Bacardi India intensifies focus on premiumization as demand for high-end spirits surges

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April 12, 2024

One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri emphasized that “Premiumisation continues to flourish, and currently we are into the golden era of spirits given that the cocktail culture is thriving in India.”

The producer of Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, and Dewar’s Scotch is ramping up its premiumization efforts across its range to align with evolving demand patterns, he elaborated.

Continue Exploring: Premiumization trend to fuel India’s soaring liquor industry, Crisil Report reveals

Golikeri described India as a “standout” market for the multinational alcohol and beverage manufacturer. However, he refrained from disclosing the specific contribution of Bacardi’s Indian division to its global sales. As per the most recent data from the business intelligence platform Tofler, Bacardi India reported revenue surpassing INR 500 crore for the financial year that ended on March 31, 2023.

Just like in other consumer-focused industries, companies in the spirits sector like Diageo, United Spirits, Radico Khaitan, and Jagatjit Industries are also prioritizing premiumization to capitalize on the increasing demand for greater profitability.

As per the Confederation of Indian Alcoholic Beverage Companies (CIABC), alcoholic beverages priced above INR 1,000 experienced a growth rate four times faster than those priced under INR 500 in the calendar year 2023. Vinod Giri, the director-general of CIABC, attributed this rising trend of premiumization to a blend of factors. “Consumers are increasingly open to exploring different alcoholic beverages, and notably, the perception of spirits is shifting from mere functionality to embodying a lifestyle choice or a means of making a statement,” he remarked.

In a March report, credit ratings agency ICRA projected growth of 8-10% for the Indian alcoholic beverages sector in the current financial year. This growth, it noted, would be bolstered by consumer inclination towards premium products, with volumes expected to increase by 3-5% on a strong foundation.

Over the last three to four years, Scotch whisky sales in India have nearly quadrupled, according to Vijay Dev, the category lead for whiskies at Bacardi. He emphasised Dewar’s outstanding achievement in the Scotch whisky market in India, pointing out that the company’s volume has grown by an astounding 44.2% in the previous five years, above industry norms.

He added, “India offers us a significant growth potential, considering the increasing preference for premium Scotch whisky.”

The executives at Bacardi India refrained from commenting on the implications of the government’s recent directive, which requires alcohol manufacturers to provide a list of products marketed as surrogate extensions, including water, soda, and music festivals.

Continue Exploring: Central Consumer Protection Authority cracks down on liquor brands for violating surrogate advertising regulations

Spirits manufacturers promote and market products such as water, music festivals, music CDs, and soda to bypass regulations on advertising spirits. The CIABC has called on the government to reconsider its crackdown on this practice. Like other alcoholic beverage companies, Bacardi also heavily invests in events and platforms like NH7 Weekender and Xperiences to attract consumers.

The Central Consumer Protection Authority (CCPA) has instructed spirits manufacturers to disclose lists of products promoted under the same brand or as alternatives to alcoholic beverages over the past three years. Additionally, the authority has mandated these companies to provide details regarding the revenues generated from the sale of surrogate brand extensions during this three-year period.

Continue Exploring: CIABC presses for unfettered advertising rights for liquor brand extensions amid regulatory scrutiny

Rasna’s new-generation portfolio drives 20% of business, says Chairman Piruz Khambatta

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April 12, 2024

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Piruz Khambatta, Group Chairman of Rasna Group

Rasna, a homegrown beverage brand, derives about 20 percent of its business from its new generation portfolio, as shared by Piruz Khambatta, Group Chairman of Rasna Group.

Khambatta said, “The new-gen portfolio, that we launched post Covid, accounts for 15-20% of our business. However, the conventional portfolio continues to dominate, accounting for 80%. This is simply because mass items generate volume.”

Speaking about the consumer trend towards healthier options, he remarked, “At Rasna, unlike many other Indian brands, we’ve always been at the forefront of innovation, introducing numerous pioneering products. Rasna holds the distinction of being the first brand to introduce stevia-based products free from artificial colors and flavors.”

Continue Exploring: Rasna sets sights on global manufacturing with overseas franchise deals

Sharing his insights on the anticipated demand in response to hot summer projections, he emphasized that for any soft drink company specializing in dilutables, the duration of the heat wave outweighs its intensity in importance.

