel Group launched R&B in October 2012, debuting its first retail store at Muscat Grand Mall in Oman. The company has since expanded its presence, now operating over 70 stores across seven countries, including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia.

UAE-based Apparel Group manages over 2025 retail stores and represents more than 80 brands across all platforms, employing over 20,000 multicultural staff. Among the brands it oversees are Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, and Victoria’s Secret.

The company has established a strong presence in the GCC region and has successfully expanded into vibrant markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, it has devised strategies to enter emerging markets like Hungary and the Philippines.

Continue Exploring: Apparel Group unveils 15th R&B store in Bengaluru, driving expansion in India

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Kolkata-based Bisk Farm eyes expansion: Plans to acquire regional brands, targeting national market share growth

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Bisk Farm

Bisk Farm, a Kolkata-based biscuit and packaged snack company, is actively exploring the possibility of acquiring regional brands in the West and South regions to enhance its distribution capabilities and increase brand presence, according to managing director Vijay Singh.

He mentioned that the company is eyeing companies with a size of INR 500 crore or more in related sectors such as impulse food, confectionery, instant snacking, and western snacks.

Acquisition is part of our strategy to expand our presence nationally. At present, around 80% of our revenue comes from the East. We would want to change the mix with national expansion whereby East share should come down to 50% in next five years,” said Singh.

Continue Exploring: Bisk Farm taps actress Rashmika Mandanna as brand ambassador, eyes Southern India market

Bisk Farm is under the ownership of Saj Food Products. According to the company, it holds the position of the fourth largest player in the national biscuit market, in terms of both volume and value sales, trailing behind Parle, Britannia, and ITC. In the Eastern region, Bisk Farm ranks second, following Britannia. Singh aims to elevate Bisk Farm to the third position nationally within the span of five years.

“Between 2018 to 2023, we doubled our turnover. Our next five-year strategy is to expand revenue from INR 2,000 crore to INR 5,000 crore and that too through organic growth. We are upscaling distribution pan India, setting up manufacturing plants, hiring right professionals to drive this vision and increasing our advertising and promotion spending. Once we reach the revenue milestone, we may get listed in the stock exchanges through an initial public offering,” said Singh.

The company has enlisted the expertise of numerous senior FMCG industry professionals, including Sunil Duggal, former CEO of Dabur, to steer its transition into a national player. It has established manufacturing facilities in Maharashtra, Bengaluru, and Nagpur, with plans underway to inaugurate a new plant in Guwahati next year. Following that, an additional unit in the North may be established, potentially through an exclusive contract manufacturing arrangement. The Guwahati plant is projected to require an investment of INR 200 crore.

Continue Exploring: Kolkata-based SAJ Food Products sets ambitious INR 5,000 Crore revenue target by FY29, considers public listing

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D2C men’s fashion brand Snitch unveils fourth flagship store in Bangalore

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Snitch
Snitch

Snitch, a prominent direct-to-consumer (D2C) men’s lifestyle brand, announces the opening of its fourth consecutive store in Brigade Road, Bangalore. This move underscores the brand’s commitment to expanding into offline retail. Spanning 4000 sq/ft, the new store aims to redefine the shopping experience for customers in Bangalore, adding a fresh dimension to the city’s vibrant retail landscape.

Set for inauguration on March 22nd, 2024, this debut marks a noteworthy moment for Snitch, building on the accomplishments of its recent store openings in Surat and Bangalore within the preceding two months. With ambitions to fortify its retail footprint in major metropolitan regions, the company is targeting the establishment of 30-40 additional stores over the next two years.

Continue Exploring: D2C men’s fashion brand Snitch set to unveil third store in Surat, eyes aggressive expansion in Gujarat

Siddharth Dungarwal, Founder and CEO, Snitch stated, “Our target is to enhance the offline retail experience for our customers and make a deep dive into customers’ choices and preferences. Our offline retail growth is certainly intended to help our customers have first-hand experience/touch and feel of the products, learn and experience new lifestyle trends, and witness a personal experience with the brand to make the best of choice purchases.

