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Tetra Pak and NIFTEM sign MoU to boost food processing innovation in India

By
M Haziq Pandit
-
0
Tetra Pak food processing

Tetra Pak, a global leader in food processing and packaging, has signed a Memorandum of Understanding (MoU) with the National Institute of Food Technology Entrepreneurship and Management, Kundli (NIFTEM-K) to promote innovation in India’s food processing industry.͏͏ The͏͏ agreement,͏͏ signed͏͏ at͏͏ World͏͏ Food͏͏ India͏͏ 2024͏͏ at͏͏ Bharat͏͏ Mandapam͏͏ in͏͏ New͏͏ Delhi,͏͏ aims͏͏ to͏͏ advance͏͏ research,͏͏ encourage͏͏ innovation,͏͏ and͏͏ enhance͏͏ skill͏͏ development͏͏ in͏͏ the͏͏ sector.

Supporting͏͏ Sustainable͏͏ Growth:

Aligned͏͏ with͏͏ the͏͏ Ministry͏͏ of͏͏ Food͏͏ Processing͏͏ Industries’͏͏ (MoFPI)͏͏ vision͏͏ to͏͏ enhance͏͏ value͏͏ addition,͏͏ reduce͏͏ waste,͏͏ and͏͏ promote͏͏ sustainable͏͏ growth͏͏ and͏͏ modernization,͏͏ the͏͏ partnership͏͏ is͏͏ set͏͏ to͏͏ create͏͏ impactful͏͏ solutions͏͏ that͏͏ will͏͏ benefit͏͏ the͏͏ Indian͏͏ food͏͏ industry͏͏ as͏͏ a͏͏ whole.

Cassio͏͏ Simões,͏͏ managing͏͏ director͏͏ of͏͏ Tetra͏͏ Pak͏͏ South͏͏ Asia,͏͏ highlighted͏͏ the͏͏ importance͏͏ of͏͏ this͏͏ partnership,͏͏ stating,͏͏ “At͏͏ Tetra͏͏ Pak,͏͏ we͏͏ are͏͏ dedicated͏͏ to͏͏ driving͏͏ innovation͏͏ and͏͏ creating͏͏ a͏͏ sustainable͏͏ future͏͏ for͏͏ the͏͏ food͏͏ processing͏͏ industry.͏͏ India’s͏͏ food͏͏ processing͏͏ sector͏͏ presents͏͏ vast͏͏ and͏͏ diverse͏͏ opportunities,͏͏ with͏͏ each͏͏ sub-sector͏͏ offering͏͏ unique͏͏ growth͏͏ potential.͏͏ Our͏͏ collaboration͏͏ with͏͏ NIFTEM-K͏͏ is͏͏ a͏͏ crucial͏͏ step͏͏ in͏͏ nurturing͏͏ talent͏͏ and͏͏ promoting͏͏ research͏͏ to͏͏ address͏͏ the͏͏ evolving͏͏ challenges.”

Continue͏͏ Exploring:͏͏ Food͏͏ and͏͏ Beverage͏͏ industry͏͏ shifts͏͏ away͏͏ from͏͏ plastic͏͏ packaging:͏͏ Tetra Pak study͏͏ reveals͏͏ growing͏͏ commitment͏͏ to͏͏ sustainability

“Through͏͏ this͏͏ partnership,͏͏ we͏͏ aim͏͏ to͏͏ combine͏͏ the͏͏ strengths͏͏ of͏͏ academia͏͏ and͏͏ industry͏͏ to͏͏ create͏͏ solutions͏͏ that͏͏ improve͏͏ food͏͏ safety͏͏ and͏͏ quality,͏͏ while͏͏ also͏͏ supporting͏͏ the͏͏ growth͏͏ and͏͏ evolution͏͏ of͏͏ the͏͏ entire͏͏ ecosystem,”͏͏ he͏͏ added.

Dr.͏͏ Harinder͏͏ Singh͏͏ Oberoi,͏͏ director͏͏ and͏͏ head͏͏ of͏͏ the͏͏ Department͏͏ at͏͏ NIFTEM-K,͏͏ stated,͏͏ “As͏͏ the͏͏ global͏͏ food͏͏ industry͏͏ evolves͏͏ towards͏͏ a͏͏ future͏͏ prioritising͏͏ food͏͏ security,͏͏ sustainability,͏͏ and͏͏ innovation,͏͏ building͏͏ strong͏͏ partnerships͏͏ across͏͏ the͏͏ industry͏͏ is͏͏ essential.͏͏ World͏͏ Food͏͏ India͏͏ 2024͏͏ offers͏͏ a͏͏ unique͏͏ platform͏͏ for͏͏ thought͏͏ leaders͏͏ and͏͏ innovators͏͏ to͏͏ address͏͏ the͏͏ challenges͏͏ facing͏͏ the͏͏ global͏͏ food͏͏ landscape.͏͏ At͏͏ NIFTEM-K,͏͏ we͏͏ recognise͏͏ the͏͏ power͏͏ of͏͏ collaboration,͏͏ and͏͏ our͏͏ recent͏͏ MoU͏͏ with͏͏ Tetra͏͏ Pak͏͏ reflects͏͏ this͏͏ commitment.͏͏ By͏͏ leveraging͏͏ our͏͏ combined͏͏ expertise,͏͏ we͏͏ aim͏͏ to͏͏ advance͏͏ research͏͏ and͏͏ development,͏͏ foster͏͏ entrepreneurship,͏͏ and͏͏ strengthen͏͏ the͏͏ food͏͏ processing͏͏ ecosystem͏͏ in͏͏ India͏͏ and͏͏ beyond.”

Key͏͏ Areas͏͏ of͏͏ Focus͏͏ in͏͏ the͏͏ MoU:

The͏͏ MoU͏͏ focuses͏͏ on͏͏ several͏͏ key͏͏ areas.͏͏ It͏͏ aims͏͏ to͏͏ collaborate͏͏ on͏͏ joint͏͏ projects͏͏ for͏͏ industrial͏͏ and͏͏ government-funded͏͏ initiatives,͏͏ ensuring͏͏ that͏͏ outcomes͏͏ such͏͏ as͏͏ publications,͏͏ patents,͏͏ and͏͏ technology͏͏ transfers͏͏ are͏͏ co-owned͏͏ by͏͏ both͏͏ organizations.͏͏ A͏͏ dedicated͏͏ Centre͏͏ of͏͏ Excellence͏͏ will͏͏ be͏͏ established͏͏ at͏͏ NIFTEM-K,͏͏ supported͏͏ by͏͏ Tetra͏͏ Pak,͏͏ to͏͏ lead͏͏ collaborative͏͏ research͏͏ and͏͏ development͏͏ activities.͏͏ Additionally,͏͏ the͏͏ partnership͏͏ will͏͏ conduct͏͏ joint͏͏ workshops,͏͏ training͏͏ sessions,͏͏ and͏͏ seminars͏͏ to͏͏ enhance͏͏ knowledge͏͏ and͏͏ skills͏͏ in͏͏ food͏͏ science,͏͏ technology,͏͏ and͏͏ business͏͏ management.

Furthermore,͏͏ the͏͏ MoU͏͏ will͏͏ facilitate͏͏ internships͏͏ and͏͏ placements͏͏ for͏͏ students,͏͏ providing͏͏ valuable͏͏ industry͏͏ experience͏͏ to͏͏ support͏͏ successful͏͏ careers͏͏ in͏͏ the͏͏ food͏͏ sector.͏͏ Tetra͏͏ Pak͏͏ will͏͏ also͏͏ fund͏͏ postgraduate͏͏ fellowships͏͏ for͏͏ PhD͏͏ scholars͏͏ over͏͏ three͏͏ years͏͏ to͏͏ assist͏͏ with͏͏ research,͏͏ including͏͏ fellowships,͏͏ contingency,͏͏ and͏͏ travel͏͏ grants.

The͏͏ collaboration͏͏ between͏͏ Tetra͏͏ Pak͏͏ India͏͏ and͏͏ NIFTEM͏͏ is͏͏ poised͏͏ to͏͏ deliver͏͏ significant͏͏ benefits͏͏ to͏͏ the͏͏ food͏͏ processing͏͏ and͏͏ packaging͏͏ industry.͏͏ By͏͏ leveraging͏͏ their͏͏ combined͏͏ expertise,͏͏ the͏͏ two͏͏ organizations͏͏ aim͏͏ to͏͏ foster͏͏ innovation͏͏ through͏͏ joint͏͏ research͏͏ and͏͏ development͏͏ projects,͏͏ resulting͏͏ in͏͏ new͏͏ technologies͏͏ and͏͏ solutions͏͏ that͏͏ will͏͏ greatly͏͏ improve͏͏ food͏͏ processing͏͏ and͏͏ packaging͏͏ methods.

