With temperatures soaring this summer, diners can elevate their spirits at Burash, a casual fine-dining restaurant renowned for its exquisite Mediterranean cuisine in Noida. On June 8th, they are all set to celebrate the International Gin Day Extravaganza, offering a wide range of Gin-based DIY cocktails and bar nibbles.
Crafted to embrace the essence of summer, the International Gin Day Extravaganza will feature over 50 unique garnishes, including berries, candy floss, and more. Pricing will be dynamic, with rates set at INR 2499 per person from 12:00 noon to 3:00 pm, INR 2999 per person from 4:00 pm to 7:00 pm, and INR 3499 per person from 8:00 pm to 11:00 pm, all inclusive.
Remaining faithful to its ethos as a responsible hospitality brand, Burash urges guests to carry ID cards as alcohol will strictly not be served to individuals under the legal drinking age.
Alongside the extensive selection of DIY cocktails, Burash’s nibble menu will showcase an enticing array of Levantine dip dishes such as Hummus, Tzatziki with Lavash, Spinach Crackers, and more, complimentary for guests. Additionally, patrons will have the option to order from the restaurant’s regular à la carte menu at an extra charge.
Chef Rishab Gupta, Co-founder of Burash, expressed, “As we commemorate the International Gin Day Extravaganza, our aim is to inject some thrill into the lives of our patrons, especially as the summer heat takes its toll. It’s the ideal occasion to unwind with an enticing assortment of DIY cocktails and an array of delectable bar snacks.”
For reservations and to embark on a culinary journey, visit the website of Burash and secure your table.
In an era dominated by food delivery giants, Desi by FoodDarzee has carved out a unique niche for itself. This bootstrapped startup, known for delivering personalized, nutritious meals on a subscription basis, has been growing steadily at 10-15% month-on-month. Anirudh Ganeriwal, co-founder of Desi by FoodDarzee in an exclusive interview shares the key reasons behind their impressive success in the competitive food market.
1. Personalization and Health Focus
Desi by FoodDarzee’s commitment to personalized nutrition sets it apart. Unlike many generic meal delivery services, Desi by FoodDarzee assigns a personal nutritionist to each client, who customizes meals based on individual health goals and dietary preferences.
“Health is a very personalized term. What is healthy for you may not be healthy for me, and vice versa,” explains Ganeriwal. “Our nutritionists plan meals according to each client’s lifestyle and preferences, ensuring the food is both healthy and delicious.”
2. Steady and Sustainable Growth
Despite being bootstrapped, Desi by FoodDarzee has managed its resources efficiently, focusing on sustainable growth rather than rapid, unsustainable expansion. This traditional approach to business has been a cornerstone of their strategy.
“We’ve always run the business like a traditional one, much like how my dad ran his business 20 years ago, before the advent of venture capital. We believe in making a business profitable from the start, not relying on massive sales and burning through funds. Our philosophy has always been that a business should make money, and we continue to operate with that mindset,” says Ganeriwal.
3. Competitive Pricing
The average order value on Swiggy or Zomato is between INR 400 to INR 500. However, Desi by FoodDarzee offers high-quality, personalized meals at an average cost of INR 205 per meal, including delivery and taxes. This competitive pricing makes their service accessible to a broad audience, providing better value compared to typical dining out or ordering from conventional food delivery services.
“Desi by FoodDarzee positions itself as a mid to premium brand, catering to customers who prioritize health and are willing to commit to a subscription. We offer a variety of meal options, including breakfast, lunch, snacks, and dinner, allowing consumers to choose any combination of these,” says Ganeriwal.
Initially reluctant to join platforms like Swiggy and Zomato, Desi by FoodDarzee has strategically used these aggregators to build brand trust and attract new customers. This approach has been effective in converting one-time users into long-term subscribers.
“People often try our meals through these platforms and then commit to our subscription once they are confident about the quality and taste,” explains Ganeriwal. “Interestingly, our repeat rates are among the best in the city. According to feedback from the aggregators, our high repeat percentage gives us great confidence in the quality and appeal of our offerings,” he adds.
