Wednesday, January 14, 2026
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Zepto retains top spot in LinkedIn’s 2024 list of India’s startups

By
M Haziq Pandit
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0
Zepto

Quick commerce platform Zepto has secured the top spot in LinkedIn‘s Top Startups India List 2024 for the second consecutive year. This͏͏ annual͏͏ ranking͏͏ highlights͏͏ emerging͏͏ companies͏͏ that͏͏ professionals͏͏ aspire͏͏ to͏͏ work͏͏ for.

Ranking͏͏ Criteria:

The͏͏ ranking͏͏ is͏͏ based͏͏ on͏͏ insights͏͏ from͏͏ over͏͏ 1͏͏ billion͏͏ LinkedIn͏͏ users͏͏ globally,͏͏ assessing͏͏ startups͏͏ through͏͏ four͏͏ main͏͏ criteria:͏͏ employment͏͏ growth,͏͏ engagement͏͏ levels,͏͏ job͏͏ interest,͏͏ and͏͏ the͏͏ capacity͏͏ to͏͏ attract͏͏ top͏͏ talent.

Following͏͏ Zepto,͏͏ compliance͏͏ firm͏͏ Sprinto͏͏ and͏͏ cloud͏͏ storage͏͏ management͏͏ platform͏͏ Lucidity͏͏ were͏͏ ranked͏͏ next.

Continue͏͏ Exploring:͏͏ LinkedIn ranks͏͏ Zepto as͏͏ top͏͏ choice͏͏ for͏͏ job-seekers͏͏ in͏͏ Indian͏͏ startups

“This͏͏ year’s͏͏ Top͏͏ Startups͏͏ list͏͏ reflects͏͏ India’s͏͏ growing͏͏ entrepreneurial͏͏ ecosystem,͏͏ with͏͏ Bengaluru͏͏ thriving͏͏ as͏͏ half͏͏ of͏͏ the͏͏ Top͏͏ Startups͏͏ are͏͏ based͏͏ in͏͏ the͏͏ city.”

“Fourteen͏͏ of͏͏ the͏͏ 20͏͏ startups͏͏ in͏͏ this͏͏ year’s͏͏ list͏͏ are͏͏ new͏͏ entrants,͏͏ and͏͏ the͏͏ inclusion͏͏ of͏͏ first-time͏͏ categories͏͏ such͏͏ as͏͏ biofuel,͏͏ compliance,͏͏ and͏͏ mental͏͏ health͏͏ highlights͏͏ the͏͏ diverse͏͏ career͏͏ opportunities͏͏ available͏͏ for͏͏ professionals͏͏ interested͏͏ in͏͏ the͏͏ startup͏͏ landscape,”͏͏ said͏͏ Nirajita͏͏ Banerjee,͏͏ Career͏͏ Expert͏͏ and͏͏ Head͏͏ of͏͏ Editorial͏͏ at͏͏ LinkedIn͏͏ India.

Other͏͏ Notable͏͏ Startups:

The͏͏ list͏͏ also͏͏ includes͏͏ e-commerce͏͏ platform͏͏ GoKwik,͏͏ conversation͏͏ intelligence͏͏ platform͏͏ Convin,͏͏ biofuel͏͏ supply͏͏ chain͏͏ platform͏͏ BiofuelCircle,͏͏ and͏͏ mental͏͏ health͏͏ platform͏͏ MindPeers.

Continue͏͏ Exploring:͏͏ Zepto initiates͏͏ talks͏͏ with͏͏ bankers͏͏ for͏͏ $450͏͏ Mn͏͏ IPO,͏͏ targets͏͏ August͏͏ 2025͏͏ listing

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SMBs to launch over 9,500 new products in Amazon’s festive sale

By
M Haziq Pandit
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0
Amazon

Ahead of its month-long festive season sale, Amazon India announced that it will showcase more than 9,500 new products from small and medium businesses (SMBs) on͏͏ its͏͏ platform.

The͏͏ Indian͏͏ SMBs͏͏ participating͏͏ in͏͏ Amazon’s͏͏ seller͏͏ programmes͏͏ include͏͏ Karigar,͏͏ Saheli,͏͏ Alpino,͏͏ Phool,͏͏ Aazol,͏͏ and͏͏ Taasha͏͏ Craft,͏͏ among͏͏ others.

Empowering͏͏ Sellers͏͏ Digitally:

“Our͏͏ aim͏͏ is͏͏ to͏͏ create͏͏ a͏͏ memorable͏͏ festive͏͏ season͏͏ for͏͏ everyone͏͏ while͏͏ empowering͏͏ our͏͏ sellers͏͏ through͏͏ digital͏͏ transformation,͏͏ enabling͏͏ them͏͏ to͏͏ connect͏͏ with͏͏ customers͏͏ throughout͏͏ India.͏͏ With͏͏ over͏͏ 1.6͏͏ million͏͏ sellers͏͏ offering͏͏ millions͏͏ of͏͏ products,͏͏ our͏͏ customers͏͏ can͏͏ look͏͏ forward͏͏ to͏͏ exceptional͏͏ value,͏͏ a͏͏ wide͏͏ selection,͏͏ and͏͏ reliable͏͏ delivery͏͏ to͏͏ 100%͏͏ of͏͏ serviceable͏͏ pin͏͏ codes͏͏ across͏͏ the͏͏ country,”͏͏ stated͏͏ Amit͏͏ Nanda,͏͏ Director͏͏ of͏͏ Selling͏͏ Partner͏͏ Services͏͏ at͏͏ Amazon͏͏ India.

Continue͏͏ Exploring:͏͏ Amazon India͏͏ unveils͏͏ AI͏͏ chatbot͏͏ Rufus͏͏ ahead͏͏ of͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale

Amazon͏͏ has͏͏ launched͏͏ a͏͏ range͏͏ of͏͏ new͏͏ features͏͏ and͏͏ tools,͏͏ including͏͏ a͏͏ sale͏͏ event͏͏ planner,͏͏ an͏͏ AI-based͏͏ listing͏͏ experience,͏͏ and͏͏ imaging͏͏ services,͏͏ among͏͏ others,͏͏ to͏͏ assist͏͏ sellers͏͏ in͏͏ easily͏͏ listing͏͏ and͏͏ effectively͏͏ showcasing͏͏ their͏͏ products.

Amazon Great͏͏ Indian͏͏ Festival͏͏ Starts͏͏ Soon:

The͏͏ 9th͏͏ edition͏͏ of͏͏ the͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ is͏͏ set͏͏ to͏͏ start͏͏ on͏͏ September͏͏ 27,͏͏ offering͏͏ 24-hour͏͏ early͏͏ access͏͏ for͏͏ Prime͏͏ members.

Continue͏͏ Exploring:͏͏ Flipkart,͏͏ Amazon to͏͏ kick͏͏ off͏͏ major͏͏ festive͏͏ sales͏͏ from͏͏ September͏͏ 26

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Pee Safe sells one million disposable period panties, achieving 45% repeat purchase rate

By
M Haziq Pandit
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0
Pee Safe

Pee Safe, a personal hygiene brand, sold nearly one million units of its disposable period panty, achieving a 45% repeat͏͏ purchase͏͏ rate͏͏ on͏͏ its͏͏ website͏͏ following͏͏ the͏͏ launch͏͏ of͏͏ a͏͏ campaign͏͏ for͏͏ the͏͏ product.

Successful͏͏ Campaign͏͏ Drives͏͏ Month-on-Month͏͏ Growth:

The͏͏ marketing͏͏ campaign,͏͏ which͏͏ also͏͏ aims͏͏ to͏͏ normalise͏͏ the͏͏ period͏͏ panty,͏͏ drove͏͏ a͏͏ 20-25%͏͏ month-on-month͏͏ growth͏͏ in͏͏ sales͏͏ across͏͏ quick͏͏ commerce͏͏ channels.

“At͏͏ Pee͏͏ Safe,͏͏ our͏͏ goal͏͏ is͏͏ to͏͏ empower͏͏ individuals͏͏ to͏͏ approach͏͏ their͏͏ menstrual͏͏ cycles͏͏ with͏͏ confidence͏͏ and͏͏ ease.͏͏ Our͏͏ 360-degree͏͏ campaign͏͏ focuses͏͏ on͏͏ normalising͏͏ period͏͏ care͏͏ and͏͏ celebrating͏͏ the͏͏ wide͏͏ range͏͏ of͏͏ choices͏͏ available͏͏ to͏͏ menstruators͏͏ today.”

