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Agritech startup DeHaat completes its first ESOP buyback, targets full-year profitability in FY25

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Shashank Kumar, Amrendra Singh, Shyam Sundar, and Adarsh Srivastav - Co-Founders, DeHaat
Shashank Kumar, Amrendra Singh, Shyam Sundar, and Adarsh Srivastav - Co-Founders, DeHaat

DeHaat, the Peak XV-backed agritech startup, has successfully completed its first-ever employee stock ownership plan (ESOP) buyback programme worth INR 10 Cr.

DeHaat, in a statement on Wednesday (June 12), announed that it has already allocated ESOPs totaling over INR 100 Cr to a cohort of over 200 individuals. During its initial ESOP buyback, 153 team members, ranging from senior vice presidents to field teams, benefited from the initiative.

Shashank Kumar, the Cofounder and CEO of DeHaat, remarked, “The unwavering dedication and hard work of our team has enabled DeHaat’s sustained growth and exceptional performance in empowering Indian farmers over the last decade. The ESOP buyback program underscores our commitment to our employees, and we are delighted to create opportunities for wealth generation.”

Continue Exploring: Agritech startup DeHaat forays into consumer market with Honest Farms brand

DeHaat’s Business Model and Operations

Established in 2012 by Shashank Kumar, Amrendra Singh, Shyam Sundar, and Adarsh Srivastav, Patna and Gurugram-based DeHaat operates as a comprehensive business-to-farmer (B2F) platform. It offers end-to-end agricultural services to farmers, including the distribution of high-quality agri-inputs, customized farm advisory, access to financial services, and market linkages for selling their produce.

DeHaat further announced that its revenue from operations surged by 40% year-on-year (YoY) to INR 2,700 Cr in FY24, accompanied by a 50% YoY reduction in losses.

The startup asserted that its revenue growth was bolstered by operational efficiency and a heightened emphasis on profitability, particularly through lucrative ventures such as exporting sustainably grown farm produce, food processing, and sales of biological agricultural inputs.

Targeting Profitability and Expansion Plans

DeHaat targets attaining full-year profitability within the ongoing fiscal year, FY25.

Since its establishment, the startup asserts to have assisted over 2 million farmers across 11 states in India via its digital network spanning over 11,000 ‘DeHaat Centres’. Additionally, it prides itself on maintaining a network of over 1,500 stock-keeping units, processing over 15,000 orders daily, and catering to more than 15 countries.

Recently, the startup expanded its product line by introducing offerings on modern trade, quick commerce, and ecommerce platforms under the brand name Honest Farms.

In November last year, the startup completed the acquisition of fruit export company Freshtrop Fruits in an all-cash transaction.

Throughout the year, the startup has secured more than $300 million in funding through various rounds. Additionally, the company has garnered support from notable investors such as Sofina Ventures, RTP Global Partners, Prosus, and Lightrock India, among others.

In FY22, DeHaat recorded a net loss of INR 1,563.9 Cr, marking a widening of over 253% year-on-year (YoY), while revenue from operations experienced a significant surge, increasing 2.6 times YoY to INR 1,273.42 Cr.

Continue Exploring: DeHaat diversifies agritech portfolio with strategic acquisition of Freshtrop Fruits’ export business

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Reliance Retail’s Tira launches skincare brand ‘Akind’ Co-Founded by Mira Kapoor

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Akind

Reliance Retail’s beauty retail platform, Tira, announced on Wednesday the launch of its new skincare brand, ‘Akind’, co-founded by Mira Kapoor. The brand was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.

Accessibility: Online and Offline Channels

The brand will be accessible at Tira through both online and offline channels.

The brand features three categories of formulations designed to “fulfill specific roles in enhancing skin barrier health.”

Continue Exploring: Deepika Padukone’s 82°E joins forces with Reliance Retail’s TIRA for nationwide retail expansion

Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed, “We are thrilled to debut Akind, Tira’s inaugural skincare brand in our portfolio of proprietary brands. This launch marks a noteworthy milestone in Tira’s trajectory. As we advance and grow, our dedication to innovation and excellence remains steadfast.”

Mira Kapoor, Co-Founder of Akind, shared, “My skincare journey truly commenced when I began tuning into my skin’s needs. The Akind range was crafted with meticulous attention, incorporating care, experimentation, and thorough research into potent ingredients tailored to address specific concerns. Partnering with Tira, the premier hub for curated beauty brands, perfectly embodies our vision and brings it to fruition.”