5. Robust Feedback and Adaptation Mechanism
A strong feedback loop ensures that Desi by FoodDarzee continually adapts and improves its offerings. Nutritionists regularly communicate with clients to adjust meal plans based on their feedback and results, ensuring optimal satisfaction and health benefits.
“Our nutritionists are in constant touch with clients to help solve their doubts and adjust their meal plans based on feedback,” says Ganeriwal. “This personalised approach assures that each client’s unique needs are taken care of.”
6. Efficient Delivery Model
Desi by FoodDarzee operates with a single kitchen in each city, allowing for fixed delivery slots and efficient meal preparation. Meals are cooked fresh each morning, blast-chilled to preserve quality, and delivered cold to be reheated by the client, ensuring maximum freshness and safety.
Despite the convenience of on-demand services, Desi by FoodDarzee remains committed to their subscription model, ensuring a steady and loyal customer base. The on-demand service acts as a branding activity, showcasing their offerings and converting occasional customers into regular subscribers.
7. Future Expansion Plans
Currently operating in six major cities, Desi by FoodDarzee is set on expanding its on-demand services across Mumbai before moving to other cities like Bangalore and Delhi. Their vision includes leveraging technology to standardize operations and ensure consistent quality as they scale.
“We aim to be available within 30 minutes for anyone who wants healthy food,” says Ganeriwal. “Eventually, we want to have our own platform where people can order directly from us, reducing our reliance on aggregators.”
Besides that, the brand strategy includes launching multiple brands to cater to diverse tastes, not just positioning ourselves as a healthy food brand. They also recently launched a new brand, Desi by 4:30, in Mumbai, which is still in the beta phase on Swiggy and Zomato.
As the heatwave grips various parts of the country, companies manufacturing cola, beverages, ice creams, and other hydrating products are witnessing a steady rise in demand. Leaders in the beverage industry such as PepsiCo India and CocaCola report a significant surge in demand for both in-home and out-of-home consumption, particularly in the east, north, and central regions of India.
In anticipation of increased demand, the companies have prepared their inventory and are ensuring that their products are readily available to consumers across retail platforms, including e-commerce.
“As temperatures soar nationwide, consumers are seeking refreshing and hydrating beverages to combat the summer heat,” stated a spokesperson from PepsiCo India.
Ensuring availability of its products during the surge, the company boasts a range of beverage brands including 7UP, Nimbooz, Pepsi, Slice, Mountain Dew, Gatorade, and Sting.
“In addition, given the increased demand, we’re ensuring that our products are available across all retail and e-commerce platforms, catering to both at-home and on-the-go consumption needs. “This allows everyone to stay cool and refreshed during the hottest months of the year,” he said.
As the summer season peaks, Coca-Cola India noted a substantial uptick in momentum within the Indian beverage market.
The producer of Coke, ThumsUP, Maaza, Sprite, and Minute Maid has been experiencing steady growth in sales.
A Coca-Cola India spokesperson stated that due to a consistent increase in demand, they anticipate maintaining a positive outlook across their sparkling, hydration, and juice segments. They aim to continue delighting consumers with their thoughtfully crafted beverages for life portfolio.
“We aim to broaden distribution through both conventional and emerging channels, capitalizing on the rise in both in-home and out-of-home consumption,” stated a spokesperson.
Ice Cream Production Boost to Meet Rising Demand
Havmor Ice Cream, now under the ownership of South Korean confectionery firm LOTTE Wellfood Co, announced a boost in production to meet this year’s demand, which has exceeded that of the previous year.
“We had one of the warmest summers last year, and this year has surpassed with the highest temperature recorded,” Komal Anand, managing director of Havmor Ice Cream, said.
He anticipates that the momentum in the category will persist.
“To tackle the demand, we’ve enhanced production capacity at our existing facilities and are ready to cater to the surge with our upcoming factory in Pune,” he said.
Dabur India, a fast-moving consumer goods (FMCG) manufacturer, is experiencing increased demand in the beverage sector with its Real brand juices and glucose portfolio.