“During the season, we have just one opportunity each month. Last year, from January to April, demand was robust, causing shortages. Yet, come May, early rains completely disrupted operations, leaving the industry with unsold inventory.”

Regarding Rasna’s readiness, he remarked that the company’s prowess lies in its strong R&D department, the emotional bond consumers share with the brand, and its robust distribution network spanning direct and indirect distributors across 2,000 small towns.

As summer approaches, Rasna unveiled a fresh advertising campaign featuring actress Tamannaah Bhatia. Discussing the company’s advertising strategy for the upcoming fiscal year, Khambatta revealed that marketing expenditures will surpass last year’s, with a stronger emphasis on digital marketing initiatives.

Continue Exploring: FMCG companies and Kirana stores gear up for summer: Dairy and beverage sales spike across India

Indri Single Malt Whisky emerges as world’s fastest growing brand, selling over 1 Lakh cases and capturing 30% market share in India

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April 12, 2024

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Indri Single Malt Whisky, meticulously crafted by Piccadily Distilleries, has set a new standard in the spirits market, emerging as the fastest-growing single malt whisky globally. Within a mere two years since its debut, Indri-Trini has soared past the remarkable milestone of selling over 1 lakh cases, capturing a substantial 30 percent market share in India and outshining even established global giants.

Indri-Trini’s remarkable surge, with a remarkable 599 percent leap from the previous year, has catapulted it into the esteemed ranks of the world’s best-selling single malt whiskies. Fueled by this monumental achievement, Piccadily Distilleries now sets its sights on joining the top 5 selling single malt whiskies globally, as it persistently reshapes industry norms.

Since its debut in November 2021, Indri Single Malt Whisky has amassed more than 25 prestigious awards on the global platform. These accolades include esteemed titles like ‘Best Indian Single Malt’ from renowned events such as the World Whisky Awards and the International Whisky Competition. Particularly noteworthy is its Diwali Collector’s Edition, which secured the highly coveted accolade of ‘Best Whisky In The World’ at the Whiskies of the World Awards, surpassing esteemed competitors from Scotch and American distilleries.

Continue Exploring: India’s Indri Whisky crowned ‘Best in Show, Double Gold’ at prestigious Whiskies of the World Awards

This remarkable feat not only enhances the brand’s reputation but also strengthens the global appreciation for Indian whiskies, sparking a notable increase in demand for high-quality Indian single malts. The rapid ascent of Indri mirrors a noteworthy change in consumer inclinations, with premium spirits taking the forefront.

Industry statistics indicate that in 2021–2022, Indian single malt whiskies increased by a remarkable 144%, much outpacing their Scottish counterparts. According to initial projections provided by the Confederation of Indian Alcoholic Beverage Companies (CIABC), the share of Indian single malts in total sales in 2023 was an astonishing 53%, showing a notable shift in the spirits market.

Continue Exploring: India’s finest whiskies take center stage at exclusive tasting event hosted by Indian Embassy in Beijing

Praveen Malviya, CEO of Piccadily Distilleries, stated, “In a market previously dominated by imported brands, Indri emerges as a symbol of Indian excellence, epitomizing national pride and enhancing the reputation of Indian spirits worldwide. Indri isn’t merely taking the lead; it’s spearheading a revolution.”

As Indri continues to set new standards for Indian single malt whisky, Piccadily Distilleries remains steadfast in its dedication to pushing limits, venturing into uncharted territories, and providing extraordinary experiences to whisky aficionados across the globe.

Continue Exploring: Indri Dru named ‘Best Indian Single Malt’ at World Whiskies Awards 2024

Agritech startup DeHaat forays into consumer market with Honest Farms brand

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April 12, 2024

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Shashank Kumar, Amrendra Singh, Shyam Sundar, and Adarsh Srivastav - Co-Founders, DeHaat

Agritech startup DeHaat, backed by investors such as Peak XV Partners and Sofina Ventures, has entered the consumer market by introducing its own brand alongside its existing business-to-business supply chain and market linkage services.

This comes months after the startup completed an all-cash deal in November last year to acquire the fruit export business of Ahmedabad-based listed fruit export firm Freshtrop Fruits.

Continue Exploring: DeHaat diversifies agritech portfolio with strategic acquisition of Freshtrop Fruits’ export business

DeHaat has introduced its Honest Farms brand across various retail channels such as modern trade, quick commerce, and ecommerce platforms. The brand encompasses 200 different stock keeping units (SKUs) spanning categories like pulses, rice, and spices.