“Through Akind, my aim is to spread the delight of skincare that transcends skin types, prioritizes barrier health, delivers high performance, and remains budget-friendly, empowering everyone to achieve their skin’s optimal state, as I have,” she added.

In a statement, the company emphasized, “The introduction of Akind as its first skincare brand reaffirms Tira’s dedication to offering customers a wide array of top-notch, innovative products spanning beauty and personal care segments.”

Continue Exploring: Reliance Retail’s Tira brand steps into beauty accessories market with ‘Tira Tools’

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Filter coffee startup VS Mani & Co taps singer Anirudh Ravichander as Co-Founder and brand ambassador

GD Prasad, Yashas Alur and Rahul Bajaj (Co-Founders of VS Mani & Co) with singer Anirudh Ravichander
GD Prasad, Yashas Alur and Rahul Bajaj (Co-Founders of VS Mani & Co) with singer Anirudh Ravichander

VS Mani & Co, renowned for its South Indian filter coffee and delectable snacks, has enlisted the renowned singer of “Why This Kolaveri Di,” Anirudh Ravichander, as its co-founder and brand ambassador. This strategic move is geared towards enhancing its footprint and capturing a larger market share in Tamil Nadu and Karnataka. As part of this collaboration, Ravichander will also be a stakeholder in the company, further solidifying his commitment to its success.

Celebrity Endorsements and Investments

For VS Mani & Co, known for its appearance on Shark Tank, this marks another significant celebrity endorsement. Previously, it has received investments from Sobhita Dhulipala, Rana Daggubati, Ranbir Kapoor, Disha Patani, and more. The brand believes that collaborating with celebrities aids in solidifying its status as a household name.

Continue Exploring: A-Listers Spice Up Their Portfolios with Bold Bets on India’s Booming F&B Startups

Market Focus and Expansion Strategy

Although it operates in several cities, the company’s focus is on penetrating the South Indian market before pursuing extensive expansion in other regions. This rationale elucidates the decision to bring Ravichander on board as a co-founder. However, the company has not disclosed the specifics of the arrangement with Ravichander.

Anirudh Ravichander, music composer and co-founder of VS Mani & Co, expressed, “VS Mani & Co is revolutionizing the world of filter coffee for my generation. I felt compelled to play a more active role in their journey, beyond being just a consumer. Additionally, I aspire to promote our rich South Indian cuisine and exquisite filter coffee to a global audience.”

The company focuses on consumers aged 27 to 40, as this demographic is inclined towards paying for convenience. Chennai, Bengaluru, Hyderabad, and Mumbai rank as the top cities for the company in terms of revenue contribution.

Continue Exploring: Indian Filter Coffee ranks No. 2 in Top 38 Coffees worldwide ranking

“We are excited to collaborate with Anirudh as we embark on establishing a premier brand for South Indian filter coffee and snacks. As a prominent figure in the South Indian music industry, he embodies the essence of our food and culture impeccably,” stated the company’s founders.

Established in 2020 by GD Prasad, Yashas Alur, and Rahul Bajaj, VS Mani & Co has secured a cumulative funding of $1.5 million from investors such as Kettleborough VC, Lets Venture, Hyderabad Angels, Supermorpheus, among others.

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Skincare startup Foxtale secures $18 Million in Series B funding round led by Panthera Growth Partners

Romita Mazumdar, Founder and CEO, Foxtale
Romita Mazumdar, Founder and CEO, Foxtale

Foxtale, a direct-to-consumer (D2C) skincare startup, has raised $18 million (approximately INR 150 crore) in its Series B funding round. Led by Singapore-based Panthera Growth Partners, the investment also saw continued support from existing backers Matrix Partners India and Kae Capital.

Founder and CEO Romita Mazumdar revealed that the Mumbai-based startup intends to utilize the new funds to broaden its digital presence and introduce additional categories into its product portfolio.

Foxtale’s Skincare Offerings

Established in 2021, Foxtale specializes in tailored skincare solutions designed to combat a range of skin issues, including acne, aging, and hyperpigmentation, among others.

Foxtale offers an extensive array of skincare items, including serums, masks, moisturizers, face washes, and sunscreens. These products are available for purchase on Foxtale’s website, various online marketplaces, and select offline stores.

Continue Exploring: Deepika Padukone-backed personal care startup 82°E to secure INR 50 Cr in extended seed funding round

Foxtale boasts accessibility to users in over 100 cities throughout India, targeting women aged 23-35 in tier I, tier II, and tier III cities with its products.