Research͏͏ on͏͏ Food͏͏ Loss͏͏ and͏͏ Waste:

Tetra͏͏ Pak͏͏ and͏͏ NIFTEM-K͏͏ are͏͏ collaborating͏͏ on͏͏ an͏͏ important͏͏ study͏͏ addressing͏͏ food͏͏ loss͏͏ and͏͏ waste͏͏ (FLW)͏͏ in͏͏ India,͏͏ focusing͏͏ specifically͏͏ on͏͏ the͏͏ dairy͏͏ and͏͏ fruit͏͏ value͏͏ chains.͏͏ The͏͏ study͏͏ aims͏͏ to͏͏ identify͏͏ FLW͏͏ hotspots,͏͏ evaluate͏͏ environmental͏͏ impacts,͏͏ and͏͏ provide͏͏ data-driven͏͏ insights͏͏ to͏͏ inform͏͏ policy͏͏ development.͏͏ Through͏͏ tailored͏͏ research,͏͏ the͏͏ goal͏͏ is͏͏ to͏͏ measure͏͏ the͏͏ environmental͏͏ impact͏͏ of͏͏ losses,͏͏ including͏͏ greenhouse͏͏ gas͏͏ (GHG)͏͏ emissions,͏͏ at͏͏ various͏͏ stages͏͏ of͏͏ the͏͏ dairy͏͏ and͏͏ fruit͏͏ value͏͏ chains͏͏ across͏͏ India.͏͏

The͏͏ study͏͏ will͏͏ pinpoint͏͏ specific͏͏ hotspots͏͏ where͏͏ these͏͏ losses͏͏ are͏͏ most͏͏ significant͏͏ and͏͏ identify͏͏ necessary͏͏ interventions͏͏ to͏͏ mitigate͏͏ food͏͏ loss͏͏ in͏͏ those͏͏ areas.͏͏ Additionally,͏͏ loss͏͏ rate͏͏ data͏͏ for͏͏ milk͏͏ production͏͏ and͏͏ post-harvest͏͏ stages͏͏ will͏͏ be͏͏ analysed͏͏ based͏͏ on͏͏ national͏͏ studies.͏͏ Finally,͏͏ GHG͏͏ emissions͏͏ estimates͏͏ from͏͏ loss͏͏ data͏͏ for͏͏ the͏͏ years͏͏ 2015,͏͏ 2022,͏͏ and͏͏ the͏͏ current͏͏ study͏͏ will͏͏ be͏͏ compared͏͏ and͏͏ analysed.

This͏͏ collaboration͏͏ highlights͏͏ Tetra͏͏ Pak’s͏͏ dedication͏͏ to͏͏ sustainability͏͏ and͏͏ its͏͏ focus͏͏ on͏͏ creating͏͏ solutions͏͏ that͏͏ address͏͏ India’s͏͏ specific͏͏ challenges.

Continue͏͏ Exploring:͏͏ India’s͏͏ food processing sector͏͏ set͏͏ to͏͏ reach͏͏ $535͏͏ Billion͏͏ by͏͏ 2025-26

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India’s commerce ministry proposes task force to boost gem and jewellery exports

By
M Haziq Pandit
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0
gem and jewellery

The commerce ministry is mulling the establishment of a task force for the gem and jewellery industry to͏͏ address͏͏ the͏͏ challenges͏͏ faced͏͏ by͏͏ the͏͏ sector,͏͏ aligning͏͏ it͏͏ with͏͏ the͏͏ task͏͏ force͏͏ already͏͏ set͏͏ up͏͏ for͏͏ the͏͏ textile͏͏ sector.

The͏͏ proposal͏͏ follows͏͏ a͏͏ meeting͏͏ between͏͏ commerce͏͏ secretary͏͏ Sunil͏͏ Barthwal͏͏ and͏͏ members͏͏ of͏͏ the͏͏ Gem͏͏ &͏͏ Jewellery͏͏ Export͏͏ Promotion͏͏ Council͏͏ (GJEPC)͏͏ and͏͏ Bharat͏͏ Diamond͏͏ Bourse͏͏ (BDB).͏͏ He͏͏ was͏͏ accompanied͏͏ by͏͏ Santosh͏͏ Sarangi,͏͏ Director͏͏ General͏͏ of͏͏ Foreign͏͏ Trade.

Need͏͏ for͏͏ Policy͏͏ Support͏͏ and͏͏ Increased͏͏ Liquidity:

During͏͏ the͏͏ discussions,͏͏ GJEPC͏͏ and͏͏ BDB͏͏ leadership͏͏ emphasized͏͏ the͏͏ need͏͏ for͏͏ strong͏͏ policy͏͏ support,͏͏ increased͏͏ liquidity,͏͏ and͏͏ a͏͏ conducive͏͏ business͏͏ environment͏͏ to͏͏ boost͏͏ exports͏͏ and͏͏ reinforce͏͏ India’s͏͏ status͏͏ as͏͏ a͏͏ global͏͏ jewellery͏͏ manufacturing͏͏ hub.͏͏ These͏͏ concerns͏͏ arose͏͏ from͏͏ weak͏͏ demand͏͏ in͏͏ key͏͏ markets͏͏ like͏͏ the͏͏ United͏͏ States,͏͏ China,͏͏ and͏͏ West͏͏ Asia,͏͏ further͏͏ impacted͏͏ by͏͏ geopolitical͏͏ tensions͏͏ and͏͏ economic͏͏ challenges.

Continue͏͏ Exploring:͏͏ India’s͏͏ gems and jewellery exports dip͏͏ 13.44%͏͏ in͏͏ June͏͏ to͏͏ INR͏͏ 15,939.77͏͏ Cr:͏͏ GJEPC

The͏͏ industry͏͏ is͏͏ grappling͏͏ with͏͏ global͏͏ uncertainties͏͏ such͏͏ as͏͏ inflation,͏͏ rising͏͏ interest͏͏ rates,͏͏ and͏͏ the͏͏ effects͏͏ of͏͏ two͏͏ ongoing͏͏ conflicts.͏͏ Furthermore,͏͏ sanctions͏͏ on͏͏ Russia͏͏ have͏͏ disrupted͏͏ the͏͏ supply͏͏ of͏͏ rough͏͏ diamonds,͏͏ adversely͏͏ affecting͏͏ India’s͏͏ exports͏͏ of͏͏ cut͏͏ and͏͏ polished͏͏ diamonds.

Barthwal͏͏ stated,͏͏ “As͏͏ the͏͏ industry͏͏ confronts͏͏ challenges,͏͏ now͏͏ is͏͏ the͏͏ time͏͏ for͏͏ the͏͏ government͏͏ to͏͏ step͏͏ in͏͏ and͏͏ offer͏͏ support.͏͏ A͏͏ task͏͏ force͏͏ similar͏͏ to͏͏ the͏͏ one͏͏ established͏͏ for͏͏ the͏͏ textile͏͏ sector͏͏ can͏͏ be͏͏ instrumental͏͏ in͏͏ identifying͏͏ and͏͏ addressing͏͏ these͏͏ issues,͏͏ fostering͏͏ a͏͏ more͏͏ favourable͏͏ environment͏͏ for͏͏ businesses͏͏ and͏͏ enhancing͏͏ India’s͏͏ exports.”

Vipul͏͏ Shah,͏͏ Chairman͏͏ of͏͏ GJEPC,͏͏ remarked,͏͏ “By͏͏ collaborating͏͏ with͏͏ the͏͏ government,͏͏ we͏͏ can͏͏ build͏͏ a͏͏ more͏͏ sustainable͏͏ and͏͏ prosperous͏͏ future͏͏ for͏͏ the͏͏ gems͏͏ and͏͏ jewellery͏͏ industry.”

Call͏͏ for͏͏ Policy͏͏ Measures:

Shah͏͏ also͏͏ urged͏͏ the͏͏ commerce͏͏ secretary͏͏ to͏͏ consider͏͏ various͏͏ policy͏͏ measures,͏͏ including͏͏ extending͏͏ the͏͏ credit͏͏ period͏͏ for͏͏ importing͏͏ rough͏͏ diamonds͏͏ and͏͏ exporting͏͏ cut͏͏ and͏͏ polished͏͏ diamonds͏͏ to͏͏ between͏͏ 180͏͏ and͏͏ 365͏͏ days.͏͏ He͏͏ also͏͏ called͏͏ for͏͏ expanding͏͏ the͏͏ Interest͏͏ Equalisation͏͏ Scheme͏͏ to͏͏ encompass͏͏ all͏͏ exporters͏͏ and͏͏ extending͏͏ the͏͏ pre-shipment͏͏ and͏͏ post-shipment͏͏ credit͏͏ terms͏͏ to͏͏ 180͏͏ days.

Additionally,͏͏ GJEPC͏͏ sought͏͏ government͏͏ support͏͏ for͏͏ the͏͏ India͏͏ Jewellery͏͏ Park͏͏ Mumbai͏͏ (IJPM),͏͏ requesting͏͏ funding͏͏ under͏͏ the͏͏ TIES͏͏ Scheme͏͏ to͏͏ aid͏͏ in͏͏ developing͏͏ an͏͏ Incubation-cum-Testing͏͏ Centre,͏͏ an͏͏ Export͏͏ Promotion-cum-Display͏͏ Centre,͏͏ and͏͏ a͏͏ Central͏͏ Logistics͏͏ Hub.

