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FMCG advertising expenditure hits new heights on TV, print and digital platforms face decline

In calendar year 2023, there was a noticeable uptick in advertising volumes for fast-moving consumer goods (FMCG) companies on TV and radio, as reported...

PepsiCo India launches Sting Blue Current

PepsiCo India's brand, Sting, is ready to thrill consumers throughout India with the introduction of its limited-edition flavor, Sting Blue Current. This captivating new...

Rebel Foods to boost Oven Story Pizza’s reach with 250+ franchise outlets

Rebel Foods, known for its network of cloud kitchens and digital brands, is making a significant investment in the offline channel. Having achieved unicorn...

Nissin Foods shakes up Cup Noodles lineup with bagel-inspired flavor!

Nissin Foods has diversified its Cup Noodles portfolio with the introduction of bagel-inspired noodles.The Everything Bagel variety merges noodles with sesame, poppy, and caraway...

Froneri expands Oreo ice cream line with new mini bites

Froneri has introduced its latest ice cream creation, Oreo Mini Bites, under the Oreo brand.With a twist on the classic Oreo sandwich cookie, these...

Plamil Foods unveils world’s first chocolate bar made from coffee beans

Plamil Foods has introduced the world's first chocolate bar crafted from coffee beans.The Coffee Bar, made from whole coffee beans instead of cocoa beans,...

Celebrity Chef Akshat Parihar joins Starshine Brands as brand ambassador

Starshine Brands, a premier hospitality company committed to offering Indians the best in European, Indian, and Mediterranean cuisine, is excited to welcome Celebrity Chef...

Reliance Retail launches 13th Pret A Manger store in India

Reliance Retail has launched the 13th outlet of the UK-based fresh food and organic coffee chain, Pret A Manger, in India, as stated in...

VilCart surpasses INR 100 Crore revenue milestone in March, eyes further growth

Rural economy-focused tech startup, VilCart, announced on Monday that it achieved a revenue of INR 102 crore in March 2024. The company highlighted that...

Invesco marks IPO-bound Swiggy’s valuation at $12.7 Billion, up 18% from last fundraise

Invesco, a US-based investor, has raised the valuation of Swiggy, a food and grocery delivery company, to $12.7 billion, according to filings submitted to...