“Our͏͏ period͏͏ panties͏͏ offer͏͏ freedom͏͏ and͏͏ peace͏͏ of͏͏ mind,͏͏ while͏͏ our͏͏ wide͏͏ selection͏͏ of͏͏ period͏͏ care͏͏ products͏͏ gives͏͏ menstruators͏͏ a͏͏ variety͏͏ of͏͏ options͏͏ that͏͏ prioritise͏͏ their͏͏ comfort͏͏ and͏͏ lifestyle,”͏͏ said͏͏ Vikas͏͏ Bagaria,͏͏ co-founder͏͏ of͏͏ Pee͏͏ Safe.

Continue͏͏ Exploring:͏͏ Pee Safe launches͏͏ AI-driven͏͏ chatbot͏͏ PeePal͏͏ for͏͏ enhanced͏͏ personal͏͏ care͏͏ shopping͏͏ experience

Strategic͏͏ Marketing͏͏ Efforts͏͏ in͏͏ Key͏͏ Locations:

The͏͏ marketing͏͏ campaign͏͏ featured͏͏ targeted͏͏ billboards͏͏ in͏͏ prominent͏͏ locations͏͏ such͏͏ as͏͏ Cuffe͏͏ Parade,͏͏ Kamala͏͏ Mills,͏͏ and͏͏ Powai,͏͏ reaching͏͏ an͏͏ estimated͏͏ 40,000͏͏ to͏͏ 50,000͏͏ working͏͏ professionals,͏͏ the͏͏ company͏͏ stated.

The͏͏ company͏͏ stated͏͏ that͏͏ it͏͏ has͏͏ been͏͏ fostering͏͏ open-mindedness͏͏ through͏͏ the͏͏ dialogue͏͏ and͏͏ messaging͏͏ of͏͏ this͏͏ campaign.

Co-founded͏͏ by͏͏ Srijana͏͏ Bagaria,͏͏ alongside͏͏ her͏͏ husband͏͏ and͏͏ founder͏͏ Vikas͏͏ Bagaria,͏͏ Pee͏͏ Safe͏͏ was͏͏ established͏͏ in͏͏ 2013͏͏ and͏͏ officially͏͏ launched͏͏ under͏͏ Redcliffe͏͏ Hygiene͏͏ Private͏͏ Limited͏͏ in͏͏ 2017.͏͏ The͏͏ brand͏͏ is͏͏ dedicated͏͏ to͏͏ offering͏͏ women͏͏ solutions͏͏ for͏͏ their͏͏ everyday͏͏ challenges,͏͏ with͏͏ products͏͏ available͏͏ at͏͏ over͏͏ 25,000͏͏ retail͏͏ outlets͏͏ across͏͏ 100͏͏ cities͏͏ in͏͏ India.

Market͏͏ Growth͏͏ Potential:

The͏͏ intimate͏͏ hygiene͏͏ market͏͏ in͏͏ India͏͏ is͏͏ currently͏͏ valued͏͏ at͏͏ INR͏͏ 8,000͏͏ crore͏͏ and͏͏ is͏͏ projected͏͏ to͏͏ grow͏͏ at͏͏ a͏͏ 16%͏͏ CAGR,͏͏ more͏͏ than͏͏ doubling͏͏ to͏͏ INR͏͏ 15,000͏͏ crore͏͏ in͏͏ the͏͏ next͏͏ five͏͏ years.͏͏ This͏͏ growth͏͏ is͏͏ driven͏͏ by͏͏ increasing͏͏ awareness͏͏ of͏͏ personal͏͏ care͏͏ and͏͏ intimate͏͏ products͏͏ among͏͏ consumers͏͏ in͏͏ both͏͏ urban͏͏ and͏͏ rural͏͏ areas.͏͏ In͏͏ recent͏͏ years,͏͏ the͏͏ market͏͏ has͏͏ seen͏͏ substantial͏͏ innovation͏͏ in͏͏ the͏͏ women’s͏͏ sanitary͏͏ pad͏͏ and͏͏ sexual͏͏ wellness͏͏ segments,͏͏ with͏͏ products͏͏ such͏͏ as͏͏ menstrual͏͏ cups,͏͏ reusable͏͏ and͏͏ sustainable͏͏ period͏͏ panties,͏͏ and͏͏ female͏͏ condoms͏͏ being͏͏ introduced͏͏ by͏͏ brands͏͏ like͏͏ Pee͏͏ Safe.͏͏ Despite͏͏ this͏͏ progress,͏͏ the͏͏ market͏͏ remains͏͏ underpenetrated,͏͏ with͏͏ a͏͏ penetration͏͏ rate͏͏ of͏͏ less͏͏ than͏͏ 30%,͏͏ indicating͏͏ significant͏͏ potential͏͏ for͏͏ growth.

While͏͏ Pee͏͏ Safe͏͏ is͏͏ renowned͏͏ for͏͏ its͏͏ toilet͏͏ seat͏͏ sanitiser͏͏ spray,͏͏ the͏͏ company͏͏ has͏͏ broadened͏͏ its͏͏ offerings͏͏ to͏͏ include͏͏ feminine͏͏ hygiene͏͏ and͏͏ men’s͏͏ hygiene͏͏ products͏͏ (such͏͏ as͏͏ pads,͏͏ tampons,͏͏ cups,͏͏ and͏͏ intimate͏͏ wash),͏͏ grooming͏͏ products͏͏ under͏͏ the͏͏ FURR͏͏ brand,͏͏ and͏͏ sexual͏͏ wellness͏͏ items͏͏ under͏͏ the͏͏ DOMINA͏͏ brand.͏͏ It͏͏ is͏͏ also͏͏ recognised͏͏ as͏͏ a͏͏ leading͏͏ pioneer͏͏ in͏͏ several͏͏ of͏͏ these͏͏ sub-categories.

In͏͏ addition͏͏ to͏͏ its͏͏ own͏͏ online͏͏ platforms,͏͏ Pee͏͏ Safe͏͏ exports͏͏ to͏͏ 23͏͏ countries͏͏ and͏͏ is͏͏ present͏͏ on͏͏ all͏͏ major͏͏ e-commerce͏͏ marketplaces.

Continue͏͏ Exploring:͏͏ Hygiene͏͏ and͏͏ wellness͏͏ brand͏͏ Pee Safe surpasses͏͏ INR͏͏ 100͏͏ Crore͏͏ revenue͏͏ mark͏͏ with͏͏ over͏͏ 50%͏͏ sales͏͏ growth͏͏ in͏͏ FY23-24

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SKINN by House of Titan launches affordable fragrance line SKINN 24Seven

By
M Haziq Pandit
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0
SKINN 24Seven fragrance

SKINN, the renowned Indian fragrance brand from Titan, has unveiled its new line, SKINN 24Seven. This collection aims to offer consumers premium fragrances at affordable prices, responding to the growing demand for quality scents. With͏͏ this͏͏ launch,͏͏ SKINN͏͏ is͏͏ set͏͏ to͏͏ create͏͏ a͏͏ new͏͏ category͏͏ in͏͏ the͏͏ Indian͏͏ fragrance͏͏ market.

The͏͏ SKINN͏͏ 24Seven͏͏ collection͏͏ showcases͏͏ a͏͏ range͏͏ of͏͏ Eau͏͏ De͏͏ Parfums͏͏ aimed͏͏ at͏͏ elevating͏͏ the͏͏ everyday͏͏ experience.͏͏ Embracing͏͏ the͏͏ tagline,͏͏ “Make͏͏ the͏͏ ordinary͏͏ special͏͏ and͏͏ every͏͏ day͏͏ magical͏͏ with͏͏ the͏͏ new͏͏ range͏͏ of͏͏ SKINN͏͏ 24Seven,”͏͏ the͏͏ brand͏͏ inspires͏͏ consumers͏͏ to͏͏ integrate͏͏ luxurious͏͏ fragrances͏͏ into͏͏ their͏͏ daily͏͏ grooming͏͏ routines,͏͏ championing͏͏ the͏͏ concept͏͏ of͏͏ “fine͏͏ fragrances͏͏ for͏͏ every͏͏ hour,͏͏ every͏͏ day.”