Continue͏͏ Exploring:͏͏ India’s͏͏ gems and jewellery exports decline͏͏ 5%͏͏ to͏͏ INR͏͏ 20,713.37͏͏ Cr͏͏ in͏͏ May:͏͏ GJEPC

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Luxury skincare brand No.9 launches advanced Anti-Aging Vitamin C Serum in India

By
M Haziq Pandit
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0
skincare No.9

Luxury skincare brand No.9 has officially introduced its Advanced Anti-Aging Vitamin C Serum in India, showcasing the finest of Dubai’s high-end beauty offerings. Renowned͏͏ for͏͏ its͏͏ premium͏͏ formulations͏͏ and͏͏ innovative͏͏ technology,͏͏ No.9͏͏ seeks͏͏ to͏͏ transform͏͏ skincare͏͏ routines͏͏ nationwide͏͏ with͏͏ a͏͏ serum͏͏ designed͏͏ to͏͏ brighten,͏͏ firm,͏͏ and͏͏ protect͏͏ the͏͏ skin,͏͏ delivering͏͏ a͏͏ youthful,͏͏ radiant͏͏ glow.

Powerful͏͏ Ingredients͏͏ for͏͏ Youthful͏͏ Skin:

Developed͏͏ over͏͏ nine͏͏ years͏͏ of͏͏ extensive͏͏ research,͏͏ No.9’s͏͏ Advanced͏͏ Anti-Aging͏͏ Vitamin͏͏ C͏͏ Serum͏͏ features͏͏ a͏͏ potent͏͏ blend͏͏ of͏͏ 20͏͏ percent͏͏ pure͏͏ Vitamin͏͏ C,͏͏ 1͏͏ percent͏͏ Hyaluronic͏͏ acid,͏͏ and͏͏ 0.5͏͏ percent͏͏ ferulic͏͏ acid͏͏ for͏͏ optimal͏͏ effectiveness.͏͏ This͏͏ powerful͏͏ combination͏͏ enhances͏͏ skin͏͏ radiance͏͏ while͏͏ tackling͏͏ common͏͏ signs͏͏ of͏͏ aging,͏͏ including͏͏ fine͏͏ lines,͏͏ wrinkles,͏͏ and͏͏ uneven͏͏ skin͏͏ tone.͏͏ The͏͏ formula͏͏ nourishes͏͏ and͏͏ rejuvenates͏͏ the͏͏ skin,͏͏ leaving͏͏ it͏͏ softer,͏͏ more͏͏ hydrated,͏͏ and͏͏ visibly͏͏ smoother.͏͏ Remarkably,͏͏ despite͏͏ its͏͏ high͏͏ potency,͏͏ the͏͏ serum͏͏ is͏͏ suitable͏͏ for͏͏ sensitive͏͏ skin,͏͏ making͏͏ it͏͏ accessible͏͏ to͏͏ a͏͏ broader͏͏ audience.

“No.9’s͏͏ anti-aging͏͏ Vitamin͏͏ C͏͏ serum͏͏ for͏͏ the͏͏ face͏͏ and͏͏ neck͏͏ enhances͏͏ skin͏͏ radiance,͏͏ softness,͏͏ and͏͏ hydration.͏͏ Consequently,͏͏ wrinkles͏͏ appear͏͏ visibly͏͏ reduced,͏͏ and͏͏ skin͏͏ texture͏͏ and͏͏ tone͏͏ become͏͏ more͏͏ even͏͏ and͏͏ refined,”͏͏ the͏͏ brand͏͏ stated.

Continue͏͏ Exploring:͏͏ Justhuman͏͏ enters͏͏ luxury͏͏ skincare market͏͏ with͏͏ new͏͏ anti-ageing͏͏ cream

Expanding͏͏ Global͏͏ Footprint͏͏ with͏͏ Premium͏͏ Offerings:

The͏͏ launch͏͏ of͏͏ No.9’s͏͏ serum͏͏ in͏͏ India͏͏ represents͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ the͏͏ brand͏͏ as͏͏ it͏͏ expands͏͏ its͏͏ global͏͏ footprint.͏͏ Having͏͏ garnered͏͏ a͏͏ loyal͏͏ following͏͏ in͏͏ Dubai͏͏ for͏͏ its͏͏ transformative͏͏ effects,͏͏ the͏͏ serum͏͏ is͏͏ poised͏͏ to͏͏ attract͏͏ Indian͏͏ consumers͏͏ seeking͏͏ effective,͏͏ high-quality͏͏ skincare͏͏ solutions.

The͏͏ serum͏͏ features͏͏ ingredients͏͏ sourced͏͏ from͏͏ premier͏͏ global͏͏ markets,͏͏ reflecting͏͏ No.9’s͏͏ dedication͏͏ to͏͏ scientific͏͏ innovation.͏͏ Vitamin͏͏ C,͏͏ a͏͏ potent͏͏ antioxidant,͏͏ is͏͏ renowned͏͏ for͏͏ its͏͏ ability͏͏ to͏͏ neutralise͏͏ free͏͏ radicals͏͏ and͏͏ stimulate͏͏ collagen͏͏ production,͏͏ making͏͏ it͏͏ essential͏͏ for͏͏ anti-aging͏͏ skincare.͏͏ Hyaluronic͏͏ acid͏͏ aids͏͏ in͏͏ moisture͏͏ retention,͏͏ ensuring͏͏ deep͏͏ hydration,͏͏ while͏͏ ferulic͏͏ acid͏͏ boosts͏͏ Vitamin͏͏ C’s͏͏ effectiveness,͏͏ providing͏͏ enhanced͏͏ protection͏͏ against͏͏ environmental͏͏ stressors͏͏ such͏͏ as͏͏ pollution͏͏ and͏͏ UV͏͏ rays.

With͏͏ its͏͏ entry͏͏ into͏͏ India,͏͏ No.9͏͏ encourages͏͏ consumers͏͏ to͏͏ discover͏͏ the͏͏ transformative͏͏ glow͏͏ the͏͏ brand͏͏ is͏͏ celebrated͏͏ for͏͏ in͏͏ Dubai.͏͏ As͏͏ the͏͏ pursuit͏͏ of͏͏ advanced͏͏ skincare͏͏ solutions͏͏ increases,͏͏ No.9’s͏͏ Advanced͏͏ Anti-Aging͏͏ Vitamin͏͏ C͏͏ Serum͏͏ is͏͏ set͏͏ to͏͏ become͏͏ a͏͏ must-have͏͏ in͏͏ beauty͏͏ routines͏͏ throughout͏͏ the͏͏ country,͏͏ blending͏͏ luxury͏͏ with͏͏ effective͏͏ skincare.

Continue͏͏ Exploring:͏͏ Skincare brand͏͏ XYST͏͏ partners͏͏ with͏͏ Amazon,͏͏ Nykaa,͏͏ and͏͏ Flipkart͏͏ to͏͏ expand͏͏ market͏͏ reach

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SOM Distilleries launches Woodpecker Premium Beer with India’s first twist cap

By
M Haziq Pandit
-
0
SOM Distilleries Beer

SOM Distilleries and Breweries Ltd. (SDBL) is making a bold entry into India’s retail beer market with the launch of Woodpecker Premium Beer, the first beer in the country to feature a twist-style cap.͏͏ This͏͏ innovative͏͏ cap͏͏ enables͏͏ consumers͏͏ to͏͏ open͏͏ the͏͏ bottle͏͏ without͏͏ a͏͏ bottle͏͏ opener,͏͏ enhancing͏͏ convenience.͏͏ The͏͏ rollout͏͏ starts͏͏ in͏͏ Karnataka,͏͏ one͏͏ of͏͏ SDBL’s͏͏ fastest-growing͏͏ markets,͏͏ signalling͏͏ a͏͏ significant͏͏ shift͏͏ in͏͏ India’s͏͏ beer͏͏ industry.

Two͏͏ Distinct͏͏ Variants͏͏ for͏͏ Diverse͏͏ Palates:

Woodpecker͏͏ Premium͏͏ Beer͏͏ offers͏͏ two͏͏ variants:͏͏ Woodpecker͏͏ Glide,͏͏ a͏͏ mild͏͏ option,͏͏ and͏͏ Woodpecker͏͏ Crest,͏͏ a͏͏ strong͏͏ and͏͏ bold͏͏ brew.͏͏ Crafted͏͏ from͏͏ imported͏͏ two-row͏͏ barley͏͏ and͏͏ Indian͏͏ malts,͏͏ it͏͏ features͏͏ hops͏͏ sourced͏͏ from͏͏ Germany’s͏͏ Rainier͏͏ region.͏͏ Notably,͏͏ Woodpecker͏͏ is͏͏ India’s͏͏ first͏͏ cross-malt͏͏ beer,͏͏ blending͏͏ two͏͏ malts͏͏ that͏͏ undergo͏͏ a͏͏ 30-day͏͏ brewing͏͏ process͏͏ to͏͏ ensure͏͏ consistent͏͏ flavour͏͏ and͏͏ quality.

