Homegrown luggage brand Nasher Miles plans͏͏ to͏͏ enhance͏͏ its͏͏ offline͏͏ presence,͏͏ targeting͏͏ 500͏͏ stores͏͏ by͏͏ Diwali͏͏ and͏͏ 1,000͏͏ stores͏͏ by͏͏ the͏͏ end͏͏ of͏͏ the͏͏ year.
Rapid͏͏ Retail͏͏ Growth:
The͏͏ retailer͏͏ has͏͏ established͏͏ a͏͏ presence͏͏ in͏͏ over͏͏ 400͏͏ stores͏͏ across͏͏ 200͏͏ cities͏͏ and͏͏ 24͏͏ states͏͏ within͏͏ just͏͏ two͏͏ months͏͏ of͏͏ launching͏͏ its͏͏ offline͏͏ retail͏͏ operations.
“Our͏͏ goal͏͏ has͏͏ always͏͏ been͏͏ to͏͏ become͏͏ an͏͏ omnichannel͏͏ brand,”͏͏ said͏͏ Lokesh͏͏ Daga,͏͏ co-founder͏͏ of͏͏ Nasher͏͏ Miles.͏͏ “After͏͏ building͏͏ a͏͏ robust͏͏ online͏͏ presence͏͏ and͏͏ achieving͏͏ a͏͏ scale͏͏ of͏͏ INR͏͏ 100͏͏ crores,͏͏ we͏͏ believe͏͏ it’s͏͏ the͏͏ right͏͏ time͏͏ to͏͏ expand͏͏ into͏͏ offline͏͏ channels,͏͏ which͏͏ remain͏͏ the͏͏ largest͏͏ segment͏͏ in͏͏ our͏͏ category.”
Continue͏͏ Exploring:͏͏ Luggage brand Nasher Miles bags͏͏ INR͏͏ 3͏͏ Cr͏͏ investment͏͏ on͏͏ Shark͏͏ Tank͏͏ India͏͏ 3
In͏͏ addition͏͏ to͏͏ traditional͏͏ retail,͏͏ Nasher͏͏ Miles͏͏ is͏͏ available͏͏ on͏͏ various͏͏ e-commerce͏͏ platforms,͏͏ including͏͏ Myntra,͏͏ Amazon,͏͏ and͏͏ Flipkart,͏͏ as͏͏ well͏͏ as͏͏ quick͏͏ commerce͏͏ channels͏͏ like͏͏ Blinkit͏͏ and͏͏ Zepto.͏͏ The͏͏ brand͏͏ has͏͏ also͏͏ entered͏͏ modern͏͏ retail͏͏ with͏͏ an͏͏ experiential͏͏ store͏͏ called͏͏ Broadway͏͏ in͏͏ Delhi,͏͏ led͏͏ by͏͏ Vivek͏͏ Biyani,͏͏ Kishore͏͏ Biyani’s͏͏ nephew.
To͏͏ boost͏͏ its͏͏ Make͏͏ in͏͏ India͏͏ campaign,͏͏ the͏͏ luggage͏͏ brand͏͏ is͏͏ establishing͏͏ a͏͏ manufacturing͏͏ and͏͏ warehousing͏͏ facility͏͏ in͏͏ Gujarat,͏͏ with͏͏ a͏͏ monthly͏͏ capacity͏͏ exceeding͏͏ 50,000͏͏ units.͏͏ This͏͏ initiative͏͏ aims͏͏ to͏͏ optimise͏͏ manufacturing͏͏ costs,͏͏ shorten͏͏ time͏͏ to͏͏ market͏͏ for͏͏ both͏͏ business-to-business͏͏ (B2B)͏͏ and͏͏ direct-to-consumer͏͏ (D2C)͏͏ customers,͏͏ increase͏͏ production͏͏ to͏͏ meet͏͏ rising͏͏ demand͏͏ across͏͏ various͏͏ channels,͏͏ and͏͏ facilitate͏͏ easy͏͏ customisation͏͏ for͏͏ B2B͏͏ orders.
“This͏͏ is͏͏ our͏͏ first͏͏ step͏͏ in͏͏ a͏͏ series͏͏ of͏͏ initiatives͏͏ to͏͏ strengthen͏͏ our͏͏ Make͏͏ in͏͏ India͏͏ programme.͏͏ We͏͏ aim͏͏ to͏͏ shift͏͏ over͏͏ 75%͏͏ of͏͏ our͏͏ production͏͏ to͏͏ domestic͏͏ facilities͏͏ by͏͏ the͏͏ end͏͏ of͏͏ the͏͏ financial͏͏ year,”͏͏ said͏͏ Abhishek͏͏ Daga,͏͏ chairman͏͏ of͏͏ Nasher͏͏ Miles.
Funding͏͏ Milestone:
In͏͏ July͏͏ this͏͏ year,͏͏ the͏͏ company͏͏ secured͏͏ $4͏͏ million͏͏ in͏͏ funding͏͏ during͏͏ a͏͏ bridge͏͏ round,͏͏ reaching͏͏ a͏͏ valuation͏͏ of͏͏ $30͏͏ million.