Market͏͏ Insights:͏͏ Growth͏͏ Potential͏͏ in͏͏ the͏͏ Indian͏͏ Perfume Industry

The͏͏ Indian͏͏ perfume͏͏ and͏͏ deodorant͏͏ market͏͏ is͏͏ valued͏͏ at͏͏ around͏͏ INR͏͏ 10,000͏͏ crores,͏͏ with͏͏ perfumes͏͏ contributing͏͏ INR͏͏ 4,500͏͏ crores͏͏ and͏͏ deodorants͏͏ accounting͏͏ for͏͏ INR͏͏ 5,500͏͏ crores.͏͏ Within͏͏ this,͏͏ the͏͏ organized͏͏ segment͏͏ of͏͏ the͏͏ perfume͏͏ market͏͏ is͏͏ estimated͏͏ to͏͏ be͏͏ INR͏͏ 2,500͏͏ crores,͏͏ projected͏͏ to͏͏ grow͏͏ at͏͏ a͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 12-13͏͏ percent͏͏ over͏͏ the͏͏ next͏͏ five͏͏ years.

Continue͏͏ Exploring:͏͏ Lavie͏͏ Luxe͏͏ enters͏͏ fragrance market͏͏ with͏͏ launch͏͏ of͏͏ new͏͏ perfume collection

Leading͏͏ the͏͏ way͏͏ in͏͏ the͏͏ Indian͏͏ fine͏͏ fragrance͏͏ market,͏͏ SKINN͏͏ has͏͏ carved͏͏ out͏͏ a͏͏ niche͏͏ in͏͏ the͏͏ ‘Masstige’͏͏ segment,͏͏ aligning͏͏ with͏͏ shifting͏͏ consumer͏͏ tastes͏͏ and͏͏ growing͏͏ disposable͏͏ incomes.͏͏ The͏͏ launch͏͏ of͏͏ SKINN͏͏ 24Seven͏͏ is͏͏ timely,͏͏ aiming͏͏ to͏͏ deliver͏͏ an͏͏ attractive͏͏ mix͏͏ of͏͏ quality,͏͏ affordability,͏͏ and͏͏ style͏͏ for͏͏ discerning͏͏ buyers.

Manish͏͏ Gupta,͏͏ CEO͏͏ of͏͏ the͏͏ Fragrances͏͏ and͏͏ Accessories͏͏ Division͏͏ at͏͏ Titan͏͏ Company͏͏ Limited,͏͏ remarked,͏͏ “SKINN͏͏ 24Seven͏͏ provides͏͏ consumers͏͏ with͏͏ an͏͏ excellent͏͏ option͏͏ to͏͏ elevate͏͏ their͏͏ lifestyle͏͏ choices.͏͏ We͏͏ encourage͏͏ consumers͏͏ to͏͏ integrate͏͏ fragrance͏͏ into͏͏ their͏͏ daily͏͏ routines,͏͏ ensuring͏͏ they͏͏ are͏͏ always͏͏ prepared͏͏ to͏͏ face͏͏ every͏͏ moment͏͏ at͏͏ their͏͏ best.͏͏ By͏͏ combining͏͏ premium͏͏ quality͏͏ with͏͏ affordable͏͏ pricing͏͏ and͏͏ versatile͏͏ fragrance͏͏ options,͏͏ we͏͏ aim͏͏ to͏͏ make͏͏ luxury͏͏ fragrances͏͏ accessible͏͏ to͏͏ a͏͏ broader,͏͏ younger͏͏ audience͏͏ without͏͏ compromising͏͏ on͏͏ quality.”

He͏͏ added,͏͏ “Our͏͏ focus͏͏ is͏͏ on͏͏ pan-India͏͏ markets,͏͏ as͏͏ we’ve͏͏ recognised͏͏ a͏͏ strong͏͏ demand͏͏ for͏͏ affordable͏͏ premium͏͏ products.͏͏ We͏͏ are͏͏ not͏͏ just͏͏ selling͏͏ fragrances;͏͏ we͏͏ are͏͏ offering͏͏ a͏͏ daily͏͏ boost͏͏ of͏͏ confidence͏͏ and͏͏ style.͏͏ This͏͏ launch͏͏ underscores͏͏ our͏͏ commitment͏͏ to͏͏ innovation͏͏ and͏͏ our͏͏ deep͏͏ understanding͏͏ of͏͏ the͏͏ evolving͏͏ needs͏͏ of͏͏ the͏͏ Indian͏͏ consumer.”

Quality͏͏ Fragrance͏͏ at͏͏ a͏͏ Competitive͏͏ Price͏͏ Point:

At͏͏ a͏͏ price͏͏ of͏͏ INR͏͏ 1,745,͏͏ SKINN͏͏ 24Seven͏͏ offers͏͏ quality͏͏ fragrance͏͏ at͏͏ an͏͏ accessible͏͏ entry-level͏͏ price͏͏ point.͏͏ In͏͏ a͏͏ market͏͏ saturated͏͏ with͏͏ options,͏͏ SKINN͏͏ 24Seven͏͏ sets͏͏ itself͏͏ apart͏͏ with͏͏ distinct,͏͏ mood-based͏͏ selections.͏͏ Consumers͏͏ can͏͏ discover͏͏ the͏͏ new͏͏ collection͏͏ at͏͏ multi-brand͏͏ stores,͏͏ on͏͏ the͏͏ SKINN͏͏ website,͏͏ and͏͏ across͏͏ leading͏͏ e-commerce͏͏ platforms,͏͏ enabling͏͏ them͏͏ to͏͏ enjoy͏͏ the͏͏ allure͏͏ of͏͏ fine͏͏ fragrances͏͏ every͏͏ hour͏͏ of͏͏ every͏͏ day.

Continue͏͏ Exploring:͏͏ Fragrance͏͏ brand͏͏ Nisara͏͏ partners͏͏ with͏͏ Purplle͏͏ to͏͏ boost͏͏ offline͏͏ presence͏͏ across͏͏ India

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Uniqlo marks five years in India, plans new stores in Mumbai and New Delhi

By
M Haziq Pandit
-
0
Uniqlo

Japanese fashion retail brand Uniqlo has marked five years in India, as stated in a company announcement on Wednesday. The͏͏ brand͏͏ opened͏͏ its͏͏ first͏͏ store͏͏ in͏͏ October͏͏ 2019.

Plans͏͏ for͏͏ New͏͏ Store͏͏ Openings:

In͏͏ recognition͏͏ of͏͏ this͏͏ milestone,͏͏ the͏͏ brand͏͏ revealed͏͏ plans͏͏ to͏͏ open͏͏ two͏͏ new͏͏ stores͏͏ in͏͏ November:͏͏ one͏͏ at͏͏ Phoenix͏͏ Palladium͏͏ in͏͏ Mumbai͏͏ and͏͏ another͏͏ at͏͏ Pacific͏͏ Mall͏͏ Tagore͏͏ Garden͏͏ in͏͏ New͏͏ Delhi,͏͏ the͏͏ release͏͏ noted.

Earlier͏͏ reports͏͏ indicated͏͏ that͏͏ the͏͏ company͏͏ plans͏͏ to͏͏ open͏͏ six͏͏ to͏͏ eight͏͏ stores͏͏ over͏͏ the͏͏ next͏͏ two͏͏ years,͏͏ including͏͏ the͏͏ two͏͏ announced͏͏ today͏͏ in͏͏ Mumbai͏͏ and͏͏ Pune.͏͏ Moreover,͏͏ the͏͏ retailer͏͏ is͏͏ in͏͏ discussions͏͏ with͏͏ several͏͏ prominent͏͏ malls͏͏ in͏͏ those͏͏ cities.

Continue͏͏ Exploring:͏͏ Uniqlo appoints͏͏ Bollywood͏͏ star͏͏ Katrina͏͏ Kaif͏͏ as͏͏ first͏͏ Indian͏͏ brand͏͏ ambassador

“Our͏͏ five-year͏͏ journey͏͏ has͏͏ been͏͏ remarkable͏͏ and͏͏ filled͏͏ with͏͏ valuable͏͏ lessons,”͏͏ said͏͏ Kenji͏͏ Inoue,͏͏ Chief͏͏ Financial͏͏ Officer͏͏ and͏͏ Chief͏͏ Operating͏͏ Officer͏͏ of͏͏ Uniqlo͏͏ India.͏͏ “We͏͏ are͏͏ delighted͏͏ to͏͏ see͏͏ that͏͏ Indian͏͏ customers͏͏ have͏͏ embraced͏͏ our͏͏ LifeWear,͏͏ which͏͏ offers͏͏ high-quality,͏͏ functional͏͏ clothing͏͏ designed͏͏ to͏͏ enhance͏͏ everyday͏͏ life.”