Continue͏͏ Exploring:͏͏ United͏͏ Breweries͏͏ introduces͏͏ two͏͏ premium͏͏ Heineken͏͏ beers in͏͏ Karnataka;͏͏ Mysuru͏͏ brewery͏͏ to͏͏ handle͏͏ local͏͏ production

JK͏͏ Arora,͏͏ Chairman͏͏ and͏͏ MD,͏͏ stated,͏͏ “We͏͏ are͏͏ excited͏͏ to͏͏ launch͏͏ India’s͏͏ first-ever͏͏ twist͏͏ cap͏͏ beer,͏͏ Woodpecker,͏͏ in͏͏ the͏͏ Karnataka͏͏ market.͏͏ This͏͏ innovation͏͏ highlights͏͏ our͏͏ dedication͏͏ to͏͏ quality͏͏ and͏͏ creativity,͏͏ and͏͏ we͏͏ are͏͏ proud͏͏ to͏͏ establish͏͏ a͏͏ new͏͏ standard͏͏ in͏͏ quality͏͏ and͏͏ convenience͏͏ for͏͏ beer͏͏ enthusiasts͏͏ while͏͏ maintaining͏͏ the͏͏ rich,͏͏ smooth͏͏ flavour͏͏ they͏͏ expect͏͏ from͏͏ us.”

SOM Distilleries Innovates͏͏ with͏͏ Packaging͏͏ for͏͏ Enhanced͏͏ Convenience:

The͏͏ twist͏͏ cap,͏͏ available͏͏ in͏͏ yellow͏͏ for͏͏ Glide͏͏ and͏͏ black͏͏ for͏͏ Crest,͏͏ removes͏͏ the͏͏ need͏͏ for͏͏ traditional͏͏ bottle͏͏ openers.͏͏ It͏͏ features͏͏ a͏͏ customised͏͏ neck͏͏ profile͏͏ to͏͏ help͏͏ prevent͏͏ counterfeiting.͏͏ Additionally,͏͏ Woodpecker͏͏ has͏͏ opted͏͏ for͏͏ direct͏͏ print-on-bottle͏͏ technology͏͏ instead͏͏ of͏͏ paper͏͏ labels,͏͏ enhancing͏͏ sustainability͏͏ while͏͏ ensuring͏͏ a͏͏ sleek͏͏ design.

SDBL͏͏ previously͏͏ launched͏͏ a͏͏ 5-litre͏͏ in-home͏͏ pack͏͏ of͏͏ Woodpecker͏͏ in͏͏ Karnataka,͏͏ which͏͏ achieved͏͏ significant͏͏ success.͏͏ Building͏͏ on͏͏ this,͏͏ the͏͏ brand͏͏ is͏͏ now͏͏ rolling͏͏ out͏͏ a͏͏ full͏͏ range͏͏ of͏͏ SKUs,͏͏ including͏͏ 650ml͏͏ and͏͏ 330ml͏͏ bottles,͏͏ as͏͏ well͏͏ as͏͏ 500ml͏͏ cans.͏͏ The͏͏ beer͏͏ features͏͏ a͏͏ textured͏͏ surface͏͏ for͏͏ a͏͏ premium͏͏ feel,͏͏ catering͏͏ to͏͏ both͏͏ casual͏͏ and͏͏ serious͏͏ beer͏͏ drinkers.

Arora͏͏ stated,͏͏ “We͏͏ have͏͏ been͏͏ making͏͏ a͏͏ significant͏͏ impact͏͏ in͏͏ Karnataka͏͏ with͏͏ our͏͏ diverse͏͏ product͏͏ range͏͏ over͏͏ the͏͏ past͏͏ three͏͏ years,͏͏ establishing͏͏ ourselves͏͏ as͏͏ the͏͏ fastest-growing͏͏ beer͏͏ brand͏͏ in͏͏ the͏͏ state.͏͏ With͏͏ the͏͏ launch͏͏ of͏͏ Glide͏͏ and͏͏ Crest,͏͏ we͏͏ are͏͏ elevating͏͏ our͏͏ presence͏͏ even͏͏ further.͏͏ The͏͏ introduction͏͏ of͏͏ the͏͏ twist͏͏ cap͏͏ represents͏͏ a͏͏ revolutionary͏͏ advancement͏͏ in͏͏ beer͏͏ drinking,͏͏ providing͏͏ a͏͏ new͏͏ and͏͏ effortless͏͏ way͏͏ to͏͏ enjoy͏͏ it.”

SDBL’s͏͏ Chief͏͏ Operating͏͏ Officer,͏͏ Diwakaran͏͏ Suryanarayana,͏͏ remarked,͏͏ “The͏͏ launch͏͏ of͏͏ Woodpecker͏͏ Glide͏͏ and͏͏ Crest͏͏ goes͏͏ beyond͏͏ expanding͏͏ our͏͏ portfolio;͏͏ it͏͏ represents͏͏ an͏͏ innovation͏͏ that͏͏ reinforces͏͏ our͏͏ brewing͏͏ legacy.͏͏ This͏͏ isn’t͏͏ just͏͏ another͏͏ beer—it’s͏͏ an͏͏ experience͏͏ grounded͏͏ in͏͏ our͏͏ expertise͏͏ and͏͏ craftsmanship.”

With͏͏ its͏͏ innovative͏͏ twist͏͏ cap͏͏ and͏͏ premium͏͏ brewing͏͏ process,͏͏ Woodpecker͏͏ Premium͏͏ Beer͏͏ is͏͏ now͏͏ available͏͏ throughout͏͏ Karnataka,͏͏ marking͏͏ a͏͏ new͏͏ era͏͏ in͏͏ beer͏͏ consumption͏͏ in͏͏ India.

Continue͏͏ Exploring:͏͏ Local͏͏ beer brands͏͏ gain͏͏ 400͏͏ bps͏͏ market͏͏ share͏͏ in͏͏ value͏͏ segments͏͏ as͏͏ global͏͏ giants͏͏ shift͏͏ focus͏͏ to͏͏ premium͏͏ products

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Hindware launches Ornate Duo 90cm Island Chimney with advanced smart features

By
M Haziq Pandit
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0
Hindware Chimney

Hindware Smart Appliances has launched the Ornate Duo 90cm, a premium island chimney tailored͏͏ for͏͏ the͏͏ evolving͏͏ preferences͏͏ of͏͏ retail͏͏ consumers͏͏ in͏͏ India.͏͏ With͏͏ its͏͏ stylish͏͏ dual͏͏ cylindrical͏͏ design͏͏ and͏͏ ceiling-mounted͏͏ installation,͏͏ this͏͏ chimney͏͏ brings͏͏ a͏͏ contemporary͏͏ flair͏͏ to͏͏ any͏͏ kitchen.

Powerful͏͏ Suction͏͏ for͏͏ Smoke-Free͏͏ Cooking:

The͏͏ chimney͏͏ features͏͏ an͏͏ impressive͏͏ suction͏͏ capacity͏͏ of͏͏ 1000͏͏ m³/hr͏͏ +͏͏ 1000͏͏ m³/hr,͏͏ effectively͏͏ eliminating͏͏ smoke͏͏ and͏͏ odors͏͏ for͏͏ a͏͏ clean͏͏ and͏͏ pleasant͏͏ cooking͏͏ environment.͏͏ Its͏͏ advanced͏͏ filtration͏͏ system͏͏ includes͏͏ a͏͏ charcoal͏͏ filter͏͏ for͏͏ re-circulation͏͏ and͏͏ an͏͏ aluminum͏͏ filter,͏͏ ensuring͏͏ optimal͏͏ air͏͏ quality͏͏ at͏͏ all͏͏ times.

Continue͏͏ Exploring:͏͏ Livpure͏͏ steps͏͏ into͏͏ kitchen͏͏ space,͏͏ introduces͏͏ chimneys for͏͏ clean͏͏ and͏͏ healthy͏͏ cooking

Smart͏͏ Features͏͏ for͏͏ Enhanced͏͏ Convenience:

Beyond͏͏ its͏͏ performance,͏͏ the͏͏ Ornate͏͏ Duo͏͏ is͏͏ packed͏͏ with͏͏ smart͏͏ features͏͏ that͏͏ boost͏͏ its͏͏ functionality.͏͏ Dual͏͏ LED͏͏ lights͏͏ with͏͏ adjustable͏͏ intensity͏͏ provide͏͏ ideal͏͏ lighting͏͏ for͏͏ cooking,͏͏ while͏͏ motion͏͏ sensor͏͏ control,͏͏ a͏͏ smart͏͏ LED͏͏ knob,͏͏ and͏͏ remote͏͏ control͏͏ options͏͏ enhance͏͏ convenience.͏͏ Its͏͏ versatile͏͏ speed͏͏ settings͏͏ enable͏͏ users͏͏ to͏͏ tailor͏͏ the͏͏ chimney’s͏͏ performance͏͏ to͏͏ meet͏͏ their͏͏ specific͏͏ cooking͏͏ requirements.