Since the brand is still relatively new, Honest Farms is now operating in stealth mode. As such, we are not actively pursuing TV advertisements or significant marketing expenses. “We are more concerned with attracting the first 100,000 customers purely on the basis of our product than we are with marketing,” DeHaat founder and CEO Shashank Kumar said.

Emails sent to DeHaat yielded no response.

Established in 2012 by Shashank Kumar, Amrendra Singh, Shyam Sundar, and Adarsh Srivastav, DeHaat, headquartered in Patna and Gurugram, provides comprehensive agricultural solutions to farmers. These solutions encompass the distribution of premium agricultural inputs, personalized farm advisory services, access to financial facilities, and connections to markets for selling their produce.

Since its establishment, the startup asserts that it has catered to more than 2 million farmers across 11 states in India via its digital network comprising over 11,000 ‘DeHaat Centers’.

Continue Exploring: Former Swiggy executive Kedar Gokhale launches agritech venture ‘Orbit Farming’ targeting mid-sized Indian farmers

The startup maintains a network of over 1,500 stock-keeping units, delivering over 15,000 orders per day to customers in more than 15 countries.

In FY22, DeHaat recorded a staggering 253% year-over-year increase in its loss, reaching INR 1,563.9 Cr. Additionally, in 2022, the startup successfully secured $60 million in Series E funding, bringing the total amount raised in the round to $106 million.

Papa John’s inks deal with Bajco Group to open 50 new restaurants across the US

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April 10, 2024

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Papa John’s International is set to expand its footprint by opening 50 more US restaurants by 2028 through a new agreement with franchisee Nadeem Bajwa and his company, the Bajco Group.

The move underscores a broader strategy aimed at bolstering the brand’s presence in key markets and is in line with the Bajco Group’s objective to own 500 Papa John’s outlets, with the group currently operating more than 200.

Bajwa expressed, “Inking this deal, my excitement mirrors that of 20 years ago when I inaugurated my initial restaurant.”

“At Papa John’s, it’s not solely about business. My team members are my family, and that’s an entirely distinct dynamic.”

Continue Exploring: Papa John’s UK to close 43 stores following business review

“I take pride in the fact that through our collaboration with Papa John’s, I’ve been able to pursue my own aspirations and witness my team members evolve from starting their first jobs to becoming leaders themselves.”

The latest agreement will facilitate the brand’s expansion into the Midwest, Arizona, Pennsylvania, and Florida.

Earlier this year, Papa John’s launched its Back to Growth (B2G) Program as part of its Back to Better 2.0 strategy, aimed at fostering growth in North America.

The program is centered around improving restaurant-level margins, providing a 600-basis point annual cost saving in restaurant profit and loss statements within the initial five years of new restaurant operations.

The initiative will notably enhance cash-on-cash returns for franchisees, increase scale for Papa John’s in strategic markets, and attract franchisees oriented towards growth.

Joe Sieve, Papa John’s Chief Restaurant Officer, remarked, “Nadeem’s journey exemplifies Papa John’s commitment to assisting franchisees in fostering mutual success.”

“Commencing his Papa John’s journey as a delivery driver, he now stands as one of the most influential advocates for the opportunities that Papa John’s offers to its team members and franchisees.”

“Nadeem’s belief in the brand and his industry expertise underscore why he is convinced that there has never been a more opportune moment to expand with Papa John’s.”

In March 2023, Papa John’s introduced its newest menu offering, the Crispy Cuppy ‘Roni, in the United States.

Continue Exploring: Snacking continues to rise: Mondelēz International’s latest report reveals global surge in consumer snacking behaviors

Casio unveils first exclusive G-SHOCK store in New Delhi

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April 10, 2024

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Casio Computer Co. Ltd, the parent company of Casio India, opened its first exclusive G-SHOCK store in New Delhi, marking the sixth addition to its exclusive store network across the country. With this latest addition, Casio & G-SHOCK now boast a total of 61 Exclusive stores across India, reaffirming the brand’s dedication to providing unmatched experiences for its customers nationwide.