Current͏͏ Store͏͏ Footprint:

The͏͏ brand͏͏ currently͏͏ operates͏͏ 13͏͏ physical͏͏ stores͏͏ across͏͏ India,͏͏ along͏͏ with͏͏ its͏͏ largest͏͏ Uniqlo͏͏ store͏͏ available͏͏ online͏͏ at͏͏ Uniqlo.com.

The͏͏ new͏͏ Phoenix͏͏ Palladium͏͏ store͏͏ will͏͏ be͏͏ Uniqlo’s͏͏ first-ever͏͏ location͏͏ in͏͏ South͏͏ Mumbai͏͏ and͏͏ its͏͏ third͏͏ store͏͏ in͏͏ the͏͏ city,͏͏ boasting͏͏ a͏͏ total͏͏ sales͏͏ floor͏͏ area͏͏ of͏͏ 18,380͏͏ square͏͏ feet͏͏ across͏͏ two͏͏ floors.͏͏ Meanwhile,͏͏ the͏͏ store͏͏ at͏͏ Pacific͏͏ Mall͏͏ Tagore͏͏ Garden͏͏ will͏͏ offer͏͏ 12,930͏͏ square͏͏ feet͏͏ of͏͏ sales͏͏ floor͏͏ space,͏͏ making͏͏ it͏͏ the͏͏ ninth͏͏ store͏͏ overall͏͏ in͏͏ the͏͏ Delhi͏͏ NCR͏͏ region.

Continue͏͏ Exploring:͏͏ Uniqlo India͏͏ net͏͏ profit͏͏ rises͏͏ 25%͏͏ to͏͏ INR͏͏ 85.1͏͏ Cr͏͏ in͏͏ FY24,͏͏ sales͏͏ growth͏͏ declines͏͏ to͏͏ 32%

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Oxbow Brands launches ‘Vegan Drink Company’ to meet rising demand for dairy alternatives

By
M Haziq Pandit
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0
Oxbow Brands Vegan Drink Company

In a strategic move to meet the growing demand for dairy-free alternatives among lactose-intolerant individuals and those embracing a vegan lifestyle, Oxbow Brands is launching its new brand, Vegan Drink Company (VDC).͏͏ This͏͏ step͏͏ will͏͏ allow͏͏ Oxbow͏͏ Brands͏͏ to͏͏ expand͏͏ its͏͏ presence͏͏ in͏͏ offline͏͏ channels,͏͏ including͏͏ modern͏͏ and͏͏ general͏͏ retail,͏͏ as͏͏ well͏͏ as͏͏ the͏͏ food͏͏ service͏͏ industry͏͏ across͏͏ India.

Diverse͏͏ Plant-Based͏͏ Milk͏͏ Alternatives:

VDC͏͏ provides͏͏ an͏͏ extensive͏͏ selection͏͏ of͏͏ plant-based͏͏ milk͏͏ beverages͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ growing͏͏ shift͏͏ away͏͏ from͏͏ traditional͏͏ dairy͏͏ products.͏͏ Consumers͏͏ can͏͏ now͏͏ enjoy͏͏ milk͏͏ alternatives͏͏ made͏͏ from͏͏ millets,͏͏ nuts,͏͏ fruits,͏͏ and͏͏ grains,͏͏ offering͏͏ them͏͏ diverse͏͏ options͏͏ to͏͏ replace͏͏ dairy͏͏ in͏͏ their͏͏ daily͏͏ beverages.

Vegan͏͏ Drink͏͏ Company’s͏͏ product͏͏ range͏͏ features͏͏ five͏͏ delicious͏͏ and͏͏ nutritious͏͏ dairy-free͏͏ beverage͏͏ options:͏͏ Almond,͏͏ Oats,͏͏ Millet,͏͏ Soy,͏͏ and͏͏ Coconut.

Each͏͏ beverage͏͏ is͏͏ made͏͏ with͏͏ plant-based͏͏ proteins,͏͏ free͏͏ from͏͏ added͏͏ sugars,͏͏ and͏͏ delivers͏͏ a͏͏ smooth,͏͏ creamy͏͏ texture,͏͏ ensuring͏͏ an͏͏ enjoyable͏͏ drinking͏͏ experience͏͏ for͏͏ all.

“We͏͏ are͏͏ proud͏͏ to͏͏ introduce͏͏ Vegan͏͏ Drink͏͏ Company͏͏ under͏͏ the͏͏ Oxbow͏͏ Brands͏͏ umbrella,”͏͏ said͏͏ Rahul͏͏ Johar,͏͏ founder͏͏ and͏͏ CEO͏͏ of͏͏ Oxbow͏͏ Brands.͏͏ “This͏͏ new͏͏ range͏͏ of͏͏ beverages͏͏ is͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ needs͏͏ of͏͏ today’s͏͏ health-focused͏͏ and͏͏ environmentally͏͏ aware͏͏ consumers,͏͏ offering͏͏ a͏͏ delicious͏͏ and͏͏ healthy͏͏ alternative͏͏ to͏͏ traditional͏͏ dairy.”

Continue Exploring: Legacy͏͏ Reimagined:͏͏ How͏͏ Rahul͏͏ Johar͏͏ is͏͏ revolutionizing͏͏ India’s͏͏ CPG͏͏ sector͏͏ with͏͏ Oxbow Brands

Nutrient-Rich͏͏ Beverages͏͏ by͏͏ Vegan Drink Company:

VDC’s͏͏ beverages͏͏ are͏͏ touted͏͏ not͏͏ only͏͏ for͏͏ their͏͏ great͏͏ taste͏͏ but͏͏ also͏͏ for͏͏ being͏͏ rich͏͏ in͏͏ essential͏͏ vitamins͏͏ like͏͏ Vitamin͏͏ A,͏͏ D,͏͏ B1,͏͏ B2,͏͏ and͏͏ B12.͏͏ Created͏͏ in͏͏ collaboration͏͏ with͏͏ industry͏͏ professionals,͏͏ these͏͏ drinks͏͏ cater͏͏ to͏͏ the͏͏ rising͏͏ demand͏͏ from͏͏ coffee͏͏ shops͏͏ and͏͏ health-conscious͏͏ consumers͏͏ looking͏͏ for͏͏ fortified,͏͏ nutritious͏͏ options͏͏ on͏͏ the͏͏ move.

Vegan͏͏ Drink͏͏ Company’s͏͏ products͏͏ will͏͏ be͏͏ available͏͏ on͏͏ the͏͏ brand’s͏͏ official͏͏ website,͏͏ Amazon,͏͏ and͏͏ at͏͏ major͏͏ retail͏͏ outlets͏͏ like͏͏ Barista,͏͏ Nature’s͏͏ Basket,͏͏ Q͏͏ Mart,͏͏ Pothy’s,͏͏ Nilgiris,͏͏ and͏͏ Magson͏͏ stores.͏͏ The͏͏ distribution͏͏ will͏͏ also͏͏ reach͏͏ neighbouring͏͏ countries,͏͏ including͏͏ Bhutan͏͏ and͏͏ Nepal.

Building͏͏ on͏͏ the͏͏ success͏͏ of͏͏ this͏͏ launch,͏͏ VDC͏͏ is͏͏ already͏͏ developing͏͏ ready-to-drink͏͏ vegan͏͏ shakes,͏͏ which͏͏ will͏͏ soon͏͏ be͏͏ offered͏͏ in͏͏ a͏͏ variety͏͏ of͏͏ exciting͏͏ flavours.

The͏͏ product͏͏ is͏͏ offered͏͏ in͏͏ two͏͏ sizes:͏͏ 180͏͏ ML͏͏ priced͏͏ at͏͏ INR͏͏ 60͏͏ and͏͏ 1͏͏ liter,͏͏ with͏͏ prices͏͏ ranging͏͏ from͏͏ INR͏͏ 149͏͏ to͏͏ INR͏͏ 260.͏͏ It͏͏ boasts͏͏ a͏͏ shelf͏͏ life͏͏ of͏͏ one͏͏ year.