The͏͏ Hindware͏͏ Ornate͏͏ Duo͏͏ 90cm͏͏ is͏͏ priced͏͏ at͏͏ INR͏͏ 1,19,990͏͏ and͏͏ includes͏͏ a͏͏ 2-year͏͏ warranty͏͏ on͏͏ the͏͏ product,͏͏ as͏͏ well͏͏ as͏͏ a͏͏ 10-year͏͏ warranty͏͏ on͏͏ the͏͏ motor.

Continue͏͏ Exploring:͏͏ Emami͏͏ Group͏͏ taps͏͏ McKinsey͏͏ &͏͏ Co͏͏ to͏͏ explore͏͏ expansion͏͏ into͏͏ packaged͏͏ essentials͏͏ and͏͏ kitchen͏͏ appliances

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SOCIAL opens 55th outlet in Lucknow’s Hazratganj, merging heritage with modern design

By
M Haziq Pandit
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0
SOCIAL

SOCIAL, a renowned café-bar chain in India, has launched its 55th outlet in Hazratganj, one of Lucknow’s most͏͏ iconic͏͏ areas.͏͏ Housed͏͏ in͏͏ a͏͏ beautifully͏͏ reimagined͏͏ haveli,͏͏ this͏͏ location͏͏ seamlessly͏͏ combines͏͏ heritage͏͏ with͏͏ modern͏͏ design,͏͏ reflecting͏͏ both͏͏ Lucknow’s͏͏ rich͏͏ cultural͏͏ history͏͏ and͏͏ its͏͏ contemporary͏͏ lifestyle.͏͏ With͏͏ a͏͏ capacity͏͏ for͏͏ 500͏͏ guests,͏͏ SOCIAL͏͏ offers͏͏ locals͏͏ a͏͏ unique͏͏ space͏͏ to͏͏ enjoy͏͏ a͏͏ fusion͏͏ of͏͏ the͏͏ old͏͏ and͏͏ the͏͏ new͏͏ in͏͏ one͏͏ of͏͏ India’s͏͏ vibrant͏͏ retail͏͏ and͏͏ hospitality͏͏ hubs.

A͏͏ Unique͏͏ Café-Bar͏͏ Experience:

Over͏͏ the͏͏ past͏͏ decade,͏͏ SOCIAL͏͏ has͏͏ established͏͏ itself͏͏ by͏͏ providing͏͏ a͏͏ unique͏͏ café-bar͏͏ experience.͏͏ Operating͏͏ as͏͏ an͏͏ all-day͏͏ café͏͏ that͏͏ transforms͏͏ into͏͏ a͏͏ vibrant͏͏ bar͏͏ after͏͏ work͏͏ hours,͏͏ the͏͏ Hazratganj͏͏ outlet͏͏ will͏͏ uphold͏͏ this͏͏ tradition,͏͏ blending͏͏ creativity͏͏ with͏͏ an͏͏ energetic͏͏ atmosphere.

Continue͏͏ Exploring:͏͏ Impresario͏͏ plans͏͏ 100͏͏ new͏͏ SOCIAL outlets͏͏ in͏͏ 4-5͏͏ years,͏͏ focuses͏͏ on͏͏ tech-driven͏͏ expansion

Architectural͏͏ Heritage͏͏ Meets͏͏ Modern͏͏ Aesthetics:

The͏͏ interior͏͏ of͏͏ Hazratganj͏͏ SOCIAL͏͏ showcases͏͏ restored͏͏ Awadhi͏͏ architectural͏͏ elements,͏͏ including͏͏ heritage͏͏ windows,͏͏ ‘Lakhori’͏͏ bricks,͏͏ jharokhas,͏͏ and͏͏ arches.͏͏ This͏͏ blend͏͏ of͏͏ historical͏͏ features͏͏ with͏͏ modern͏͏ aesthetics͏͏ embodies͏͏ SOCIAL’s͏͏ commitment͏͏ to͏͏ merging͏͏ Lucknow’s͏͏ rich͏͏ cultural͏͏ heritage͏͏ with͏͏ contemporary͏͏ trends.͏͏ Additionally,͏͏ the͏͏ outlet͏͏ displays͏͏ artworks͏͏ inspired͏͏ by͏͏ the͏͏ city’s͏͏ history,͏͏ enhancing͏͏ the͏͏ overall͏͏ ambiance.

A͏͏ standout͏͏ feature͏͏ of͏͏ the͏͏ Hazratganj͏͏ location͏͏ is͏͏ SOCIAL͏͏ Chhatt,͏͏ a͏͏ rooftop͏͏ space͏͏ that͏͏ offers͏͏ stunning͏͏ views͏͏ of͏͏ Lucknow’s͏͏ landmarks,͏͏ including͏͏ the͏͏ General͏͏ Post͏͏ Office.͏͏ This͏͏ inviting͏͏ spot͏͏ allows͏͏ visitors͏͏ to͏͏ relax͏͏ and͏͏ take͏͏ in͏͏ the͏͏ cityscape͏͏ from͏͏ above,͏͏ making͏͏ it͏͏ a͏͏ sought-after͏͏ destination͏͏ for͏͏ both͏͏ dining͏͏ and͏͏ socialising.

The͏͏ concept͏͏ of͏͏ “ganjing”—a͏͏ local͏͏ term͏͏ for͏͏ strolling,͏͏ shopping,͏͏ and͏͏ socialising͏͏ in͏͏ Hazratganj—has͏͏ strong͏͏ ties͏͏ to͏͏ Lucknow’s͏͏ social͏͏ fabric.͏͏ By͏͏ establishing͏͏ itself͏͏ in͏͏ this͏͏ area,͏͏ SOCIAL͏͏ embraces͏͏ this͏͏ tradition,͏͏ providing͏͏ a͏͏ fresh͏͏ venue͏͏ for͏͏ residents͏͏ to͏͏ unwind͏͏ and͏͏ connect͏͏ while͏͏ honouring͏͏ the͏͏ essence͏͏ of͏͏ Hazratganj.

Riyaaz͏͏ Amlani,͏͏ Managing͏͏ Director͏͏ of͏͏ Impresario͏͏ Entertainment͏͏ and͏͏ Hospitality͏͏ Pvt͏͏ Ltd,͏͏ stated,͏͏ “Hazratganj͏͏ is͏͏ the͏͏ heart͏͏ of͏͏ Lucknow,͏͏ making͏͏ it͏͏ the͏͏ ideal͏͏ location͏͏ for͏͏ SOCIAL’s͏͏ debut͏͏ in͏͏ the͏͏ city.͏͏ It͏͏ offers͏͏ a͏͏ perfect͏͏ blend͏͏ of͏͏ rich͏͏ history,͏͏ vibrant͏͏ culture,͏͏ and͏͏ a͏͏ unique͏͏ mix͏͏ of͏͏ old-world͏͏ charm͏͏ with͏͏ modern͏͏ energy.͏͏ Hazratganj͏͏ has͏͏ always͏͏ been͏͏ a͏͏ beloved͏͏ spot͏͏ for͏͏ both͏͏ locals͏͏ and͏͏ visitors,͏͏ and͏͏ SOCIAL͏͏ perfectly͏͏ complements͏͏ this͏͏ atmosphere͏͏ with͏͏ its͏͏ own͏͏ take͏͏ on͏͏ heritage͏͏ meeting͏͏ hustle.”

Arshad͏͏ Syed,͏͏ Executive͏͏ Director͏͏ of͏͏ the͏͏ group,͏͏ commented,͏͏ “This͏͏ is͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ me,͏͏ as͏͏ Lucknow͏͏ is͏͏ my͏͏ home͏͏ and͏͏ has͏͏ inspired͏͏ me͏͏ in͏͏ countless͏͏ ways͏͏ throughout͏͏ my͏͏ life.͏͏ Hazratganj͏͏ SOCIAL͏͏ will͏͏ embody͏͏ everything͏͏ that͏͏ SOCIAL͏͏ represents—a͏͏ lively͏͏ space͏͏ where͏͏ people͏͏ can͏͏ connect,͏͏ celebrate,͏͏ and͏͏ enjoy͏͏ the͏͏ unique͏͏ blend͏͏ of͏͏ culture͏͏ and͏͏ creativity͏͏ that͏͏ makes͏͏ this͏͏ city͏͏ so͏͏ special.”

A͏͏ Diverse͏͏ and͏͏ Local-Inspired͏͏ Menu:

The͏͏ menu͏͏ at͏͏ Hazratganj͏͏ SOCIAL͏͏ features͏͏ a͏͏ delightful͏͏ blend͏͏ of͏͏ popular͏͏ dishes͏͏ and͏͏ local͏͏ favourites.͏͏ Guests͏͏ can͏͏ indulge͏͏ in͏͏ options͏͏ like͏͏ China͏͏ Boxes,͏͏ Loaded͏͏ Nachos,͏͏ Baida͏͏ Roti,͏͏ and͏͏ Butter͏͏ Chicken͏͏ Biryani.͏͏ The͏͏ exclusive͏͏ Local͏͏ Heroes͏͏ menu͏͏ highlights͏͏ regional͏͏ specialties,͏͏ including͏͏ Truffle͏͏ Broccoli͏͏ Malai͏͏ Tikka,͏͏ Meeng͏͏ Chapli͏͏ Kebab,͏͏ and͏͏ Boti͏͏ Kebab.͏͏ Additionally,͏͏ the͏͏ café-bar͏͏ offers͏͏ a͏͏ selection͏͏ of͏͏ chaats,͏͏ such͏͏ as͏͏ Amchoor͏͏ and͏͏ Anaar͏͏ Paapdi͏͏ Bhalla,͏͏ capturing͏͏ the͏͏ essence͏͏ of͏͏ Lucknow’s͏͏ street͏͏ food͏͏ scene.͏͏ For͏͏ dessert͏͏ enthusiasts,͏͏ treats͏͏ like͏͏ Croissant͏͏ Ka͏͏ Meetha͏͏ and͏͏ Mawa͏͏ and͏͏ Pineapple͏͏ Halwa͏͏ add͏͏ a͏͏ sweet͏͏ finishing͏͏ touch͏͏ to͏͏ the͏͏ dining͏͏ experience.

