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Enforcement Directorate Slaps Myntra with FEMA Violation Notice Over $191 Million Retail Scheme via Vector E-Commerce

India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...

Eternal-Owned District Makes Surprise Fashion Debut, Expanding Beyond Events

In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...

Blinkit Foods Incorporated by Eternal to Back Bistro’s Rapid Expansion; 38 Kitchens Already Running

Eternal, the parent company behind Zomato and Blinkit, has quietly registered a new subsidiary—Blinkit Foods—as it looks to deepen its push into ultra-fast food...