Continue͏͏ Exploring:͏͏ India’s͏͏ dairy industry͏͏ to͏͏ see͏͏ 13-14%͏͏ revenue͏͏ growth͏͏ this͏͏ fiscal͏͏ year:͏͏ CRISIL

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Archies records INR 6 Cr in quick commerce sales, targets INR 15 Cr revenue for FY25

By
M Haziq Pandit
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0
Archies

City-based gifting retailer Archies has reported strong sales of INR 6 crore via quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart. The͏͏ company͏͏ has͏͏ set͏͏ an͏͏ ambitious͏͏ revenue͏͏ target͏͏ of͏͏ INR͏͏ 15͏͏ to͏͏ 18͏͏ crore͏͏ for͏͏ FY͏͏ 2025,͏͏ reflecting͏͏ a͏͏ significant͏͏ growth͏͏ of͏͏ 150͏͏ to͏͏ 180͏͏ percent͏͏ through͏͏ these͏͏ channels.

“Our͏͏ collaborations͏͏ in͏͏ quick͏͏ commerce͏͏ are͏͏ merely͏͏ the͏͏ first͏͏ step͏͏ as͏͏ we͏͏ strive͏͏ to͏͏ merge͏͏ efficiency͏͏ with͏͏ the͏͏ emotional͏͏ essence͏͏ that͏͏ Archies͏͏ has͏͏ long͏͏ embodied,”͏͏ said͏͏ Varun͏͏ Moolchandani,͏͏ Executive͏͏ Director͏͏ of͏͏ Archies͏͏ Ltd.

International͏͏ Expansion͏͏ Plans:

Building͏͏ on͏͏ its͏͏ quick͏͏ commerce͏͏ success,͏͏ Archies͏͏ is͏͏ poised͏͏ to͏͏ explore͏͏ international͏͏ markets.͏͏ The͏͏ company͏͏ plans͏͏ to͏͏ establish͏͏ a͏͏ presence͏͏ in͏͏ regions͏͏ including͏͏ the͏͏ Middle͏͏ East,͏͏ UK,͏͏ Canada,͏͏ and͏͏ Southeast͏͏ Asia,͏͏ expanding͏͏ its͏͏ customer͏͏ base͏͏ significantly.

Continue͏͏ Exploring:͏͏ Gifting company Archies bets͏͏ big͏͏ on͏͏ quick commerce platforms,͏͏ plans͏͏ global͏͏ expansion

New͏͏ Store͏͏ Openings͏͏ Ahead:

To͏͏ fuel͏͏ its͏͏ growth͏͏ ambitions,͏͏ Archies͏͏ plans͏͏ to͏͏ launch͏͏ 15͏͏ to͏͏ 20͏͏ new͏͏ company-owned͏͏ stores͏͏ by͏͏ the͏͏ end͏͏ of͏͏ FY͏͏ 2025,͏͏ focusing͏͏ on͏͏ premium͏͏ locations͏͏ in͏͏ malls͏͏ and͏͏ upscale͏͏ streets͏͏ across͏͏ North͏͏ India.

The͏͏ brand͏͏ is͏͏ targeting͏͏ around͏͏ 150͏͏ percent͏͏ growth͏͏ in͏͏ FY͏͏ 2025͏͏ and͏͏ is͏͏ currently͏͏ in͏͏ talks͏͏ with͏͏ Open͏͏ Network͏͏ for͏͏ Digital͏͏ Commerce͏͏ (ONDC)͏͏ and͏͏ FirstCry͏͏ to͏͏ strengthen͏͏ its͏͏ online͏͏ presence.͏͏ This͏͏ strategic͏͏ focus͏͏ on͏͏ digital͏͏ channels͏͏ is͏͏ in͏͏ line͏͏ with͏͏ Archies’͏͏ vision͏͏ of͏͏ ensuring͏͏ its͏͏ products͏͏ are͏͏ accessible͏͏ to͏͏ a͏͏ wider͏͏ audience,͏͏ anytime͏͏ and͏͏ anywhere.

With͏͏ a͏͏ legacy͏͏ of͏͏ 45͏͏ years,͏͏ Archies͏͏ has͏͏ established͏͏ itself͏͏ as͏͏ a͏͏ trusted͏͏ name͏͏ in͏͏ greeting͏͏ cards͏͏ and͏͏ gifts,͏͏ offering͏͏ a͏͏ wide͏͏ range͏͏ of͏͏ products͏͏ such͏͏ as͏͏ photo͏͏ albums,͏͏ baby͏͏ books,͏͏ jewelry,͏͏ accessories,͏͏ gift͏͏ hampers,͏͏ perfumes,͏͏ stuffed͏͏ toys,͏͏ and͏͏ more.͏͏ As͏͏ the͏͏ company͏͏ embarks͏͏ on͏͏ this͏͏ ambitious͏͏ growth͏͏ journey,͏͏ it͏͏ remains͏͏ committed͏͏ to͏͏ its͏͏ tradition͏͏ of͏͏ fostering͏͏ connections͏͏ with͏͏ customers͏͏ through͏͏ meaningful͏͏ gifting͏͏ experiences.

Continue͏͏ Exploring:͏͏ Myntra͏͏ forays͏͏ into͏͏ gifting͏͏ category͏͏ with͏͏ 70,000+͏͏ products

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QSRs and snack brands gear up for festive season demand surge

By
M Haziq Pandit
-
0
QSR

As the festive season of 2024 approaches, quick service restaurants (QSRs), café chains, bakeries, and snack brands across India are͏͏ gearing͏͏ up͏͏ for͏͏ a͏͏ rise͏͏ in͏͏ demand,͏͏ despite͏͏ the͏͏ noticeable͏͏ impact͏͏ of͏͏ the͏͏ economic͏͏ downturn͏͏ on͏͏ the͏͏ industry͏͏ in͏͏ the͏͏ last͏͏ quarter.

The͏͏ festive͏͏ season͏͏ in͏͏ India͏͏ begins͏͏ around͏͏ mid-August͏͏ with͏͏ Raksha͏͏ Bandhan͏͏ and͏͏ continues͏͏ through͏͏ celebrations͏͏ like͏͏ Ganesh͏͏ Chaturthi,͏͏ Onam,͏͏ Dussehra,͏͏ Diwali,͏͏ and͏͏ Christmas,͏͏ culminating͏͏ in͏͏ New͏͏ Year’s͏͏ festivities.͏͏ This͏͏ period͏͏ is͏͏ typically͏͏ characterised͏͏ by͏͏ increased͏͏ consumer͏͏ spending,͏͏ providing͏͏ a͏͏ prime͏͏ opportunity͏͏ for͏͏ companies͏͏ to͏͏ enhance͏͏ sales͏͏ and͏͏ customer͏͏ engagement.͏͏ For͏͏ numerous͏͏ brands,͏͏ this͏͏ season͏͏ accounts͏͏ for͏͏ nearly͏͏ 30%͏͏ of͏͏ their͏͏ annual͏͏ sales͏͏ and͏͏ approximately͏͏ 60%͏͏ of͏͏ their͏͏ marketing͏͏ expenditures,͏͏ according͏͏ to͏͏ media͏͏ reports.

Brands͏͏ Prepare͏͏ for͏͏ Sales͏͏ Surge͏͏ with͏͏ Special͏͏ Menus͏͏ and͏͏ Promotions:

After͏͏ months͏͏ of͏͏ sluggish͏͏ demand,͏͏ brands͏͏ are͏͏ counting͏͏ on͏͏ the͏͏ festive͏͏ season͏͏ to͏͏ revitalise͏͏ their͏͏ business.͏͏ From͏͏ launching͏͏ special͏͏ festive͏͏ menus͏͏ to͏͏ enhancing͏͏ delivery͏͏ services,͏͏ food͏͏ and͏͏ beverage͏͏ companies͏͏ are͏͏ making͏͏ every͏͏ effort͏͏ to͏͏ meet͏͏ the͏͏ preferences͏͏ of͏͏ festive͏͏ shoppers.

Ice͏͏ cream͏͏ chain͏͏ Baskin͏͏ Robbins,͏͏ which͏͏ has͏͏ recently͏͏ achieved͏͏ the͏͏ milestone͏͏ of͏͏ 1,000͏͏ stores͏͏ in͏͏ India͏͏ and͏͏ the͏͏ South͏͏ Asian͏͏ region,͏͏ has͏͏ introduced͏͏ a͏͏ variety͏͏ of͏͏ new͏͏ flavours͏͏ to͏͏ celebrate͏͏ the͏͏ season.

