December marked a major shift in India’s electric two-wheeler (E2W) market as Bajaj Auto and TVS Motor surpassed Ola Electric in sales and market share. This development highlights the growing competition in the E2W space, with established players leveraging their experience to capture the market.
Total EV two-wheeler registrations dropped to an eight-month low in December, reaching 73,363 units—a 38.7% decline from November’s 1,19,671 units and a 3.4% decrease compared to December 2023. Despite the monthly dip, 2024 ended on a strong note with a 34% year-on-year growth, as registrations climbed to 11.48 lakh units from 8.60 lakh in 2023.
Bajaj Leads the Pack
Bajaj Auto sold 18,295 E2Ws in December, a 30.6% decline from November’s 26,358 units. However, the company saw a 75.5% year-on-year increase, driven by its popular Bajaj Chetak e-scooter. Bajaj’s market share grew to 25%, up from 22% the previous month, making it the segment leader.
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TVS Motor followed closely with 17,231 registrations, a 37% drop from November. Despite the decline, its market share increased to 23.5% from 22.7%, reinforcing its strong position in the E2W market.
Ola’s Comeback Plans
To regain momentum, Ola is set to launch its Roadster series of electric motorbikes this month and has expanded its network of service centers and showrooms to 4,000 locations. The company also introduced budget-friendly models like the S1 Z and Gig and unveiled a limited-edition S1 Pro Sona e-scooter.
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IPO-bound Ather Energy saw its registrations dip by 19% in December to 10,429 units.