Mattlook Cosmetics Joins Forces with Swiggy Instamart to Deliver Makeup in Just 10 Minutes—A Game-Changer for Beauty Shoppers!
Mattlook Cosmetics has teamed up with Swiggy Instamart to make makeup shopping faster and more convenient than ever. Customers can now get their favorite beauty products delivered straight to their doorstep in under 10 minutes.
“We want to change the way people buy cosmetics,” said Yashu Jain, Co-founder and CMO of Mattlook Cosmetics. “With this partnership, we’re making high-quality makeup more accessible while pushing toward our goal of becoming a ₹500 crore brand by 2028. Expanding our product range and forming strategic collaborations like this will be key to our growth.”
Swiggy Instamart will now carry a wide selection of Mattlook’s makeup essentials, including face, lip, and eye products.
“We’re excited to welcome Mattlook Cosmetics to Instamart,” said Hari Kumar G, Senior VP and Chief Business Officer at Swiggy Instamart. “This partnership allows us to offer customers a seamless beauty shopping experience with instant access to premium products.”
Since its launch in 2017, Mattlook Cosmetics has built a portfolio of over 1,200 products and is available in 15,000 general trade outlets across 22 states.
French Luxury Kidswear Giant Jacadi Paris Lands in India—Opens 628 Sq. Ft. Mumbai Store as Premium Market Grows 35%
Jacadi Paris, the renowned French childrenswear brand, has officially stepped into the Indian market with its first store in Mumbai. The 628 sq. ft. boutique, located on the first floor of Phoenix Palladium Mall in Lower Parel, offers a carefully curated selection of elegant and high-quality clothing for children.
With Indian parents now spending 35% more on premium kids’ fashion than they did five years ago, the demand for luxury childrenswear is on the rise. Jacadi’s arrival in India comes at a time when families are prioritizing both style and quality for their little ones.
Beyond fashion, Jacadi Paris is deeply committed to sustainability. The brand incorporates organic cotton, eco-friendly production techniques, and recycled materials into its collections, making it a perfect fit for India’s growing base of environmentally conscious consumers.
Following the Mumbai launch, Jacadi has its sights set on further expansion, with a second store scheduled to open in Bangalore in April 2025. This marks the beginning of a strategic rollout aimed at bringing timeless French elegance to Indian families.
Ikea Expands Into Delhi-NCR With Online Sales, Full-Size Stores Coming to Gurugram and Noida
Swedish furniture giant Ikea is set to launch online sales in Delhi-NCR and nine other cities this week as part of its expansion strategy in North India. This move will pave the way for its upcoming physical stores in Gurugram and Noida, which are set to open over the next few years.
In addition to full-scale stores, Ikea plans to introduce smaller city-center outlets in Delhi-NCR, supported by its newly opened 1.8 lakh sq. ft. Customer Distribution Centre (CDC) in Gurugram.
The retailer’s online sales will also extend to Agra, Prayagraj, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi. This marks a significant step for Ikea, which is entering North India after establishing stores in Hyderabad, Mumbai, and Bengaluru over the past six years.
“We’re thrilled to enter Delhi-NCR, the largest market in India for home furnishings. We’ve been preparing for this moment, and now we’re ready to make our mark,” said Susanne Pulverer, CEO of Ikea India.
Ikea has adopted a hybrid retail approach for India, starting with online sales before setting up physical stores. The company’s online business already accounts for 30% of its total sales, and it expects a strong response from Delhi-NCR and the other nine cities.
“The Delhi online market is as big as Bengaluru, and we anticipate a significant surge in demand,” said Bhavana Jaiswal, Ikea India’s e-commerce head. She added that online sales in the region would likely remain high until the physical stores open.
Ikea’s first full-size store in Delhi-NCR will be in Gurugram, expected to open in 2026, followed by a Noida store in 2028. To enhance accessibility, the company will also launch a dedicated app alongside its various retail formats.
Uber Bets Big on Assam: Launches Private Car Ride-Sharing with ₹120 Crore Investment, 20,000 Jobs on the Line
In a bold move that could reshape India’s ride-hailing industry, Uber has launched a private car rideshare service in Assam. Competing against homegrown players like Ola and Rapido, the American giant has introduced this service under the name Saarthi, marking a significant shift in how ride-sharing operates in the country.