“Bangalore is one of the highly increasing retail and fashion markets. The reason for opening our new outlet in this vibrant neighbourhood is because it has everything, from incredible shopping experiences from an array of trendy boutiques, bustling street markets, and high-end stores to mouthwatering culinary delights and nightlife, making it one of the best Bangalore sightseeing. With the launch of our second store in Bangalore we aim to raise the convenience of accessing premium lifestyle and trends for our customers in Bangalore.”

As Snitch charts its course of growth and expansion, the latest store embodies the brand’s commitment to style, innovation, and customer-centric values. Offering a diverse array of products, exclusive deals, and an invigorating shopping atmosphere, patrons can anticipate nothing less than an exceptional retail venture at Snitch.

Continue Exploring: D2C men’s fashion brand Snitch hits INR 400 Crore GMV milestone, targets INR 600 Crore by 2024

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Adani Wilmar unveils #Fortunewaliholi DVC to celebrate Holi’s vibrant colors and food delights

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Holi food

Adani Wilmar, a prominent FMCG company in India’s food sector, has initiated a campaign called ‘Holi ke rang, Fortune ke sang,’ aiming to capture the vibrant spirit and hues of the festival widely celebrated across the Hindi-speaking market.

Designed to highlight Fortune’s high-quality products, such as edible oils, besan, basmati rice, atta, pulses, sugar, and poha, the brand introduced the campaign through an engaging and lively 70-second digital film to commemorate the festival of Holi.

Conceptualised by Ogilvy India, the campaign film vividly portrays the vibrancy of the festival through bursts of colours, showcasing the robust and euphoric celebrations across the country.

The film captures the essence of the colourful celebrations from the streets to the kitchen, where traditional Holi delicacies such as ‘gujiya‘ and ‘khasta mathiri’ are prepared using Fortune products, including kachchi ghani mustard, soyabean and sunflower oils.

Continue Exploring: Adani Group mulls over divestment in Adani Wilmar, decision expected in three months

It concludes with the message, “Toh aap bhi apne dhang se Holi manaiye aur Fortune se tyohaar ki raunak badhaiye! Kyunki Fortune ke har rang mein hai kuch khaas #Fortunewaliholi.”

The campaign strikes a chord with Fortune’s fundamental brand principles, showcasing its dedication to upholding traditions and embracing India’s essence. Through its depiction of homemade meals, the campaign underscores the importance of familial love and care—a longstanding message championed by Fortune.

Commenting on the short film, Mukesh Mishra, Adani Wilmar’s Vice President, Sales and Marketing, said, “Holi holds a special place in the hearts of millions across India. It is a time when communities come together, transcending barriers, spreading boundless happiness.”

He added, “At Fortune, we cherish these values deeply, and as a brand deeply rooted in the cultural fabric of India, we are thrilled to connect with our consumers on a more emotional level, especially in the HSM (Hindi-speaking markets) belt, where Holi holds profound significance.”

Mishra concluded by noting, “We understand that festivals like Holi are not just about food; they are about creating memories, sharing joy, and strengthening bonds. That is why our Holi initiative goes beyond providing cooking essentials. It is about becoming a companion in moments of celebration and joy, enriching the festivities with the essence of home.”

Continue Exploring: Adani Wilmar’s Q3 profit slides 18% YoY to INR 201 Crore; revenue witnesses a 17% decline

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Bira 91 and New Belgium Brewing join forces to introduce ‘Chutney Sour’ beer, blending Indian street food flavors with Colorado craft brewing expertise

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Bira 91 X New Belgium Brewing

Bira 91, India’s leading craft beer company and one of the fastest-growing beer brands globally, has partnered with New Belgium Brewing, one of the largest craft brewers in the United States, to introduce “Chutney Sour.” This collaborative beer combines the vibrant flavors of Indian street food with the renowned craft brewing heritage of Colorado.

Brewed using Tamarind, a tangy fruit commonly found in Indian chutneys and curries, this beer is crafted based on the timeless Dubbel, a Belgian-style ale honed to perfection by the New Belgium Brewery.