SOCIAL͏͏ has͏͏ a͏͏ strong͏͏ tradition͏͏ of͏͏ supporting͏͏ local͏͏ talent͏͏ and͏͏ artists,͏͏ and͏͏ this͏͏ will͏͏ carry͏͏ on͏͏ at͏͏ the͏͏ Hazratganj͏͏ location.͏͏ The͏͏ café-bar͏͏ aspires͏͏ to͏͏ be͏͏ a͏͏ hub͏͏ for͏͏ creative͏͏ events,͏͏ offering͏͏ a͏͏ platform͏͏ for͏͏ emerging͏͏ talent͏͏ in͏͏ Lucknow’s͏͏ art͏͏ and͏͏ music͏͏ scene.

With͏͏ its͏͏ distinctive͏͏ mix͏͏ of͏͏ heritage͏͏ and͏͏ modern͏͏ energy,͏͏ Hazratganj͏͏ SOCIAL͏͏ is͏͏ poised͏͏ to͏͏ become͏͏ a͏͏ favourite͏͏ destination͏͏ for͏͏ both͏͏ locals͏͏ and͏͏ visitors,͏͏ providing͏͏ a͏͏ fresh͏͏ experience͏͏ with͏͏ every͏͏ visit.

Continue͏͏ Exploring:͏͏ SOCIAL continues͏͏ expansion,͏͏ opens͏͏ 10th͏͏ outlet͏͏ in͏͏ Bengaluru

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Indian Hotels Company to launch Vivanta and Ginger Hotels in Tamil Nadu’s Hosur

By
M Haziq Pandit
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0
Indian Hotels Company

The Indian Hotels Company Ltd, known for its iconic Taj brand,͏͏ has͏͏ announced͏͏ the͏͏ launch͏͏ of͏͏ two͏͏ greenfield͏͏ projects͏͏ in͏͏ Tamil͏͏ Nadu.͏͏ The͏͏ developments͏͏ will͏͏ include͏͏ a͏͏ 150-room͏͏ Vivanta͏͏ hotel͏͏ and͏͏ a͏͏ 200-key͏͏ Ginger͏͏ hotel͏͏ on͏͏ a͏͏ 3-acre͏͏ site͏͏ in͏͏ Hosur.

Vivanta:͏͏ A͏͏ Modern͏͏ Experience

The͏͏ Vivanta͏͏ will͏͏ feature͏͏ modern͏͏ decor͏͏ that͏͏ showcases͏͏ the͏͏ vibrancy͏͏ of͏͏ Hosur,͏͏ along͏͏ with͏͏ an͏͏ all-day͏͏ dining͏͏ restaurant͏͏ and͏͏ a͏͏ bar.͏͏ Additional͏͏ amenities͏͏ will͏͏ include͏͏ a͏͏ state-of-the-art͏͏ gym,͏͏ a͏͏ swimming͏͏ pool,͏͏ and͏͏ a͏͏ banquet͏͏ space͏͏ for͏͏ hosting͏͏ business͏͏ events.

Continue͏͏ Exploring:͏͏ IHCL͏͏ to͏͏ open͏͏ two͏͏ Taj Hotels in͏͏ Bahrain,͏͏ marking͏͏ first͏͏ Indian͏͏ hospitality͏͏ company͏͏ to͏͏ enter͏͏ the͏͏ region

Ginger Hotel:͏͏ Catering͏͏ to͏͏ Corporate͏͏ Needs

The͏͏ Ginger͏͏ Hotel͏͏ will͏͏ offer͏͏ 200͏͏ rooms͏͏ and͏͏ include͏͏ an͏͏ all-day͏͏ dining͏͏ restaurant͏͏ with͏͏ a͏͏ bar,͏͏ a͏͏ gymnasium,͏͏ and͏͏ various͏͏ other͏͏ amenities.

“Hosur,͏͏ propelled͏͏ by͏͏ regional͏͏ economic͏͏ growth͏͏ and͏͏ infrastructure͏͏ development,͏͏ is͏͏ becoming͏͏ a͏͏ key͏͏ commercial͏͏ hub͏͏ in͏͏ Tamil͏͏ Nadu.”

“The͏͏ signing͏͏ of͏͏ these͏͏ two͏͏ hotels͏͏ near͏͏ the͏͏ Hosur͏͏ Industrial͏͏ area͏͏ will͏͏ address͏͏ the͏͏ growing͏͏ demand͏͏ for͏͏ corporate͏͏ travel͏͏ and͏͏ MICE͏͏ (Meetings,͏͏ Incentives,͏͏ Conferences,͏͏ and͏͏ Exhibitions)͏͏ in͏͏ this͏͏ vibrant͏͏ micro-market,”͏͏ stated͏͏ Suma͏͏ Venkatesh,͏͏ Executive͏͏ Vice͏͏ President͏͏ of͏͏ IHCL͏͏ Real͏͏ Estate͏͏ and͏͏ Development.

Indian͏͏ Hotels͏͏ Company͏͏ Ltd͏͏ has͏͏ joined͏͏ forces͏͏ with͏͏ Chona͏͏ Megatainment͏͏ Malls͏͏ Pvt͏͏ Ltd͏͏ to͏͏ develop͏͏ the͏͏ two͏͏ projects.

“We͏͏ are͏͏ excited͏͏ to͏͏ partner͏͏ with͏͏ IHCL͏͏ to͏͏ introduce͏͏ the͏͏ Vivanta͏͏ and͏͏ Ginger͏͏ brands͏͏ in͏͏ Hosur,͏͏ providing͏͏ an͏͏ ideal͏͏ blend͏͏ of͏͏ upscale͏͏ and͏͏ lean͏͏ luxe͏͏ hospitality͏͏ experiences,”͏͏ said͏͏ EMC͏͏ Palaniappan,͏͏ Managing͏͏ Director͏͏ of͏͏ Chona͏͏ Megatainment͏͏ Malls͏͏ Pvt͏͏ Ltd.

Expanding͏͏ Presence͏͏ in͏͏ Tamil͏͏ Nadu:

With͏͏ the͏͏ addition͏͏ of͏͏ the͏͏ two͏͏ new͏͏ hotels,͏͏ Indian͏͏ Hotels͏͏ Company͏͏ Ltd͏͏ will͏͏ have͏͏ 22͏͏ properties͏͏ in͏͏ Tamil͏͏ Nadu,͏͏ including͏͏ six͏͏ currently͏͏ under͏͏ development.

Continue͏͏ Exploring:͏͏ Taj Hotels becomes͏͏ first͏͏ Indian͏͏ hospitality͏͏ company͏͏ to͏͏ achieve͏͏ INR͏͏ 1͏͏ Lakh͏͏ Cr͏͏ market͏͏ cap

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Myntra expects 1.6-fold increase in traffic during upcoming Big Fashion Festival

By
M Haziq Pandit
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0
Myntra

Fashion and lifestyle e-commerce platform Myntra anticipates͏͏ a͏͏ 1.6-fold͏͏ increase͏͏ in͏͏ traffic͏͏ during͏͏ its͏͏ festive͏͏ sale,͏͏ the͏͏ Big Fashion Festival (BFF),͏͏ compared͏͏ to͏͏ regular͏͏ business͏͏ days.

Early͏͏ Access͏͏ for͏͏ Myntra Insiders:

Starting͏͏ on͏͏ 26͏͏ September,͏͏ with͏͏ early͏͏ access͏͏ for͏͏ Myntra͏͏ Insiders͏͏ on͏͏ 25͏͏ September,͏͏ the͏͏ sale͏͏ offers͏͏ customers͏͏ three͏͏ times͏͏ the͏͏ value͏͏ on͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ products.

Over͏͏ 3.4͏͏ Million͏͏ Styles͏͏ Available:

This͏͏ year’s͏͏ BFF͏͏ will͏͏ showcase͏͏ over͏͏ 3.4͏͏ million͏͏ styles͏͏ from͏͏ more͏͏ than͏͏ 9,700͏͏ brands,͏͏ representing͏͏ an͏͏ increase͏͏ of͏͏ 3,700͏͏ from͏͏ last͏͏ festive͏͏ season.͏͏ The͏͏ event͏͏ will͏͏ also͏͏ include͏͏ approximately͏͏ 16,000͏͏ kirana͏͏ partners͏͏ across͏͏ 98%͏͏ of͏͏ serviceable͏͏ pin͏͏ codes.