Financial Performance and Growth Targets

In FY24, the startup reported a gross merchandise value of INR 172 crore, primarily driven by sales from its official website.

Moreover, it claims a retention rate of over 50% and aims to achieve profitability by FY25.

Continue Exploring: Omnichannel beauty brands spark investment frenzy: ADIA leads $100M round in Purplle, MCaffeine & others gear up for funding

Foxtale competes with Nykaa, Mamaearth, Purplle, MyGlamm, Plum, and other similar brands.

Foxtale’s Funding History

In March, the startup secured INR 119 crore (approximately $14.4 million) in funding, led by Panthera Growth Partners. Existing investors, including Matrix Partners India and Kae Capital through various entities, also participated in the round.

Continue Exploring: D2C skincare brand Foxtale secures $14 Million in funding led by Panthera Growth Partners

Before that, in 2022, it secured $4 million in its pre-Series A funding round, spearheaded by Matrix Partners India.

In the thriving D2C segment, beauty and personal care (BPC) products have experienced rapid expansion in recent years. This growth is fueled by robust consumer demand for personalized products designed specifically for their unique skin and body needs.

The changing landscape of the beauty and personal care (BPC) industry has given rise to numerous innovative brands, garnering substantial funding from investors.

Last week, skincare solution startup CHOSEN by Dermatology secured a seed funding of $1.2 million (approximately INR 10 crore) from friends and family.

Earlier reports indicated that Bengaluru-based WOW Skin Science was in discussions with investors to raise between $65 million and $75 million at a valuation of $400 million.

According to a report by IMARC Group, the BPC market in India reached $26.3 billion in 2022 and is expected to reach $38 billion by 2028, with a compound annual growth rate (CAGR) of 6.45% between 2023 and 2028.

Continue Exploring: Skincare startup CHOSEN secures $1.2M seed funding, eyes expansion into B2B sector

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CYK Hospitalities brings authentic Mexican flavors to Gurugram with the launch of Casa Dona

Casa Dona

CYK Hospitalities, a leading end-to-end F&B consultancy, has facilitated the launch of Casa Dona, a Mexican quick-service restaurant, in DLF Cyber Park, Gurugram. This marks the second outlet of Casa Dona, the first being at Hudson Lane, Delhi. CYK has been instrumental in meticulously curating every detail to complement the essence of the Mexican QSR experience.

From crafting the logo to developing brand identity and packaging, to curating and executing the menu and pinpointing the optimal location for the QSR, CYK has devoted itself to guaranteeing that every facet of Casa Dona’s presentation mirrors a dedication to excellence and ingenuity.

Continue Exploring: CYK Hospitalities facilitates Sassy Desserts’ first store opening in Panipat

A Culinary Journey Through Mexico: Casa Dona’s Menu Highlights

CYK has meticulously crafted a distinctive menu that honors the heart of Mexican cuisine. From flavorful tacos to tangy enchiladas, each dish embodies a culinary odyssey through Mexico’s vibrant gastronomic legacy. Adding a unique twist, the consultancy has introduced homemade nachos in beetroot and spinach flavors. To ensure seamless operations at the new outlet, CYK has diligently trained and selected staff members who embody a collective passion for delivering outstanding service with each guest interaction.

The interiors and ambiance are tastefully designed, bringing the lively flavors of Mexico closer to Gurugram residents. Casa Doña’s dedication to authenticity shines in every detail, from the precisely crafted menu to the welcoming hospitality.

Sandeep Bansal, the Founder of Casa Dona, said, “CYK Hospitalities, renowned for their culinary mastery, has been instrumental in shaping Casa Dona’s offerings. Their expertise ensures that every dish caters to the diverse palate of D.L.F Cyber Park’s corporate offices, promising an unforgettable dining experience for all patrons.”

Pulkit Arora, Director of CYK Hospitalities, commented on the successful launch of Casa Dona, stating, “From inception, we aligned Casa Dona’s vision with prevailing market trends and consumer preferences. We meticulously selected the ideal location, recognizing its paramount significance for brand expansion. Additionally, we meticulously crafted the menu and conceptualized interior designs to establish a unique and inviting ambiance that embodies the values of the Mexican cuisine while resonating with our target demographic. Our culinary experts collaborated closely with Casa Dona to curate a diverse and enticing menu, showcasing the finest of Mexican culinary heritage to delight our guests.”

CYK Hospitalities also played a pivotal role in establishing Casa Dona’s base kitchen in North Campus, Delhi, optimizing operations to ensure a smooth culinary experience.

