SOM Distilleries and Breweries Ltd. (SDBL) is making a bold entry into India’s retail beer market with the launch of Woodpecker Premium Beer, the first beer in the country to feature a twist-style cap.͏͏ This͏͏ innovative͏͏ cap͏͏ enables͏͏ consumers͏͏ to͏͏ open͏͏ the͏͏ bottle͏͏ without͏͏ a͏͏ bottle͏͏ opener,͏͏ enhancing͏͏ convenience.͏͏ The͏͏ rollout͏͏ starts͏͏ in͏͏ Karnataka,͏͏ one͏͏ of͏͏ SDBL’s͏͏ fastest-growing͏͏ markets,͏͏ signalling͏͏ a͏͏ significant͏͏ shift͏͏ in͏͏ India’s͏͏ beer͏͏ industry.
Two͏͏ Distinct͏͏ Variants͏͏ for͏͏ Diverse͏͏ Palates:
Woodpecker͏͏ Premium͏͏ Beer͏͏ offers͏͏ two͏͏ variants:͏͏ Woodpecker͏͏ Glide,͏͏ a͏͏ mild͏͏ option,͏͏ and͏͏ Woodpecker͏͏ Crest,͏͏ a͏͏ strong͏͏ and͏͏ bold͏͏ brew.͏͏ Crafted͏͏ from͏͏ imported͏͏ two-row͏͏ barley͏͏ and͏͏ Indian͏͏ malts,͏͏ it͏͏ features͏͏ hops͏͏ sourced͏͏ from͏͏ Germany’s͏͏ Rainier͏͏ region.͏͏ Notably,͏͏ Woodpecker͏͏ is͏͏ India’s͏͏ first͏͏ cross-malt͏͏ beer,͏͏ blending͏͏ two͏͏ malts͏͏ that͏͏ undergo͏͏ a͏͏ 30-day͏͏ brewing͏͏ process͏͏ to͏͏ ensure͏͏ consistent͏͏ flavour͏͏ and͏͏ quality.
Continue͏͏ Exploring:͏͏ United͏͏ Breweries͏͏ introduces͏͏ two͏͏ premium͏͏ Heineken͏͏ beers in͏͏ Karnataka;͏͏ Mysuru͏͏ brewery͏͏ to͏͏ handle͏͏ local͏͏ production
JK͏͏ Arora,͏͏ Chairman͏͏ and͏͏ MD,͏͏ stated,͏͏ “We͏͏ are͏͏ excited͏͏ to͏͏ launch͏͏ India’s͏͏ first-ever͏͏ twist͏͏ cap͏͏ beer,͏͏ Woodpecker,͏͏ in͏͏ the͏͏ Karnataka͏͏ market.͏͏ This͏͏ innovation͏͏ highlights͏͏ our͏͏ dedication͏͏ to͏͏ quality͏͏ and͏͏ creativity,͏͏ and͏͏ we͏͏ are͏͏ proud͏͏ to͏͏ establish͏͏ a͏͏ new͏͏ standard͏͏ in͏͏ quality͏͏ and͏͏ convenience͏͏ for͏͏ beer͏͏ enthusiasts͏͏ while͏͏ maintaining͏͏ the͏͏ rich,͏͏ smooth͏͏ flavour͏͏ they͏͏ expect͏͏ from͏͏ us.”
SOM Distilleries Innovates͏͏ with͏͏ Packaging͏͏ for͏͏ Enhanced͏͏ Convenience:
The͏͏ twist͏͏ cap,͏͏ available͏͏ in͏͏ yellow͏͏ for͏͏ Glide͏͏ and͏͏ black͏͏ for͏͏ Crest,͏͏ removes͏͏ the͏͏ need͏͏ for͏͏ traditional͏͏ bottle͏͏ openers.͏͏ It͏͏ features͏͏ a͏͏ customised͏͏ neck͏͏ profile͏͏ to͏͏ help͏͏ prevent͏͏ counterfeiting.͏͏ Additionally,͏͏ Woodpecker͏͏ has͏͏ opted͏͏ for͏͏ direct͏͏ print-on-bottle͏͏ technology͏͏ instead͏͏ of͏͏ paper͏͏ labels,͏͏ enhancing͏͏ sustainability͏͏ while͏͏ ensuring͏͏ a͏͏ sleek͏͏ design.