Myntra͏͏ will͏͏ introduce͏͏ a͏͏ ‘Brand͏͏ Of͏͏ The͏͏ Day’͏͏ promotion͏͏ offering͏͏ exceptional͏͏ value,͏͏ alongside͏͏ a͏͏ ‘Buy͏͏ 1,͏͏ Get͏͏ 4’͏͏ deal͏͏ and͏͏ the͏͏ ‘Brand͏͏ Mania’͏͏ event,͏͏ which͏͏ provides͏͏ discounts͏͏ on͏͏ premium͏͏ brands.

Continue͏͏ Exploring:͏͏ Myntra’s͏͏ GenZ͏͏ customer͏͏ base͏͏ doubles͏͏ to͏͏ 16͏͏ Mn͏͏ in͏͏ 2024

Extra͏͏ Discounts͏͏ and͏͏ Cashback͏͏ Opportunities͏͏ for͏͏ Shoppers:

During͏͏ the͏͏ event,͏͏ customers͏͏ can͏͏ enjoy͏͏ an͏͏ extra͏͏ 7.5%͏͏ +͏͏ 5%͏͏ discount͏͏ by͏͏ using͏͏ Myntra’s͏͏ co-branded͏͏ credit͏͏ card͏͏ in͏͏ partnership͏͏ with͏͏ Kotak͏͏ Mahindra͏͏ Bank.͏͏ With͏͏ guaranteed͏͏ cashback͏͏ from͏͏ PhonePe͏͏ and͏͏ financial͏͏ institutions͏͏ like͏͏ ICICI,͏͏ Kotak,͏͏ and͏͏ Axis,͏͏ Myntra͏͏ shoppers͏͏ can͏͏ receive͏͏ up͏͏ to͏͏ 10%͏͏ off.͏͏ Customers͏͏ will͏͏ also͏͏ have͏͏ the͏͏ option͏͏ for͏͏ no-cost͏͏ EMI͏͏ through͏͏ Bajaj͏͏ Finserv.

“As͏͏ we͏͏ prepare͏͏ to͏͏ launch͏͏ Myntra’s͏͏ Big͏͏ Fashion͏͏ Festival,͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ offer͏͏ a͏͏ massive͏͏ selection͏͏ of͏͏ 3.4͏͏ million͏͏ styles͏͏ from͏͏ top͏͏ brands͏͏ in͏͏ the͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ sectors,”͏͏ said͏͏ Neha͏͏ Wali,͏͏ senior͏͏ director͏͏ of͏͏ revenue͏͏ and͏͏ growth͏͏ at͏͏ Myntra.͏͏ “Following͏͏ the͏͏ spike͏͏ in͏͏ demand͏͏ observed͏͏ during͏͏ previous͏͏ festivals͏͏ like͏͏ Ganesh͏͏ Chaturthi͏͏ and͏͏ Onam,͏͏ we͏͏ expect͏͏ a͏͏ significant͏͏ increase͏͏ in͏͏ demand͏͏ during͏͏ BFF.”

Myntra͏͏ will͏͏ offer͏͏ over͏͏ 75,000͏͏ styles͏͏ in͏͏ Myntra͏͏ FWD,͏͏ targeting͏͏ Gen͏͏ Z͏͏ consumers,͏͏ along͏͏ with͏͏ 470,000͏͏ premium͏͏ and͏͏ stylish͏͏ products͏͏ in͏͏ the͏͏ home͏͏ sector͏͏ and͏͏ 70,000͏͏ styles͏͏ in͏͏ its͏͏ gifting͏͏ category.

Myntra’s͏͏ Extensive͏͏ Reach͏͏ and͏͏ Diverse͏͏ Brand͏͏ Portfolio:

Bengaluru-based͏͏ Myntra,͏͏ owned͏͏ by͏͏ Flipkart͏͏ Group,͏͏ offers͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ fashion,͏͏ beauty,͏͏ and͏͏ lifestyle͏͏ brands,͏͏ including͏͏ H&M,͏͏ Levi’s,͏͏ Tommy͏͏ Hilfiger,͏͏ Louis͏͏ Philippe,͏͏ Jack͏͏ &͏͏ Jones,͏͏ Mango,͏͏ Forever͏͏ 21,͏͏ Marks͏͏ &͏͏ Spencer,͏͏ W,͏͏ Biba,͏͏ Nike,͏͏ Puma,͏͏ Crocs,͏͏ M.A.C,͏͏ and͏͏ Fossil.

The͏͏ company͏͏ currently͏͏ serves͏͏ over͏͏ 19,000͏͏ pin͏͏ codes͏͏ nationwide͏͏ and͏͏ has͏͏ nearly͏͏ 60͏͏ million͏͏ monthly͏͏ active͏͏ users.

Continue͏͏ Exploring:͏͏ Myntra surges͏͏ ahead͏͏ in͏͏ online͏͏ fashion͏͏ market,͏͏ expands͏͏ focus͏͏ on͏͏ international͏͏ brands͏͏ and͏͏ diversification

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Starbucks unveils Classics coffee menu celebrating India’s rich heritage

By
M Haziq Pandit
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0
Starbucks

Starbucks has launched a new Classics coffee range to mark its 12th anniversary in India,͏͏ highlighting͏͏ the͏͏ nation’s͏͏ rich͏͏ cultural͏͏ heritage.͏͏ The͏͏ menu͏͏ incorporates͏͏ India-inspired͏͏ ingredients,͏͏ combining͏͏ local͏͏ flavours͏͏ with͏͏ consistent͏͏ preparation,͏͏ showcasing͏͏ the͏͏ brand’s͏͏ dedication͏͏ to͏͏ the͏͏ Indian͏͏ market.

Tailored͏͏ Coffee͏͏ for͏͏ Indian͏͏ Tastes:

Sourced͏͏ from͏͏ the͏͏ top͏͏ 3͏͏ percent͏͏ of͏͏ Arabica͏͏ coffee͏͏ beans͏͏ globally,͏͏ the͏͏ Classics͏͏ coffee͏͏ beverages͏͏ are͏͏ tailored͏͏ to͏͏ Indian͏͏ preferences͏͏ for͏͏ sweetness,͏͏ texture,͏͏ and͏͏ temperature.͏͏ The͏͏ menu͏͏ features͏͏ options͏͏ like͏͏ Classic͏͏ Hot͏͏ Coffee,͏͏ blending͏͏ espresso͏͏ with͏͏ milk,͏͏ and͏͏ Classic͏͏ Iced͏͏ Coffee,͏͏ which͏͏ mixes͏͏ bold͏͏ espresso͏͏ with͏͏ jaggery͏͏ and͏͏ milk,͏͏ starting͏͏ at͏͏ INR͏͏ 150.͏͏ Additionally,͏͏ customers͏͏ can͏͏ enjoy͏͏ a͏͏ variety͏͏ of͏͏ sandwiches,͏͏ including͏͏ Chilli͏͏ Paneer,͏͏ Spinach͏͏ Corn,͏͏ Paneer͏͏ Tikka,͏͏ Egg͏͏ and͏͏ Mayo,͏͏ and͏͏ Chicken͏͏ Salad.

Continue͏͏ Exploring:͏͏ Tata͏͏ Starbucks to͏͏ introduce͏͏ sugar-free͏͏ customisations͏͏ in͏͏ India

Sushant͏͏ Dash,͏͏ CEO͏͏ of͏͏ TATA͏͏ Starbucks,͏͏ remarked,͏͏ “With͏͏ more͏͏ than͏͏ a͏͏ decade͏͏ in͏͏ India,͏͏ we͏͏ are͏͏ inspired͏͏ by͏͏ the͏͏ country’s͏͏ unique͏͏ diversity͏͏ and͏͏ vibrant͏͏ cultural͏͏ tapestry.͏͏ This͏͏ has͏͏ led͏͏ us͏͏ to͏͏ develop͏͏ a͏͏ beverage͏͏ lineup͏͏ that͏͏ truly͏͏ reflects͏͏ India’s͏͏ growing͏͏ cultural͏͏ confidence͏͏ and͏͏ pride.͏͏ Each͏͏ drink͏͏ is͏͏ crafted͏͏ using͏͏ the͏͏ top͏͏ 3͏͏ percent͏͏ of͏͏ Arabica͏͏ coffee͏͏ beans͏͏ globally,͏͏ designed͏͏ to͏͏ appeal͏͏ to͏͏ Indian͏͏ taste͏͏ preferences.͏͏ We͏͏ aim͏͏ to͏͏ enhance͏͏ not͏͏ only͏͏ special͏͏ occasions͏͏ but͏͏ also͏͏ everyday͏͏ moments͏͏ and͏͏ conversations͏͏ with͏͏ loved͏͏ ones͏͏ through͏͏ our͏͏ Third͏͏ Place͏͏ experience.”