Continue Exploring: CYK Hospitalities strengthens its leasing portfolio for QSR brands

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Jewellery stores report uptick in sales as gold prices decrease by 4.5%

gold jewellery
(Representative Image)

A drop of 4.5% in gold prices over three weeks, from a peak of INR 74,222 per 10 gm, has invigorated consumer confidence. Mumbai’s Zaveri Bazaar, Asia’s largest gold market, is bustling with activity. Jewellers like Joyalukkas, Senco Gold & Diamonds, PNG Jewellers, Kama Jewelry, and more are witnessing a surge in foot traffic and demand, up by 10-15% compared to two months prior.

Election Model Code Lift Boosts Market

The decline in prices has encouraged some consumers to purchase gold bars and coins. Additionally, the lifting of the election model code of conduct, which was in place since the start of April, has enticed consumers back to the market, as they are now able to carry more cash beyond INR 50,000 and make jewellery purchases.

The Model Code of Conduct (MCC) prohibits carrying cash exceeding INR 50,000, as well as new items worth more than INR 50,000, without supporting documents.

Continue Exploring: Jewellery retailer Senco Gold’s QoQ profit falls; annual revenue crosses INR 5K Crore

Kumar Jain, proprietor of Umedmal Tilokchand Zaveri based in Zaveri Bazaar, remarked, “The atmosphere is optimistic not only here but across the country. Jewellers are replenishing their stocks with new items, and customers are actively purchasing gold. In the weeks ahead, we anticipate a further increase in sales.”

Current Gold Price Status

As of Tuesday, the price of gold was approximately INR 70,900 per 10 gm.

Saurabh Gadgil, managing director of Pune-based PNG Jewellers, expressed, “We’ve experienced increased foot traffic thanks to the price decrease and the establishment of a stable central government. Additionally, the relaxation on cash limits for purchasing jewellery has contributed positively. The previous constraints on cash movement, which dampened demand since April, have been alleviated. We’ve observed a 15% rise in demand.”

The decline in the price of gold was attributed to profit-taking, especially following the release of the Federal Reserve meeting minutes. These minutes suggested a lack of confidence among policymakers regarding the likelihood of immediate interest rate cuts.

Continue Exploring: Organized gold jewellery retailers set for strong revenue growth in FY2025: CRISIL Analysis

The decrease in prices has also spurred families planning weddings later in the year to purchase jewellery. Suvankar Sen, managing director of Senco Gold & Diamonds, remarked, “The decline in gold prices has motivated customers to revisit our stores and commence their wedding shopping. Concerned about potential price increases, they’re opting to buy gold ahead of time. Demand has surged by 15% in the past week alone.”

Baby George, CEO of the jewellery retail chain Joyalukkas, reported a 10-15% rise in sales across their stores in India. He attributed this increase primarily to the softening of gold prices.

Continue Exploring: Jewellery brand Tanishq enters Oman, unveils first store at Oman Avenues Mall

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H&M India expands reach with launch of H&M Home Concept at Inorbit Mall, Hyderabad

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H&M

H&M India, a globally recognized retailer known for delivering sustainable fashion and quality at unbeatable prices, has unveiled its H&M Home concept at Inorbit Mall, Madhapur. Covering an area of 2,012 square meters, this inauguration marks a significant achievement for H&M in Hyderabad, providing customers with an enriched shopping venture featuring the highly anticipated H&M Home collection.

Continue Exploring: H&M bolsters Indian presence with two more outlets in Pune and Bengaluru

Product Offerings

The store presents the newest Summer Collection alongside the H&M Home assortment, addressing a wide array of customer preferences. Fashion enthusiasts have the opportunity to delve into a versatile array of collections for Ladies, Kids, and Men, with prices commencing at an attractive INR 399. For the younger fashion aficionados, the Kids’ collection starts at INR 299, providing trendy options. H&M’s Summer Collection showcases an eclectic blend of flowing silhouettes, daring prints, and vivid hues. Standout pieces include inventive knitted kaftans, crochet items, billowy maxi sun dresses, and coordinated skirts or shorts sets paired with bikini tops, ideal for summer getaways.

The Home concept presents a selection of high-quality bed linens, dinnerware, and home décor items tailored to complement diverse interior aesthetics. Whether customers seek contemporary showpieces or enduring favorites, the Home collection encompasses all the necessities for crafting a chic living environment. With prices kicking off at a mere INR 149, the collection endeavors to democratize luxurious living, ensuring accessibility for all.