Located in the vibrant Pacific Mall Subhash Nagar neighborhood, the newly established G-SHOCK Exclusive Store is poised to become a beacon of horological excellence in the capital city’s core. This exclusive G-SHOCK store guarantees an immersive encounter, committed to spotlighting the extensive product range.

Continue Exploring: Swiss luxury watch brand Breitling unveils first exclusive boutique in Chennai, eyes expansion across India

With an impressive array of G-SHOCK’s renowned men’s and women’s collections, this store serves as a sanctuary for enthusiasts of its robust elegance and meticulous craftsmanship. At the heart of the store’s offerings lie G-SHOCK’s masterpiece series, featuring the esteemed 5600 and 2100 series, alongside a carefully curated assortment of the newest releases and sought-after limited-edition watches. From durable functionality to avant-garde design, every G-SHOCK timepiece encapsulates the brand’s principles of innovation, resilience, and sophistication.

Hideki Imai, Managing Director of Casio India, expressed his excitement about the launch, stating, “We are delighted to introduce our inaugural Exclusive G-SHOCK Store in New Delhi, a city renowned for its authentic style, creative flair, and rich culture. With the unveiling of this store, we eagerly anticipate offering our latest releases and a meticulously curated selection of G-SHOCK watches to the Delhi community. With unparalleled craftsmanship and distinctive designs, G-SHOCK timepieces provide an enticing option that resonates with the dynamic preferences of today’s audience. We eagerly await welcoming our customers to our new establishment at Pacific Mall, Subhash Nagar.”

Jewellery brand Tribe Amrapali to expand retail footprint with 20th store opening in Pune

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April 10, 2024

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Tribe Amrapali, a dynamic extension of the prestigious House of Amrapali, is revolutionizing the Indian retail scene with its contemporary and budget-friendly jewellery designs. Embracing an adventurous design philosophy, the brand specializes in crafting exquisite pieces in silver, gold-plated silver, and fashion jewellery. Taking a significant leap forward, Tribe Amrapali is poised to open its 20th store in the early months of this year, marking a milestone in its journey.

Ever since its launch with an E-Store in March 2013, Tribe Amrapali has stood out as a symbol of traditional folklore infused with youthful energy. Grounded in deep cultural roots, the brand intertwines local myths into its collections, crafting a vibrant tapestry of identity and self-expression.

Tribe Amrapali’s recent expansions into prime locations such as Mumbai Airport, Hyderabad International Airport, and Ambience Mall Vasant Kunj highlight its rapid growth. The opening of their 18th store at Pacific Mall in Delhi is a testament to their increasing influence in the retail sector. Now, with their 20th store poised to launch in Pune, they are further cementing their position in the market.

Continue Exploring: Titan’s CaratLane jewellery line to make US debut in FY25

Akanksha Arora, CEO of Tribe Amrapali, explains, “Historically, we’ve maintained a balanced 50:50 ratio between online and in-store sales, targeting the modern woman across various age groups. Our collections are diverse, mirroring our price range of INR 500 to INR 1,75,000. With the expansion of our store network, we aim to reach a broader audience of jewellery enthusiasts in India, offering them the opportunity to interact with our products firsthand. Additionally, with seven of our stores situated in airports across India, we aspire to extend our reach to more cities and countries worldwide.”

The strategic move by Tribe Amrapali to expand into airport locations resonates with its aim of reaching a wider audience, both at home and abroad. Presently, seven out of their twenty stores are located in airports across India, leveraging the rising traffic in these key hubs. Recent data highlights a significant surge in domestic footfall, with numbers more than doubling from 2014 to 2024.

Metropolitan centers such as Hyderabad, Bengaluru, Ahmedabad, and Delhi have experienced remarkable growth in airport foot traffic over the last decade, offering abundant opportunities for retail expansion. Tribe Amrapali’s establishment in these pivotal airports allows them to engage with travelers from varied backgrounds, facilitating global connectivity and interaction.

As consumer tastes evolve, Tribe Amrapali intends to add new metals and increase the variety of stones it offers. The brand hopes to establish a stronger presence in India’s major cities and make itself easily accessible to jewellery fans all over the country by overcoming geographical divides and providing a wide choice of products.

Continue Exploring: D2C jewellery brand Kushal’s raises $34 Mn in Series B funding from Lighthouse’s fourth PE fund

Radisson Blu Kaushambi delights palates with the launch of Skygrill Restaurant, featuring Lebanese and Mediterranean cuisine

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April 10, 2024

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Radisson Blu in Kaushambi has launched its latest dining experience, Skygrill Restaurant, offering a diverse selection of Lebanese and Mediterranean cuisine.