According to Anshul Gupta, head of sales for Dabur India, “We’re seeing a surge in demand for our summer-focused products, especially the glucose portfolio, as heatwave conditions escalate across eastern, northern, and central India.” To satisfy this increasing demand, we have proactively stored supplies at the distributor and retail levels.”
He emphasized that as temperatures soar, the demand for convenient energy and hydration options is higher than ever before.
“Addressing this demand, Dabur has broadened its range of glucose products and ventured into the realm of ready-to-drink glucose beverages. This latest addition, an instant energy drink, signifies our debut in the ready-to-drink glucose market,” he stated.
Bombay Brasserie has just launched its latest location at Orion Mall, situated in Malleshwaram, Northwest Bengaluru.
With this addition, the venue has emerged as the newest hotspot for indulging in Indian art, culture, and culinary delights, all infused with a delightful art-deco ambiance.
Fresh Food Menu: Regional Recipes with a Modern Twist
The fresh food menu highlights recipes from various regional cultures, offering a modern twist, while the bar menu serves up both nostalgic classics and inventive, creative concoctions.
The new menu will be offered not only at the latest location in Orion Mall but also at the other three outlets in Bengaluru: Indiranagar, Bellandur, and Bengaluru T2 Airport.
“We are excited to unveil Bengaluru’s fourth Bombay Brasserie at Orion Mall, with a captivating setting and a fresh menu. Given the immense love and support Bengaluru has bestowed upon us, it feels right to extend our signature BB experience to yet another vibrant neighborhood of this city,” expressed Ranjan Chakraborty, Business Head of Bombay Brasserie.
Ambiance: Immersive Elements and Cultural Homage
The expansive indoor area features a striking handmade kite lighting installation suspended from the ceiling, evoking the vibrant and multicultural essence of India’s harvest season. A homage to Mumbai’s iconic Dabbawallas is nestled in a charming corner, showcasing a collection of vintage tin tiffins that pay tribute to the dedicated individuals who utilize the city’s renowned local railway to deliver homemade meals to office workers across Mumbai. Additionally, an entire wall is adorned with handcrafted and hand-painted wooden dolls, celebrating this unique Indian craft. To enhance the dining experience, there’s also a picturesque al fresco seating area, exuding timeless charm and perfect for enjoying Bangalore’s refreshing weather.
The attractive bar features a 360-degree view of the restaurant, adorned with antique mirrors and vintage brass shelves displaying their unique homemade infusions, bitters, and tinctures. This well-traveled collection caters to a range of old favorites and refreshing new India-inspired brews. Mood-setting art deco lamp shades create an ideal setting for patrons to experience the depth of the space while indulging in the eclectic menu, which includes regional Indian fare and inventive cocktails.
Bombay Brasserie, an acclaimed All-Day Indian Bar & Eatery, has garnered awards and expanded internationally with branches in Sri Lanka and the UAE. The brand falls under the ownership of Charcoal Concepts, a distinguished operator in Indian Food and Beverage, established by K Hospitality Corp, one of India’s largest privately held hospitality and food service companies.
The pet care brand Heads Up For Tails (HUFT) is gearing up to broaden its reach across Indian quick commerce platforms. Presently available on Blinkit, it aims to debut on Zepto and Swiggy Instamart by July of this year.
“Opting for quick commerce platforms reinforces our dedication to affordability while enhancing convenience. When you think of pets, you think of HUFT, and now, we’ll ensure product delivery within ten minutes,” stated Rashi Narang, the founder of Heads Up for Tails.
Product Offerings: Essentials and Exclusive Lines for Pets
Through q-commerce channels, the brand will provide a variety of products including treats, grooming essentials, tick and flea remedies, food selections, and toys. Moreover, an exclusive line of toys, starting at INR 130, will be accessible solely via quick commerce platforms.
Presently, the retailer’s aim is to be accessible in all Indian cities where quick commerce service delivery is available.
Established in 2008 by Narang, alongside co-founders Sandeep Atmaram and Ridhima Coelho, HUFT offers solutions tailored for dogs, cats, and small animals. Their range includes food, treats, toys, walking accessories, litter, and supplements.
In addition to its nationwide retail outlets, HUFT products are accessible for online purchase through its official website, as well as on popular marketplaces such as Amazon and Flipkart.