Yanira Ramirez, Country Sales Manager at H&M India, expressed her excitement, stating, “We’re thrilled to introduce our much-anticipated Home concept to our Hyderabad store, aiming to bring a touch of chic and contemporary home décor to this dynamic city. Our objective is to inspire and present the latest trends in home décor, complementing our fashion offerings. We are steadfast in delivering top-notch quality at competitive prices, all while staying true to our commitment to sustainability.”

Aligned with H&M’s commitment to sustainability, the newly opened store in Hyderabad is actively participating in the Garment Collect initiative, urging customers to recycle clothing and textiles, irrespective of brand or condition.

Continue Exploring: Tata Group eyes expansion with potential stake purchase in Fabindia’s apparel business

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Nykaa elevates beauty shopping experience with second luxe store launch in Jaipur

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Nykaa
Nykaa

Nykaa, the leading beauty and fashion destination in India, has introduced its second Luxe Store on JLN Marg in Jaipur. Situated within the Horizon Tower at Jewel of India, one of Jaipur’s esteemed residential locales, this expansive store spans over 2000 square feet. It presents a wide array of makeup, skincare necessities, and fragrances sourced from renowned Indian and international labels.

Continue Exploring: Beauty retailer Nykaa overhauls operations: Merges LBB with Nykaa Fashion in strategic restructuring

Product Offerings: Makeup, Skincare, and Fragrances

Customers visiting the new Nykaa Luxe store can browse through a diverse range of brands, including MAC, Kayali, Kay Beauty, Nykaa Cosmetics, L’oreal Paris, and Clinique. Exclusive labels such as Charlotte Tilbury, Murad, Sol De Janeiro, and e.l.f cosmetics are also showcased, with Urban Decay marking its debut in Jaipur at this location. Catering to opulent gifting needs, the store offers fragrances from Yves Saint Laurent, Kama Ayurveda, Tom Ford, Carolina Herrera, and Versace. Enthusiasts of Korean Beauty will discover their beloved brands like Laneige, Innisfree, Etude House, The Face Shop, and Cosrx, enriching their skincare regimens.

Nykaa’s dedication to its clientele shines through its comprehensive beauty services provided at the store, guaranteeing a personalized experience for each visitor. The skilled beauty advisors are proficient in the latest trends and offer customized guidance to enhance beauty regimens.

Nykaa’s transition from a digital beauty hub to a frontrunner in harmonizing virtual and in-store shopping experiences has reshaped India’s beauty retail scene. The first Nykaa store debuted in 2014 at Terminal 3 of Delhi’s Indira Gandhi International Airport. In Jaipur, this marks the third outlet, following Nykaa Luxe in Vaishali Nagar and a Nykaa On Trend Store on MI Road. The latest addition at Horizon Tower underscores Nykaa’s commitment to physical retail, characterized by ongoing innovation and an unwavering focus on customer satisfaction.

Continue Exploring: Fashion, grocery, and general merchandise to dominate two-thirds of Indian e-commerce market by 2027: Nykaa CEO Falguni Nayar

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FanCode Shop renews exclusive licensing deal with ICC for official World Cup merchandise

FanCode Shop
FanCode Shop

FanCode Shop has renewed its exclusive, India-only licencing and merchandising partnership with the International Cricket Council (ICC), with the goal of curating official fan merchandise and accessories for the ICC Men’s World Cup 2024 and the upcoming Women’s T20 World Cup.

This development comes after the merchandising company concluded a successful campaign for the Indian Premiere League (IPL) where it built and managed official Mega Stores for 7 IPL teams, including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, Lucknow Super Giants and Sunrisers Hyderabad.

Expansion Strategy: Airport Outlets and Retail Chains

FanCode Shop will collaborate with specific outlets to extend the availability of its merchandise at airports across Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bangalore, enhancing its distribution network.

Continue Exploring: Coca-Cola renews global partnership with ICC, securing exclusive non-alcoholic beverage rights until 2031

The merchandise company also stated that its products will be accessible at chosen retail store chains nationwide.

Product Range: Fashionable Fan Apparel and Accessories

Fans can select from an array of fashionable casual apparel options, including vests, caps, t-shirts, polos, shorts, joggers, sweatshirts, and accessories like backpacks, tote bags, bottles, and keychains. Prices begin at INR 299, and there is a kid-focused collection as well.

“We’re delighted to continue working with the ICC to make affordable and high-quality merchandise available to Indian fans,” stated Prasana Krishnan, Co-Founder of FanCode. “Our collection has shown to be quite popular, and we’ll keep giving the fans the chicest accessories to show off their passion.”

