In a significant shake-up for India’s craft beer market, Japanese brewer Kirin Holdings and its financial partner Anicut Capital have assumed control of The Beer Cafe, a subsidiary of B9 Beverages, the parent company of Bira 91. The move follows Bira 91’s worsening financial position and declining sales volumes, which prompted lenders to take possession of shares pledged as collateral.
According to filings with the Registrar of Companies, the share transfer leaves B9 Beverages with no ownership stake in The Beer Cafe operator, Better Than Before (BTB), which runs 42 pubs across India. The change in ownership, confirmed by Beer Cafe founder and CEO Rahul Singh, marks a new chapter for the popular pub chain. “With a renewed focus on innovation and sustainable growth, we are stepping into this phase with optimism,” Singh said.
Founded by Ankur Jain, B9 Beverages acquired BTB in an all-stock deal in 2022. The subsidiary contributed nearly 35 percent of B9’s consolidated revenue in FY25. However, mounting losses have cast a shadow over the company’s growth story. In FY24, B9 Beverages reported revenues of ₹638 crore, a net loss of ₹748 crore, and negative cash flow of ₹84 crore. The brewer’s total accumulated losses stood at ₹1,904 crore, while liabilities exceeded assets by ₹619.6 crore.
Industry sources said the lenders’ move was aimed at safeguarding BTB’s operations and employees in the event of bankruptcy. Bira 91’s founder, however, has challenged the action in the Delhi High Court, calling it a breach of contract. The court issued an interim order restricting any third-party sale of BTB shares.
As of June 2025, Kirin held 20.1% in B9 Beverages, followed by Peak XV Partners (14.6%) and the Jain family (17.8%).