The announcement was made at Advantage Assam, the state’s premier investment summit, where Uber signed a memorandum of understanding (MoU) with the Assam government to onboard private vehicles onto its platform. This development follows Assam’s groundbreaking decision in 2023 to allow private car owners to operate as taxi drivers, making it one of the first states in India to adopt such a policy.
Uber has committed ₹120 crore in investments over the next three years in Assam, aiming to create 20,000 livelihood opportunities. The initiative also prioritizes inclusivity, with the company specifically looking to onboard women and army veterans, providing them with flexible earning opportunities through the app.
Addressing Driver Shortages & Ensuring Safety
The move comes at a time when India’s taxi industry is grappling with driver shortages, and Uber sees private vehicles as a viable solution to bridge the gap. However, safety remains a key focus. According to Uber, all drivers will be subjected to background checks, and the company’s existing safety features—such as a 24×7 Safety Line, phone number anonymization, and an in-app emergency button—will be available for both riders and drivers.
Uber is also rolling out women-focused features similar to its Uber Moto Women initiative in Bengaluru. This allows female drivers to choose whether they want to accept ride requests from all passengers or only from women, ensuring greater safety and comfort.
How Private Carpooling Will Work in Assam
Under Assam’s revised regulations, private vehicle owners can offer up to four intra-city rides per day and two intercity trips per week. Additionally, drivers must have a minimum insurance coverage of ₹5 lakh. While this model has sparked nationwide interest, other states have been hesitant to adopt similar measures, largely due to opposition from taxi and auto-rickshaw unions. In cities like Bengaluru and Mumbai, attempts to introduce private car-sharing have met with significant pushback. However, Assam’s decision might pave the way for similar policies in other regions.
Beyond expanding its fleet of cars, Uber has also been actively tweaking its business model. Recently, the company introduced a subscription-based model for auto drivers across India, a move inspired by competitors like Rapido and Namma Yatri. With these strategic changes, Uber is positioning itself for the next phase of India’s ride-sharing evolution.
Blinkit Expands Apple Deliveries: MacBooks, iPads, and More Now Arriving in Just 10 Minutes
Zomato-owned Blinkit is taking its ultra-fast delivery game to the next level by offering MacBooks, iPads, AirPods, Apple Watches, and other accessories within just 10 minutes in select Indian cities. The company, already known for its rapid grocery and essentials delivery, is now making premium Apple products available at lightning speed.
Blinkit’s CEO Albinder Dhindsa made the announcement on X (formerly Twitter), confirming that the service will be accessible in major metropolitan areas, including Mumbai, Hyderabad, Delhi NCR, Chennai, Pune, Lucknow, Ahmedabad, Chandigarh, Jaipur, Kolkata, and Bengaluru.
This isn’t Blinkit’s first venture into Apple deliveries. Back in 2022, the platform started delivering iPhones, later expanding its catalog to include laptops, printers, and monitors earlier this year. Initially, the company introduced the iPhone 14 and iPhone 14 Pro, followed by a partnership with Apple premium reseller Unicorn in 2023 to bring the iPhone 15 and iPhone 15 Plus to customers via its hyperlocal network.
Blinkit isn’t alone in this game-changing shift. Competitors like Zepto and BigBasket also entered the premium electronics space, delivering the iPhone 16 last year. In addition to Apple, Blinkit has also partnered with brands like Xiaomi and Nokia to offer quick deliveries of their smartphones in cities like Delhi NCR, Mumbai, and Bengaluru.
The rise of quick commerce in India is now posing a direct challenge to traditional e-commerce giants like Amazon India and Walmart-owned Flipkart. While groceries remain the core of Blinkit’s business, electronics have rapidly emerged as one of its fastest-growing categories, according to Datum Intelligence. With demand for instant deliveries skyrocketing, Blinkit’s latest expansion into Apple products signals a major shift in how high-value electronics are sold and delivered in India.
Earthful Raises ₹5 Crore from Srinivasan Namala & Ritesh Agarwal, Eyes ₹500 Crore Goal in Plant-Based Nutrition Boom
Earthful, the plant-based nutrition startup that made waves on Shark Tank India, has secured ₹5 crore in fresh funding. The round was led by seasoned entrepreneur Srinivasan Namala, the founder of Porus Labs, who previously exited to Bain Capital in a ₹2,400 crore deal. Joining the investment is OYO founder Ritesh Agarwal, following his commitment on Shark Tank India Season 4, according to the company.