Founded in 2020, FanCode Shop has collaborated with various sports and fitness brands. It provides official sports fan gear and merchandise from notable names including the NBA, IPL Teams, NFL, PSG, Barcelona, Juventus, FC Barcelona, WWE, SG, Nivia, and Elevar football teams.

Continue Exploring: Amul to sponsor USA and South Africa teams in ICC T20 World Cup 2024

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Omnichannel beauty brands spark investment frenzy: ADIA leads $100M round in Purplle, MCaffeine & others gear up for funding

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Beauty
(Representative Image)

Beauty retailers and brands with omnichannel strategies are garnering significant investments from venture capital and private equity firms, fueled by increasing demand following the Covid-19 pandemic.

Abu Dhabi’s sovereign fund ADIA recently spearheaded a $100 million investment in Mumbai’s Purplle, a beauty retailer, comprising both primary and secondary funding. The investment values Purplle at $1.2-1.3 billion, marking a 15% increase from its last funding round, according to sources familiar with the matter.

Continue Exploring: Beauty ecommerce giant Purplle sets sights on brick-and-mortar expansion, eyes $100M investment from ADIA 

Creaegis, a private equity fund led by former Premji Invest partner Prakash Parthasarathy, known for its investments in Third Wave Coffee, is poised to participate in Purplle’s upcoming funding round as a new investor. Discussions are reportedly in the final stages of completion. Additionally, Premji Invest, an existing investor in Purplle, has reaffirmed its commitment to the company, according to sources familiar with the situation.

During a secondary share sale, current shareholders sell their shares to new investors, and the proceeds do not directly benefit the company’s finances.

MCaffeine, known for its caffeine-infused skincare and haircare products, is currently in the midst of raising funds. Sources familiar with the situation reveal that the company is considering engaging strategic investors in addition to ongoing discussions with financial investors for its upcoming funding round.

“ADIA has spearheaded this funding round. Additionally, a few smaller family offices are also participating through a fund dedicated to managing investments for high net worth individuals,” disclosed one individual familiar with the matter.

The company is anticipated to officially announce the round within the upcoming days.

A representative from ADIA declined to provide a comment, and emails sent to Purplle founder Manish Taneja and a spokesperson for Creaegis did not yield any response.

MCaffeine founder Tarun Sharma refuted any involvement with “strategic investors” for funding purposes.

The funding would be directed towards MCaffeine’s parent company, PepTechnologies, which also encompasses the newly introduced skincare brand, Hyphen.

Emergence of New Beauty Brands

Experts anticipate the emergence of several INR 400-500 crore beauty brands in India, despite the increased presence and competition from major players like Nykaa, Myntra, Reliance’s Ajio, and Tira in the beauty sector.

Continue Exploring: Reliance Retail’s Tira brand steps into beauty accessories market with ‘Tira Tools

Over the past few months, skincare brand Foxtail secured funding from Panthera Growth Partners, while haircare brand Traya received capital from Xponential Capital.

“Both Traya and Foxtail received offers from several investors to lead their funding rounds,” stated an individual familiar with the details. “Following the recent funding, these companies have doubled their monthly sales to approximately INR 15 crore. Moreover, their high gross margin business models have garnered investor interest in achieving profitability at scale.”

In March, Honasa Consumer, the parent company of Mamaearth, introduced a budget-friendly beauty brand called Staze 9to9. Meanwhile, its skincare brand, The Derma Co, which is backed by active ingredients, achieved an annual revenue run rate (ARR) of INR 500 crore in April.

“Companies are introducing new brands to stimulate growth,” remarked an individual monitoring deals within the beauty sector. “Newer brands are growing faster and reaching significant milestones than older brands, despite often relying on premium pricing strategies. Hyphen has been launched with a similar strategic approach,” the individual added.

Although the increase in brands intensifies competition, “new-age brands are distinguishing themselves across various aspects beyond just pricing,” noted one of the aforementioned sources. “Despite the heightened demand, certain companies haven’t experienced substantial growth, underscoring the significance of product quality,” the source emphasized.

Platform Expansion into Beauty

In May, Myntra CEO Nandita Sinha emphasized that beauty is one of the primary focus areas for the company moving forward.

A recent report from BofA Securities indicated that beauty products are experiencing accelerated growth on quick-commerce platforms. There have been reports of platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket’s BB Now expanding their offerings to include more beauty products.

Continue Exploring: Fashion, grocery, and general merchandise to dominate two-thirds of Indian e-commerce market by 2027: Nykaa CEO Falguni Nayar

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