With his cool and refreshing persona, Kapur perfectly embodies the essence of the brand. He boasts a strong fan base, particularly among Gen Z, making his partnership with Limonata pivotal in enhancing the brand’s image and resonance within this crucial demographic.
‘Double The Chill’ Campaign: Highlighting Limonata’s Unique Flavor
Additionally, the brand has launched a fresh campaign named ‘Double The Chill’, aiming to spotlight the distinctive product experience. This initiative seeks to establish Limonata’s unique flavor blend, distinguishing it from other beverages in the market segment. With its refreshing combination of lime and mint, Limonata stands out as a refreshing choice.
The ‘Double The Chill’ campaign for Bisleri Limonata was conceived and executed by Bisleri’s in-house creative team. Showcasing their remarkable creativity and profound brand insight, the team crafted a compelling narrative that strikes a chord with Gen Z. The strategic partnership with Kapur was orchestrated by Wavemaker and Group M ESP.
Tushar Malhotra, the Sales and Marketing Director at Bisleri International, expressed, “Bisleri Limonata distinguishes itself among lemon beverages with its unique blend of lime and mint, captivating millions of consumers. Aditya Roy Kapur aligns perfectly with our brand ethos, embodying effortless charm and coolness. Through this campaign, we aim to deepen our connection with Gen Z consumers and fuel further demand for Limonata.”
Kapur expressed, “Embarking on this exhilarating journey is truly exciting for me. Limonata’s refreshing taste and vibrant spirit resonate deeply with my own perspective. Being involved in the campaign was an absolute pleasure due to its relaxed and enjoyable vibe, sure to delight consumers. Moreover, I am thrilled to collaborate and become a part of the Bisleri family.”
The comprehensive campaign launch will be showcased across multiple platforms, spanning television, digital media, out-of-home advertising, delivery vehicles, trade marketing, OTT platforms, and beyond.
The Assam Bought Leaf Tea Manufacturers Association (ABLTMA) has opted to temporarily withdraw its decision to close factories.
This comes after receiving appeals and assurances from the Upper Assam Small Tea Planters’ Association and certain members of the All-Assam Small Tea Growers’ Association, who have committed to refraining from using banned chemicals in their plantations.
Resumption of Operations
Chand Kumar Gohain, the president of ABLTMA, informed the media that the association would recommence accepting green tea leaves from small tea growers beginning tomorrow.
He expressed, “Responding to the small tea growers’ association’s requests and assurances on refraining from prohibited chemicals, we’ve decided to temporarily suspend our shutdown plan. Starting tomorrow, all ABLTMA member factories will resume accepting green tea leaves from small tea growers. Additionally, we intend to raise our concerns with the government and the Tea Board to expedite a resolution.”
Diganta Hazarika, the general secretary of the Upper Assam Small Tea Planters’ Association, also spoke to the media during the event.
ABLTMA had previously announced a shutdown of its factories effective June 1, attributing it to the challenge of producing FSSAI-compliant tea from untested green leaves sourced from small growers.
Anita Parveen, Secretary, Ministry Of Food Processing Industries
Amid mounting scrutiny of processed food within the nation, a senior official at the Ministry of Food Processing Industries on Wednesday encouraged the industry to align itself with international standards, even if it meant “compromising a little” on profit margins.
“At times, we assert to meet Indian standards, but there exists an international benchmark, which is better. Occasionally, profit margins might need to be slightly reduced to adhere to them,” stated Anita Parveen, the secretary at the Ministry of Food Processing Industries, during her address at the 15th edition of FICCI Foodworld India.
“Why should we settle for anything less when Europe has a food quality standard with zero sugar in a product?” questioned Parveen.
In April, the Swiss investigative firm Public Eye found that Nestle, a global packaged foods corporation, used sugar in the form of sucrose or honey in its Nido & Cerelac line of foods sold in Asia, Africa, & Latin America.
Discussing the evolving consumption trends in the nation, Prashant Peres, co-chair of the FICCI food processing committee and managing director of Kellanova for India and South Asia, highlighted that consumers are increasingly conscious of nutrition and nourishment. They are actively pursuing products that offer benefits without sacrificing taste.