SDBL͏͏ previously͏͏ launched͏͏ a͏͏ 5-litre͏͏ in-home͏͏ pack͏͏ of͏͏ Woodpecker͏͏ in͏͏ Karnataka,͏͏ which͏͏ achieved͏͏ significant͏͏ success.͏͏ Building͏͏ on͏͏ this,͏͏ the͏͏ brand͏͏ is͏͏ now͏͏ rolling͏͏ out͏͏ a͏͏ full͏͏ range͏͏ of͏͏ SKUs,͏͏ including͏͏ 650ml͏͏ and͏͏ 330ml͏͏ bottles,͏͏ as͏͏ well͏͏ as͏͏ 500ml͏͏ cans.͏͏ The͏͏ beer͏͏ features͏͏ a͏͏ textured͏͏ surface͏͏ for͏͏ a͏͏ premium͏͏ feel,͏͏ catering͏͏ to͏͏ both͏͏ casual͏͏ and͏͏ serious͏͏ beer͏͏ drinkers.
Arora͏͏ stated,͏͏ “We͏͏ have͏͏ been͏͏ making͏͏ a͏͏ significant͏͏ impact͏͏ in͏͏ Karnataka͏͏ with͏͏ our͏͏ diverse͏͏ product͏͏ range͏͏ over͏͏ the͏͏ past͏͏ three͏͏ years,͏͏ establishing͏͏ ourselves͏͏ as͏͏ the͏͏ fastest-growing͏͏ beer͏͏ brand͏͏ in͏͏ the͏͏ state.͏͏ With͏͏ the͏͏ launch͏͏ of͏͏ Glide͏͏ and͏͏ Crest,͏͏ we͏͏ are͏͏ elevating͏͏ our͏͏ presence͏͏ even͏͏ further.͏͏ The͏͏ introduction͏͏ of͏͏ the͏͏ twist͏͏ cap͏͏ represents͏͏ a͏͏ revolutionary͏͏ advancement͏͏ in͏͏ beer͏͏ drinking,͏͏ providing͏͏ a͏͏ new͏͏ and͏͏ effortless͏͏ way͏͏ to͏͏ enjoy͏͏ it.”
SDBL’s͏͏ Chief͏͏ Operating͏͏ Officer,͏͏ Diwakaran͏͏ Suryanarayana,͏͏ remarked,͏͏ “The͏͏ launch͏͏ of͏͏ Woodpecker͏͏ Glide͏͏ and͏͏ Crest͏͏ goes͏͏ beyond͏͏ expanding͏͏ our͏͏ portfolio;͏͏ it͏͏ represents͏͏ an͏͏ innovation͏͏ that͏͏ reinforces͏͏ our͏͏ brewing͏͏ legacy.͏͏ This͏͏ isn’t͏͏ just͏͏ another͏͏ beer—it’s͏͏ an͏͏ experience͏͏ grounded͏͏ in͏͏ our͏͏ expertise͏͏ and͏͏ craftsmanship.”
With͏͏ its͏͏ innovative͏͏ twist͏͏ cap͏͏ and͏͏ premium͏͏ brewing͏͏ process,͏͏ Woodpecker͏͏ Premium͏͏ Beer͏͏ is͏͏ now͏͏ available͏͏ throughout͏͏ Karnataka,͏͏ marking͏͏ a͏͏ new͏͏ era͏͏ in͏͏ beer͏͏ consumption͏͏ in͏͏ India.
