Jerry Greenfield, who co-founded Ben & Jerry’s in 1978 with childhood friend Ben Cohen, has stepped down from the company after nearly five decades, citing an irreconcilable clash with Unilever over brand independence. His resignation marks the end of an era for the Vermont-based ice cream maker, long recognized for blending quirky flavors with a strong activist voice.
The breaking point traces back to a bitter dispute over sales in Israeli settlements. In 2022, Ben & Jerry’s sought to block its parent company from distributing products in the West Bank, arguing that doing so violated its mission-driven values. A US court sided with Unilever, which had owned Ben & Jerry’s since acquiring it for $326 million in 2000. For Greenfield, the ruling signaled the erosion of the independence that had been promised under the takeover agreement.
In a statement posted by Cohen, Greenfield said he could no longer remain part of a company that has been “silenced and sidelined for fear of upsetting those in power.” He noted that the brand’s commitment to progressive causes such as civil rights and climate activism has been overshadowed by corporate priorities.
Ben & Jerry’s now sits within Magnum Ice Cream Company, a Unilever subsidiary that generated more than €3 billion in sales last year. A spokesperson for Magnum disputed Greenfield’s account, saying the company continues to uphold the brand’s values while expanding its global reach. Unilever is preparing to spin off Magnum into an independent business by mid-November, a move that may further redefine Ben & Jerry’s role.
Greenfield’s exit follows months of heightened scrutiny of the founders. Earlier this year, Cohen was ejected from a US Senate hearing for protesting American military aid to Israel. Together, their activism has long shaped Ben & Jerry’s identity, a legacy now in question as the brand faces its next chapter under Unilever’s tightening control.