Navneet Jain, CEO of Radisson Blu, Kaushambi, expressed, “Skygrill epitomizes our dedication to providing extraordinary dining experiences that surpass expectations. With its breathtaking vistas, meticulously curated menu, and lively atmosphere, we anticipate Skygrill swiftly establishing itself as a cherished culinary hotspot in Delhi-NCR.”

Talented chefs have meticulously curated the menu, highlighting the essence of Lebanese and Mediterranean culinary heritage.

Continue Exploring: Actress Rakul Preet Singh teams up with Curefoods to debut ‘Arambam’ restaurant in Hyderabad

At Skygrill, every plate offers a flavorful excursion, featuring a variety of kebabs and expertly grilled specialties, ensuring a culinary journey like no other.

Chef Dheeraj Mathur, Cluster Executive Chef at Radisson Blu, Kaushambi, expressed, “Skygrill restaurant encapsulates the essence of Lebanese and Mediterranean cuisine, seamlessly blending traditional flavors with a modern twist. We are excited to unveil this culinary sanctuary where each dish is meticulously crafted with passion and precision, ensuring an unforgettable dining journey.”

Radisson Blu Kaushambi offers a perfect option for corporate travelers. Located a mere eight-minute drive from the Noida corporate hub, this upscale accommodation offers attentive services such as on-demand medical assistance, airport transfers, and extensive banquet facilities. Alongside these amenities, guests can enjoy contemporary conveniences like complimentary Wi-Fi and round-the-clock room service.

Continue Exploring: Actress Sunny Leone ventures into gastronomy with ‘Chica Loca’ debut

Swiggy woos high net-worth individuals with 20% discount in pre-IPO offering

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April 10, 2024

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Swiggy, the leading foodtech company, is gearing up for its IPO, with plans for its stock market launch set for after the upcoming general election. The company recently went public and has now chosen bankers to handle the IPO syndicate.

While Snackfax reported the company’s transition to a public entity and its financial performance for three quarters of FY24, wealth managers representing Swiggy are offering a pre-IPO deal to high net-worth individuals (HNIs), proposing to sell shares at a 20% discount based on its current valuation, as reported by Entrackr, citing three informed sources.

Continue Exploring: Swiggy transitions to publicly traded company ahead of $1 Billion IPO

“The company is offering shares at INR 350 each, with a valuation of INR 80,000 crore ($9.6 billion), which represents approximately a 20% discount,” said one of the sources requesting anonymity.

According to sources, Swiggy’s current valuation is approximately INR 1,00,000 crore (over $12 billion). “The minimum investment in the round is INR 25 lakh,” stated the aforementioned source.

It’s noteworthy that the US-based investor Invesco recently increased Swiggy’s valuation to $12.7 billion, signaling a positive outlook for the food tech company. This marks the second valuation increase by Invesco and the third overall for the Bengaluru-based foodtech decacorn.

Continue Exploring: Invesco marks IPO-bound Swiggy’s valuation at $12.7 Billion, up 18% from last fundraise

Queries directed to Swiggy did not receive an immediate response.

During the first three quarters of the financial year FY24, Swiggy recorded INR 5,476 crore in revenue from operations and a loss of INR 1,600 crore. In the fiscal year ending March 2023, its revenue and losses were INR 8,265 crore and INR 4,179 crore, respectively.

Meanwhile, Zomato, Swiggy’s competitor, reported revenue from operations of INR 8,552 crore in the first three quarters of FY24. Since its public debut in 2021, the company also recorded a profit of INR 178 crore during the same period. Currently, Zomato has a market cap of approximately $20.7 billion.

Continue Exploring: Zomato reports third consecutive profitable quarter with INR 138 Cr PAT in Q3 FY24

Nevertheless, Swiggy is moving forward with its IPO plans, as market sentiments seem to be turning more positive after a year characterized by a ‘funding winter’. This optimism is reflected in the recent valuation increases of several startups, including Meesho, PineLabs, FirstCry, and Ola Electric, all of which are preparing to go public either this year or early next year.