“It’s paradoxical that organizations must navigate finding the right balance to offer consumers,” he remarked, further stating, “Aspects such as protein content and preference for low sugar will likely increase in the coming years, requiring us to strike a balance.”
Peres mentioned that they have decreased added sugar in their products by nearly 22% since 2019. Additionally, he noted that advancements in technology will assist companies in further reducing sugar content in their products.
Speaking to the stakeholders, the Secretary reiterated that the industry must prioritize producing quality products, emphasizing that ultra-processed food should not be a source of diseases.
“Processed foods will remain prevalent and continue to be consumed, but let’s ensure they aren’t scrutinized for their quality,” she remarked.
Seeing a trend and consumer interest in Ayurveda medicines, Ayush Agrawal, the founder of Rasayanam Ayurveda, a D2C Ayurvedic supplement brand, embarked on a remarkable journey from Canada to Faridabad, Haryana, to revolutionize the Ayurvedic supplement market. His brand, still bootstrapped, is poised for a 3X year-over-year growth, targeting a revenue range of INR 75 to INR 100 crore next year.
“It has been nearly three years since we began this journey. Currently, we are pacing at INR 2 crore per month. We are projecting a 3X year-on-year growth, and we foresee the same for the next year. Presently, we are targeting a revenue of INR 25 crore for this year, with plans to elevate this to INR 75 to INR 100 crore in the next fiscal year,” he said.
With 13 products, Rasayanam Ayurveda prides itself on a focused product range, with rigorous R&D ensuring top-notch quality. However, the brand is planning to launch six more products over the next eight months.
“We take time to ensure our products fit the market perfectly before launching. Now we plan to expand both horizontally and vertically. One of our upcoming products is a unique multivitamin for men, which will be completely plant-based with no synthetic ingredients. We believe there’s nothing like it currently on the market,” he informed.
While they are predominantly online, partnering with major platforms like Apollo Pharmacy and Nykaa, Rasayanam also plans to move into offline retail as well.
Identifying Market Gaps and Innovating in Ayurveda
Ayush also opened up on his journey from a market gap discovery in Canada to establishing a booming Ayurvedic supplement brand in India. “I noticed that in India, there weren’t any transparent Ayurvedic businesses catering to the new-age consumer. Brands like Dabur and Himalaya were scaling on a large scale but weren’t providing the clean label and conscious consumer products.”
He then started researching Ayurvedic supplements, particularly Shilajit. “I realised that these supplements needed to be examined for the presence of heavy metals and other impurities. When I came to India, I found that people were not aware of these requirements and the market was highly price-sensitive.”
Despite the competitive landscape, Ayush believes in staying true to the brand’s core values. “We strive to balance affordability and quality within a price range of INR 600 to INR 700. We are committed to transparency, clinical trials, and client feedback. Our Amazon reviews average 4.5 stars with over 8,000 reviews, showcasing our dedication to quality.”
Ayush acknowledges the challenges posed by established competitors but remains unfazed. “Adhering to our core values sets us apart. We work closely with influencers who genuinely believe in our products. If we ever collaborate with celebrities, they must truly resonate with our brand.” He said.
Dabur India, a leading homegrown FMCG company, is seeking clarification on the FSSAI‘s directive to remove the claims of ‘100 per cent juice’ from product packaging and advertising.
The firm markets its ‘Real Activ’ brand with the claim of 100 percent juice.
“We are seeking clarity regarding the directive. We state that the product is reconstituted on the back of the pack, along with proper nutritional labeling,” said Mayank Kumar, business head of food and beverages at the company, during the 15th edition of FICCI Foodworld India.
“We received the directive very late at night, and we are still endeavoring to comprehend how to adhere to the cited regulations,” he added.
Labeling them as deceptive, the Food Standards and Safety Authority of India (FSSAI) issued a mandate on June 3 requiring all food business operators to eliminate any assertions of ‘100% fruit juice’ from both labels and advertisements, utilizing all current packaging materials by September 1, 2024.
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