With this latest capital infusion, Earthful has now raised over $1 million in total funding.
Founded in 2020 by IIT Kharagpur graduates—and sisters—Veda Gogineni and Sai Sudha G., Earthful is all about clean, plant-based nutrition. The brand offers 100% natural supplements without chemicals or artificial additives, with a strong focus on science-backed formulations. Their product lineup includes multivitamins designed to bridge daily nutrition gaps across various age groups, along with specialized solutions for skin, hair, sleep, and PCOS. One of their standout innovations is a completely natural, junk-free multivitamin created specifically for menopausal women—one of the first of its kind in India. Other offerings include plant-based protein and a chocolatey, all-natural nutritional mix for kids.
The newly raised funds will fuel product research and development, strengthen brand visibility, and help Earthful build a solid leadership team in marketing and operations to drive its next phase of growth.
“This investment is a big step toward bringing Earthful’s clean, effective nutrition to more households across India. We’ve always been committed to purity, transparency, and taste. The fact that a significant portion of our customers keep coming back to us speaks volumes about the trust we’ve built,” said Co-founder Veda Gogineni.
Over the past year, Earthful has tripled its revenue, serving over one lakh customers with an impressive repeat purchase rate of 40-50%. The company is currently on track to hit an annual revenue run rate of ₹15 crore, with 70-75% of its sales coming directly through its website—a sign of strong consumer loyalty.
Investor Srinivasan Namala sees massive potential in the space. “Over the next 5-7 years, India’s nutraceutical market is set for explosive growth as more people prioritize their health. Earthful’s commitment to clean, plant-based nutrition makes it well-positioned to ride this wave,” he said.
Right now, Earthful’s products are available on leading e-commerce platforms like Amazon, Flipkart, and Blinkit, as well as through its own website. But the brand has ambitious plans ahead. Over the next 12-18 months, it aims for 5x growth, driven by new category expansions and strategic brand partnerships.
Beyond online sales, Earthful is now gearing up for offline retail expansion, making its products more accessible across India. With a long-term vision of scaling to a ₹500 crore brand in the next three years, the company is positioning itself as a major player in India’s growing health and wellness market.
Waayu vs. Zomato & Swiggy: How India’s Fastest Growing Zero-Commission Food Delivery App is Slashing Prices by 30%
The food delivery market in India has long been dominated by Zomato and Swiggy, but a new platform is shaking things up with a bold, restaurant-friendly approach. Waayu, a Mumbai-based food delivery service, is gaining attention for its zero-commission model, allowing restaurants to keep their full revenue while offering lower prices to customers. This fresh take on food delivery is challenging the status quo and giving restaurants greater financial freedom.
How Zomato and Swiggy’s High Commissions Hurt Restaurants
For years, restaurant owners have struggled with the 25-30% commission fees charged by Zomato and Swiggy on every order. These fees drastically reduce profit margins, forcing restaurants to increase their menu prices to compensate. Higher prices not only deter customers but also create dependency on food delivery platforms that control pricing, payouts, and customer relationships. Many restaurant owners have expressed frustration over delayed payments, lack of transparency, and limited control over customer interactions.
Waayu’s Zero-Commission Model Gives Restaurants Full Control
Waayu is changing the game with a flat monthly subscription fee for restaurants. Instead of paying commissions per order, restaurants pay a fixed cost, no matter how many orders they receive. This means they keep 100% of their revenue, which allows them to offer lower prices to customers compared to traditional food aggregators. The model is designed to empower restaurant owners, giving them more control over their business while ensuring food remains affordable for consumers.
Unlike Zomato and Swiggy, which handle all deliveries through their own fleet, Waayu lets restaurants choose their own delivery solution. They can either use their in-house staff or partner with third-party services like Shadowfax, Dunzo, and Rapido. This flexibility helps them optimize costs and delivery times while maintaining direct relationships with customers.