While Zomato’s impressive financial turnaround might offer some optimism to Swiggy’s investment bankers, they are likely aware that Zomato’s resurgence is largely driven by the strong performance of Blinkit, its quick delivery platform. In contrast, Swiggy’s Instamart has not performed as well in the market.

Further casting doubt on the potential for immediate profits from the IPO is the issue of cumulative losses, unlike Zomato’s situation. It appears quite likely that a successful IPO for Swiggy will be followed by at least a year or more of losses, or at best, subdued growth if it opts to minimize losses.

The current $12 billion valuation in private markets seems overly optimistic. Perhaps a more accurate reflection of the company’s value will emerge in FY26 rather than FY25, if at all.

Continue Exploring: IPO-bound Swiggy appoints Titan’s Suparna Mitra as independent director

E-commerce giant Flipkart expands grocery operations with new center in Visakhapatnam

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April 10, 2024

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Flipkart, India’s indigenous e-commerce platform, has broadened its presence by inaugurating a grocery fulfillment center in Visakhapatnam, Andhra Pradesh. This facility will provide next-day grocery delivery services to the local residents.

Drawing on its deep understanding of local consumer preferences, Flipkart will present a selected assortment of renowned regional brands like Freedom and Heritage. Additionally, the platform will offer a diverse selection of over 6,000 items spanning categories such as dairy, eggs, chocolates, essential staples, cleaning supplies, and more.

Visakhapatnam has emerged as one of India’s rapidly growing e-commerce hubs and a significant market for online groceries. Over time, the city has attracted a diverse range of consumers who prioritize convenience and value in their grocery shopping. With Flipkart’s extensive range of value-oriented products, the platform has experienced robust growth in grocery demand and daily orders from local customers. This growth has prompted the launch of its second grocery fulfillment center in the state, following the one in Vijayawada.

The new fulfillment center spans an area of 77,000 square feet and is equipped to handle 8,000 orders per day in Visakhapatnam, as well as in Anakapalle, Kakinada, Rajahmundry, Srikakulam, and Vizianagaram. This facility is expected to create nearly 1,000 direct and indirect job opportunities, while also enhancing the livelihood prospects for numerous small businesses, MSMEs, and local farmers in the region.

Continue Exploring: Flipkart expands grocery operations with fourth fulfillment center in West Bengal

Regarding the launch, Srideep Kesavan, CEO of Heritage Foods, commented, “At Heritage Foods, we highly appreciate our strong partnership with Flipkart. With its extensive distribution network, Flipkart plays a crucial role in our expansion across the country. We are committed to offering our customers a diverse range of products and packaging options for all occasions, consistently delivering the superior quality that we are renowned for.”

Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group, stated, “As a homegrown company with a consumer-centric approach, we are delighted to inaugurate our second grocery fulfillment center in Andhra Pradesh. The state has been a key focus area for us, witnessing significant demand for online groceries among local shoppers.

Recognizing the growth potential in Andhra Pradesh, the new fulfillment center will enable consumers to conveniently receive fresh groceries at their doorstep the following day. This investment underscores our commitment to expanding our presence across India, bridging the digital divide, and enhancing the online shopping experience for consumers.

Furthermore, this initiative supports local businesses, MSMEs, and farming communities, while also creating employment opportunities locally.”

Hari Kumar G, Vice President and Head of Grocery at Flipkart, commented on the launch, “Andhra Pradesh is a rapidly expanding market for us, with consumers increasingly turning to online shopping for their daily grocery requirements. Our new fulfillment center in Visakhapatnam is poised to meet this rising demand by providing a wide range of high-quality groceries at competitive prices, delivered the next day. With this initiative, we strive to enhance consumer satisfaction and contribute to the overall growth of the region.”

Customers in Visakhapatnam and surrounding areas will now have access to next-day grocery deliveries at low pricing, who were previously dependent on the Vijayawada fulfilment centre. Flipkart remains committed to promoting socioeconomic development in the communities it serves by enabling local MSMEs, sellers, and farmers. Furthermore, the platform assists a variety of local firms involved in food processing, shipping, packaging, and related fields. Flipkart Grocery uses new technology to boost user engagement with features such as voice-enabled purchasing, credit alternatives, and open-box delivery, resulting in a more enjoyable shopping experience.

Continue Exploring: Flipkart challenges Zepto and Blinkit with quick commerce expansion

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