The beer made its debut simultaneously at the companies’ own taprooms – Bengaluru & Delhi-NCR in India for Bira 91 and Fort Collins, Colorado for New Belgium Brewery. This launch was strategically planned to coincide with the Indian Spring festival of Holi, a jubilant occasion celebrated for its vibrant colors, diverse flavors, and symbolism of renewal.

Continue Exploring: Bira 91 takes beer innovation to new heights with latest taproom launch in Delhi

Holi has transcended its traditional boundaries and now enjoys widespread recognition, with numerous cities globally hosting a plethora of festivities. These include music festivals, outdoor block parties, color runs, and culinary events, all celebrating the spirit of the festival.

Ankur Jain, Founder and CEO, Bira 91, said “We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the center of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing, and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!”

Continue Exploring: Bira 91 wins big: Secures seven awards at European Beer Challenge 2024

“India is known for its exciting culinary flavors, and we’re excited to partner with Bira 91 on a beer that brings these flavors to life for our Fort Collins craft enthusiasts,”“Collaborations like this allow us to play with new and unexpected flavor combinations and invest in our best-in-class beer innovation,” said New Belgium CEO Shaun Belongie.

The beers will undergo a single brewing cycle and will be available exclusively in the taprooms until supplies are depleted.

Continue Exploring: Bira 91 and NAO Spirits introduce the ‘Greater IPA’, a unique blend of beer and gin flavors

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The Divine Foods diversifies portfolio, enters baby food market with Navalac

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Navalac
Navalac

The Divine Foods, a fast-growing direct-to-consumer (D2C) food startup founded by Kiru Maikkapillai in 2019, has expanded into the baby food segment with Navalac. This nutritious blend, crafted from nine varieties of millets, is priced at approximately INR 300, catering to the needs of new mothers by offering both affordability and convenience.

The Indian direct-to-consumer (D2C) market is experiencing exponential growth, with industry projections indicating a market size of $100 billion by 2025. Within this expansion, the baby food and infant formula sector is forecasted to reach $6.2 billion in the same timeframe. ‘The Divine Foods’ has already achieved remarkable success in Indian markets with their product Paruthi Paal, boasting over 150,000 regular consumers.

An Instagram post featuring Navalac recently went viral, garnering tremendous response from new moms. Within the first three days, the post accumulated an impressive 2.5 million views. Navalac stands out for its key features, including no additives, quick preparation (roasted and ready to eat in just 3 minutes), delicious taste, and easy digestibility. Embracing the belief that “Children are a form of god,” Navalac celebrates the divine and sacred energy of children through its pure goodness.

Continue Exploring: A-Listers Spice Up Their Portfolios with Bold Bets on India’s Booming F&B Startups

“Nava” signifies “new,” and Navalac revitalizes toddlers with fresh energy. Interestingly, the term “Nava” holds significance across India and extends from Spain to the Arab world, carrying diverse meanings such as beauty, piousness, attractiveness, and melodiousness.

“Nava” also signifies “Nine” (Nayan), and Navalac draws inspiration from Nayanthara, a supermom who juggles an active career with raising two children. Welcoming twin baby boys in 2022, Nayanthara has transitioned from being a superstar to embodying the roles of a supermom and a successful entrepreneur. Her remarkable journey from “girl next door” to superstar and now “supermom” serves as a profound source of inspiration.

Driven by their desire to make a social impact and to render traditional Indian superfoods more affordable for the middle class, Superstar Nayanthara and her husband, renowned Tamil Director Vignesh, invested in “The Divine Foods” last year.

Continue Exploring: Actor Nayanthara and director Vignesh Shivan invest in superfoods brand, The Divine Foods

The Divine Foods, based in Salem, Tamil Nadu, specializes in crafting traditional items from superfoods like turmeric, moringa, millet, and more. Identified by “Your Story” as one of the “first 100 D2C Challenger” brands with the capacity to transform India’s direct-to-consumer (D2C) landscape, The Divine Foods ships its top-selling superfood products encompassing Turmeric (Curcuma longa), Moringa (Moringa oleifera), Millets, Honey, and Skin Care categories nationwide.