“The͏͏ most͏͏ effective͏͏ sales͏͏ strategy͏͏ involves͏͏ launching͏͏ a͏͏ product͏͏ that͏͏ customers͏͏ adore͏͏ and͏͏ can’t͏͏ resist,”͏͏ stated͏͏ Mohit͏͏ Khattar,͏͏ CEO͏͏ of͏͏ Graviss͏͏ Foods͏͏ Pvt.͏͏ Ltd.,͏͏ the͏͏ exclusive͏͏ licensee͏͏ of͏͏ Baskin͏͏ Robbins͏͏ in͏͏ India͏͏ and͏͏ several͏͏ other͏͏ regions.͏͏ “Staying͏͏ true͏͏ to͏͏ this͏͏ principle,͏͏ we͏͏ focus͏͏ on͏͏ creating͏͏ unique͏͏ products͏͏ that͏͏ customers͏͏ won’t͏͏ find͏͏ anywhere͏͏ else.”

This͏͏ season͏͏ is͏͏ expected͏͏ to͏͏ witness͏͏ significant͏͏ activity͏͏ on͏͏ quick͏͏ commerce͏͏ platforms,͏͏ as͏͏ customers͏͏ prioritise͏͏ convenience͏͏ for͏͏ last-minute͏͏ gifting.͏͏ This͏͏ trend͏͏ was͏͏ evident͏͏ during͏͏ this͏͏ year’s͏͏ Raksha͏͏ Bandhan,͏͏ when͏͏ Blinkit͏͏ sold͏͏ around͏͏ 700͏͏ rakhis͏͏ every͏͏ minute.

Continue͏͏ Exploring:͏͏ Hyperlocal͏͏ food͏͏ &͏͏ beverage͏͏ brands͏͏ scale͏͏ up͏͏ presence͏͏ on͏͏ quick͏͏ commerce͏͏ to͏͏ capture͏͏ festive͏͏ season͏͏ demand

According͏͏ to͏͏ media͏͏ reports,͏͏ these͏͏ platforms͏͏ are͏͏ ramping͏͏ up͏͏ their͏͏ 24×7͏͏ delivery͏͏ services͏͏ to͏͏ cater͏͏ to͏͏ consumer͏͏ demand,͏͏ even͏͏ during͏͏ the͏͏ early͏͏ hours.

Barista͏͏ Strengthens͏͏ Hyperlocal͏͏ Delivery͏͏ with͏͏ New͏͏ Partnerships:

Eager͏͏ to͏͏ capitalise͏͏ on͏͏ the͏͏ last-minute͏͏ shopping͏͏ frenzy,͏͏ brands͏͏ are͏͏ ensuring͏͏ their͏͏ availability͏͏ on͏͏ these͏͏ platforms.͏͏ Homegrown͏͏ coffee͏͏ chain͏͏ Barista͏͏ Coffee͏͏ has͏͏ enhanced͏͏ its͏͏ presence͏͏ on͏͏ hyperlocal͏͏ services͏͏ like͏͏ Swiggy͏͏ Dineout͏͏ and͏͏ MagicPin.

Barista͏͏ has͏͏ partnered͏͏ with͏͏ DreamFolks͏͏ to͏͏ provide͏͏ complimentary͏͏ food͏͏ and͏͏ beverage͏͏ combos͏͏ to͏͏ credit͏͏ and͏͏ debit͏͏ cardholders͏͏ at͏͏ select͏͏ Barista͏͏ cafés.

Barista͏͏ has͏͏ partnered͏͏ with͏͏ DreamFolks͏͏ to͏͏ provide͏͏ complimentary͏͏ food͏͏ and͏͏ beverage͏͏ combos͏͏ to͏͏ credit͏͏ and͏͏ debit͏͏ cardholders͏͏ at͏͏ select͏͏ Barista͏͏ cafés.

Personalised͏͏ offerings͏͏ are͏͏ particularly͏͏ impactful͏͏ during͏͏ the͏͏ festive͏͏ season,͏͏ as͏͏ they͏͏ resonate͏͏ with͏͏ both͏͏ emotional͏͏ and͏͏ cultural͏͏ significance.͏͏ Brands͏͏ have͏͏ capitalised͏͏ on͏͏ this͏͏ for͏͏ years,͏͏ and͏͏ the͏͏ rise͏͏ of͏͏ quick͏͏ commerce͏͏ has͏͏ made͏͏ these͏͏ offerings͏͏ even͏͏ more͏͏ accessible.͏͏ Customers͏͏ can͏͏ now͏͏ order͏͏ customised͏͏ products,͏͏ packaging,͏͏ or͏͏ experiences͏͏ tailored͏͏ to͏͏ their͏͏ preferences͏͏ and͏͏ receive͏͏ them͏͏ within͏͏ minutes.

Continue͏͏ Exploring:͏͏ INR͏͏ 1.25͏͏ Lakh͏͏ Cr͏͏ Industry͏͏ to͏͏ Skyrocket͏͏ This͏͏ Festive͏͏ Season:͏͏ Mithai͏͏ and͏͏ Namkeen͏͏ Expert͏͏ Forecasts͏͏ Growth͏͏ Amid͏͏ Innovation͏͏ Surge

Bakingo͏͏ Embraces͏͏ Personalisation͏͏ for͏͏ Sales͏͏ Growth:

Bakingo,͏͏ an͏͏ online͏͏ dessert͏͏ brand͏͏ renowned͏͏ for͏͏ its͏͏ cakes͏͏ and͏͏ pastries͏͏ delivered͏͏ in͏͏ under͏͏ two͏͏ hours,͏͏ is͏͏ providing͏͏ curated͏͏ recommendations͏͏ and͏͏ embracing͏͏ a͏͏ personalised͏͏ approach͏͏ for͏͏ much͏͏ of͏͏ its͏͏ merchandise͏͏ in͏͏ an͏͏ effort͏͏ to͏͏ boost͏͏ sales͏͏ significantly.

F&B͏͏ Brands͏͏ Target͏͏ Strong͏͏ Festive͏͏ Sales:

Food͏͏ and͏͏ beverage͏͏ brands͏͏ are͏͏ optimistic͏͏ about͏͏ a͏͏ surge͏͏ in͏͏ sales͏͏ this͏͏ festive͏͏ season.

“With͏͏ an͏͏ emphasis͏͏ on͏͏ improved͏͏ customer͏͏ engagement͏͏ through͏͏ promotions͏͏ and͏͏ partnerships͏͏ for͏͏ quicker͏͏ delivery,͏͏ we͏͏ are͏͏ confident͏͏ in͏͏ achieving͏͏ substantial͏͏ traction͏͏ during͏͏ the͏͏ festive͏͏ season,”͏͏ stated͏͏ CEO͏͏ Rajat͏͏ Agrawal.

“We͏͏ are͏͏ targeting͏͏ a͏͏ 20-25%͏͏ increase͏͏ in͏͏ overall͏͏ sales͏͏ compared͏͏ to͏͏ the͏͏ same͏͏ period͏͏ last͏͏ year.”

Luxury͏͏ chocolate͏͏ brand͏͏ Smoor͏͏ expects͏͏ an͏͏ increase͏͏ in͏͏ gifting͏͏ orders͏͏ this͏͏ season.͏͏ The͏͏ company͏͏ is͏͏ offering͏͏ customisable͏͏ gift͏͏ hampers͏͏ and͏͏ chocolate͏͏ boxes,͏͏ available͏͏ online͏͏ and͏͏ in-store,͏͏ along͏͏ with͏͏ special͏͏ discounts͏͏ on͏͏ bulk͏͏ corporate͏͏ orders͏͏ and͏͏ early-bird͏͏ deals͏͏ for͏͏ customers͏͏ ordering͏͏ through͏͏ quick͏͏ commerce͏͏ platforms͏͏ and͏͏ smoor.in.

“We͏͏ aim͏͏ to͏͏ boost͏͏ our͏͏ gifting͏͏ orders͏͏ and͏͏ expand͏͏ our͏͏ repeat͏͏ customer͏͏ base,”͏͏ said͏͏ Vimal͏͏ Sharma,͏͏ founder͏͏ of͏͏ Smoor.͏͏ “We͏͏ are͏͏ targeting͏͏ robust͏͏ sales͏͏ growth͏͏ of͏͏ approximately͏͏ 50-60%͏͏ this͏͏ season,͏͏ driven͏͏ by͏͏ our͏͏ expansion͏͏ into͏͏ tier-two͏͏ cities.͏͏ Consequently,͏͏ we͏͏ expect͏͏ a͏͏ 10-20%͏͏ increase͏͏ in͏͏ festive͏͏ revenue͏͏ compared͏͏ to͏͏ last͏͏ year.”