Waayu’s Integration with ONDC Expands Its Reach
One of Waayu’s biggest advantages is its integration with ONDC (Open Network for Digital Commerce), a government-backed initiative designed to democratize e-commerce in India. With this integration, Waayu-powered restaurants are visible across multiple platforms, including Paytm, Ola, and Tata Neu. Customers don’t necessarily need to download a separate Waayu app—they can place orders through these partner platforms, ensuring restaurants reach a wider audience without relying solely on one aggregator.
Real-Time Price Comparison Shows How Much Customers Save
Waayu is working on a real-time price comparison tool that will highlight the price differences between its platform and Zomato or Swiggy. Since restaurants on Waayu don’t have to inflate their prices to cover high commission fees, customers can expect to pay 25-30% less for the same food when ordering through Waayu instead of other platforms. This level of transparency is aimed at helping customers make informed choices while encouraging restaurants to switch to a more sustainable model.
Loyalty Programs That Benefit Restaurants and Customers
Another key feature in the pipeline is Waayu’s direct restaurant loyalty program. Unlike Zomato and Swiggy, where loyalty benefits are controlled by the platform, Waayu will allow restaurants to offer their own discounts, rewards, and incentives to customers. This means restaurants can foster long-term relationships with their patrons without interference from a third-party aggregator. For customers, this could translate to better deals, exclusive discounts, and personalized offers directly from their favorite eateries.
Waayu’s Disruption Could Reshape the Food Delivery Industry
Waayu is more than just another food delivery app—it’s a movement toward a fairer, more sustainable business model. By removing high commission fees, giving restaurants control over deliveries, and integrating with ONDC for greater visibility, it is positioning itself as a serious alternative to Zomato and Swiggy. Restaurants benefit from higher profits and faster payouts, while customers enjoy lower prices without sacrificing convenience.
As more restaurants and customers embrace this shift, Waayu could pave the way for a new era of food delivery in India, where businesses thrive without being burdened by excessive fees, and customers enjoy affordable food from their favorite restaurants.
Baby & Mom Retail Expands to Blinkit & Zepto: Now Delivering Baby, Skincare & Pet Essentials Across 50+ Cities
Baby & Mom Retail, a leading name in India’s baby care, skincare, pet care, and home essentials market, has officially launched its products on Blinkit and Zepto, bringing its high-quality offerings to even more customers with lightning-fast delivery.
Customers can now find Baby & Mom Retail products on Blinkit in cities like Ajmer, Amritsar, Bhopal, Chennai, Coimbatore, Hyderabad, Jaipur, Kolkata, Lucknow, Mysore, Nagpur, Patna, Rajkot, Ranchi, Varanasi, and many more. Meanwhile, Zepto users in cities like Belgavi, Davangere, Mehsana, Tumkuru, and North Gurugram can also access the brand’s extensive range. Additionally, the brand is now available on both platforms in major metro areas such as Ahmedabad, Bengaluru, Indore, Mumbai, Nashik, Pune, Surat, Udaipur, and Vadodara.
This expansion aligns with Baby & Mom Retail’s commitment to meeting evolving consumer demands and leveraging the rapid delivery capabilities of Blinkit and Zepto. The company’s diverse product portfolio—spanning baby essentials, skincare, hygiene products, pet care, and bedding solutions—now reaches customers faster than ever.
“As our brand continues to grow, we want to ensure our customers receive their favorite products quickly and effortlessly. Going live on Blinkit and Zepto allows us to bring high-quality essentials to households across India with the convenience of instant delivery,” said Shish Kharesiya, Founder and CEO of Baby & Mom Retail. “We’re expanding across multiple cities and will continue scaling up to serve even more customers nationwide.”
Baby & Mom Retail has built a reputation for quality, innovation, and customer-first values. Every year, the company introduces new and improved products to match the ever-changing needs of Indian consumers, solidifying its position as a leader in baby and family care.
About Baby & Mom Retail Pvt. Ltd.
Founded in 2013, Baby & Mom Retail Pvt. Ltd. has grown into a powerhouse in the baby care, skincare, pet care, and home essentials space. Headquartered in Gurgaon, Haryana, the company was born out of CEO Shish Kharesiya’s vision to create premium yet accessible products for families across India. Today, with a team of over 150 employees and six thriving brands under its umbrella, Baby & Mom Retail continues to set new benchmarks in quality, innovation, and customer satisfaction.