The Divine Foods is also expanding its reach by marketing indigenous Indian products to global markets. Leveraging platforms like Amazon, its products have successfully penetrated developed markets such as the USA, UK, Australia, Singapore, and UAE/Dubai, among others. It stands as India’s fastest-growing direct-to-consumer (D2C) food technology brand, boasting a customer base of more than 150,000.

Continue Exploring: Yoga Bar diversifies into baby care market with new brand, Yoga Baby

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Godrej Appliances expands retail access through ONDC partnership

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Godrej Appliances
Godrej Appliances

Godrej Appliances, a prominent division of Godrej and Boyce, operating under the renowned Godrej Group, has joined forces with the Open Network for Digital Commerce (ONDC). This strategic alliance aims to amplify consumer reach to its diverse range of household appliances. By teaming up, the brand anticipates strengthening its footprint throughout India, thereby providing customers with enhanced convenience in acquiring appliances.

Teaming up with Mystore, Godrej Appliances has optimized its integration into the ONDC Network, showcasing an extensive selection of more than 100 SKUs of cutting-edge home appliances. This curated collection includes refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, air coolers, and deep freezers.

Utilizing the vast outreach of the ONDC Network, the brand aims to serve numerous pin codes across more than 20 states in India in the upcoming months. Products available on the ONDC Network are competitively priced, offering customers cost-effective options compared to other platforms. Additionally, the brand plans to introduce consumer finance offers to facilitate easy purchases and explore marketing avenues within the ONDC Network for further outreach.

Continue Exploring: ONDC surpasses 7.1 Million orders milestone in February since inception last year

Kamal Nandi, Business Head, and Executive VP, at Godrej Appliances said, “We are excited to be a part of the government-backed ONDC, with our partner Mystore to facilitate this endeavor. Godrej’s commitment to engage customers and build loyalty aligns seamlessly with ONDC’s mission to create a digitally inclusive and vibrant marketplace. As we onboard the Network, it enables us to connect with a wide audience and offer them a large variety of Godrej’s advanced home appliances. By 2026, we estimate our ONDC Network contribution to reach 20 percent of our e-commerce business with our entire range of home appliances.”

Continue Exploring: Govt-backed ONDC sees rapid adoption, CEO T. Koshy expects tenfold merchant growth in coming year

T Koshy, MD and CEO, ONDC said, “The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence. As more prominent brands across sectors join us, it further strengthens the Network’s ability to drive inclusion and innovation. We are thrilled that Godrej recognizes the value of integrating with ONDC Network to enrich consumer choices across India’s towns and cities.”

Shireesh Joshi, CBO at ONDC added, “For all the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them. It allows beloved brands to extend their equity by being more accessible and affordable. Through a deeper market access enabled by the Network, Godrej can now showcase and deliver its quality products to consumers everywhere. We are happy and looking forward to the positive impact and progress Godrej will drive through the Open Network.”

Kriti Aggarwal, Co-Founder at Mystore said, “We are happy to play a pivotal role in enabling Godrej Appliances to begin their ONDC Network journey. This collaboration furthers our cause of making it seamless for Enterprise brands to bring their complete dealer network to the ONDC Network and boost brand visibility and reach through digital channels.”

Continue Exploring: In a first, fair price shops join ONDC platform for digital transformation

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TATA Starbucks launches global favourite refreshers in India

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Starbucks Refreshers

TATA Starbucks has announced the introduction of two beloved global selections to the Indian market: the Starbucks Refreshers Strawberry Açaí Lemonade Refresher and Mango Dragon Fruit Lemonade Refresher.

These chilled beverages pledge to redefine the summer indulgence for Indian consumers, enticing taste buds with a fusion of strawberry, açaí, mango, and passionfruit flavors.

Starbucks Refreshers demonstrate innovation by integrating green coffee extracts sourced from unroasted arabica coffee beans.

