A Mumbai-based cold chain logistics player is solving an important issue—mid-mile deliveries. JustDeliveries, founded by Mansi Mahansaria, is transforming the logistics landscape for the F&B industry with its innovative solutions and ambitious roadmap.
“We enabled food vendors to start using pay-per-use,” Mansi explains. “Instead of a dedicated van model, they just pay for the hours they need, which increases capacity utilization and efficiency.”
Bootstrapped for four years and surviving the challenges of COVID-19, JustDeliveries (JD) digitized its operations and launched a retail distribution vertical during the pandemic. Today, with a significant growth in the market, the brand is on an expansion spree.
“We aim to grow our business rapidly while maintaining sustainable margins and creating infrastructure to support food service chains like QSRs, cafe chains and fresh and frozen food companies,” she emphasizes. The company’s vision is to create a pan-India presence, supporting emerging brands in tier-2 cities with robust logistics and supply chain infrastructure.
Rapid Expansion and Impressive Growth
JD secured its first funding in 2022. The company’s investors, including Caret Capital and Nab Ventures, have been instrumental in its growth. “Our investors encouraged us to go asset-light, which has been a growth driver for us,” Mansi says.
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So far, the company’s expansion graph has been impressive. “We’ve been growing at an average of 100% year on year. The last two months alone, we’ve grown an average of 25% month on month,” according to JustDeliveries.
The company offers its services in six cities with cold storages, warehouses, and logistics. “It’s been an amazing journey, and we’ve got a long way to go,” Mansi shares.
Tackling Mid-Mile Logistics Challenges
JustDeliveries tackles the broken mid-mile logistics by providing a shared van model and advanced tech solutions. “I realized the whole mid-mile logistics is completely broken when I saw a dirty truck delivering frozen food to a restaurant,” says Mansi. “We focus on perishables, ensuring products like dairy, chilled beverages, frozen goods, and fresh produce are delivered efficiently and hygienically.”
The company’s tech platform offers live tracking and temperature monitoring, ensuring transparency and reliability. “Our tech is AWS based ensuring non fungibility of temperature data,” Mansi explains. This level of transparency and efficiency has attracted top brands like Natural, TFS, and Biggies Burger.
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Outlook for the Next Six Months
According to JustDeliveries, the first quarter was very fruitful due to increased ice cream demand driven by the heat. Now the company is working on their expansion plans, where its focus will remain on deepening their presence in new regions. Besides that, tech improvement, value offerings, and innovation for customers is top priority.
We’ve had a fantastic start to the year, surpassing our expectations,” Mansi shares enthusiastically.
“We’ve launched operations in Hyderabad, Chennai, and Delhi within the last six to eight months. Hyderabad and Delhi have already begun, and Chennai is just about to launch. This year, our focus is on deepening our presence in these cities and stabilizing our operations,” she explains.
With ambitious plans for the next six months, JustDeliveries is set to solidify its presence in existing cities and expand its operations further. “We’re excited about the future and committed to creating a pan-India presence to support emerging brands,” Mansi concludes.