Mumbai-based͏͏ ice͏͏ cream͏͏ chain͏͏ Naturals͏͏ is͏͏ targeting͏͏ double-digit͏͏ growth͏͏ this͏͏ season͏͏ and͏͏ is͏͏ also͏͏ expecting͏͏ a͏͏ rise͏͏ in͏͏ bulk͏͏ orders.͏͏ “Given͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ bulk͏͏ orders͏͏ during͏͏ this͏͏ period,͏͏ we͏͏ anticipate͏͏ a͏͏ substantial͏͏ boost͏͏ in͏͏ sales͏͏ volume͏͏ and͏͏ a͏͏ significant͏͏ increase͏͏ in͏͏ revenue͏͏ compared͏͏ to͏͏ last͏͏ year,”͏͏ said͏͏ Siddhant͏͏ Kamath,͏͏ director͏͏ of͏͏ Naturals.

Bakingo͏͏ is͏͏ aiming͏͏ for͏͏ a͏͏ remarkable͏͏ 60%͏͏ growth͏͏ compared͏͏ to͏͏ last͏͏ year.͏͏ “With͏͏ our͏͏ expansion͏͏ into͏͏ new͏͏ cities͏͏ and͏͏ a͏͏ strong͏͏ emphasis͏͏ on͏͏ scaling͏͏ operations,͏͏ we͏͏ anticipate͏͏ a͏͏ substantial͏͏ increase͏͏ in͏͏ order͏͏ volumes,”͏͏ said͏͏ Himanshu͏͏ Chawla,͏͏ co-founder͏͏ of͏͏ Bakingo.

Continue͏͏ Exploring:͏͏ One-third͏͏ of͏͏ food͏͏ outlets͏͏ in͏͏ India͏͏ to͏͏ be͏͏ QSRs by͏͏ 2028:͏͏ Report

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iD Fresh Food enters INR 25,000 Cr spices market with launch of clean label range

By
M Haziq Pandit
-
0
iD Fresh Food spices

iD Fresh Food, one of India’s leading fresh food brands, has entered the INR 25,000-crore branded spices market with the launch of three unique spice variants:͏͏ Pure͏͏ Spice͏͏ Red͏͏ Chilli͏͏ Powder,͏͏ Blended͏͏ Spice͏͏ Garam͏͏ Masala,͏͏ and͏͏ Sambar͏͏ Powder.͏͏ This͏͏ initiative͏͏ aligns͏͏ with͏͏ iD͏͏ Fresh’s͏͏ objective͏͏ to͏͏ secure͏͏ a͏͏ substantial͏͏ share͏͏ of͏͏ the͏͏ expanding͏͏ spices͏͏ market.

Dedicated͏͏ to͏͏ providing͏͏ clean,͏͏ preservative-free͏͏ products,͏͏ iD͏͏ Fresh͏͏ Food’s͏͏ new͏͏ spice͏͏ range͏͏ is͏͏ made͏͏ without͏͏ synthetic͏͏ additives͏͏ or͏͏ chemicals.͏͏ Each͏͏ batch͏͏ adheres͏͏ to͏͏ strict͏͏ FSSAI͏͏ standards,͏͏ undergoing͏͏ comprehensive͏͏ testing͏͏ for͏͏ high-risk͏͏ pesticide͏͏ residues͏͏ and͏͏ passing͏͏ through͏͏ 20͏͏ quality͏͏ checks͏͏ from͏͏ farm͏͏ to͏͏ final͏͏ product.͏͏ The͏͏ company͏͏ ensures͏͏ its͏͏ spices͏͏ are͏͏ free͏͏ from͏͏ chemical͏͏ treatments͏͏ and͏͏ adulterants,͏͏ delivering͏͏ top-tier͏͏ quality͏͏ to͏͏ consumers.

Retail͏͏ Launch͏͏ in͏͏ Bangalore:

The͏͏ new͏͏ spices͏͏ will͏͏ first͏͏ be͏͏ launched͏͏ in͏͏ retail͏͏ stores͏͏ across͏͏ Bangalore͏͏ this͏͏ month,͏͏ with͏͏ plans͏͏ to͏͏ expand͏͏ gradually͏͏ into͏͏ other͏͏ major͏͏ markets.

Continue͏͏ Exploring:͏͏ iD Fresh Food to͏͏ invest͏͏ INR͏͏ 100͏͏ Cr͏͏ in͏͏ expansion,͏͏ doubling͏͏ manufacturing͏͏ capacity͏͏ across͏͏ India͏͏ and͏͏ Saudi͏͏ Arabia

Innovative͏͏ Packaging͏͏ for͏͏ Freshness:

“Innovation͏͏ has͏͏ always͏͏ been͏͏ central͏͏ to͏͏ iD͏͏ Fresh͏͏ Food’s͏͏ offerings.͏͏ Our͏͏ packaging͏͏ for͏͏ these͏͏ spices͏͏ ensures͏͏ their͏͏ freshness,͏͏ flavour,͏͏ and͏͏ aroma͏͏ for͏͏ up͏͏ to͏͏ 12͏͏ months͏͏ without͏͏ any͏͏ chemical͏͏ treatment.͏͏ To͏͏ uphold͏͏ our͏͏ commitment͏͏ to͏͏ transparency͏͏ and͏͏ clean͏͏ labelling,͏͏ each͏͏ spice͏͏ packet͏͏ features͏͏ a͏͏ QR͏͏ code͏͏ that͏͏ allows͏͏ consumers͏͏ to͏͏ access͏͏ pesticide͏͏ test͏͏ results͏͏ and͏͏ quality͏͏ check͏͏ reports,͏͏ providing͏͏ detailed͏͏ insights͏͏ into͏͏ the͏͏ product’s͏͏ quality.͏͏ After͏͏ dedicating͏͏ several͏͏ months͏͏ to͏͏ developing͏͏ these͏͏ spices,͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ venture͏͏ into͏͏ this͏͏ new͏͏ category.͏͏ Our͏͏ aim͏͏ is͏͏ to͏͏ secure͏͏ a͏͏ significant͏͏ market͏͏ share͏͏ and͏͏ establish͏͏ a͏͏ new͏͏ standard͏͏ with͏͏ our͏͏ clean͏͏ and͏͏ natural͏͏ ingredients,”͏͏ said͏͏ Rajat͏͏ Diwaker,͏͏ CEO͏͏ (India),͏͏ iD͏͏ Fresh͏͏ Food.

Enakshi,͏͏ Head͏͏ of͏͏ New͏͏ Product͏͏ Development͏͏ at͏͏ iD͏͏ Fresh͏͏ Food,͏͏ stated,͏͏ “Our͏͏ new͏͏ range͏͏ of͏͏ clean͏͏ label͏͏ spices͏͏ reflects͏͏ the͏͏ core͏͏ principles͏͏ that͏͏ our͏͏ customers͏͏ rely͏͏ on—no͏͏ preservatives,͏͏ no͏͏ chemicals,͏͏ and͏͏ only͏͏ natural͏͏ ingredients.͏͏ To͏͏ guarantee͏͏ exceptional͏͏ quality͏͏ and͏͏ flavour,͏͏ we͏͏ dedicated͏͏ months͏͏ to͏͏ crafting͏͏ these͏͏ spices,͏͏ working͏͏ closely͏͏ with͏͏ experts͏͏ and͏͏ consumers.͏͏ We͏͏ ensure͏͏ purity͏͏ through͏͏ rigorous͏͏ control͏͏ over͏͏ sourcing,͏͏ processing,͏͏ quality͏͏ checks,͏͏ and͏͏ packaging.͏͏ We͏͏ are͏͏ confident͏͏ that͏͏ by͏͏ adhering͏͏ to͏͏ these͏͏ standards,͏͏ we͏͏ will͏͏ make͏͏ a͏͏ significant͏͏ impact͏͏ in͏͏ the͏͏ spices͏͏ market͏͏ and͏͏ sustainably͏͏ meet͏͏ the͏͏ needs͏͏ of͏͏ every͏͏ Indian͏͏ kitchen.”