Continue Exploring: Starbucks CEO bullish on India’s coffee market, targets 1000 cafes by 2028

Sushant Dash, CEO, TATA Starbucks, said, “The introduction of Starbucks Refreshers in India, a global favorite, signifies our testament to connect with the younger generation of today, who are demanding more diverse choices and options. The innovation behind the beverages lies in the use of green coffee extract adding to the consumer’s need for seeking refreshing moments and offers a new lifestyle beverage for the Indian consumers at the onset of summer.”

The Strawberry Acai Lemonade Refresher combines strawberries and acai berry extracts to produce a delightful and invigorating beverage, enhanced by delicate acai nuances.

In contrast, the Mango Dragonfruit Lemonade Refresher offers a refreshing take on classic mango beverages by blending mango and dragon fruit extracts with zesty lemonade, delivering a tropical explosion of flavor.

The Starbucks Refreshers will be available year-round, starting this summer, and can be enjoyed at all stores throughout India, priced from INR 275 onwards.

Continue Exploring: Starbucks sparks Valentine’s fervor with two irresistible limited-edition beverages

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Patanjali Ayurved issues apology to SC over misleading advertisements; promises compliance as shares fluctuate

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Patanjali Ayurved
Patanjali Ayurved

Patanjali Ayurved has issued an apology to the Supreme Court for airing “misleading” advertisements. This comes after the court summoned Patanjali’s co-founder Baba Ramdev and managing director Acharya Balkrishna to personally appear before it. The summons was issued regarding their failure to respond to a contempt notice concerning the misleading advertisements about medicinal cures.

Aacharya Balkrishna said that such misleading advertisements would not be repeated in the future.

Continue Exploring: Patanjali Ayurved vows adherence to advertising laws, promises Supreme Court no violations

On March 19, Patanjali Foods’ shares experienced a decline of over 5% following the Supreme Court’s notice. Despite this, the shares were up by 0.7% at INR 1,368.80 apiece on the BSE Sensex, which surged by 550 points in early Thursday trading.

“How can you be in teeth of our orders?… We had our hands tied earlier but not now (with initiation of contempt proceedings). As an officer of the court, you (Rohatgi) should know your position,” a bench comprising justices Hima Kohli and Ahsanuddin Amanullah on March 19 told senior counsel Mukul Rohatgi, who appeared for Patanjali Ayurved, the parent company of Patanjali Foods.

The judges also noted that Ramdev and Balkrishna were prima facie in violation of Sections 3 and 4 of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.

Rohatgi strongly opposed the directions, asking “how does Ramdev come into the picture?… violation of the law is not a contempt of court and what was being relied on in open court has to be recorded in the order.”

On February 27, the Supreme Court expressed dissatisfaction with Patanjali Ayurved’s continued dissemination of false and deceptive advertisements regarding medicinal cures, despite prior assurances not to engage in such practices. Notices were issued to the company and Balkrishna, prompting them to justify why contempt proceedings should not be pursued against them.

Continue Exploring: SC slams Patanjali Ayurved for misleading ads, bans promotion of medical claims; contempt notice issued

The highest court further cautioned the company against making any statements disparaging any system of medicine through print or electronic media. Additionally, it prohibited Patanjali Ayurved from advertising or marketing products purported to treat conditions outlined in the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.

The judges also criticized the AYUSH ministry for its failure to take necessary action against Patanjali Ayurved under the drugs and magic remedies law concerning such advertisements.

The directives were given in response to a petition filed by the Indian Medical Association (IMA), which demanded action against Baba Ramdev for his criticism of allopathic medicines. The court also instructed the government to take firm action against such advertisements due to their role in perpetuating misinformation about allopathy and modern medicine without pause or restraint.

In November 2023, the Supreme Court had asked Patanjali Ayurved to stop misleading claims and advertisements against the modern system of medicine and cautioned it that “the court will take any such infraction very seriously, and consider imposing costs to the extent of INR 1 crore on every product regarding which a false claim is made that it can cure a particular disease”.

Continue Exploring: SC warns Patanjali over ‘false’ advertising claims

Nevertheless, the following day, Baba Ramdev and Balkrishna purportedly conducted a press conference, reiterating misleading assertions that Patanjali possessed permanent remedies for conditions such as diabetes, hypertension, asthma, arthritis, and glaucoma, among others.

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