Simpl, India’s leading Checkout Network, has strengthened its partnership with the food ordering and delivery platform, Zomato. The collaboration will integrate Simpl’s 1-Tap Checkout with Zomato Gold, Intercity Legends, and Zomato Everyday. This initiative aims to enhance convenience for millions of customers nationwide, improve conversion rates, increase the average order value, and promote user retention among other platform benefits.

This integration aligns with Zomato’s broader vision of providing customers with superior food options conveniently. With these integrations, millions of new and existing customers are anticipated to utilize Simpl’s 1-Tap Checkout on Zomato for various needs, thereby broadening the user base for both companies. This is particularly noteworthy as Simpl has surpassed 100 million checkouts on Zomato within six years since 2017, underscoring a strong consumer preference for streamlined checkout experiences.

Additionally, the expansion will be fueled by the rising influx of customers from tier-3 cities and beyond transitioning to online platforms, alongside a surge in order frequency from customers in metropolitan and tier-1, 2 cities. With an increasing number of customers opting for online convenience through Simpl’s 1-Tap Checkout, both companies anticipate a substantial enhancement of their customer base in the coming years.

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Nitya Sharma, Founder and CEO of Simpl, remarked, “In today’s e-commerce landscape, convenience is emerging as a significant differentiator, following selection and affordability. This is especially true for food ordering and delivery, where transactions are more frequent than any other category. It highlights the importance of a seamless checkout solution that minimizes transaction failures and provides a one-tap experience. These core principles have facilitated over 100 million transactions on Zomato to date. We are enthusiastic about expanding our reach with offerings like Zomato Gold, Intercity Legends, and Zomato Everyday, further strengthening our presence in this sector.”

The success rate for checkout using Simpl’s 1-Tap on Zomato is an impressive 99%, showcasing customers’ growing preference for the added convenience of 1-Tap Checkout. Simpl’s contribution to the platform has seen substantial growth over the past five years, with per-user spending via 1-Tap checkout increasing by almost 27 times since 2018. The platform recorded its highest-ever single transaction on New Year’s Eve 2024, which was INR 18,807 through Simpl’s 1-Tap Checkout on Zomato.

“Our goal is to consistently provide outstanding and convenient customer experiences. Simpl has been a trusted partner for a long time, and integrating their services has enabled us to offer our customers 1-Tap access. This enhances their interaction with our platform, making it seamless and hassle-free,” stated Rakesh Ranjan, CEO of Food Delivery at Zomato.

Simpl’s 1-Tap Checkout, accessible at 26,000 merchants, provides the ease of completing a purchase with just one tap, boasting near-zero transaction failures and is favored by millions of consumers. Presently, numerous major enterprises and emerging Direct-to-Customer (D2C) merchants in the food and hyperlocal delivery sectors offer Simpl’s 1-Tap Checkout to millions of customers nationwide.

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