Each͏͏ spice͏͏ variant͏͏ is͏͏ crafted͏͏ to͏͏ have͏͏ a͏͏ shelf͏͏ life͏͏ of͏͏ 12͏͏ months͏͏ without͏͏ the͏͏ use͏͏ of͏͏ chemicals.͏͏ The͏͏ packaging͏͏ includes͏͏ individual͏͏ 20g͏͏ pouches͏͏ within͏͏ 100g͏͏ packs,͏͏ designed͏͏ to͏͏ maintain͏͏ the͏͏ spices’͏͏ freshness,͏͏ flavour,͏͏ and͏͏ aroma.͏͏ Additionally,͏͏ each͏͏ pack͏͏ features͏͏ a͏͏ QR͏͏ code͏͏ that͏͏ allows͏͏ consumers͏͏ to͏͏ access͏͏ pesticide͏͏ test͏͏ results͏͏ and͏͏ quality͏͏ reports,͏͏ ensuring͏͏ transparency.͏͏ The͏͏ spices͏͏ are͏͏ priced͏͏ as͏͏ follows:͏͏ Red͏͏ Chilli͏͏ Powder͏͏ at͏͏ INR͏͏ 78,͏͏ Sambar͏͏ Powder͏͏ at͏͏ INR͏͏ 100,͏͏ and͏͏ Garam͏͏ Masala͏͏ at͏͏ INR͏͏ 135.

Continue͏͏ Exploring:͏͏ iD Fresh Food diversifies͏͏ into͏͏ packaged͏͏ spices segment,͏͏ targets͏͏ INR͏͏ 100͏͏ Crore͏͏ business͏͏ in͏͏ 3-4͏͏ years

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The Health Factory raises $3.5 Mn in seed funding for nationwide expansion

By
M Haziq Pandit
-
0
The Health Factory

Health-focused bread brand The Health Factory has successfully secured $3.5 million in seed funding, led by Peak XV’s Surge. This͏͏ significant͏͏ investment͏͏ marks͏͏ a͏͏ key͏͏ milestone͏͏ for͏͏ the͏͏ company͏͏ as͏͏ it͏͏ aims͏͏ to͏͏ transform͏͏ the͏͏ bread͏͏ market͏͏ with͏͏ an͏͏ emphasis͏͏ on͏͏ quality,͏͏ authenticity,͏͏ and͏͏ consumer͏͏ well-being.

The Health Factory’s͏͏ Innovative͏͏ Product͏͏ Lineup:

Established͏͏ in͏͏ 2018͏͏ by͏͏ Vinay Maheshwari, Mohit Sankhala, and bakery expert Jos Vast,͏͏ The͏͏ Health͏͏ Factory͏͏ is͏͏ acclaimed͏͏ for͏͏ its͏͏ innovative͏͏ product͏͏ lineup,͏͏ which͏͏ features͏͏ India’s͏͏ first͏͏ Protein͏͏ Bread͏͏ and͏͏ Vegan͏͏ Protein͏͏ Bread.͏͏ The͏͏ brand͏͏ also͏͏ offers͏͏ a͏͏ popular͏͏ zero͏͏ maida͏͏ bread,͏͏ with͏͏ all͏͏ products͏͏ free͏͏ from͏͏ chemicals͏͏ and͏͏ preservatives.͏͏ The͏͏ Health͏͏ Factory’s͏͏ products͏͏ are͏͏ widely͏͏ available͏͏ in͏͏ major͏͏ cities͏͏ including͏͏ Mumbai,͏͏ Pune,͏͏ Bangalore,͏͏ Delhi,͏͏ Chandigarh,͏͏ Ahmedabad,͏͏ Lucknow,͏͏ Hyderabad,͏͏ and͏͏ Chennai,͏͏ and͏͏ can͏͏ be͏͏ purchased͏͏ through͏͏ top͏͏ quick͏͏ commerce͏͏ platforms͏͏ like͏͏ Zepto,͏͏ Swiggy͏͏ Instamart,͏͏ and͏͏ BlinkIt.

Continue͏͏ Exploring:͏͏ Bakery͏͏ startup͏͏ Creme͏͏ Castle͏͏ secures͏͏ INR͏͏ 7͏͏ Cr͏͏ in͏͏ seed͏͏ funding,͏͏ eyes͏͏ rapid͏͏ expansion͏͏ amidst͏͏ booming͏͏ Indian͏͏ market

Expanding͏͏ Market͏͏ Presence:

Recently,͏͏ the͏͏ company͏͏ has͏͏ ventured͏͏ into͏͏ new͏͏ markets,͏͏ such͏͏ as͏͏ Chandigarh,͏͏ Ahmedabad,͏͏ Lucknow,͏͏ Chennai,͏͏ and͏͏ Hyderabad.͏͏ With͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ healthier͏͏ bread͏͏ options,͏͏ The͏͏ Health͏͏ Factory͏͏ aims͏͏ to͏͏ broaden͏͏ its͏͏ presence͏͏ in͏͏ both͏͏ Tier͏͏ I͏͏ and͏͏ Tier͏͏ II͏͏ cities.͏͏ The͏͏ newly͏͏ acquired͏͏ funding͏͏ will͏͏ boost͏͏ these͏͏ efforts,͏͏ allowing͏͏ the͏͏ company͏͏ to͏͏ prioritise͏͏ product͏͏ development,͏͏ research,͏͏ and͏͏ innovation.͏͏ It͏͏ also͏͏ intends͏͏ to͏͏ strengthen͏͏ its͏͏ retail͏͏ footprint͏͏ in͏͏ general͏͏ and͏͏ modern͏͏ trade͏͏ channels͏͏ while͏͏ optimising͏͏ logistics͏͏ and͏͏ operational͏͏ technologies͏͏ to͏͏ facilitate͏͏ its͏͏ rapid͏͏ expansion.

Vinay͏͏ Maheshwari,͏͏ Founder͏͏ of͏͏ The͏͏ Health͏͏ Factory,͏͏ stated,͏͏ “We͏͏ are͏͏ excited͏͏ to͏͏ have͏͏ the͏͏ support͏͏ of͏͏ Peak͏͏ XV’s͏͏ Surge,͏͏ along͏͏ with͏͏ Kartik͏͏ Mehta,͏͏ Ali͏͏ Tambawala,͏͏ and͏͏ Sunil͏͏ Tulsiani,͏͏ as͏͏ we͏͏ embark͏͏ on͏͏ our͏͏ next͏͏ growth͏͏ phase.͏͏ This͏͏ investment͏͏ will͏͏ empower͏͏ us͏͏ to͏͏ penetrate͏͏ new͏͏ markets͏͏ with͏͏ our͏͏ health-focused͏͏ offerings.͏͏ We͏͏ have͏͏ seen͏͏ significant͏͏ interest͏͏ from͏͏ various͏͏ Tier͏͏ I͏͏ and͏͏ Tier͏͏ II͏͏ cities,͏͏ and͏͏ this͏͏ funding͏͏ will͏͏ enable͏͏ us͏͏ to͏͏ extend͏͏ our͏͏ reach͏͏ to͏͏ more͏͏ pin͏͏ codes,͏͏ ensuring͏͏ our͏͏ products͏͏ are͏͏ accessible͏͏ to͏͏ more͏͏ consumers͏͏ seeking͏͏ healthier͏͏ options.”

The͏͏ Health͏͏ Factory͏͏ has͏͏ experienced͏͏ significant͏͏ growth͏͏ over͏͏ the͏͏ past͏͏ 24͏͏ months,͏͏ with͏͏ sales͏͏ soaring͏͏ by͏͏ 65x.͏͏ This͏͏ funding͏͏ will͏͏ play͏͏ a͏͏ vital͏͏ role͏͏ in͏͏ broadening͏͏ the͏͏ brand’s͏͏ retail͏͏ footprint,͏͏ ensuring͏͏ its͏͏ health-focused͏͏ bread͏͏ products͏͏ are͏͏ more͏͏ accessible͏͏ to͏͏ consumers͏͏ throughout͏͏ India.͏͏ The͏͏ company͏͏ is͏͏ poised͏͏ to͏͏ drive͏͏ a͏͏ change͏͏ in͏͏ the͏͏ way͏͏ healthy͏͏ bread͏͏ is͏͏ consumed,͏͏ with͏͏ a͏͏ bright͏͏ future͏͏ as͏͏ it͏͏ remains͏͏ committed͏͏ to͏͏ offering͏͏ wholesome͏͏ and͏͏ nutritious͏͏ options͏͏ for͏͏ the͏͏ modern͏͏ consumer.

Continue͏͏ Exploring:͏͏ Belgian͏͏ bakery͏͏ brand͏͏ Le͏͏ Pain͏͏ Quotidien͏͏ re-enters͏͏ Indian͏͏ market,͏͏ plans͏͏ 100͏͏ outlets͏͏ by͏͏ 2035

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