Rapid͏͏ Expansion͏͏ Across͏͏ Cities:

Since͏͏ its͏͏ entry͏͏ into͏͏ the͏͏ Indian͏͏ market͏͏ in͏͏ 2012,͏͏ TATA͏͏ Starbucks͏͏ has͏͏ grown͏͏ to͏͏ operate͏͏ over͏͏ 454͏͏ stores͏͏ in͏͏ 67͏͏ cities,͏͏ employing͏͏ more͏͏ than͏͏ 3,800͏͏ partners͏͏ while͏͏ continually͏͏ expanding͏͏ its͏͏ global͏͏ and͏͏ locally͏͏ inspired͏͏ offerings͏͏ in͏͏ India.

Continue͏͏ Exploring:͏͏ Starbucks opens͏͏ new͏͏ outlet,͏͏ reaches͏͏ 444͏͏ stores͏͏ in͏͏ India

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Amazon India unveils AI chatbot Rufus ahead of Great Indian Festival sale

By
M Haziq Pandit
-
0
Amazon

Ahead of its annual Great Indian Festival sale, e-commerce giant Amazon India has unveiled Rufus,͏͏ a͏͏ generative͏͏ AI-powered͏͏ conversational͏͏ shopping͏͏ chatbot.

The͏͏ company͏͏ aims͏͏ to͏͏ enhance͏͏ customer͏͏ experience͏͏ and͏͏ streamline͏͏ the͏͏ shopping͏͏ process͏͏ through͏͏ this͏͏ AI-driven͏͏ tool.

Rufus Enhances͏͏ Shopping͏͏ with͏͏ Natural͏͏ Language:

Rufus͏͏ facilitates͏͏ natural͏͏ language͏͏ interactions͏͏ in͏͏ the͏͏ Amazon͏͏ app,͏͏ enabling͏͏ customers͏͏ to͏͏ ask͏͏ product-related͏͏ questions,͏͏ receive͏͏ recommendations,͏͏ and͏͏ easily͏͏ compare͏͏ products.

According͏͏ to͏͏ Saurabh͏͏ Srivastava,͏͏ Vice͏͏ President͏͏ of͏͏ Categories͏͏ at͏͏ Amazon͏͏ India,͏͏ “Customers͏͏ can͏͏ now͏͏ enjoy͏͏ a͏͏ more͏͏ intuitive͏͏ shopping͏͏ experience,͏͏ whether͏͏ typing͏͏ or͏͏ speaking,͏͏ thanks͏͏ to͏͏ AI-powered͏͏ tools͏͏ like͏͏ personalised͏͏ recommendations͏͏ and͏͏ Alexa͏͏ for͏͏ seamless͏͏ shopping͏͏ assistance.”

AI-Generated͏͏ Review͏͏ Highlights͏͏ Introduced:

In͏͏ addition͏͏ to͏͏ Rufus,͏͏ Amazon͏͏ has͏͏ launched͏͏ AI-Generated͏͏ Review͏͏ Highlights,͏͏ leveraging͏͏ generative͏͏ AI͏͏ to͏͏ offer͏͏ concise͏͏ summaries͏͏ of͏͏ customer͏͏ reviews.͏͏ This͏͏ feature͏͏ provides͏͏ customers͏͏ with͏͏ quick͏͏ insights͏͏ into͏͏ product͏͏ sentiment͏͏ and͏͏ essential͏͏ attributes.

This͏͏ comes͏͏ as͏͏ Amazon͏͏ prepares͏͏ for͏͏ its͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale,͏͏ scheduled͏͏ to͏͏ begin͏͏ on͏͏ September͏͏ 27,͏͏ 2024,͏͏ offering͏͏ 24-hour͏͏ early͏͏ access͏͏ for͏͏ Prime͏͏ members.͏͏ The͏͏ company͏͏ is͏͏ set͏͏ to͏͏ launch͏͏ nearly͏͏ 25,000͏͏ new͏͏ products͏͏ across͏͏ various͏͏ categories,͏͏ including͏͏ electronics,͏͏ mobile͏͏ phones,͏͏ TVs,͏͏ appliances,͏͏ fashion,͏͏ and͏͏ healthcare.

In͏͏ February͏͏ 2024,͏͏ the͏͏ company͏͏ launched͏͏ Rufus͏͏ on͏͏ its͏͏ website͏͏ to͏͏ assist͏͏ customers͏͏ in͏͏ finding͏͏ products͏͏ more͏͏ efficiently,͏͏ followed͏͏ by͏͏ the͏͏ beta͏͏ version’s͏͏ introduction͏͏ in͏͏ India͏͏ in͏͏ March.͏͏ This͏͏ initiative͏͏ is͏͏ part͏͏ of͏͏ Amazon’s͏͏ broader͏͏ AI͏͏ strategy,͏͏ which͏͏ includes͏͏ a͏͏ $4͏͏ billion͏͏ investment͏͏ in͏͏ Anthropic,͏͏ an͏͏ AI͏͏ company͏͏ focused͏͏ on͏͏ safety,͏͏ made͏͏ in͏͏ September͏͏ 2023.

Continue͏͏ Exploring:͏͏ Amazon launches͏͏ AI-powered͏͏ shopping͏͏ assistant͏͏ ‘Rufus’͏͏ in͏͏ beta͏͏ for͏͏ Indian͏͏ users

The͏͏ e-commerce͏͏ giant͏͏ has͏͏ been͏͏ upgrading͏͏ its͏͏ existing͏͏ products͏͏ with͏͏ AI͏͏ capabilities.͏͏ In͏͏ March͏͏ 2024,͏͏ Amazon͏͏ released͏͏ a͏͏ new͏͏ version͏͏ of͏͏ Alexa,͏͏ featuring͏͏ enhanced͏͏ conversational͏͏ abilities͏͏ that͏͏ facilitate͏͏ more͏͏ natural͏͏ interactions͏͏ and͏͏ the͏͏ completion͏͏ of͏͏ complex͏͏ tasks.

New͏͏ Fulfillment͏͏ Centers͏͏ and͏͏ Seasonal͏͏ Hiring:

To͏͏ bolster͏͏ its͏͏ expanding͏͏ operations͏͏ and͏͏ gear͏͏ up͏͏ for͏͏ the͏͏ festive͏͏ season,͏͏ Amazon͏͏ India͏͏ has͏͏ recently͏͏ opened͏͏ three͏͏ new͏͏ fulfillment͏͏ centers͏͏ in͏͏ Delhi͏͏ NCR,͏͏ Guwahati,͏͏ and͏͏ Patna.͏͏ These͏͏ centers͏͏ will͏͏ support͏͏ over͏͏ 250,000͏͏ sellers͏͏ in͏͏ the͏͏ region͏͏ and͏͏ provide͏͏ a͏͏ total͏͏ storage͏͏ capacity͏͏ of͏͏ 1.2͏͏ million͏͏ cubic͏͏ feet.

The͏͏ company͏͏ has͏͏ generated͏͏ over͏͏ 110,000͏͏ seasonal͏͏ job͏͏ opportunities͏͏ across͏͏ its͏͏ operations͏͏ network͏͏ to͏͏ address͏͏ the͏͏ expected͏͏ surge͏͏ in͏͏ customer͏͏ demand͏͏ during͏͏ the͏͏ festive͏͏ season.

In͏͏ a͏͏ recent͏͏ leadership͏͏ shift,͏͏ Amazon͏͏ has͏͏ appointed͏͏ Samir͏͏ Kumar͏͏ as͏͏ the͏͏ new͏͏ country͏͏ manager͏͏ for͏͏ India,͏͏ effective͏͏ October͏͏ 1,͏͏ 2024.͏͏ Kumar,͏͏ who͏͏ has͏͏ been͏͏ with͏͏ Amazon͏͏ for͏͏ over͏͏ two͏͏ decades͏͏ and͏͏ was͏͏ part͏͏ of͏͏ the͏͏ original͏͏ team͏͏ that͏͏ launched͏͏ Amazon͏͏ India͏͏ in͏͏ 2013,͏͏ will͏͏ succeed͏͏ Manish͏͏ Tiwary͏͏ in͏͏ overseeing͏͏ operational͏͏ responsibilities.

To͏͏ accommodate͏͏ its͏͏ expanding͏͏ operations͏͏ and͏͏ prepare͏͏ for͏͏ the͏͏ festive͏͏ season,͏͏ Amazon͏͏ India͏͏ has͏͏ recently͏͏ opened͏͏ three͏͏ new͏͏ fulfillment͏͏ centers͏͏ in͏͏ Delhi͏͏ NCR,͏͏ Guwahati,͏͏ and͏͏ Patna.͏͏ These͏͏ centers͏͏ will͏͏ assist͏͏ over͏͏ 2.5͏͏ lakh͏͏ sellers͏͏ in͏͏ the͏͏ region͏͏ and͏͏ provide͏͏ a͏͏ total͏͏ storage͏͏ capacity͏͏ of͏͏ 1.2͏͏ million͏͏ cubic͏͏ feet.

Continue͏͏ Exploring:͏͏ Amazon opens͏͏ three͏͏ new͏͏ fulfillment͏͏ centres͏͏ ahead͏͏ of͏͏ festive͏͏ season͏͏ sale

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