Zepto Expands in Tamil Nadu, Eyes Growth Beyond Chennai with 1 Lakh Daily Zepto Café Orders
Aadit Palicha-led Zepto is doubling down on its Tamil Nadu expansion, bringing its rapid delivery services to new cities beyond Chennai, including Coimbatore, Madurai, Tiruchirappalli, Vellore, and Salem. This move strengthens its presence in the state as it looks to capture a larger share of India’s booming quick commerce market.
As part of its aggressive growth strategy, Zepto Café—its ready-to-eat and beverages vertical—has hit a major milestone, surpassing 1 lakh daily orders. This marks a significant leap in consumer demand for instant food deliveries, reinforcing Zepto’s push into this fast-growing segment.
20+ Dark Stores, Faster Deliveries & Local Farmer Partnerships
To ensure speed and efficiency, Zepto now operates over 20 dark stores across Tamil Nadu, each covering a 2–3 km radius to facilitate quick deliveries. The company claims its delivery partners maintain an average speed of 15–20 km/h, allowing Zepto to stick to its signature 10-minute delivery promise.
Beyond convenience, Zepto is also integrating local supply chains. More than 100 farmers from regions like Pollachi and Palacode are supplying fresh produce, including tender coconuts and green vegetables, directly to Zepto users in Tamil Nadu.
“Tamil Nadu is a crucial market for us, with its rapidly growing urban centers and increasing demand for quick commerce,” said Divesh Sawhney, Chief Growth Officer of Zepto. “Expanding into these cities helps us serve more customers while supporting local businesses and farmers.”
Revenue Soars to ₹4,454 Crore, But Quick Commerce Faces Challenges
Zepto’s financials reflect its rapid rise—₹4,454 crore in revenue for FY24, marking a 120% jump from the previous year. The company is banking on continued momentum as more Indians embrace quick commerce for everyday essentials and instant meals.
However, a report from Blume Ventures cautions that India’s quick commerce sector could face hurdles in sustaining its current growth rate. Expansion beyond metro cities remains challenging, and competition from larger e-commerce players is heating up.
For now, Zepto remains one of the top contenders in India’s quick commerce race, competing with Swiggy Instamart and Zomato-owned Blinkit for dominance in the ultra-fast delivery space.
Mumbai Retail Shake-Up: Zara Vacates ₹10 Lakh-Per-Day Ismail Building Space, Luxury Giant Purple Style Labs Moves In
Spanish fashion giant Zara has shut down its flagship store in South Mumbai’s iconic Ismail Building, making way for luxury retail chain Purple Style Labs to take over the massive 60,000-square-foot space near Flora Fountain. The Edwardian-era property will now house one of India’s largest multi-designer fashion destinations under the Pernia’s Pop-Up Shop brand.
According to property records accessed by Propstack, Purple Style Labs has signed a five-year lease with an annual rent starting at ₹36 crore in the first year and rising to ₹45.6 crore by the fifth. This translates to an eye-watering ₹10 lakh per day—making it one of the most expensive retail leases in the country. In total, the company is set to pay ₹206 crore over five years, with an additional ₹18 crore as a security deposit.
Zara, which had occupied the 51,300-square-foot space since 2016, originally signed a 21-year lease but decided to exit early. While the brand has not publicly disclosed the reason for the closure, industry insiders point to a combination of factors, including rising rental costs, evolving shopping trends, and a consumer shift towards central Mumbai’s high-end retail hubs like Palladium Mall in Lower Parel.
“Nine years is a solid run for a premium fashion store in South Mumbai,” a retail consultant told HT.com. “But the target customers for brands like Zara have largely moved to areas like Worli and Lower Parel, where Palladium Mall has become the go-to luxury shopping destination.”
Despite shutting down this location, Zara continues to maintain a strong presence in Mumbai, with stores in Palladium Mall, Phoenix Market City (Kurla), Oberoi Mall (Goregaon), and Infinity 2 Mall (Malad).
For Purple Style Labs, this move marks a major expansion. Founded by Abhishek Agarwal in 2015, the company has built Pernia’s Pop-Up Shop into a powerhouse of luxury fashion, housing top Indian designers like Tarun Tahiliani, Falguni Shane Peacock, Amit Aggarwal, and Gaurav Gupta. With this high-profile real estate acquisition, Purple Style Labs is making a bold statement in India’s evolving premium retail landscape.
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