Health tech startup Goodveda Health Labs Pvt Ltd, known for its chronic illness-focused wellness programs and supplements, has set its sights on rapid expansion with a 20-30% month-on-month growth target. Founded by Abhishek Gaggneja, the Delhi-based startup is gaining traction with its new range of millet-based snacks, Milletious, designed to fill a critical gap in the health and wellness industry.
Sustainable Growth Strategy
Goodveda, which launched officially in September 2023, has garnered over 15,000 customers in less than a year of operations. With a strong online presence, the brand sees 85% of its sales coming through its website.
“95% of our online sales are directly through our website,” Gaggneja shared, emphasizing the brand’s focus on customer retention and personalized health programs. “We are seeing amazing month-on-month retention from our customers, upwards of 45%. This helps us balance the rising customer acquisition cost (CAC).”
Goodveda’s revenue trajectory is equally promising. Currently closing around INR 80 lakh per month, Gaggneja is focused on sustainable growth rather than aggressive cash burn.
“We’re targeting consistent growth of 20-30% month-on-month. We started from a much smaller base—around INR 25-30 lakh—so getting to INR 80 lakh is already a big step. I’m not planning to hit a specific number this year. I just want to keep my customers happy, grow in a sensible way, and not burn excess cash,” he said.
The startup, which raised a small pre-seed round of INR 2 crore, remains largely bootstrapped.
According to Gaggneja, his focus is on immediate metrics, and next year he intends to use customer feedback and data to chart out the next phase of the company’s growth. “I do not have a long-term outlook for this year. Next year, we will conduct a more extensive planning process based on consumer inputs and data. For the time being, we’re taking things slowly.”
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Holistic Approach to Wellness
Gaggneja’s vision for Goodveda is clear: the brand isn’t looking to cater to general wellness. “If they’re looking for a general wellness product, we are not the brand. If they have specific chronic illnesses, that’s where we step in,” he noted. The startup currently offers 15 SKUs, spanning across categories such as diabetes, obesity, liver, gut health, and cardiac health.
A key differentiator for Goodveda is its commitment to holistic health solutions. “With every product, we provide a complimentary one-month nutrition guidance program,” Gaggneja explained. This includes personalized consultations that dive deep into a customer’s lifestyle, work habits, and diet, with recommendations tailored to their specific health conditions.
Milletious for Healthy Snacking
Gaggneja also talks about the brand’s latest launch, Milletious, emerged from customer feedback, particularly around healthy snacking. “We realized that while our customers followed our diet plans, they faltered when it came to snacking. That’s where Milletious comes in,” Gaggneja revealed. The millet-based snacks were developed as a healthier alternative for people looking to curb unhealthy cravings, especially when on the go. “We got an amazing response to our launch, and now, we’ve even managed to remove palm oil from the product, keeping the same cost. That’s an achievement for us.”
Looking ahead, Goodveda plans to expand its SKUs to cover more chronic illnesses and further solidify its position in the health tech space. “We are already testing new products and will be expanding into other chronic illness categories over the next six months,” Gaggneja added.
